Swan Slow Cooker
FailDemand is soft, at -45.9% this quarter, so Swan Slow Cooker is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £52K/yr75K searches / yr
- 90-day growth
- -45.9%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 66 sellers
Flapen Score
Swan Slow Cooker against its category
The dotted line is the Home & Garden average. Past it, Swan Slow Cooker is stronger. Inside it, weaker.
Market
The Swan Slow Cooker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swan Slow Cooker 75K times last year and spent an estimated £52K. The top 5 brands take 98% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -45.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £52Ka year
- Top search term
- white slow cooker19K searches a year
02 · Price
A sale here is worth £25.15.
Listings sell for £25.15 on average, from £17.50 to £42.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £25.15 that is £3K to £6K a year per listing.
- Average price
- £25.15inside the $15 to $100 sweet spot
- Price range
- £17.50–£42.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #16 within Small Kitchen Appliances. It carries 2,094 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 6.3%
- Average rank
- #16in Small Kitchen Appliances
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,094per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Swan Slow Cooker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swan Nordic Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid Up to 4 Portions 3.5L White SF17021WHTN
- Price
- £22.74
- Rating
- 4.5/5
- Reviews
- 1,172
- Age
- 5y ago

Swan Retro Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid 3.5L Blue SF17021BLN
- Price
- £22.51
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago

Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Green SF17021GN
- Price
- £23.49
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago

Salter Retro Slow Cooker 3.5 Litre Cream
- Price
- £24.79
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago

Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Cream SF17021CN
- Price
- £17.50
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago
Trending
90-day click momentum
Swan Retro Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid 3.5L Blue SF17021BLN
- Price
- £22.51
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago

Salter Retro Slow Cooker 6.5L Cream
- Price
- £31.19
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 1y ago

STATUS Austin Round Slow Cooker 1.5Litre 120W White Two Heat Settings Removable NonStick Ceramic Bowl (AUSTIN1PKB4)
- Price
- £19.24
- Rating
- 4.5/5
- Reviews
- 919
- Age
- 8y ago

Tower Cavaletto 6.5 Litre Slow Cooker with 3 Heat Settings Cool Touch Handles Grey and Rose Gold T16043GRY
- Price
- £28.24
- Rating
- 4.6/5
- Reviews
- 4,219
- Age
- 3y ago

M4Y Rice Cooker Slow Cooker and Food Steamer For 1-6 People 1.2 Litre - Keep Warm Function Delay Timer Premium Inner Pot Spatula & Measuring Cup Perfect Rice Every time Quick & Easy
- Price
- £32.14
- Rating
- 4.4/5
- Reviews
- 676
- Age
- 5y ago
Newest
by launch date
Laura Ashley Elveden White Small Slow Cookers 3.5 Litres - Slow Cooker 3.5L
- Price
- £42.22
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 12mo ago

Salter Retro Slow Cooker 3.5 Litre Cream
- Price
- £24.79
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago

Salter Retro Slow Cooker 6.5L Cream
- Price
- £31.19
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 1y ago

Tower Cavaletto 6.5 Litre Slow Cooker with 3 Heat Settings Cool Touch Handles Grey and Rose Gold T16043GRY
- Price
- £28.24
- Rating
- 4.6/5
- Reviews
- 4,219
- Age
- 3y ago

Swan Nordic Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid Up to 4 Portions 3.5L White SF17021WHTN
- Price
- £22.74
- Rating
- 4.5/5
- Reviews
- 1,172
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
66
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Swan74%
- Salter13%
- Status5%
- Tower3%
- VQ2%
- M4Y2%
Demand
Swan Slow Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4× · 9 of 12 months tracked
Search terms
Top Swan Slow Cooker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white slow cooker19K/yr
- swan slow cooker20K/yr
- cream slow cooker14K/yr
- green slow cooker8K/yr
- slow cooker white6K/yr
- grey slow cooker4K/yr
- swan slow cooker 3.5l4K/yr
Reviews and returns
What reviews say buyers love and hate about Swan Slow Cooker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
poor durability and lack of customer support let it down completely
Unfortunately, it didnt last
I daren't even try the high heat setting
Low setting gets too hot
Maybe it doesn't have a keep warm function
Not worth the money
Not worth the price within a week of buying it stopped working
Waste of money
The handle fell of
The handles fallen of
Handle fell off yesterday and dropped hot stew over ME and floor
it takes long to start to cook so if you have a lot of electricity
Slow cooker
Slow cooking time
Love
Nice looking cooker
Good cooking
Cooks as lovely as it looks
Nice quality product easy to use
Excellent product
Great pot and works really well
Easy to use
it is a space saver and convenient
easy to use rice cooker
Works well, cooks food perfectly, it was a bargain in the sale, it cleans really easy, better than my last one
Cleans well
the pot cleans easily and it cooks evenly and efficiently
Excellent reasonably priced slow cooker
Excellent value for money
Good price
Return
2.4% Return rate 59% Fixable by listing
Its not cooking the meals as well as the slow cooker it replaced
Slow cooker
I daren't even try the high heat setting
Low setting gets too hot
Maybe it doesn't have a keep warm function
The handle fell of
The handles fallen of
Handle fell off yesterday and dropped hot stew over ME and floor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swan Slow Cooker questions
Answered from the same tracked data.









