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Swedish Dishcloth

Fail

Prices span $4.67–$12.30, mostly outside the sweet spot, so Swedish Dishcloth is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£57K/yr116K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
58%top-5 click share · 18 brands · 20 sellers

Flapen Score

Swedish Dishcloth against its category

The dotted line is the Home & Garden average. Past it, Swedish Dishcloth is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swedish Dishcloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swedish Dishcloth 116K times last year and spent an estimated £57K. The top 5 brands take 74% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
6.1%
Market size, estimated
£57Ka year
Top search term
swedish dishcloth80K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £4.67 to £12.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£4.67–£12.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #331 within Cleaning Supplies. It carries 4,316 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#331in Cleaning Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,316per listing
Listings tracked
25

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Swedish Dishcloth products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 rising

Sellers

20

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 95%

Open market

21%

  • SUPERSCANDI33%
  • The Cosy Nest Company18%
  • Wild & Stone12%
  • The EcoGurus6%
  • AlGuirnex5%
  • Eummy5%

Demand

Swedish Dishcloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.4× · 9 of 12 months tracked

Search terms

Top Swedish Dishcloth search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swedish dishcloth80K/yr
  • swedish dishcloths21K/yr
  • eco cloths4K/yr
  • swedish dish cloths5K/yr
  • swedish dish cloth3K/yr
  • sagevive swedish dishcloths2K/yr

Reviews and returns

What reviews say buyers love and hate about Swedish Dishcloth

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Absorbency”
13%of negative reviews mention “Size-Overall”
0.3%of orders come back
“can't recall seeing sizes mentioned”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Swedish Dishcloth questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data