Swan Steamer
MaybeThe products selling today average only 4.1★. But shoppers spend only $58K a year here, so Swan Steamer is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £58K/yr25K searches / yr
- 90-day growth
- +52.4%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 58 sellers
Flapen Score
Swan Steamer against its category
The dotted line is the Home & Garden average. Past it, Swan Steamer is stronger. Inside it, weaker.
Market
The Swan Steamer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swan Steamer 25K times last year and spent an estimated £58K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +52.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £58Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- professional clothes steamer11K searches a year
02 · Price
A sale here is worth £72.93.
Listings sell for £72.93 on average, from £15.41 to £149.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £72.93 that is £0 to £7K a year per listing.
- Average price
- £72.93inside the $15 to $100 sweet spot
- Price range
- £15.41–£149.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #57 within Irons, Steamers & Accessories. It carries 1,542 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 81%
- Out of stock, average day
- 11.4%
- Average rank
- #57in Irons, Steamers & Accessories
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,542per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 6 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Swan Steamer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swan SI12020N Handheld Garment Steamer Lightweight Removable Fabric Brush Extra-Long 1.9m Power Cable 1100W 250ml Water Tank White and Pink
- Price
- £16.69
- Rating
- 4.2/5
- Reviews
- 9,784
- Age
- 8y ago
EVAIROAX 2200W Professional Standing Garment Steamer for Clothes 90 Mins of Continuous Powerful Steam with 3L Water Tank Pants Clip & Childrens Clothing Hanger 998S Royal Blue
- Price
- £107.84
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 4mo ago
SA BI Professional 2200 W Garment Steamer Upright with 3L Water Tank Steamer Clothing KILLS GERMS and Releases Wrinkles in no Time Clothes Steamer Suitable for all Fabrics
- Price
- £119.44
- Rating
- 4.3/5
- Reviews
- 246
- Age
- 5y ago
Swan SI12022N Portable Garment Steamer Lightweight Jet Steam Cloth Friendly Ceramic Coated Steam Panel Removes Bacteria and Odours 1500W 300ml Water Tank 25 g Steam Rate Black
- Price
- £15.41
- Rating
- 4.2/5
- Reviews
- 9,784
- Age
- 6y ago
Swan Lynsey TVs Queen of Clean Handheld Steam Cleaner 9 Piece Accessory Kit Multi-purpose cleaning 3 bar Steam Pressure Lightweight Portable Pink/Grey SC17350QOCN Clear
- Price
- £29.53
- Rating
- 3.9/5
- Reviews
- 178
- Age
- 4y ago
Trending
90-day click momentum
MoraRise Standing Garment Steamer 2000W Powerful Upright Steamer for Clothes with Ironing Board 10 Adjustable Settings 2.7L Water Tank for 90 Mins Continuous Steaming (Champagne Gold 2000W)
- Price
- £49.63
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2mo ago
2000W Garment Steamer and Clothes Steamer with Stand 2.5L Tank Fast Heat-Up 70-Min Continuous Steam Vertical Steamer for All Fabrics
- Price
- £68.86
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago
EVAIROAX 2200W Professional Standing Garment Steamer for Clothes 90 Mins of Continuous Powerful Steam with 3L Water Tank Pants Clip & Childrens Clothing Hanger 998S Royal Blue
- Price
- £107.84
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 4mo ago
Spector 2200W Clothes Steamer Professional Garment Steamer for Clothes with 3.3L Detachable Water Tank 45s Fast Heat 73min Continuous Steam Standing Clothes Steamer with Adjustable Pole Hanger
- Price
- £84.73
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 4mo ago
Venkillian Professional Clothes Steamer Upright: Powerful 1400W Steam Output 6 Bar Pressure 12 Heat Settings Foldable Ironing Board Ceramic Soleplate 1.6L Water Tank for Home Hotel Small Business
- Price
- £115.00
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 4mo ago
Newest
by launch date2000W Garment Steamer and Clothes Steamer with Stand 2.5L Tank Fast Heat-Up 70-Min Continuous Steam Vertical Steamer for All Fabrics
- Price
- £68.86
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago
MoraRise Standing Garment Steamer 2000W Powerful Upright Steamer for Clothes with Ironing Board 10 Adjustable Settings 2.7L Water Tank for 90 Mins Continuous Steaming (Champagne Gold 2000W)
- Price
- £49.63
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2mo ago
Spector 2200W Clothes Steamer Professional Garment Steamer for Clothes with 3.3L Detachable Water Tank 45s Fast Heat 73min Continuous Steam Standing Clothes Steamer with Adjustable Pole Hanger
- Price
- £84.73
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 4mo ago
Venkillian Professional Clothes Steamer Upright: Powerful 1400W Steam Output 6 Bar Pressure 12 Heat Settings Foldable Ironing Board Ceramic Soleplate 1.6L Water Tank for Home Hotel Small Business
- Price
- £115.00
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 4mo ago
EVAIROAX 2200W Professional Standing Garment Steamer for Clothes 90 Mins of Continuous Powerful Steam with 3L Water Tank Pants Clip & Childrens Clothing Hanger 998S Royal Blue
- Price
- £107.84
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
58
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
14%
- Swan41%
- SA BI17%
- EVAIROAX10%
- PHILIPS6%
- FRIDJA6%
- Quest6%
- Open — no brand owns it (8 brands, 14%)
Demand
Swan Steamer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Swan Steamer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- professional clothes steamer11K/yr
- clothes steamer upright7K/yr
- swan steamer6K/yr
Reviews and returns
What reviews say buyers love and hate about Swan Steamer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
unacceptable to break after less than half a dozen uses
Doesn't last
Failed after 3 months
It is very cheaply made
Poor quality
Overpriced for the performance
it is quite heavy
its on the heavy side
the steamer is quite heavy
Not very steady
not sturdy at all
it's very weak
which is expensive
it's not to be expected at this price point
Not worth the price
Love
Easy to Use
this is very easy to do
Easy to hold
The overall build quality is satisfactory
It is a solid build quality
Excellent product
heats up quickly
the quick heat-up time
The steamer heats up quickly
Good value for money
Good price
Value for money
nothing is flimsy or cheap
the stand feels sturdy enough for daily use
Sturdy
Return
3.5% Return rate 15% Fixable by listing
Doesnt work
Poor efficiency
Not as effective as I had hoped
it is quite heavy
its on the heavy side
the steamer is quite heavy
Small tank
But Not for Large Loads
bigger than I thought it would be
It is very cheaply made
Poor quality
Overpriced for the performance
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swan Steamer questions
Answered from the same tracked data.