Is sweet jars profitable to sell on Amazon United Kingdom?

The niche generates £196K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the sweet jars niche?

21 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in sweet jars?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.

When does demand for sweet jars peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the sweet jars niche?

Listings span £3.45–£20.41; the average listing price is £12.71 (sweet spot $15–$100). The average incumbent carries 1,042 reviews — the moat a new listing must climb.

sweet jars

Worth a look

Shows low returns (0.6%), but soft demand (-7.1% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,041.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.71

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£196K

£196K/yr · 548K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.45–£20.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, sweet jars is a £196K/yr Amazon United Kingdom market (548K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

sweet jars market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £159K–£191K; units × avg price
Conversion rate: 2.8%
Avg BSR: #252
Page quality: 0%
Prime: 79%
Sponsored: 61%
Out of stock: 2.8%
Avg brand age: 38 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

23%

Truly Sweet Candy31%
Mssushi12%
Britten & James11%
Kilner8%
HEFTMAN7%
TOPZEA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top sweet jars search terms

sweet jars203K/yr -3.8%1.9% conv.
sweet jar89K/yr -11.8%1.6% conv.
sweet jars empty40K/yr -15.4%2.5% conv.
plastic sweet jars with lids35K/yr -2.6%2.3% conv.
plastic sweet jars23K/yr -6.0%2.7% conv.
candy jar17K/yr -9.1%0.4% conv.
large sweet jars16K/yr -5.9%2.6% conv.
glass sweet jars with lids17K/yr -40.4%0.9% conv.
sweet containers11K/yr -2.3%0.7% conv.
sweets jar12K/yr -22.7%0.7% conv.

All search terms

Top sweet jars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

14 Plastic Sweet Jars 7 Styles 2 Tongs and 50 Bags. Ideal for Party Wedding Sweet Table Candy Buffet (Rainbow Polka Dot Mix)

Truly Sweet Candy£20.414.6★984 rev

HEFTMAN 10 Retro Plastic Sweet Jars - Empty Sweet Jars With Lids Vintage Victorian Style Sweets Jar Set Pick & Mix Candy Buffet Kit for Parties With 2 Tongs & 50 Pink Candy Stripe Paper Bags

HEFTMAN£14.974.5★572 rev

TOPZEA 3 Pack Plastic Candy Jars with Lid 46 Oz Clear Cookies Candies Container Sweet Treat Jar Wide Mouth Opening Kitchen Countertop Storage Jar for Candy Buffet Jelly Bean Cookie Cereal Snack

TOPZEA£11.484.5★382 rev

Mssushi 10 Pcs Retro Sweet Jars for Candy Buffet Empty Sweet Jars With Lids 2 Tongs 1 Shovel 60 Bags 1 Brush 2 Styles Clear Candy Containers Set for Party Celebration Wedding

Mssushi£15.723.5★12 rev

5 x Empty Mixed 1L Plastic Victorian Sweet Jars for Candy Buffet Wedding Party

Truly Sweet Candy£9.254.7★324 rev

Newest

by launch date

YöL Pack of 3 1300ml Clear Plastic Sweet Jar With Screw Top Lid Large Candy Storage Container Reusable Treat Jar For Sweets Biscuits Chocolate Kitchen Pantry Wedding Party Display

YöL£9.085 rev

5mo ago

Mssushi 12 Pcs Retro Sweet Jars for Candy Buffet Empty Sweet Jars With Lids 2 Tongs 1 Shovel 80 Bags 1 Brush 4 Styles Clear Candy Containers Set for Party Celebration Wedding

Mssushi£16.709 rev

9mo ago

Mssushi 10 Pcs Retro Sweet Jars for Candy Buffet Empty Sweet Jars With Lids 2 Tongs 1 Shovel 60 Bags 1 Brush 2 Styles Clear Candy Containers Set for Party Celebration Wedding

Mssushi£15.7212 rev

1y ago

HEFTMAN 10 Retro Plastic Sweet Jars - Empty Sweet Jars With Lids Vintage Victorian Style Sweets Jar Set Pick & Mix Candy Buffet Kit for Parties With 2 Tongs & 50 Pink Candy Stripe Paper Bags

HEFTMAN£14.97572 rev

4y ago

TOPZEA 3 Pack Plastic Candy Jars with Lid 46 Oz Clear Cookies Candies Container Sweet Treat Jar Wide Mouth Opening Kitchen Countertop Storage Jar for Candy Buffet Jelly Bean Cookie Cereal Snack

TOPZEA£11.48382 rev

4y ago

What buyers say about sweet jars

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality, fun and customisable”

Value For Money15%

“happy with the price”

Size-Overall12%

“they fit perfectly for me”

Storage Capacity11%

“great storage capacity”

Advertised Vs Actual Product7%

“Exactly what I needed”

Ease Of Use7%

“easy to use”

Strength3%

“sturdiness”

Gifting Purpose3%

“a really good gift”

Durability3%

“Good value for money as its plastic so durable flr traveling to the destination”

Design-Overall2%

“gorgeous design”

What buyers complain about

Size-Overall40%

“Smaller tub than I expected”

Quality-Overall15%

“I received this set of sweet jars expecting a little bit better quality for the price”

Durability8%

“Breaks Easily”

Smell4%

“Do not keep smells in the jar the best”

Value For Money3%

“Expensive for the quantity”

Thickness2%

“bottles are a little thin”

Material Quality2%

“My bottles are plastic as expected”

Strength1%

“They real flimsy too”

Balance/Stability1%

“won't stay upright”

Adhesion/Stickiness1%

“annoying sticker choice”

Top return reasons

Size-Overall76%

Defective Material/Parts4%

Quality-Overall4%

Shape/Style3%

Value For Money2%