Swarovski Ornament
Swarovski Ornament shows no brand lock-in (top 5 brands take 24% of clicks), but soft demand (-36.6% this quarter) keeps it on the watch list.
Flapen Score
Is Swarovski Ornament profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Swarovski Ornament is a £57K/yr Amazon United Kingdom market (413K searches/yr). The top 5 brands hold 24% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Worth a look — 53/100.
Swarovski Ornament: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -36.6% over the last 90 days and 1.0% of searches end in a purchase.
£57K
revenue / yr
Who owns the niche?
The top 5 brands hold 24% of demand, so 76% of the market is open.
76%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 151 products
Top Swarovski Ornament products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
oliruim Black Home Decoration Accent Art Woman Face Statue Collectible Statue for Modern Home Living Room Bookshelf Black Desk Decor 3 Piece Set
- Price
- £15.92
- Rating
- 4.5/5
- Reviews
- 2,121
- Age
- 3y ago
GoMaihe Candle Holder Set of 4 with Wodden Tray Tealight Holders Candlestick Holder Table Centerpiece Home Decor Living Room Bedroom Decoration Mum Gift Birthday Wedding Christmas Party Ornaments
- Price
- £15.99
- Rating
- 4.7/5
- Reviews
- 3,648
- Age
- 6y ago
Set of 3 Small Ceramic Vases for Home Decor & Table Centrepieces Rustic Farmhouse Style Mini Decorative Flower Vases (Beige)
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago
CESTATIVO Home Decor Modern Abstract Art Ceramic Statue Room Decor Table Decorations for Living Room Dining Room Office Centerpiece 27 cm High
- Price
- £17.08
- Rating
- 4.5/5
- Reviews
- 604
- Age
- 3y ago
JJQHYC Romantic Couple Statue Abstract Sculpture Small Shelf Ornaments for Living Room White Ornaments Couple Figurine Sculptures Gifts for Wedding Anniversary
- Price
- £10.65
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 1y ago
Trending
90-day click momentum
Zhixan Couple Statue Romantic Home Decoration Accessory Living Room Bedroom Shelf
- Price
- £5.40
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 7mo ago
White Ceramic Flower Vases Table Decor Heart Shaped Vase Set of 2
- Price
- £17.16
- Rating
- 4.7/5
- Reviews
- 1,959
- Age
- 2y ago
NiHome Artificial White Roses in Glass Vase Silk Fake Flowers Home Decor
- Price
- £13.36
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 2y ago
GoMaihe Tealight Candle Holders with Tray: 3-Pcs Wooden Candlestick Set for Dining Table Centrepiece Ornaments for Living Room Gift for Mum Birthday Present Heart
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 3,648
- Age
- 1y ago
Decorative Wooden Books for Home Decor White Faux Books for Display Rustic Farmhouse Stacked Books (OUR HAPPY PLACE)
- Price
- £12.15
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Newest
by launch dateZhixan Couple Statue Romantic Home Decoration Accessory Living Room Bedroom Shelf
- Price
- £5.40
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 7mo ago
Komergave Heart Hands Sculpture - Modern Love Gesture Statue White Desktop Ornament Ideal Ornaments for Shelves Aesthetic Home Decor for Living Room Bedroom Bookshelf & Coffee Table
- Price
- £6.78
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 8mo ago
Decorative Wooden Books for Home Decor White Faux Books for Display Rustic Farmhouse Stacked Books (OUR HAPPY PLACE)
- Price
- £12.15
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
GNIYNAY Farmhouse Mini White Decorative Books for Tiered Tray Decor - Wooden Book Stack Faux Books for Coffee Table Living Room Decoration - Small Shelf Decor Accent
- Price
- £9.31
- Rating
- 4.0/5
- Reviews
- 67
- Age
- 1y ago
EMINGSKY 3 Link Wood Knot Decor Wood Knot Chain Link Boho Decor Wooden Hand Carved Coffee Table Decorative Wooden Links Knots for Home Living Room Bedroom Modern Farmhouse Shelf (White)
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
Brands
117 falling
Sellers
201
Top-5 brand share
24%
Top 20: 52%
Top-5 click share
16%
Top 20: 38%
Open market
73%
- GoMaihe7%
- oliruim5%
- VIVIDFLOW5%
- JJQHYC4%
- PIGPIGFLY3%
- CESTATIVO3%
Swarovski Ornament demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Mar, Dec · busiest ÷ quietest = 3.8×
Top Swarovski Ornament search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ornament55K/yr
- white ornaments36K/yr
- unusual ornaments for the living room28K/yr
- media wall ornaments for living room16K/yr
- white ornaments for living room26K/yr
- small ornaments for shelves21K/yr
- wooden ornaments for the home35K/yr
- window ornaments for window sill18K/yr
- large ornaments for living room22K/yr
- ornaments for living room modern25K/yr
What reviews say buyers love and hate about Swarovski Ornament
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Amazing Quality”
“Very affordable”
“Anniversary gift”
“Lovely design”
“As described”
What buyers complain about
74% of reviews“Small plant”
“Nothing like advertised”
“maybe a bit overpriced for what you get”
“Poor quality”
“I didnt receive it in the colors I expected”
Swarovski Ornament return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Swarovski Ornament questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
