Skip to content

Swimming Pool with Filter

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 0.2% of searches, so Swimming Pool with Filter is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£17K/yr90K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
51%top-5 click share · 10 brands · 79 sellers

Flapen Score

Swimming Pool with Filter against its category

The dotted line is the Home & Garden average. Past it, Swimming Pool with Filter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Pool with Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Pool with Filter 90K times last year and spent an estimated £17K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.2%
Market size, estimated
£17Ka year
Peak month
July211.0× the quietest month
Top search term
swimming pool with filter24K searches a year

02 · Price

A sale here is worth £91.69.

Listings sell for £91.69 on average, from £37.79 to £344.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £91.69 that is £0 to £9K a year per listing.

Average price
£91.69inside the $15 to $100 sweet spot
Price range
£37.79–£344.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #42 within Pools, Hot Tubs & Supplies. It carries 3,098 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
52%
Out of stock, average day
12.1%
Average rank
#42in Pools, Hot Tubs & Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,098per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Swimming Pool with Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£692£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

79

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

5%

  • Bestway45%
  • Intex33%
  • Walden Sports8%
  • FUNSICLE4%
  • Outsunny3%
  • Evoio2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Swimming Pool with Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 211.0×

Search terms

Top Swimming Pool with Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swimming pool with filter24K/yr
  • pool with filter19K/yr
  • swimming pool with pump17K/yr
  • pool with filter pump and cover12K/yr
  • pool with pump10K/yr
  • paddling pool with filter9K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Pool with Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration14%−0.08

useless filter

No filter

Filter issues

Durability13%−0.08

It just All comes apart

it had started to fall apart near where the holes are

not durable

Leak-Proof12%

Leaking

leaks

it is leaking

Quality-Overall7%+0.55

Awful product, the pool is fine

terrible quality

The only thing I would say is the cover isn't of great quality

Advertised Vs Actual Product6%−0.04

Very misleading

incorrect description

Not as advertised

Love

Assembly/Installation23%+1.94

pretty easy to put up

Easy to assemble

Easy set up

Value For Money17%+1.18

Worth every penny

Excellent value for money

Good Value

Size-Overall15%+0.37

Excellent size

Really good size for the kids

Great and steady easy to fit

Quality-Overall14%+0.55

Great quality, so easy to set up i didnt even need my hubby to rescue me

Great quality pool

Excellent product

Strength7%+0.27

Great pool very sturdy frame

very sturdy

Brilliant, sturdy pool

Return

0.4% Return rate 51% Fixable by listing

Size-Overall38%▆█▇▅▄▃
Leak-Proof13%█▁▁▆▄▅

Leaking

leaks

it is leaking

Defective Material/Parts6%▁▁▁▆▅█

1 pole bent already

Miss Part and defective parts

Faulty product list out on monet for this as cant be fixed

Filtration4%▁▁▁▁▄█

useless filter

No filter

Filter issues

Water Resistance4%▁▁▁▁▅█

will no longer pump water through at all so not reliable for any longer than a Fortnite

Hard to get all the water out

leaves a lot of water you have to use a bucket to get the rest out which is like quarter of the pool its so annoying

FAQ

Common Swimming Pool with Filter questions

Answered from the same tracked data.