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Sweet Pea Seeds

Fail

Demand is soft, at -66.6% this quarter, so Sweet Pea Seeds is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£55K/yr134K searches / yr
90-day growth
-66.6%search demand this quarter
Competition
56%top-5 click share · 9 brands · 14 sellers

Flapen Score

Sweet Pea Seeds against its category

The dotted line is the Home & Garden average. Past it, Sweet Pea Seeds is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Pea Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Pea Seeds 134K times last year and spent an estimated £55K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar–Apr–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-66.6%
Conversion, latest week
9.2%
Market size, estimated
£55Ka year
Peak month
March9.7× the quietest month
Top search term
sweet peas seeds uk45K searches a year

02 · Price

A sale here is worth £4.42.

Listings sell for £4.42 on average, from £1.70 to £13.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.42 that is £3K to £4K a year per listing.

Average price
£4.42under the $15 to $100 sweet spot
Price range
£1.70–£13.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #492 within Plants, Seeds & Bulbs. It carries 468 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
75%
Out of stock, average day
1.9%
Average rank
#492in Plants, Seeds & Bulbs
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Sweet Pea Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

5%

  • Mr Fothergill's31%
  • DAMAVAND PRO25%
  • Premier Seeds Direct16%
  • Simply Garden10%
  • Thompson & Morgan9%
  • GardenersDream4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Sweet Pea Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Oct, Nov · busiest ÷ quietest = 9.7×

Search terms

Top Sweet Pea Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweet peas seeds uk45K/yr
  • sweet pea seeds39K/yr
  • sweet peas15K/yr
  • sweet pea19K/yr
  • sweetpea seeds uk7K/yr
  • sweet pea seeds uk highly scented4K/yr
  • sweetpeas seeds4K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Pea Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth53%−0.48

Poor germination

Did not grow

Very poor germination ratio

Size-Overall15%−0.04

Seeds so tiny

Small

small plants

Value For Money8%+1.71

Cheaper in pound shop

Waste of money nothing germated

a bit pricey though

Quality-Overall7%−0.02

were not great plant quality

Poor quality

Rubbish

Durability3%+0.45

Did not last long

Love

Plant Growth52%−0.48

had great success in germination

Healthy plants

Growing well

Value For Money15%+1.71

Good price

Good value for money

well worth it

Quality-Overall12%−0.02

Good quality healthy plants

Good quality

Good quality seeds

Advertised Vs Actual Product5%+0.64

They arrived as expected

As described

Just what l wanted

Smell3%+0.86

Good value for money with a beautiful fragrance

traditional smell to your summer garden then these are perfect

Can't wait for the scent

Return

0.0% Return rate 33% Fixable by listing

Size-Overall33%▁▁██▁▁

Seeds so tiny

Small

small plants

Functionality-Overall25%▁▁▃▁▁█

How not germinating yet

Plant Growth17%▁▁▁█▁▁

Poor germination

Did not grow

Very poor germination ratio

Pest/Insect Control17%▁▁▁▁█▁
Moist/Dry8%▁▁█▁▁▁

FAQ

Common Sweet Pea Seeds questions

Answered from the same tracked data.