Swan Steamer
Swan Steamer shows beatable incumbent ratings (4.1★), but a small market ($58K/yr) keeps it on the watch list.
Flapen Score
Is Swan Steamer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Swan Steamer is a £58K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.
Swan Steamer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +52.4% over the last 90 days and 3.2% of searches end in a purchase.
£58K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 21 products
Top Swan Steamer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Swan SI12020N Handheld Garment Steamer Lightweight Removable Fabric Brush Extra-Long 1.9m Power Cable 1100W 250ml Water Tank White and Pink
- Price
- £16.69
- Rating
- 4.2/5
- Reviews
- 9,784
- Age
- 8y ago
EVAIROAX 2200W Professional Standing Garment Steamer for Clothes 90 Mins of Continuous Powerful Steam with 3L Water Tank Pants Clip & Childrens Clothing Hanger 998S Royal Blue
- Price
- £107.84
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 4mo ago
SA BI Professional 2200 W Garment Steamer Upright with 3L Water Tank Steamer Clothing KILLS GERMS and Releases Wrinkles in no Time Clothes Steamer Suitable for all Fabrics
- Price
- £119.44
- Rating
- 4.3/5
- Reviews
- 246
- Age
- 5y ago
Swan SI12022N Portable Garment Steamer Lightweight Jet Steam Cloth Friendly Ceramic Coated Steam Panel Removes Bacteria and Odours 1500W 300ml Water Tank 25 g Steam Rate Black
- Price
- £15.41
- Rating
- 4.2/5
- Reviews
- 9,784
- Age
- 6y ago
Swan Lynsey TVs Queen of Clean Handheld Steam Cleaner 9 Piece Accessory Kit Multi-purpose cleaning 3 bar Steam Pressure Lightweight Portable Pink/Grey SC17350QOCN Clear
- Price
- £29.53
- Rating
- 3.9/5
- Reviews
- 178
- Age
- 4y ago
Trending
90-day click momentum
MoraRise Standing Garment Steamer 2000W Powerful Upright Steamer for Clothes with Ironing Board 10 Adjustable Settings 2.7L Water Tank for 90 Mins Continuous Steaming (Champagne Gold 2000W)
- Price
- £49.63
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2mo ago
2000W Garment Steamer and Clothes Steamer with Stand 2.5L Tank Fast Heat-Up 70-Min Continuous Steam Vertical Steamer for All Fabrics
- Price
- £68.86
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago
EVAIROAX 2200W Professional Standing Garment Steamer for Clothes 90 Mins of Continuous Powerful Steam with 3L Water Tank Pants Clip & Childrens Clothing Hanger 998S Royal Blue
- Price
- £107.84
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 4mo ago
Spector 2200W Clothes Steamer Professional Garment Steamer for Clothes with 3.3L Detachable Water Tank 45s Fast Heat 73min Continuous Steam Standing Clothes Steamer with Adjustable Pole Hanger
- Price
- £84.73
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 4mo ago
Venkillian Professional Clothes Steamer Upright: Powerful 1400W Steam Output 6 Bar Pressure 12 Heat Settings Foldable Ironing Board Ceramic Soleplate 1.6L Water Tank for Home Hotel Small Business
- Price
- £115.00
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 4mo ago
Newest
by launch date2000W Garment Steamer and Clothes Steamer with Stand 2.5L Tank Fast Heat-Up 70-Min Continuous Steam Vertical Steamer for All Fabrics
- Price
- £68.86
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago
MoraRise Standing Garment Steamer 2000W Powerful Upright Steamer for Clothes with Ironing Board 10 Adjustable Settings 2.7L Water Tank for 90 Mins Continuous Steaming (Champagne Gold 2000W)
- Price
- £49.63
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2mo ago
Spector 2200W Clothes Steamer Professional Garment Steamer for Clothes with 3.3L Detachable Water Tank 45s Fast Heat 73min Continuous Steam Standing Clothes Steamer with Adjustable Pole Hanger
- Price
- £84.73
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 4mo ago
Venkillian Professional Clothes Steamer Upright: Powerful 1400W Steam Output 6 Bar Pressure 12 Heat Settings Foldable Ironing Board Ceramic Soleplate 1.6L Water Tank for Home Hotel Small Business
- Price
- £115.00
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 4mo ago
EVAIROAX 2200W Professional Standing Garment Steamer for Clothes 90 Mins of Continuous Powerful Steam with 3L Water Tank Pants Clip & Childrens Clothing Hanger 998S Royal Blue
- Price
- £107.84
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
58
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
14%
- Swan41%
- SA BI17%
- EVAIROAX10%
- PHILIPS6%
- FRIDJA6%
- Quest6%
- Open — no brand owns it (8 brands, 14%)
Swan Steamer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.0×
Top Swan Steamer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- professional clothes steamer11K/yr
- clothes steamer upright7K/yr
- swan steamer6K/yr
What reviews say buyers love and hate about Swan Steamer
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Easy to Use”
“The overall build quality is satisfactory”
“heats up quickly”
“Good value for money”
“nothing is flimsy or cheap”
What buyers complain about
50% of reviews“unacceptable to break after less than half a dozen uses”
“It is very cheaply made”
“it is quite heavy”
“Not very steady”
“which is expensive”
Swan Steamer return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Swan Steamer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
