Swan Coffee Machine
FailThe top 5 brands take 100% of clicks, so Swan Coffee Machine is a Fail.
- Flapen Score
- 29 / 100Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 5129
- Market size
- £34K/yr61K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 73%top-5 click share · 3 brands · 32 sellers
Flapen Score
Swan Coffee Machine against its category
The dotted line is the Home & Garden average. Past it, Swan Coffee Machine is stronger. Inside it, weaker.
Market
The Swan Coffee Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swan Coffee Machine 61K times last year and spent an estimated £34K. All 3 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £34Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- swan coffee machine41K searches a year
02 · Price
A sale here is worth £71.38.
Listings sell for £71.38 on average, from £22.23 to £127.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £71.38 that is £0 to £7K a year per listing.
- Average price
- £71.38inside the $15 to $100 sweet spot
- Price range
- £22.23–£127.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 6.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Coffee, Tea & Espresso. It carries 1,896 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Coffee, Tea & Espresso
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,896per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Swan Coffee Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swan Retro Pump Espresso Coffee Machine Digital Smart Touch Display 5 Pre-Sets 20 Bar Pressure Milk Frother for Latte and Cappuccino Drinks 1 & 2-Shot Filters 1.5 Litre Black SK22113BLK
- Price
- £81.41
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 1y ago

Swan SK22110GRYN Nordic Espresso Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Nordic Slate Grey
- Price
- £67.20
- Rating
- 4.0/5
- Reviews
- 1,692
- Age
- 6y ago

Swan SK22110GRN Retro Espresso Plastic Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Retro Grey
- Price
- £61.31
- Rating
- 4.2/5
- Reviews
- 4,286
- Age
- 7y ago

Swan SK22110BN Retro Espresso Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Retro Black
- Price
- £67.85
- Rating
- 4.2/5
- Reviews
- 4,286
- Age
- 6y ago

Swan SK22110GN Retro Espresso Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Retro Green
- Price
- £71.91
- Rating
- 4.2/5
- Reviews
- 4,286
- Age
- 7y ago
Trending
90-day click momentum
Swan SK22110BN Retro Espresso Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Retro Black
- Price
- £67.85
- Rating
- 4.2/5
- Reviews
- 4,286
- Age
- 6y ago

AMZCHEF 20 Bar Professional Espresso Machine 1350W Coffee Machine with Milk Frother Flexible Brewing Options Compact Espresso Machine for Cappuccino Latte White
- Price
- £76.88
- Rating
- 4.5/5
- Reviews
- 290
- Age
- 1y ago

Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen
- Price
- £61.74
- Rating
- 4.2/5
- Reviews
- 633
- Age
- 9mo ago

Swan Retro Pump Espresso Coffee Machine Digital Smart Touch Display 5 Pre-Sets 20 Bar Pressure Milk Frother for Latte and Cappuccino Drinks 1 & 2-Shot Filters 1.5 Litre Black SK22113BLK
- Price
- £81.41
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 1y ago

Swan Programmable Coffee Maker with Keep Warm Function LCD Timer 750ml 700W Black SK13130N
- Price
- £22.23
- Rating
- 4.3/5
- Reviews
- 3,553
- Age
- 13y ago
Newest
by launch date
Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen
- Price
- £61.74
- Rating
- 4.2/5
- Reviews
- 633
- Age
- 9mo ago

Swan Mini Digital Espresso Machine Milk Frother Stainless Steel SK22153
- Price
- £74.52
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 11mo ago

Swan Pump Espresso Digital Coffee Machine with milk frother Black SK22154
- Price
- £127.68
- Rating
- 3.0/5
- Reviews
- 57
- Age
- 11mo ago

Swan Retro Pump Espresso Coffee Machine Digital Smart Touch Display 5 Pre-Sets 20 Bar Pressure Milk Frother for Latte and Cappuccino Drinks 1 & 2-Shot Filters 1.5 Litre Black SK22113BLK
- Price
- £81.41
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 1y ago

AMZCHEF 20 Bar Professional Espresso Machine 1350W Coffee Machine with Milk Frother Flexible Brewing Options Compact Espresso Machine for Cappuccino Latte White
- Price
- £76.88
- Rating
- 4.5/5
- Reviews
- 290
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Swan97%
- Chefman2%
- AMZCHEF1%
Demand
Swan Coffee Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Swan Coffee Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swan coffee machine41K/yr
- retro coffee machine9K/yr
- swan retro coffee machine5K/yr
- swan espresso machine3K/yr
- swan digital coffee machine3K/yr
Reviews and returns
What reviews say buyers love and hate about Swan Coffee Machine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overheating
Overheat would illuminate
Overheat
Breaks quickly
the water tank broke
Mine developed a fault after 9 months of use
Doesnt work
Did not work as expected maybe due to the ground
Had since middle of Feb worked great come to use it this morning steam wand won't work
looks can be deceptive right
Deceptive appearance
Not what it states
Small filter coffee maker
Just big enuf for one person
Small in size
Love
Good Price
Great value
Great Value
Easy to use
Very easy to use and to clean
Its easy to operate
Good quality, Good Price, Great Coffee
Reliable & long-lasting
Excellent quality
It is also fairly compact
perfect compact size for my kitchen counter
Compact, great coffee
easy to clean
The little jug is easy to clean
good cleaning function
Return
6.3% Return rate 21% Fixable by listing
Doesnt work
Did not work as expected maybe due to the ground
Had since middle of Feb worked great come to use it this morning steam wand won't work
Small filter coffee maker
Just big enuf for one person
Small in size
Overheating
Overheat would illuminate
Overheat
The steamer would leak I found
Leaks after twenty uses
the coffee would also leak
Ill get a better quality one in due course
I should have listened to the bad reviews
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swan Coffee Machine questions
Answered from the same tracked data.









