sweet pea seeds
Skip itSoft demand (-66.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great467.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£55K£55K/yr · 134K searches
Avg price
Bad£4.42avg listing price — sweet spot $15–$100
Growth
Bad-66.6%90-day search growth — must beat 0% to launch
Price range
Bad£1.70–£13.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sweet pea seeds is a £55K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Apr–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
sweet pea seeds market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £88K–£111K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #492
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 80%
- Out of stock
- 1.9%
- Avg brand age
- 67 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
14
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
5%
- Mr Fothergill's31%
- DAMAVAND PRO25%
- Premier Seeds Direct16%
- Simply Garden10%
- Thompson & Morgan9%
- GardenersDream4%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -66.6% search growth over the last 90 days.Peak months: Feb, Mar, Apr, Oct, Nov · busiest ÷ quietest = 9.7×
Top sweet pea seeds search terms
- sweet peas seeds uk45K/yr
- sweet pea seeds39K/yr
- sweet peas15K/yr
- sweet pea19K/yr
- sweetpea seeds uk7K/yr
- sweet pea seeds uk highly scented4K/yr
- sweetpeas seeds4K/yr
Top sweet pea seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sweet Pea Flower Seeds Heaven Scent Mixed - Giant Waved Multi Colour 40 Seeds
DAMAVAND PRO£2.684.2★245 rev
PREMIER SEEDS DIRECT - Sweet Pea - Spencer Mix - 100 Finest Seeds
Premier Seeds Direct£2.504.4★422 rev
Fothergills Sweet Pea Frills & Blushes Flower Seeds 20 Seeds Sow: Jan-May Sep-Oct Pink/White
Mr Fothergill's£2.484.2★47 rev
Simply Garden Sweet Pea Giant Wave Mixed Seeds Grow Your Own Flowers Plants
Simply Garden£3.064.1★212 rev
Sweet Pea Heaven Giant Waved Multi Colour Flower Seeds - 4 Different Types Mixed (Colorama Mixed) - 40 Seeds - Native to UK
DAMAVAND PRO£2.664.2★245 rev
Newest
by launch dateSweet Pea Heaven Giant Waved Multi Colour Flower Seeds - 4 Different Types Mixed (Colorama Mixed) - 40 Seeds - Native to UK
DAMAVAND PRO£2.66245 rev
Sweet Pea Old Fashioned Mixed Traditional Cottage Garden Climbing Flower Seeds Highly Fragrant & Colourful Summer Blooms Annuals for Cutting & Garden Display 1 x Seed Packet by Thompson and Morgan
Thompson & Morgan£2.4834 rev
Sweet Pea Scentsational Mix Scented Hardy Annual Seeds Mixed Colours Long Flowering Ideal for Cutting & Climbing Frames Approx 25 Seeds by Thompson and Morgan
Thompson & Morgan£2.7366 rev
Fothergills Oh Sow Simple Sweet Pea Scented Mix Flower Seeds Sow: Jan-Apr Varied
Mr Fothergill's£2.6222 rev
Fothergills Oh Sow Simple Sweet Pea Heritage Mix Flower Seeds Sow: Jan-Apr Varied
Mr Fothergill's£2.628 rev
Trending
90-day click momentum
Carbeth Plants 3 x Sweet Pea Plant Mix in 9cm Pots
Carbeth Plants£12.463.9★
6 x Bedding Plants - Sweet Pea Tall (Lathyrus odoratus) - Climbing Garden Annuals - Outdoor Bedding Border Pot Patio Flowers
GardenersDream£13.714.4★
3 x Bedding Plants - Sweet Pea Tall (Lathyrus odoratus) - Climbing Garden Annuals - Outdoor Bedding Border Pot Patio Flowers
GardenersDream£9.604.4★
Sweet Pea Heaven Giant Waved Multi Colour Flower Seeds - 4 Different Types Mixed (Colorama Mixed) - 40 Seeds - Native to UK
DAMAVAND PRO£2.664.2★
Sweet Pea Heirloom Mixed Seeds Lathyrus odoratus Hardy Annual Flower Garden Plants Sweet Pea Heirloom Mixed 1 Packet 20 Seeds by Thompson and Morgan
Thompson & Morgan£4.174.2★
What buyers say about sweet pea seeds
What buyers praise and complain about, mined from review topics.What buyers love
“had great success in germination”
“Good price”
“Good quality healthy plants”
“They arrived as expected”
“Good value for money with a beautiful fragrance”
“Gorgeous colour”
“hydrated - they look perfectly healthy”
“Easy to use”
“The instructions are clear”
“This was sent as a gift”
What buyers complain about
“Poor germination”
“Seeds so tiny”
“Cheaper in pound shop”
“were not great plant quality”
“Did not last long”
“How not germinating yet”
“ADVERTISMENT misleading, picture shows 6 plants, you only get 3 Plants”
“which are hard to get out”
“sticky to plastic one of my sweet peas packet was completely empty”
Top return reasons
Common questions
- Is sweet pea seeds profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -66.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the sweet pea seeds niche?
- 9 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in sweet pea seeds?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for sweet pea seeds peak?
- Demand peaks in Feb–Mar–Apr–Oct–Nov; the busiest month runs 9.7× the quietest.
- What does it cost to enter the sweet pea seeds niche?
- Listings span £1.70–£13.71; the average listing price is £4.42 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.