Swan Microwave
FailThe top 5 brands take 100% of clicks, so Swan Microwave is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £88K/yr83K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 52%top-5 click share · 5 brands · 27 sellers
Flapen Score
Swan Microwave against its category
The dotted line is the Home & Garden average. Past it, Swan Microwave is stronger. Inside it, weaker.
Market
The Swan Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swan Microwave 83K times last year and spent an estimated £88K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £88Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- swan microwave54K searches a year
02 · Price
A sale here is worth £73.52.
Listings sell for £73.52 on average, from £20.11 to £137.29. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £73.52 that is £0 to £7K a year per listing.
- Average price
- £73.52inside the $15 to $100 sweet spot
- Price range
- £20.11–£137.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #81 within Small Kitchen Appliances. It carries 433 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 76%
- Out of stock, average day
- 21.7%
- Average rank
- #81in Small Kitchen Appliances
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 433per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 9 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Swan Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Swan 20L Nordic Digital LED Microwave 6 Power Levels Wood Effect Handle Soft Touch Housing and Matte Finish 800W Slate Grey SM22036LGRYN
- Price
- £71.03
- Rating
- 4.2/5
- Reviews
- 1,280
- Age
- 4y ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Swan SM22036LWHTN Nordic LED Digital Microwave with Glass Turntable 6 Power Levels & Defrost Setting 20L 800W White
- Price
- £67.14
- Rating
- 4.2/5
- Reviews
- 1,280
- Age
- 4y ago

Russell Hobbs RHMM713G 17 L 700 W Scandi Compact Grey Manual Microwave with 5 Power Levels Wood Effect Handle & Dials Timer Defrost Setting Easy Clean
- Price
- £57.58
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 6y ago
Trending
90-day click momentum
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave White SM4424WHT
- Price
- £66.98
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago

Swan Digital Microwave 5 Power Levels 7 Auto Cook Pre-sets Defrost LED Display 20L 800W Black SM4421BLK
- Price
- £54.70
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago

Swan Retro Set of 3 Canisters (Blue)
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 3,584
- Age
- 10y ago

Swan Nordic Kitchen Set 1.7L Fast Boil Kettle and 900W 2-Slice Toaster Grey SK14610GRYN/ ST14610GRYN
- Price
- £63.80
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 2y ago
Newest
by launch date
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY
- Price
- £64.69
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago

Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave White SM4424WHT
- Price
- £66.98
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago

Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Black SM4424BLK
- Price
- £63.90
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 6mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
0%
- Swan90%
- Russell Hobbs7%
- Morphy Richards1%
- GEEPAS1%
- Salter1%
Demand
Swan Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Swan Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swan microwave54K/yr
- swan retro microwave15K/yr
- microwave swan11K/yr
- swan microwave grey3K/yr
Reviews and returns
What reviews say buyers love and hate about Swan Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken door
Died after 2 years and 1 month
Unusable after a few uses
takes ages to heat anything
Doesn't heat evenly
stopped heating up after only 6 months
Small
A lot smaller than I thought it would be
Basic, I bought it for the colour, very small inside
The manual dials feel a bit cheap
I found the instructions difficult to work out
Delivered not in genuine Swan Box, and no instructions
Not worth the money at all
overpriced for what it is
Bit pricey
Love
Easy to use
for the specific usage above i can see it being worth the money
It's easy to operate
great microwave
Good Quality Product
Great stylish product
Great colour
the colour is just right to match my other blue items works perfect
Very attractive colours these days
worth every penny
Excellent Value
Good value
We did like the overall look and feel
Stylish and efficient
Great stylish product
Return
4.3% Return rate 52% Fixable by listing
Small
A lot smaller than I thought it would be
Basic, I bought it for the colour, very small inside
takes ages to heat anything
Doesn't heat evenly
stopped heating up after only 6 months
it didnt work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swan Microwave questions
Answered from the same tracked data.









