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Swarovski Christmas Ornament 2024

Fail

The top 5 brands take 100% of clicks, so Swarovski Christmas Ornament 2024 is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£40K/yr58K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
53%top-5 click share · 2 brands · 20 sellers

Flapen Score

Swarovski Christmas Ornament 2024 against its category

The dotted line is the Home & Garden average. Past it, Swarovski Christmas Ornament 2024 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swarovski Christmas Ornament 2024 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swarovski Christmas Ornament 2024 58K times last year and spent an estimated £40K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.0%
Market size, estimated
£40Ka year
Top search term
swarovski figurine12K searches a year

02 · Price

A sale here is worth £70.11.

Listings sell for £70.11 on average, from £23.11 to £161.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £70.11 that is £0 to £7K a year per listing.

Average price
£70.11inside the $15 to $100 sweet spot
Price range
£23.11–£161.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,194 within Decorative Accessories. It carries 780 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#1,194in Decorative Accessories
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
780per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Swarovski Christmas Ornament 2024 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

20

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

0%

  • Swarovski96%
  • MomentWish4%

Demand

Swarovski Christmas Ornament 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 7.6× · 8 of 12 months tracked

Search terms

Top Swarovski Christmas Ornament 2024 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swarovski figurine12K/yr
  • swarovski ornaments7K/yr
  • swarovski ornaments sale8K/yr
  • swarovski christmas ornaments8K/yr
  • swarovski christmas10K/yr
  • swarovski christmas decorations13K/yr

Reviews and returns

What reviews say buyers love and hate about Swarovski Christmas Ornament 2024

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Gorgeous, smaller than I thought it would be”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Swarovski Christmas Ornament 2024 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data