Sweet Pea Seeds
FailDemand is soft, at -66.6% this quarter, so Sweet Pea Seeds is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £55K/yr134K searches / yr
- 90-day growth
- -66.6%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 14 sellers
Flapen Score
Sweet Pea Seeds against its category
The dotted line is the Home & Garden average. Past it, Sweet Pea Seeds is stronger. Inside it, weaker.
Market
The Sweet Pea Seeds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweet Pea Seeds 134K times last year and spent an estimated £55K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar–Apr–Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -66.6%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £55Ka year
- Peak month
- March9.7× the quietest month
- Top search term
- sweet peas seeds uk45K searches a year
02 · Price
A sale here is worth £4.42.
Listings sell for £4.42 on average, from £1.70 to £13.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.42 that is £3K to £4K a year per listing.
- Average price
- £4.42under the $15 to $100 sweet spot
- Price range
- £1.70–£13.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #492 within Plants, Seeds & Bulbs. It carries 468 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 75%
- Out of stock, average day
- 1.9%
- Average rank
- #492in Plants, Seeds & Bulbs
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 468per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Sweet Pea Seeds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sweet Pea Flower Seeds Heaven Scent Mixed - Giant Waved Multi Colour 40 Seeds
- Price
- £2.68
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 3y ago

PREMIER SEEDS DIRECT - Sweet Pea - Spencer Mix - 100 Finest Seeds
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 13y ago

Fothergills Sweet Pea Frills & Blushes Flower Seeds 20 Seeds Sow: Jan-May Sep-Oct Pink/White
- Price
- £2.48
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago

Simply Garden Sweet Pea Giant Wave Mixed Seeds Grow Your Own Flowers Plants
- Price
- £3.06
- Rating
- 4.1/5
- Reviews
- 212
- Age
- 4y ago

Sweet Pea Heaven Giant Waved Multi Colour Flower Seeds - 4 Different Types Mixed (Colorama Mixed) - 40 Seeds - Native to UK
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Carbeth Plants 3 x Sweet Pea Plant Mix in 9cm Pots
- Price
- £12.46
- Rating
- 3.9/5
- Reviews
- 423
- Age
- 6y ago

6 x Bedding Plants - Sweet Pea Tall (Lathyrus odoratus) - Climbing Garden Annuals - Outdoor Bedding Border Pot Patio Flowers
- Price
- £13.71
- Rating
- 4.4/5
- Reviews
- 767
- Age
- 4y ago

3 x Bedding Plants - Sweet Pea Tall (Lathyrus odoratus) - Climbing Garden Annuals - Outdoor Bedding Border Pot Patio Flowers
- Price
- £9.60
- Rating
- 4.4/5
- Reviews
- 767
- Age
- 4y ago

Sweet Pea Heaven Giant Waved Multi Colour Flower Seeds - 4 Different Types Mixed (Colorama Mixed) - 40 Seeds - Native to UK
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 8mo ago

Sweet Pea Heirloom Mixed Seeds Lathyrus odoratus Hardy Annual Flower Garden Plants Sweet Pea Heirloom Mixed 1 Packet 20 Seeds by Thompson and Morgan
- Price
- £4.17
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 10y ago
Newest
by launch date
Sweet Pea Heaven Giant Waved Multi Colour Flower Seeds - 4 Different Types Mixed (Colorama Mixed) - 40 Seeds - Native to UK
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 8mo ago

Sweet Pea Old Fashioned Mixed Traditional Cottage Garden Climbing Flower Seeds Highly Fragrant & Colourful Summer Blooms Annuals for Cutting & Garden Display 1 x Seed Packet by Thompson and Morgan
- Price
- £2.48
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 9mo ago

Sweet Pea Scentsational Mix Scented Hardy Annual Seeds Mixed Colours Long Flowering Ideal for Cutting & Climbing Frames Approx 25 Seeds by Thompson and Morgan
- Price
- £2.73
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 12mo ago

Fothergills Oh Sow Simple Sweet Pea Scented Mix Flower Seeds Sow: Jan-Apr Varied
- Price
- £2.62
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1y ago

Fothergills Oh Sow Simple Sweet Pea Heritage Mix Flower Seeds Sow: Jan-Apr Varied
- Price
- £2.62
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
14
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
5%
- Mr Fothergill's31%
- DAMAVAND PRO25%
- Premier Seeds Direct16%
- Simply Garden10%
- Thompson & Morgan9%
- GardenersDream4%
- Open — no brand owns it (3 brands, 5%)
Demand
Sweet Pea Seeds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, Oct, Nov · busiest ÷ quietest = 9.7×
Search terms
Top Sweet Pea Seeds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sweet peas seeds uk45K/yr
- sweet pea seeds39K/yr
- sweet peas15K/yr
- sweet pea19K/yr
- sweetpea seeds uk7K/yr
- sweet pea seeds uk highly scented4K/yr
- sweetpeas seeds4K/yr
Reviews and returns
What reviews say buyers love and hate about Sweet Pea Seeds
We read the reviews and the return reasons for every product selling here.
“Poor germination”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweet Pea Seeds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









