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Swimming Pool with Filter

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 0.2% of searches, so Swimming Pool with Filter is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£17K/yr90K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
51%top-5 click share · 10 brands · 79 sellers

Flapen Score

Swimming Pool with Filter against its category

The dotted line is the Home & Garden average. Past it, Swimming Pool with Filter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Pool with Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Pool with Filter 90K times last year and spent an estimated £17K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.2%
Market size, estimated
£17Ka year
Peak month
July211.0× the quietest month
Top search term
swimming pool with filter24K searches a year

02 · Price

A sale here is worth £91.69.

Listings sell for £91.69 on average, from £37.79 to £344.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £91.69 that is £0 to £9K a year per listing.

Average price
£91.69inside the $15 to $100 sweet spot
Price range
£37.79–£344.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #42 within Pools, Hot Tubs & Supplies. It carries 3,098 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
52%
Out of stock, average day
12.1%
Average rank
#42in Pools, Hot Tubs & Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,098per listing
Listings tracked
33

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Swimming Pool with Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£692£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

79

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 87%

Open market

5%

  • Bestway45%
  • Intex33%
  • Walden Sports8%
  • FUNSICLE4%
  • Outsunny3%
  • Evoio2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Swimming Pool with Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 211.0×

Search terms

Top Swimming Pool with Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swimming pool with filter24K/yr
  • pool with filter19K/yr
  • swimming pool with pump17K/yr
  • pool with filter pump and cover12K/yr
  • pool with pump10K/yr
  • paddling pool with filter9K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Pool with Filter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Filtration”
0.4%of orders come back
“useless filter”
A buyer, on “Filtration”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Swimming Pool with Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data