How competitive is the Swan Slow Cooker niche on Amazon United Kingdom?

6 brands and 66 sellers compete in Swan Slow Cooker on Amazon United Kingdom. The top 5 Swan Slow Cooker products take 72% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Swan Slow Cooker niche?

Swan Slow Cooker sells for £25.15 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £17.50–£42.22. The average incumbent carries 2,094 reviews — the moat a new listing must climb.

Swan Slow Cooker

soft demand (-45.9% this quarter) — Swan Slow Cooker doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Swan Slow Cooker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Swan Slow Cooker is a £52K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 31/100.

Swan Slow Cooker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.9% over the last 90 days and 2.8% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr2K

Search volume / yr-45.9%75K

Conversion rate2.8%

Avg price£25.15

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 66

Top-5 product click share72%

Open market2%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Swan Slow Cooker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Swan Nordic Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid Up to 4 Portions 3.5L White SF17021WHTN

Price: £22.74
Rating: 4.5/5
Reviews: 1,172
Age: 5y ago

Swan Retro Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid 3.5L Blue SF17021BLN

Price: £22.51
Rating: 4.6/5
Reviews: 4,094
Age: 9y ago

Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Green SF17021GN

Price: £23.49
Rating: 4.6/5
Reviews: 4,094
Age: 9y ago

Salter Retro Slow Cooker 3.5 Litre Cream

Price: £24.79
Rating: 4.7/5
Reviews: 262
Age: 1y ago

Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Cream SF17021CN

Price: £17.50
Rating: 4.6/5
Reviews: 4,094
Age: 9y ago

Newest

by launch date

Laura Ashley Elveden White Small Slow Cookers 3.5 Litres - Slow Cooker 3.5L

Price: £42.22
Rating: 4.5/5
Reviews: 102
Age: 12mo ago

Salter Retro Slow Cooker 3.5 Litre Cream

Price: £24.79
Rating: 4.7/5
Reviews: 262
Age: 1y ago

Salter Retro Slow Cooker 6.5L Cream

Price: £31.19
Rating: 4.5/5
Reviews: 147
Age: 1y ago

Tower Cavaletto 6.5 Litre Slow Cooker with 3 Heat Settings Cool Touch Handles Grey and Rose Gold T16043GRY

Price: £28.24
Rating: 4.6/5
Reviews: 4,219
Age: 3y ago

Swan Nordic Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid Up to 4 Portions 3.5L White SF17021WHTN

Price: £22.74
Rating: 4.5/5
Reviews: 1,172
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Swan74%
Salter13%
Status5%
Tower3%
VQ2%
M4Y2%

Swan Slow Cooker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR2.8%Products13Brands6Top 5 Brands98%OOS Rate6.3%Rating4.5★Reviews2,094Avg BSR#16

Top Swan Slow Cooker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

white slow cooker19K/yr -46.1%0.9% conv.
swan slow cooker20K/yr -44.6%2.7% conv.
cream slow cooker14K/yr -50.0%2.6% conv.
green slow cooker8K/yr -38.0%2.1% conv.
slow cooker white6K/yr -34.5%1.9% conv.
grey slow cooker4K/yr -50.4%2.8% conv.
swan slow cooker 3.5l4K/yr -60.5%5.0% conv.

What reviews say buyers love and hate about Swan Slow Cooker

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Cooking Experience20%

“Nice looking cooker”

Quality-Overall16%

“Nice quality product easy to use”

Ease Of Use12%

“Easy to use”

Ease Of Cleaning9%

“Works well, cooks food perfectly, it was a bargain in the sale, it cleans really easy, better than my last one”

Value For Money8%

“Excellent reasonably priced slow cooker”

What buyers complain about

70% of reviews

Durability13%

“Broke”

Heating12%

“I daren't even try the high heat setting”

Value For Money11%

“Not worth the money”

Handle Quality8%

“The handle fell of”

Cooking Experience8%

“it takes long to start to cook so if you have a lot of electricity”

Swan Slow Cooker return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

45%

2Functionality-Overall

3Heating

4Color

5Handle Quality

Common Swan Slow Cooker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swan Slow Cooker 31/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 13 tracked products. Search demand moved -45.9% over the last 90 days.

Swan Slow Cooker buyers on Amazon United Kingdom complain most about Durability, Heating, Value For Money, the themes mined from the niche's reviews. Its return rate is 2.4%.