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Swarovski Christmas Ornament 2024

Fail

The top 5 brands take 100% of clicks, so Swarovski Christmas Ornament 2024 is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£40K/yr58K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
53%top-5 click share · 2 brands · 20 sellers

Flapen Score

Swarovski Christmas Ornament 2024 against its category

The dotted line is the Home & Garden average. Past it, Swarovski Christmas Ornament 2024 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swarovski Christmas Ornament 2024 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swarovski Christmas Ornament 2024 58K times last year and spent an estimated £40K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.0%
Market size, estimated
£40Ka year
Top search term
swarovski figurine12K searches a year

02 · Price

A sale here is worth £70.11.

Listings sell for £70.11 on average, from £23.11 to £161.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £70.11 that is £0 to £7K a year per listing.

Average price
£70.11inside the $15 to $100 sweet spot
Price range
£23.11–£161.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,194 within Decorative Accessories. It carries 780 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#1,194in Decorative Accessories
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
780per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Swarovski Christmas Ornament 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

0%

  • Swarovski96%
  • MomentWish4%

Demand

Swarovski Christmas Ornament 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 7.6× · 8 of 12 months tracked

Search terms

Top Swarovski Christmas Ornament 2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swarovski figurine12K/yr
  • swarovski ornaments7K/yr
  • swarovski ornaments sale8K/yr
  • swarovski christmas ornaments8K/yr
  • swarovski christmas10K/yr
  • swarovski christmas decorations13K/yr

Reviews and returns

What reviews say buyers love and hate about Swarovski Christmas Ornament 2024

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%+1.96

Gorgeous, smaller than I thought it would be

Love

Size-Overall22%+1.96

size perfect

the size is just right

The size is good because you can put it anywhere

Color19%+0.89

Nice colour pink

Pretty petite rose

Advertised Vs Actual Product13%+0.56

Item just as advertised so just as expected

Gifting Purpose13%+0.56

Anyone would love as a gift

Quality-Overall13%−0.19

Swarovski quality

Return

1.3% Return rate 9% Fixable by listing

Defective Material/Parts32%▅▁▁█▁▆
Gifting Purpose27%▅█▁▃▁▁
Adhesion/Stickiness14%▆▁▁▁▁█
Size-Overall9%▁▁▁█▁▁

Gorgeous, smaller than I thought it would be

Add-Ons/Attachments9%

FAQ

Common Swarovski Christmas Ornament 2024 questions

Answered from the same tracked data.