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Sweet Pea Seeds

Fail

Demand is soft, at -66.6% this quarter, so Sweet Pea Seeds is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£55K/yr134K searches / yr
90-day growth
-66.6%search demand this quarter
Competition
56%top-5 click share · 9 brands · 14 sellers

Flapen Score

Sweet Pea Seeds against its category

The dotted line is the Home & Garden average. Past it, Sweet Pea Seeds is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Pea Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Pea Seeds 134K times last year and spent an estimated £55K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar–Apr–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-66.6%
Conversion, latest week
9.2%
Market size, estimated
£55Ka year
Peak month
March9.7× the quietest month
Top search term
sweet peas seeds uk45K searches a year

02 · Price

A sale here is worth £4.42.

Listings sell for £4.42 on average, from £1.70 to £13.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.42 that is £3K to £4K a year per listing.

Average price
£4.42under the $15 to $100 sweet spot
Price range
£1.70–£13.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #492 within Plants, Seeds & Bulbs. It carries 468 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
75%
Out of stock, average day
1.9%
Average rank
#492in Plants, Seeds & Bulbs
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Sweet Pea Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

5%

  • Mr Fothergill's31%
  • DAMAVAND PRO25%
  • Premier Seeds Direct16%
  • Simply Garden10%
  • Thompson & Morgan9%
  • GardenersDream4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Sweet Pea Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Oct, Nov · busiest ÷ quietest = 9.7×

Search terms

Top Sweet Pea Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sweet peas seeds uk45K/yr
  • sweet pea seeds39K/yr
  • sweet peas15K/yr
  • sweet pea19K/yr
  • sweetpea seeds uk7K/yr
  • sweet pea seeds uk highly scented4K/yr
  • sweetpeas seeds4K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Pea Seeds

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Plant Growth”
53%of negative reviews mention “Plant Growth”
<0.1%of orders come back, a rate Amazon rounds to zero
“Poor germination”
A buyer, on “Plant Growth”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sweet Pea Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data