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Swedish Dishcloth

Fail

Prices span $4.67–$12.30, mostly outside the sweet spot, so Swedish Dishcloth is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£57K/yr116K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
58%top-5 click share · 18 brands · 20 sellers

Flapen Score

Swedish Dishcloth against its category

The dotted line is the Home & Garden average. Past it, Swedish Dishcloth is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swedish Dishcloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swedish Dishcloth 116K times last year and spent an estimated £57K. The top 5 brands take 74% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
6.1%
Market size, estimated
£57Ka year
Top search term
swedish dishcloth80K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £4.67 to £12.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£4.67–£12.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #331 within Cleaning Supplies. It carries 4,316 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#331in Cleaning Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,316per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Swedish Dishcloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 rising

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

21%

  • SUPERSCANDI33%
  • The Cosy Nest Company18%
  • Wild & Stone12%
  • The EcoGurus6%
  • AlGuirnex5%
  • Eummy5%

Demand

Swedish Dishcloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.4× · 9 of 12 months tracked

Search terms

Top Swedish Dishcloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swedish dishcloth80K/yr
  • swedish dishcloths21K/yr
  • eco cloths4K/yr
  • swedish dish cloths5K/yr
  • swedish dish cloth3K/yr
  • sagevive swedish dishcloths2K/yr

Reviews and returns

What reviews say buyers love and hate about Swedish Dishcloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.08

can't recall seeing sizes mentioned

Very small

Small surface wipe

Quality-Overall7%+0.20

Terrible and cheap

lower-quality products that don't have a special function

just not as good I wanted

Thickness7%−0.06

These felt thicker than the other Swedish dishcloths I've bought

Could be thicker

They are not thick

Washability6%+0.24

After a wash the cloth was clearly quite deteriorated already

Unfortunately the two cloths I have been using started to get tears in them after washing about 12 times

use ECOver Zero washing up liquid which is kinder to the environment and hands etc and certainly NO BLEACH

Value For Money5%−0.05

You can get a better product much cheaper

Not worth it

i think a bit pricey

Love

Absorbency17%+1.43

Really absorbent

Super absorbent and dry out quickly

Absorbent kitchen cloths

Quality-Overall13%+0.20

Good quality, absorbent dishcloth

Seem to be well made

Great quality

Ease Of Cleaning10%+1.00

Does a great job at mopping up and cleaning

easier to keep clean than a sponge

They are also very useful in contexts other than the kitchen too, like bathroom cleaning, etc

Washability9%+0.24

Easy to wash

Reusable and washable

wash really well in the washing machine

Eco Friendliness6%+0.50

Excellent ecological product

environmentally friendly natural materials

Eco-friendly

Return

0.3% Return rate 17% Fixable by listing

Quality-Overall22%▆▁▆▁▄█

Terrible and cheap

lower-quality products that don't have a special function

just not as good I wanted

Value For Money15%▁▁█▆▅▄

You can get a better product much cheaper

Not worth it

i think a bit pricey

Size-Overall15%█▁▁▁▁▇

can't recall seeing sizes mentioned

Very small

Small surface wipe

Eco Friendliness7%▁▁▁▁█▆
Absorbency7%▁▁▁█▇▁

FAQ

Common Swedish Dishcloth questions

Answered from the same tracked data.