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Swarovski Ornament

Maybe

The top 5 brands take only 24% of clicks. But demand is soft, at -36.6% this quarter, so Swarovski Ornament is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£57K/yr413K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
16%top-5 click share · 117 brands · 201 sellers

Flapen Score

Swarovski Ornament against its category

The dotted line is the Home & Garden average. Past it, Swarovski Ornament is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swarovski Ornament market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swarovski Ornament 413K times last year and spent an estimated £57K. The top 5 brands take 24% of clicks. Demand peaks in Jan–Mar–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
1.0%
Market size, estimated
£57Ka year
Peak month
December3.8× the quietest month
Top search term
ornament55K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £4.44 to £31.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.39 that is £0 to £1K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£4.44–£31.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #450 within Artificial Flora. It carries 516 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
10.0%
Average rank
#450in Artificial Flora
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
516per listing
Listings tracked
151

04 · Newcomers

Amazon counts 3 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Swarovski Ornament products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

117 falling

Sellers

201

Top-5 brand share

24%

Top 20: 52%

Top-5 click share

16%

Top 20: 38%

Open market

73%

  • GoMaihe7%
  • oliruim5%
  • VIVIDFLOW5%
  • JJQHYC4%
  • PIGPIGFLY3%
  • CESTATIVO3%

Demand

Swarovski Ornament search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Swarovski Ornament search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ornament55K/yr
  • white ornaments36K/yr
  • unusual ornaments for the living room28K/yr
  • media wall ornaments for living room16K/yr
  • white ornaments for living room26K/yr
  • small ornaments for shelves21K/yr
  • wooden ornaments for the home35K/yr
  • window ornaments for window sill18K/yr
  • large ornaments for living room22K/yr
  • ornaments for living room modern25K/yr

Reviews and returns

What reviews say buyers love and hate about Swarovski Ornament

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.25

Small plant

a lot bigger than i thought

Bit small

Advertised Vs Actual Product9%−0.06

Nothing like advertised

False advertising

Very deceiving

Value For Money9%+0.65

maybe a bit overpriced for what you get

rather expensive

feels expensive

Quality-Overall8%+0.64

Poor quality

Cheap rubbish

quality is not as great as it became easily chipped on the edge

Color3%+0.24

I didnt receive it in the colors I expected

they are becoming black

Need other colours

Love

Quality-Overall21%+0.64

Amazing Quality

Great product, well made, as described

Great quality not flimsy

Value For Money11%+0.65

Very affordable

Decent price

Great value

Gifting Purpose9%+0.59

Anniversary gift

Birthday gift

Great Gift

Design-Overall8%+0.86

Lovely design

This is a lovely piece of home decor

Well built

Advertised Vs Actual Product8%−0.06

As described

As advertised

Better than expected

Return

1.6% Return rate 64% Fixable by listing

Size-Overall43%▆▇██▇▆

Small plant

a lot bigger than i thought

Bit small

Quality-Overall14%██▆▇█▇

Poor quality

Cheap rubbish

quality is not as great as it became easily chipped on the edge

Defective Material/Parts8%██▆▄▇█
Advertised Vs Actual Product7%█▆▆▆▆▆

Nothing like advertised

False advertising

Very deceiving

Color7%▅▄█▇▄▇

I didnt receive it in the colors I expected

they are becoming black

Need other colours

FAQ

Common Swarovski Ornament questions

Answered from the same tracked data.