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Swimming Pool with Filter

Swimming Pool with Filter shows demand growing >1,000% this quarter, but weak search conversion (0.2%) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 4Growth 100Conversion 3Competition 56Returns 98Price range 20Avg price 78Brand share 18Review moat 34Quality gap 73
This niche Category average

Is Swimming Pool with Filter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Swimming Pool with Filter is a £17K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.

Swimming Pool with Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 0.2% of searches end in a purchase.

£17K

revenue / yr

Units sold / yr500
Search volume / yr>1,000%90K
Conversion rate0.2%
Avg price£91.69

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers10 · 79
Top-5 product click share51%
Open market7%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement85%
New entrants (1y)3· 3 succeeded
Avg rating4.3★
Avg reviews3,098

Top Swimming Pool with Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£692£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

79

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

5%

  • Bestway45%
  • Intex33%
  • Walden Sports8%
  • FUNSICLE4%
  • Outsunny3%
  • Evoio2%
  • Open — no brand owns it (4 brands, 5%)

Swimming Pool with Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR0.2%Products33Brands10Top 5 Brands93%OOS Rate12.1%Rating4.3★Reviews3,098Avg BSR#42
20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 211.0×

Top Swimming Pool with Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • swimming pool with filter24K/yr
  • pool with filter19K/yr
  • swimming pool with pump17K/yr
  • pool with filter pump and cover12K/yr
  • pool with pump10K/yr
  • paddling pool with filter9K/yr

What reviews say buyers love and hate about Swimming Pool with Filter

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Assembly/Installation23%

pretty easy to put up

Value For Money17%

Worth every penny

Size-Overall15%

Excellent size

Quality-Overall14%

Great quality, so easy to set up i didnt even need my hubby to rescue me

Strength7%

Great pool very sturdy frame

What buyers complain about

70% of reviews
Filtration14%

useless filter

Durability13%

It just All comes apart

Leak-Proof12%

Leaking

Quality-Overall7%

Awful product, the pool is fine

Advertised Vs Actual Product6%

Very misleading

Swimming Pool with Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Leak-Proof
13%
3Defective Material/Parts
6%
4Filtration
4%
5Water Resistance
4%

Common Swimming Pool with Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swimming Pool with Filter 50/100 on Amazon United Kingdom — Worth a look. The niche generates £17K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for Swimming Pool with Filter on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 211.0× the quietest.