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Swan Coffee Machine

Fail

The top 5 brands take 100% of clicks, so Swan Coffee Machine is a Fail.

Flapen Score
29
29 / 100
Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 51
Market size
£34K/yr61K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
73%top-5 click share · 3 brands · 32 sellers

Flapen Score

Swan Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Swan Coffee Machine is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swan Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swan Coffee Machine 61K times last year and spent an estimated £34K. All 3 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
0.8%
Market size, estimated
£34Ka year
Peak month
November2.8× the quietest month
Top search term
swan coffee machine41K searches a year

02 · Price

A sale here is worth £71.38.

Listings sell for £71.38 on average, from £22.23 to £127.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £71.38 that is £0 to £7K a year per listing.

Average price
£71.38inside the $15 to $100 sweet spot
Price range
£22.23–£127.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
6.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Coffee, Tea & Espresso. It carries 1,896 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Coffee, Tea & Espresso
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,896per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Swan Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Swan97%
  • Chefman2%
  • AMZCHEF1%

Demand

Swan Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Swan Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swan coffee machine41K/yr
  • retro coffee machine9K/yr
  • swan retro coffee machine5K/yr
  • swan espresso machine3K/yr
  • swan digital coffee machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Swan Coffee Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating18%−0.21

Overheating

Overheat would illuminate

Overheat

Durability15%−0.15

Breaks quickly

the water tank broke

Mine developed a fault after 9 months of use

Functionality-Overall14%−0.15

Doesnt work

Did not work as expected maybe due to the ground

Had since middle of Feb worked great come to use it this morning steam wand won't work

Advertised Vs Actual Product5%−0.07

looks can be deceptive right

Deceptive appearance

Not what it states

Size-Overall5%

Small filter coffee maker

Just big enuf for one person

Small in size

Love

Value For Money21%+1.32

Good Price

Great value

Great Value

Ease Of Use19%+1.37

Easy to use

Very easy to use and to clean

Its easy to operate

Quality-Overall12%+0.38

Good quality, Good Price, Great Coffee

Reliable & long-lasting

Excellent quality

Compactness5%+0.28

It is also fairly compact

perfect compact size for my kitchen counter

Compact, great coffee

Ease Of Cleaning5%+0.38

easy to clean

The little jug is easy to clean

good cleaning function

Return

6.3% Return rate 21% Fixable by listing

Functionality-Overall18%▄▆█▅▆▅

Doesnt work

Did not work as expected maybe due to the ground

Had since middle of Feb worked great come to use it this morning steam wand won't work

Size-Overall17%▄▅▄▆▆█

Small filter coffee maker

Just big enuf for one person

Small in size

Heating14%▇▇█▃▄▅

Overheating

Overheat would illuminate

Overheat

Leak-Proof10%▆▅▆▇▅█

The steamer would leak I found

Leaks after twenty uses

the coffee would also leak

Quality-Overall5%▃▇▄█▄▃

Ill get a better quality one in due course

I should have listened to the bad reviews

FAQ

Common Swan Coffee Machine questions

Answered from the same tracked data.