Swan Kettle
brand-locked demand (top 5 brands take 100% of clicks) — Swan Kettle doesn't clear our bar today.
Flapen Score
Is Swan Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Swan Kettle is a £121K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Swan Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.3% over the last 90 days and 3.2% of searches end in a purchase.
£121K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 28 products
Top Swan Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Swan SK14610WHTN Nordic Cordless Jug Kettle with Fast Boil Technology Overheat Protection Soft Touch Handle 1.7L 3KW White
- Price
- £29.94
- Rating
- 4.1/5
- Reviews
- 6,779
- Age
- 7y ago
Swan SK14610GRYN Nordic Cordless Jug Kettle with Fast Boil Technology Overheat Protection Soft Touch Handle 1.7L 3KW Grey
- Price
- £29.02
- Rating
- 4.1/5
- Reviews
- 6,779
- Age
- 7y ago
Swan Windsor Rapid Boil Kettle with Removable Limescale Filter Boil Dry Protection and Hidden Cord Storage 1.7L 3KW Black SK14611BLK
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 1,950
- Age
- 2y ago
Swan SK19025GRN Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Green and Stainless Steel
- Price
- £29.26
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Trending
90-day click momentum
Swan Quiet Boil Cordless Kettle 3kW Fast Boil Removable Limescale Filter Push Button Lid and 360-Degree Base LED Base Light Stainless Steel SK19035SS
- Price
- £21.89
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 8mo ago
Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago
Swan Retro Jug Kettle Fast Boil Easy Pour 360 Degree Base 1.5L 3KW Green SK19020GN
- Price
- £24.99
- Rating
- 4.1/5
- Reviews
- 4,004
- Age
- 8y ago
Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream SK19034CRM
- Price
- £17.13
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 11mo ago
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Newest
by launch dateSwan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago
Swan Quiet Boil Cordless Kettle 3kW Fast Boil Removable Limescale Filter Push Button Lid and 360-Degree Base LED Base Light Stainless Steel SK19035SS
- Price
- £21.89
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 8mo ago
Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream SK19034CRM
- Price
- £17.13
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 11mo ago
Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Black SK19034BLK
- Price
- £15.48
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 11mo ago
Swan SK19026CRM Solace Cordless Kettle Premium Stainless Steel with a High Gloss Finish Fast Boil 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream with Chrome Trim
- Price
- £25.90
- Rating
- 3.4/5
- Reviews
- 68
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
1 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
0%
- Swan100%
Swan Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Swan Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- swan kettle101K/yr
- swan retro kettle16K/yr
- swan nordic kettle13K/yr
- kettle swan6K/yr
What reviews say buyers love and hate about Swan Kettle
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good quality kettle”
“Excellent value”
“Its the perfect mix of practicality and design”
“Easy to use”
“Gorgeous colour”
What buyers complain about
69% of reviews“Broke within months”
“Leaking”
“For the price the build quality is pretty poor”
“SMELLS AND TASTES OF PLASTIC”
“Doesnt work”
Swan Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Swan Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
