Swimming Pool Chemicals
MaybeSearch demand grew >1,000% this quarter. But the top 5 brands take 93% of clicks, so Swimming Pool Chemicals is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £201K/yr197K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 34 sellers
Flapen Score
Swimming Pool Chemicals against its category
The dotted line is the Home & Garden average. Past it, Swimming Pool Chemicals is stronger. Inside it, weaker.
Market
The Swimming Pool Chemicals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swimming Pool Chemicals 197K times last year and spent an estimated £201K. The top 5 brands take 93% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £201Ka year
- Peak month
- July243.1× the quietest month
- Top search term
- swimming pool chemicals41K searches a year
02 · Price
A sale here is worth £15.92.
Listings sell for £15.92 on average, from £7.41 to £22.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £15.92 that is £12K to £16K a year per listing.
- Average price
- £15.92inside the $15 to $100 sweet spot
- Price range
- £7.41–£22.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #41 within Pools, Hot Tubs & Supplies. It carries 3,575 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 41%
- Out of stock, average day
- 5.0%
- Average rank
- #41in Pools, Hot Tubs & Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,575per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Swimming Pool Chemicals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pool Chemical Starter Kit for Hot Tubs Above Ground and Paddling Pools
- Price
- £13.02
- Rating
- 4.4/5
- Reviews
- 776
- Age
- 5y ago
SUDS-ONLINE Small Swimming Pool Starter Kit - Perfect for 8ft /10ft /12ft /18ft /24ft
- Price
- £21.53
- Rating
- 4.6/5
- Reviews
- 664
- Age
- 8y ago
Clearwater Water Clarifier for Hot tub Spa and Swimming Water Treatment for Pristine Crystal Clear Water (1L)
- Price
- £8.41
- Rating
- 4.5/5
- Reviews
- 10,632
- Age
- 18y ago
Clearwater Hot Tub Chemical Starter Kit Includes Chlorine Granules and Dip Test Strips
- Price
- £19.25
- Rating
- 4.7/5
- Reviews
- 13,047
- Age
- 17y ago
Suds Online Swimming Pool Starter Kit 500G- Includes Chlorine Tablets pH+ pH- Algaecide & Strips including floating dispenser
- Price
- £22.22
- Rating
- 4.5/5
- Reviews
- 570
- Age
- 8y ago
Trending
90-day click momentum
Crystals Swimming Pool Starter Kit Water Treatment Set Complete Pool Cleaning Maintenance Kit with Chlorine Granules Water Care Chemicals & Essential Accessories for Pools & Hot Tubs
- Price
- £16.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Chlorine Tablets for Swimming Pools/Hot Tubs with Floating Chlorine Tablets Dispenser for Swimming Pool Paddling Pool Spa Bathtubs 100g
- Price
- £14.98
- Rating
- 3.2/5
- Reviews
- 269
- Age
- 1y ago
! 1kg Chlorine Tablets w/Dispenser & Test Strips Complete 4-in-1 Hot Tub & Pool Maintenance Kit for Inflatable Paddling Above-Ground Pools | Sanitiser Clarifier Algaecide
- Price
- £14.72
- Rating
- 4.2/5
- Reviews
- 483
- Age
- 4y ago
Chlorine Tablets for Swimming Pool 1 lb Pool Cleaning Tabs + Floating Chlorine Tabs Dispenser 1 Inch large Cleaning Tablets for Hot Tub Swimming Pool Paddling Pool Spa Bathtubs
- Price
- £15.09
- Rating
- 3.9/5
- Reviews
- 187
- Age
- 2y ago
Clearwater Water Clarifier for Hot tub Spa and Swimming Water Treatment for Pristine Crystal Clear Water (1L)
- Price
- £8.41
- Rating
- 4.5/5
- Reviews
- 10,632
- Age
- 18y ago
Newest
by launch dateCrystals Swimming Pool Starter Kit Water Treatment Set Complete Pool Cleaning Maintenance Kit with Chlorine Granules Water Care Chemicals & Essential Accessories for Pools & Hot Tubs
- Price
- £16.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Chlorine Tablets for Swimming Pools/Hot Tubs with Floating Chlorine Tablets Dispenser for Swimming Pool Paddling Pool Spa Bathtubs 100g
- Price
- £14.98
- Rating
- 3.2/5
- Reviews
- 269
- Age
- 1y ago
Chlorine Tablets for Swimming Pool 1 lb Pool Cleaning Tabs + Floating Chlorine Tabs Dispenser 1 Inch large Cleaning Tablets for Hot Tub Swimming Pool Paddling Pool Spa Bathtubs
- Price
- £15.09
- Rating
- 3.9/5
- Reviews
- 187
- Age
- 2y ago
JOVS Chlorine Granules 5kg : Stabilized Chemicals for Hot Tubs Pools and Spas - Swimming Cleverness for Rapid Disinfecting and Cleaning Spa Water Treatment.
- Price
- £18.10
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 2y ago
Dirtbusters Pro Pool Algaecide (5L) For Swimming Pools & Hot Tubs Concentrate Powerful Algae Remover & Prevention Treatment For Clean Crystal Clear Water
- Price
- £15.57
- Rating
- 4.4/5
- Reviews
- 357
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
34
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- SUDS-ONLINE32%
- Clearwater31%
- SHATCHI25%
- Dirtbusters3%
- SINPY2%
- JOVS2%
- Open — no brand owns it (3 brands, 5%)
Demand
Swimming Pool Chemicals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 243.1×
Search terms
Top Swimming Pool Chemicals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swimming pool chemicals41K/yr
- pool chemicals32K/yr
- pool chemical starter kit21K/yr
- pool starter kit18K/yr
- clearwater pool chemical starter kit10K/yr
- pool starter chemical kit7K/yr
- clear water pool starter kit8K/yr
- pool chemical kit6K/yr
- pool treatment kit6K/yr
- pool kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Swimming Pool Chemicals
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not do the job
Did not find it effective
Did not work
Packet instructions are confusing
instruction was not that clear
No instructions included
NOT VALE FOR MONEY
Don't waste your money or time
Waste of money
if anything the water is cloudier than before putting in
Only made the water cloudy
It did nothing to the water
Absolute garbage
Not the best
which raises serious questions about the quality
Love
Good value. Arrived quick good value for.
Good value for money
Good price
As described
Just what I needed
Does what it says
Excellent quality
Good product
Value for money quality product would recommend to buy from amazon
Very easy to use with clear instructions
Very easy to use
Great kit exactly whats needed and easily used
Good price and very clear instructions
the instructions were straightforward enough to follow
come with good instructions
Return
0.1% Return rate 29% Fixable by listing
Did not do the job
Did not find it effective
Did not work
Not fit for purpose
it is very large
Packet instructions are confusing
instruction was not that clear
No instructions included
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swimming Pool Chemicals questions
Answered from the same tracked data.