swedish dishcloth
Skip itPrices mostly outside the sweet spot ($4.67–$12.30) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,315.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.11avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 116K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.67–£12.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, swedish dishcloth is a £57K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
swedish dishcloth market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #331
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 15.7%
- Avg brand age
- 27 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
21%
- SUPERSCANDI33%
- The Cosy Nest Company18%
- Wild & Stone12%
- The EcoGurus6%
- AlGuirnex5%
- Eummy5%
Demand
Weekly Amazon search volume, last 39 weeks — -23.5% search growth over the last 90 days.Top swedish dishcloth search terms
- swedish dishcloth80K/yr
- swedish dishcloths21K/yr
- eco cloths4K/yr
- swedish dish cloths5K/yr
- swedish dish cloth3K/yr
- sagevive swedish dishcloths2K/yr
Top swedish dishcloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUPERSCANDI 6 Pack Reusable Cleaning Cloths - 100% Biodegradable & Compostable Washable Swedish Dishcloth - Food-Safe & Plastic-Free Kitchen Cloth Suitable for Any Surface Grey
SUPERSCANDI£8.264.6★21,966 rev
SUPERSCANDI 6 Pack Reusable Cleaning Cloths - 100% Biodegradable & Compostable | Washable Swedish Dishcloth - Food-Safe & Plastic-Free | Kitchen Cloth Suitable for Any Surface Pink Green Blue
SUPERSCANDI£8.104.6★21,966 rev
Wild & Stone Swedish Dishcloths Reusable & Absorbent 4-Pack
Wild & Stone£5.724.4★503 rev
The Cosy Nest Company Swedish Dishcloths Pack of 6 Reusable Dish Cloths for Washing Up Absorbent Sponge Cloths for Kitchen Cleaning Eco Friendly Compostable Plastic Free Floral Design
The Cosy Nest Company£10.314.8★19 rev
The Cosy Nest Company Swedish Dishcloths Pack of 6 Reusable Dish Cloths for Washing Up Absorbent Sponge Cloths for Kitchen Cleaning Eco Friendly Compostable Plastic Free Bohemian Design
The Cosy Nest Company£10.284.9★16 rev
Newest
by launch date
Foribyw 11 Pack Swedish Dishcloths for Kitchen Reusable Super Absorbent 20x Weight Sponge Cleaning Cloth Quick-Drying Leaves No Streaks Dishwasher Friendly Biodegradable Wipes for House Cleaning
Foribyw£10.313 rev
Swedish Dishcloth 6PCS Set Reusable Dish Cloths for Washing Up Super Absorbent Cleaning Cloths Biodegradable Kitchen Use Fruit Pattern Sponge Alternative for Dishes and Surfaces
KORVANEL£5.940 rev
Swedish Dishcloth Set of 6 Reusable Kitchen Dish Rags for Cleaning Absorbent & Quick Drying Dish Towels Biodegradable Kitchen Rags No Odor Washable Cellulose Sponge Cloths (Tropical style)
PokeAir£8.200 rev
YouthLoxus Mixed Swedish Dishcloths Reusable for table cleaning | 6 Pack
YouthLoxus£6.790 rev
Swedish Dishcloth Swedish Dishcloths Swedish Dish Coth Reusable Dish Cloths Swedish Dish Cloths Set of 6 Washable Quick Drying Sponge Cloths for Counters Dishes Home Bar Table Wiping
Fadayunn£4.672 rev
Trending
90-day click momentumSwedish Dishcloth Set of 6 Reusable Kitchen Dish Rags for Cleaning Absorbent & Quick Drying Dish Towels Biodegradable Kitchen Rags No Odor Washable Cellulose Sponge Cloths (Tropical style)
PokeAir£8.200.0★
Foribyw 11 Pack Swedish Dishcloths for Kitchen Reusable Super Absorbent 20x Weight Sponge Cleaning Cloth Quick-Drying Leaves No Streaks Dishwasher Friendly Biodegradable Wipes for House Cleaning
Foribyw£10.314.6★
YouthLoxus Mixed Swedish Dishcloths Reusable for table cleaning | 6 Pack
YouthLoxus£6.790.0★
Swedish Dishcloth 6PCS Set Reusable Dish Cloths for Washing Up Super Absorbent Cleaning Cloths Biodegradable Kitchen Use Fruit Pattern Sponge Alternative for Dishes and Surfaces
KORVANEL£5.940.0★
Swedish Dishcloths 10 Pack Multi Colour Biodegradable Made in Sweden
The EcoGurus£12.304.6★
What buyers say about swedish dishcloth
What buyers praise and complain about, mined from review topics.What buyers love
“Really absorbent”
“Good quality, absorbent dishcloth”
“Does a great job at mopping up and cleaning”
“Easy to wash”
“Excellent ecological product”
“No issue with them breaking down”
“the price is fair”
“I liked the colours”
“Easy to use”
“Does the product work as advertised/expected: Yes”
What buyers complain about
“can't recall seeing sizes mentioned”
“Terrible and cheap”
“These felt thicker than the other Swedish dishcloths I've bought”
“After a wash the cloth was clearly quite deteriorated already”
“You can get a better product much cheaper”
“Pity they arent brighter colours with the exception of the purple”
“The advert does not say what that is made of here”
“ok. dont last 5 seconds not very durable”
“They are made from a wood pulp and when they arrived had a smell to them and felt greasy, I dont know if this is designed to keep the cloths supple during transit,”
“the brown stain will not budge”
Top return reasons
Common questions
- Is swedish dishcloth profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 25 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the swedish dishcloth niche?
- 18 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in swedish dishcloth?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.3%.
- What does it cost to enter the swedish dishcloth niche?
- Listings span £4.67–£12.30; the average listing price is £8.11 (sweet spot $15–$100). The average incumbent carries 4,316 reviews — the moat a new listing must climb.