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Sweet Jars

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -7.1% this quarter, so Sweet Jars is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£196K/yr548K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
42%top-5 click share · 21 brands · 53 sellers

Flapen Score

Sweet Jars against its category

The dotted line is the Home & Garden average. Past it, Sweet Jars is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Jars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Jars 548K times last year and spent an estimated £196K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
2.8%
Market size, estimated
£196Ka year
Peak month
December1.9× the quietest month
Top search term
sweet jars203K searches a year

02 · Price

A sale here is worth £12.71.

Listings sell for £12.71 on average, from £3.45 to £20.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.71 that is £3K to £6K a year per listing.

Average price
£12.71under the $15 to $100 sweet spot
Price range
£3.45–£20.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #252 within Food Storage. It carries 1,042 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
79%
Out of stock, average day
2.8%
Average rank
#252in Food Storage
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,042per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sweet Jars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

53

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

23%

  • Truly Sweet Candy31%
  • Mssushi12%
  • Britten & James11%
  • Kilner8%
  • HEFTMAN7%
  • TOPZEA7%

Demand

Sweet Jars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sweet Jars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweet jars203K/yr
  • sweet jar89K/yr
  • sweet jars empty40K/yr
  • plastic sweet jars with lids35K/yr
  • plastic sweet jars23K/yr
  • candy jar17K/yr
  • large sweet jars16K/yr
  • glass sweet jars with lids17K/yr
  • sweet containers11K/yr
  • sweets jar12K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Jars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.21

Smaller tub than I expected

Very small

looking at the picture it looks quite large

Quality-Overall15%

I received this set of sweet jars expecting a little bit better quality for the price

its not reliable at all

Quality is not what I had expected

Durability8%−0.11

Breaks Easily

Well approximately 7.5 weeks after I opened it up to feed her and all of a sudden there was a big crack and it blew a hole in the side

The jar cracked within a week of using it

Smell4%−0.05

Do not keep smells in the jar the best

Value For Money3%+0.84

Expensive for the quantity

I think these are whats pushed the price up as its a bit on the high side

Love

Quality-Overall24%

Good quality, fun and customisable

Excellent product

Good quality glass product

Value For Money15%+0.84

happy with the price

Good for the price

Great value

Size-Overall12%−0.21

they fit perfectly for me

Handy size

Perfect size for a party or event

Storage Capacity11%+1.00

great storage capacity

The best storage

A useful storage jar

Advertised Vs Actual Product7%+0.69

Exactly what I needed

As described

Look exactly like the image

Return

0.6% Return rate 84% Fixable by listing

Size-Overall76%▆▇▇█▇█

Smaller tub than I expected

Very small

looking at the picture it looks quite large

Defective Material/Parts4%█▅▂▃▄▆
Quality-Overall4%█▃▂▂▇▄

I received this set of sweet jars expecting a little bit better quality for the price

its not reliable at all

Quality is not what I had expected

Shape/Style3%▇█▆▇▇▁
Value For Money2%▄▃█▆▁▄

Expensive for the quantity

I think these are whats pushed the price up as its a bit on the high side

FAQ

Common Sweet Jars questions

Answered from the same tracked data.