swimming pool with filter
Worth a lookShows demand growing >1,000% this quarter, but weak search conversion (0.2%) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£91.69avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,097.7avg incumbent reviews — the moat a new listing must climb
Price range
Bad£37.79–£344.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£17K£17K/yr · 90K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, swimming pool with filter is a £17K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
swimming pool with filter market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £23K–£46K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 85%
- Out of stock
- 12.1%
- Avg brand age
- 32 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
79
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
51%
Top 20: 87%
Open market
5%
- Bestway45%
- Intex33%
- Walden Sports8%
- FUNSICLE4%
- Outsunny3%
- Evoio2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 211.0×
Top swimming pool with filter search terms
- swimming pool with filter24K/yr
- pool with filter19K/yr
- swimming pool with pump17K/yr
- pool with filter pump and cover12K/yr
- pool with pump10K/yr
- paddling pool with filter9K/yr
Top swimming pool with filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bestway MAX Steel Pro Round Frame Swimming Pool with Filter Pump Grey 10 ft Multicolor BW56408GB-21
Bestway£91.084.4★2,223 rev
Intex Metal Frame Rectangular Swimming Pool 300 x 200 x 75cm Blue Above Ground Garden Pool for Kids and Family 3834L Water Capacity Puncture-Resistant 3-Ply Material Pump Not Included 28272NP
Intex£72.364.6★32,616 rev
Walden Sports Round Above Ground Swimming Pool Set - Rust-Resistant Steel Frame Outdoor Garden Pool for Summer Fun - With Filter Pump Chemical Dispenser Cover & Repair Kit - 300x76cm
Walden Sports£90.444.6★397 rev
Intex 28270 Rectangular Pool without Filter Pump 220 x 150 x 60 cm blue
Intex£56.194.6★32,616 rev
Bestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
Bestway£75.294.4★78 rev
Newest
by launch date
COSTWAY Above Ground Swimming Pool Outdoor Round/Rectangular Large Framed Pool Set Metal Frame Garden Family Pools for Kids and Adults (Gray 300 x 207 x 66 cm Rectangular)
COSTWAY£118.8416 rev
Bestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
Bestway£75.2978 rev
Bestway Steel Pro Round Frame Swimming Pool 12 ft with Filter Pump 366 x 76 cm Above Ground Pool Tri Tech Durable Liner Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
Bestway£94.6578 rev
Walden Sports Round Above Ground Swimming Pool Set - Rust-Resistant Steel Frame Outdoor Garden Pool for Summer Fun - With Filter Pump Chemical Dispenser Cover & Repair Kit - 300x76cm
Walden Sports£90.44397 rev
Funsicle 7ft Rectangular Above Ground Pool 2.1 x 1.5 x 0.61 m - Garden Activity Lap Pool for adults - 3-Layer PVC Laminated Material Includes Repair Patch - Blue
FUNSICLE£54.38261 rev
Trending
90-day click momentumWalden Sports Round Above Ground Swimming Pool Set - Rust-Resistant Steel Frame Outdoor Garden Pool for Summer Fun - With Filter Pump Chemical Dispenser Cover & Repair Kit - 300x76cm
Walden Sports£90.444.6★
COSTWAY Above Ground Swimming Pool Outdoor Round/Rectangular Large Framed Pool Set Metal Frame Garden Family Pools for Kids and Adults (Gray 300 x 207 x 66 cm Rectangular)
COSTWAY£118.844.2★
Dellonda 10ft Steel Frame Swimming Pool Round with Filter Pump Blue - DL19
Dellonda£74.544.2★
Bestway Steel Pro MAX Frame Pool Set with Filter Pump Diameter 366 x 100 cm Light Grey Round Grey
Bestway£344.814.3★
Bestway 56407 Steel Pro Above Ground 10ft x 30in | Frame Pool Set w/Filter Pump
Bestway£242.294.2★
What buyers say about swimming pool with filter
What buyers praise and complain about, mined from review topics.What buyers love
“pretty easy to put up”
“Worth every penny”
“Excellent size”
“Great quality, so easy to set up i didnt even need my hubby to rescue me”
“Great pool very sturdy frame”
“ease of use”
“For 3 years usage nothing broken”
“Better than I expected”
“The filter is clean”
“The filter is clean”
What buyers complain about
“useless filter”
“It just All comes apart”
“Leaking”
“Awful product, the pool is fine”
“Very misleading”
“will no longer pump water through at all so not reliable for any longer than a Fortnite”
“1 pole bent already”
“more powerful pump at a additional cost which I wasn't expecting to spend more money on this”
“Pool had a tear in it material is delicate”
“Flimsy joists, rest just ok”
Top return reasons
Common questions
- Is swimming pool with filter profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (50/100).
- How competitive is the swimming pool with filter niche?
- 10 brands and 79 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in swimming pool with filter?
- Top complaints mined from reviews: Filtration, Durability, Leak-Proof. The return rate is 0.4%.
- When does demand for swimming pool with filter peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 211.0× the quietest.
- What does it cost to enter the swimming pool with filter niche?
- Listings span £37.79–£344.81; the average listing price is £91.69 (sweet spot $15–$100). The average incumbent carries 3,098 reviews — the moat a new listing must climb.