swan slow cooker
Skip itSoft demand (-45.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.15avg listing price — sweet spot $15–$100
Price range
Incredible£17.50–£42.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay2,094.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£52K£52K/yr · 75K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-45.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, swan slow cooker is a £52K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 31/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
swan slow cooker market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £38K–£50K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 6.3%
- Avg brand age
- 54 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
66
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Swan74%
- Salter13%
- Status5%
- Tower3%
- VQ2%
- M4Y2%
Demand
Weekly Amazon search volume, last 40 weeks — -45.9% search growth over the last 90 days.Top swan slow cooker search terms
- white slow cooker19K/yr
- swan slow cooker20K/yr
- cream slow cooker14K/yr
- green slow cooker8K/yr
- slow cooker white6K/yr
- grey slow cooker4K/yr
- swan slow cooker 3.5l4K/yr
Top swan slow cooker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swan Nordic Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid Up to 4 Portions 3.5L White SF17021WHTN
Swan£22.744.5★1,172 rev
Swan Retro Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid 3.5L Blue SF17021BLN
Swan£22.514.6★4,094 rev
Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Green SF17021GN
Swan£23.494.6★4,094 rev
Salter Retro Slow Cooker 3.5 Litre Cream
Salter£24.794.7★262 rev
Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Cream SF17021CN
Swan£17.504.6★4,094 rev
Newest
by launch date
Laura Ashley Elveden White Small Slow Cookers 3.5 Litres - Slow Cooker 3.5L
VQ£42.22102 rev
Salter Retro Slow Cooker 3.5 Litre Cream
Salter£24.79262 rev
Salter Retro Slow Cooker 6.5L Cream
Salter£31.19147 rev
Tower Cavaletto 6.5 Litre Slow Cooker with 3 Heat Settings Cool Touch Handles Grey and Rose Gold T16043GRY
Tower£28.244,219 rev
Swan Nordic Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid Up to 4 Portions 3.5L White SF17021WHTN
Swan£22.741,172 rev
Trending
90-day click momentumSwan Retro Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid 3.5L Blue SF17021BLN
Swan£22.514.6★
Salter Retro Slow Cooker 6.5L Cream
Salter£31.194.5★
STATUS Austin Round Slow Cooker 1.5Litre 120W White Two Heat Settings Removable NonStick Ceramic Bowl (AUSTIN1PKB4)
Status£19.244.5★
Tower Cavaletto 6.5 Litre Slow Cooker with 3 Heat Settings Cool Touch Handles Grey and Rose Gold T16043GRY
Tower£28.244.6★
M4Y Rice Cooker Slow Cooker and Food Steamer For 1-6 People 1.2 Litre - Keep Warm Function Delay Timer Premium Inner Pot Spatula & Measuring Cup Perfect Rice Every time Quick & Easy
M4Y£32.144.4★
What buyers say about swan slow cooker
What buyers praise and complain about, mined from review topics.What buyers love
“Nice looking cooker”
“Nice quality product easy to use”
“Easy to use”
“Works well, cooks food perfectly, it was a bargain in the sale, it cleans really easy, better than my last one”
“Excellent reasonably priced slow cooker”
“Perfect size”
“Love the colour”
“It does the job”
“It doesnt take up too much room”
“Its such a nice slow cooker easy to clean not to heavy”
What buyers complain about
“Broke”
“I daren't even try the high heat setting”
“Not worth the money”
“The handle fell of”
“it takes long to start to cook so if you have a lot of electricity”
“Absolutely appalled at the state it came in, chipped, scratched and the logo simply fell off when removing the tape, the quality of this is like Poundland”
“Its too delicate”
“so unable to use it”
“Its not cooking the meals as well as the slow cooker it replaced”
“No user info”
Top return reasons
Common questions
- Is swan slow cooker profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 13 tracked products. 90-day search growth is -45.9%. Flapen's verdict: Skip it (31/100).
- How competitive is the swan slow cooker niche?
- 6 brands and 66 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in swan slow cooker?
- Top complaints mined from reviews: Durability, Heating, Value For Money. The return rate is 2.4%.
- What does it cost to enter the swan slow cooker niche?
- Listings span £17.50–£42.22; the average listing price is £25.15 (sweet spot $15–$100). The average incumbent carries 2,094 reviews — the moat a new listing must climb.