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Sweet Pea Seeds

soft demand (-66.6% this quarter) — Sweet Pea Seeds doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 14Growth 0Conversion 84Competition 48Returns 100Price range 0Avg price 12Brand share 22Review moat 77Quality gap 77
This niche Category average

Is Sweet Pea Seeds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sweet Pea Seeds is a £55K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Apr–Oct–Nov. Verdict: Skip it — 42/100.

Sweet Pea Seeds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.6% over the last 90 days and 9.2% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr25K
Search volume / yr-66.6%134K
Conversion rate9.2%
Avg price£4.42

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 14
Top-5 product click share56%
Open market9%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews468

Top Sweet Pea Seeds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

5%

  • Mr Fothergill's31%
  • DAMAVAND PRO25%
  • Premier Seeds Direct16%
  • Simply Garden10%
  • Thompson & Morgan9%
  • GardenersDream4%
  • Open — no brand owns it (3 brands, 5%)

Sweet Pea Seeds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR9.2%Products20Brands9Top 5 Brands91%OOS Rate1.9%Rating4.3★Reviews468Avg BSR#492
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Oct, Nov · busiest ÷ quietest = 9.7×

Top Sweet Pea Seeds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sweet peas seeds uk45K/yr
  • sweet pea seeds39K/yr
  • sweet peas15K/yr
  • sweet pea19K/yr
  • sweetpea seeds uk7K/yr
  • sweet pea seeds uk highly scented4K/yr
  • sweetpeas seeds4K/yr

What reviews say buyers love and hate about Sweet Pea Seeds

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Plant Growth52%

had great success in germination

Value For Money15%

Good price

Quality-Overall12%

Good quality healthy plants

Advertised Vs Actual Product5%

They arrived as expected

Smell3%

Good value for money with a beautiful fragrance

What buyers complain about

94% of reviews
Plant Growth53%

Poor germination

Size-Overall15%

Seeds so tiny

Value For Money8%

Cheaper in pound shop

Quality-Overall7%

were not great plant quality

Durability3%

Did not last long

Sweet Pea Seeds return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Functionality-Overall
25%
3Plant Growth
17%
4Pest/Insect Control
17%
5Moist/Dry
8%

Common Sweet Pea Seeds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweet Pea Seeds 42/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -66.6% over the last 90 days.
Search demand for Sweet Pea Seeds on Amazon United Kingdom peaks in Feb–Mar–Apr–Oct–Nov, where the busiest month runs 9.7× the quietest.