Swan Kettle

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-32.3%

Conversion, latest week

3.2%

Market size, estimated

£121Ka year

Peak month

January2.4× the quietest month

Top search term

swan kettle101K searches a year

Listings sell for £27.82 on average, from £15.14 to £88.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £27.82 that is £3K to £7K a year per listing.

Average price

£27.82inside the $15 to $100 sweet spot

Price range

£15.14–£88.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£3K–£7K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #119 within Small Kitchen Appliances. It carries 1,861 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

96%

Out of stock, average day

4.1%

Average rank

#119in Small Kitchen Appliances

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,861per listing

Listings tracked

28

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months