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Swan Slow Cooker

Fail

Demand is soft, at -45.9% this quarter, so Swan Slow Cooker is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£52K/yr75K searches / yr
90-day growth
-45.9%search demand this quarter
Competition
72%top-5 click share · 6 brands · 66 sellers

Flapen Score

Swan Slow Cooker against its category

The dotted line is the Home & Garden average. Past it, Swan Slow Cooker is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swan Slow Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swan Slow Cooker 75K times last year and spent an estimated £52K. The top 5 brands take 98% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-45.9%
Conversion, latest week
2.8%
Market size, estimated
£52Ka year
Top search term
white slow cooker19K searches a year

02 · Price

A sale here is worth £25.15.

Listings sell for £25.15 on average, from £17.50 to £42.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £25.15 that is £3K to £6K a year per listing.

Average price
£25.15inside the $15 to $100 sweet spot
Price range
£17.50–£42.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #16 within Small Kitchen Appliances. It carries 2,094 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
6.3%
Average rank
#16in Small Kitchen Appliances
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,094per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Swan Slow Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

66

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Swan74%
  • Salter13%
  • Status5%
  • Tower3%
  • VQ2%
  • M4Y2%

Demand

Swan Slow Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4× · 9 of 12 months tracked

Search terms

Top Swan Slow Cooker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white slow cooker19K/yr
  • swan slow cooker20K/yr
  • cream slow cooker14K/yr
  • green slow cooker8K/yr
  • slow cooker white6K/yr
  • grey slow cooker4K/yr
  • swan slow cooker 3.5l4K/yr

Reviews and returns

What reviews say buyers love and hate about Swan Slow Cooker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.06

Broke

poor durability and lack of customer support let it down completely

Unfortunately, it didnt last

Heating12%−0.08

I daren't even try the high heat setting

Low setting gets too hot

Maybe it doesn't have a keep warm function

Value For Money11%0.00

Not worth the money

Not worth the price within a week of buying it stopped working

Waste of money

Handle Quality8%−0.05

The handle fell of

The handles fallen of

Handle fell off yesterday and dropped hot stew over ME and floor

Cooking Experience8%+0.77

it takes long to start to cook so if you have a lot of electricity

Slow cooker

Slow cooking time

Love

Cooking Experience20%+0.77

Nice looking cooker

Good cooking

Cooks as lovely as it looks

Quality-Overall16%+0.85

Nice quality product easy to use

Excellent product

Great pot and works really well

Ease Of Use12%+0.64

Easy to use

it is a space saver and convenient

easy to use rice cooker

Ease Of Cleaning9%+0.62

Works well, cooks food perfectly, it was a bargain in the sale, it cleans really easy, better than my last one

Cleans well

the pot cleans easily and it cooks evenly and efficiently

Value For Money8%0.00

Excellent reasonably priced slow cooker

Excellent value for money

Good price

Return

2.4% Return rate 59% Fixable by listing

Size-Overall45%▇▅▇█▆█
Functionality-Overall8%▄▅█▅▁▂

Its not cooking the meals as well as the slow cooker it replaced

Slow cooker

Heating7%▂▇▅▂█▄

I daren't even try the high heat setting

Low setting gets too hot

Maybe it doesn't have a keep warm function

Color4%▁█▂▁▇▄
Handle Quality4%▃▂▂▄▇█

The handle fell of

The handles fallen of

Handle fell off yesterday and dropped hot stew over ME and floor

FAQ

Common Swan Slow Cooker questions

Answered from the same tracked data.