swan kettle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£27.82avg listing price — sweet spot $15–$100
Price range
Incredible£15.14–£88.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,860.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£121K£121K/yr · 135K searches
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, swan kettle is a £121K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
swan kettle market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £83K–£111K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 86%
- Out of stock
- 4.1%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
0%
- Swan100%
Demand
Weekly Amazon search volume, last 50 weeks — -32.3% search growth over the last 90 days.Top swan kettle search terms
- swan kettle101K/yr
- swan retro kettle16K/yr
- swan nordic kettle13K/yr
- kettle swan6K/yr
Top swan kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
Swan£28.464.3★304 rev
Swan SK14610WHTN Nordic Cordless Jug Kettle with Fast Boil Technology Overheat Protection Soft Touch Handle 1.7L 3KW White
Swan£29.944.1★6,779 rev
Swan SK14610GRYN Nordic Cordless Jug Kettle with Fast Boil Technology Overheat Protection Soft Touch Handle 1.7L 3KW Grey
Swan£29.024.1★6,779 rev
Swan Windsor Rapid Boil Kettle with Removable Limescale Filter Boil Dry Protection and Hidden Cord Storage 1.7L 3KW Black SK14611BLK
Swan£15.224.3★1,950 rev
Swan SK19025GRN Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Green and Stainless Steel
Swan£29.264.3★304 rev
Newest
by launch date
Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
Swan£18.2251 rev
Swan Quiet Boil Cordless Kettle 3kW Fast Boil Removable Limescale Filter Push Button Lid and 360-Degree Base LED Base Light Stainless Steel SK19035SS
Swan£21.8966 rev
Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream SK19034CRM
Swan£17.13257 rev
Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Black SK19034BLK
Swan£15.48257 rev
Swan SK19026CRM Solace Cordless Kettle Premium Stainless Steel with a High Gloss Finish Fast Boil 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream with Chrome Trim
Swan£25.9068 rev
Trending
90-day click momentumSwan Quiet Boil Cordless Kettle 3kW Fast Boil Removable Limescale Filter Push Button Lid and 360-Degree Base LED Base Light Stainless Steel SK19035SS
Swan£21.894.2★
Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
Swan£18.224.1★
Swan Retro Jug Kettle Fast Boil Easy Pour 360 Degree Base 1.5L 3KW Green SK19020GN
Swan£24.994.1★
Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream SK19034CRM
Swan£17.134.4★
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
Swan£28.464.3★
What buyers say about swan kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality kettle”
“Excellent value”
“Its the perfect mix of practicality and design”
“Easy to use”
“Gorgeous colour”
“Does the Job”
“Lightweight and easy to wipe down”
“cleanable of course”
“Boils quickly”
“Works lovely, nice shape”
What buyers complain about
“Broke within months”
“Leaking”
“For the price the build quality is pretty poor”
“SMELLS AND TASTES OF PLASTIC”
“Doesnt work”
“Slow boil,”
“Cheap flimsy plastic at that”
“it's heavy,”
“DON'T WASTE YOUR MONEY”
“so difficult to fill”
Top return reasons
Common questions
- Is swan kettle profitable to sell on Amazon United Kingdom?
- The niche generates £121K/yr across 28 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the swan kettle niche?
- 1 brands and 48 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in swan kettle?
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 2.9%.
- What does it cost to enter the swan kettle niche?
- Listings span £15.14–£88.63; the average listing price is £27.82 (sweet spot $15–$100). The average incumbent carries 1,861 reviews — the moat a new listing must climb.