Swan Microwave
brand-locked demand (top 5 brands take 100% of clicks) — Swan Microwave doesn't clear our bar today.
Flapen Score
Is Swan Microwave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Swan Microwave is a £88K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Swan Microwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.6% over the last 90 days and 1.5% of searches end in a purchase.
£88K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Swan Microwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Swan 20L Nordic Digital LED Microwave 6 Power Levels Wood Effect Handle Soft Touch Housing and Matte Finish 800W Slate Grey SM22036LGRYN
- Price
- £71.03
- Rating
- 4.2/5
- Reviews
- 1,280
- Age
- 4y ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Swan SM22036LWHTN Nordic LED Digital Microwave with Glass Turntable 6 Power Levels & Defrost Setting 20L 800W White
- Price
- £67.14
- Rating
- 4.2/5
- Reviews
- 1,280
- Age
- 4y ago
Russell Hobbs RHMM713G 17 L 700 W Scandi Compact Grey Manual Microwave with 5 Power Levels Wood Effect Handle & Dials Timer Defrost Setting Easy Clean
- Price
- £57.58
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 6y ago
Trending
90-day click momentum
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave White SM4424WHT
- Price
- £66.98
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago
Swan Digital Microwave 5 Power Levels 7 Auto Cook Pre-sets Defrost LED Display 20L 800W Black SM4421BLK
- Price
- £54.70
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago
Swan Retro Set of 3 Canisters (Blue)
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 3,584
- Age
- 10y ago
Swan Nordic Kitchen Set 1.7L Fast Boil Kettle and 900W 2-Slice Toaster Grey SK14610GRYN/ ST14610GRYN
- Price
- £63.80
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 2y ago
Newest
by launch date
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY
- Price
- £64.69
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave White SM4424WHT
- Price
- £66.98
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Black SM4424BLK
- Price
- £63.90
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 6mo ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
0%
- Swan90%
- Russell Hobbs7%
- Morphy Richards1%
- GEEPAS1%
- Salter1%
Swan Microwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Swan Microwave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- swan microwave54K/yr
- swan retro microwave15K/yr
- microwave swan11K/yr
- swan microwave grey3K/yr
What reviews say buyers love and hate about Swan Microwave
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Easy to use”
“great microwave”
“Great colour”
“worth every penny”
“We did like the overall look and feel”
What buyers complain about
73% of reviews“Broken door”
“takes ages to heat anything”
“Small”
“The manual dials feel a bit cheap”
“Not worth the money at all”
Swan Microwave return rate & reasons
Why buyers send it back, as a share of all return requests.
4.3%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Swan Microwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
