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Swedish Dishcloth

prices mostly outside the sweet spot ($4.67–$12.30) — Swedish Dishcloth doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 14Growth 13Conversion 67Competition 44Returns 99Price range 0Avg price 23Brand share 52Review moat 25Quality gap 58
This niche Category average

Is Swedish Dishcloth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Swedish Dishcloth is a £57K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 41/100.

Swedish Dishcloth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.5% over the last 90 days and 6.1% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr8K
Search volume / yr-23.5%116K
Conversion rate6.1%
Avg price£8.11

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers18 · 20
Top-5 product click share58%
Open market26%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement80%
New entrants (1y)12· 1 succeeded
Avg rating4.4★
Avg reviews4,316

Top Swedish Dishcloth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 rising

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

21%

  • SUPERSCANDI33%
  • The Cosy Nest Company18%
  • Wild & Stone12%
  • The EcoGurus6%
  • AlGuirnex5%
  • Eummy5%

Swedish Dishcloth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR6.1%Products25Brands18Top 5 Brands74%OOS Rate15.7%Rating4.4★Reviews4,316Avg BSR#331
5K4KSpike '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top Swedish Dishcloth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • swedish dishcloth80K/yr
  • swedish dishcloths21K/yr
  • eco cloths4K/yr
  • swedish dish cloths5K/yr
  • swedish dish cloth3K/yr
  • sagevive swedish dishcloths2K/yr

What reviews say buyers love and hate about Swedish Dishcloth

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Absorbency17%

Really absorbent

Quality-Overall13%

Good quality, absorbent dishcloth

Ease Of Cleaning10%

Does a great job at mopping up and cleaning

Washability9%

Easy to wash

Eco Friendliness6%

Excellent ecological product

What buyers complain about

52% of reviews
Size-Overall13%

can't recall seeing sizes mentioned

Quality-Overall7%

Terrible and cheap

Thickness7%

These felt thicker than the other Swedish dishcloths I've bought

Washability6%

After a wash the cloth was clearly quite deteriorated already

Value For Money5%

You can get a better product much cheaper

Swedish Dishcloth return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
22%
2Value For Money
15%
3Size-Overall
15%
4Eco Friendliness
7%
5Absorbency
7%

Common Swedish Dishcloth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swedish Dishcloth 41/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 25 tracked products. 1 of 12 products launched in the last 360 days are still selling. Search demand moved -23.5% over the last 90 days.
Swedish Dishcloth buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.3%.