swan microwave
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£73.52avg listing price — sweet spot $15–$100
Review moat
Great432.68avg incumbent reviews — the moat a new listing must climb
Price range
Good£20.11–£137.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad£88K£88K/yr · 83K searches
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, swan microwave is a £88K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
swan microwave market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £74K–£92K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 76%
- Out of stock
- 21.7%
- Avg brand age
- 37 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
0%
- Swan90%
- Russell Hobbs7%
- Morphy Richards1%
- GEEPAS1%
- Salter1%
Demand
Weekly Amazon search volume, last 49 weeks — -7.6% search growth over the last 90 days.Top swan microwave search terms
- swan microwave54K/yr
- swan retro microwave15K/yr
- microwave swan11K/yr
- swan microwave grey3K/yr
Top swan microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
Swan£70.084.7★41 rev
Swan 20L Nordic Digital LED Microwave 6 Power Levels Wood Effect Handle Soft Touch Housing and Matte Finish 800W Slate Grey SM22036LGRYN
Swan£71.034.2★1,280 rev
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
Swan£70.234.7★41 rev
Swan SM22036LWHTN Nordic LED Digital Microwave with Glass Turntable 6 Power Levels & Defrost Setting 20L 800W White
Swan£67.144.2★1,280 rev
Russell Hobbs RHMM713G 17 L 700 W Scandi Compact Grey Manual Microwave with 5 Power Levels Wood Effect Handle & Dials Timer Defrost Setting Easy Clean
Russell Hobbs£57.584.5★2,244 rev
Newest
by launch date
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY
Swan£64.6922 rev
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave White SM4424WHT
Swan£66.9822 rev
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Black SM4424BLK
Swan£63.9022 rev
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
Swan£70.0841 rev
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
Swan£70.2341 rev
Trending
90-day click momentum
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
Morphy Richards£102.674.8★
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave White SM4424WHT
Swan£66.984.4★
Swan Digital Microwave 5 Power Levels 7 Auto Cook Pre-sets Defrost LED Display 20L 800W Black SM4421BLK
Swan£54.704.4★
Swan Retro Set of 3 Canisters (Blue)
Swan£20.114.6★
Swan Nordic Kitchen Set 1.7L Fast Boil Kettle and 900W 2-Slice Toaster Grey SK14610GRYN/ ST14610GRYN
Swan£63.804.2★
What buyers say about swan microwave
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“great microwave”
“Great colour”
“worth every penny”
“We did like the overall look and feel”
“Just what I needed”
“a decent size”
“The design is nice”
“Really compact and a lovely aesthetic”
“Good clear instructions”
What buyers complain about
“Broken door”
“takes ages to heat anything”
“Small”
“The manual dials feel a bit cheap”
“Not worth the money at all”
“It was a used like new product was very pleased with it”
“Poor quality”
“the loud rumble started again”
“it didnt work”
“Appears to have a faulty design”
Top return reasons
Common questions
- Is swan microwave profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 25 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the swan microwave niche?
- 5 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in swan microwave?
- Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 4.3%.
- What does it cost to enter the swan microwave niche?
- Listings span £20.11–£137.29; the average listing price is £73.52 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.