swan coffee machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£71.38avg listing price — sweet spot $15–$100
Price range
Good£22.23–£127.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,896.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, swan coffee machine is a £34K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
swan coffee machine market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £54K–£71K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Swan97%
- Chefman2%
- AMZCHEF1%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -25.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top swan coffee machine search terms
- swan coffee machine41K/yr
- retro coffee machine9K/yr
- swan retro coffee machine5K/yr
- swan espresso machine3K/yr
- swan digital coffee machine3K/yr
Top swan coffee machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swan Retro Pump Espresso Coffee Machine Digital Smart Touch Display 5 Pre-Sets 20 Bar Pressure Milk Frother for Latte and Cappuccino Drinks 1 & 2-Shot Filters 1.5 Litre Black SK22113BLK
Swan£81.414.0★52 rev
Swan SK22110GRYN Nordic Espresso Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Nordic Slate Grey
Swan£67.204.0★1,692 rev
Swan SK22110GRN Retro Espresso Plastic Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Retro Grey
Swan£61.314.2★4,286 rev
Swan SK22110BN Retro Espresso Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Retro Black
Swan£67.854.2★4,286 rev
Swan SK22110GN Retro Espresso Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Retro Green
Swan£71.914.2★4,286 rev
Newest
by launch date
Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen
Chefman£61.74633 rev
Swan Mini Digital Espresso Machine Milk Frother Stainless Steel SK22153
Swan£74.5234 rev
Swan Pump Espresso Digital Coffee Machine with milk frother Black SK22154
Swan£127.6857 rev
Swan Retro Pump Espresso Coffee Machine Digital Smart Touch Display 5 Pre-Sets 20 Bar Pressure Milk Frother for Latte and Cappuccino Drinks 1 & 2-Shot Filters 1.5 Litre Black SK22113BLK
Swan£81.4152 rev
AMZCHEF 20 Bar Professional Espresso Machine 1350W Coffee Machine with Milk Frother Flexible Brewing Options Compact Espresso Machine for Cappuccino Latte White
AMZCHEF£76.88290 rev
Trending
90-day click momentumSwan SK22110BN Retro Espresso Coffee Machine with Milk Frother Steam Pressure Control 1.2L Detachable Water Tank 1100W Retro Black
Swan£67.854.2★
AMZCHEF 20 Bar Professional Espresso Machine 1350W Coffee Machine with Milk Frother Flexible Brewing Options Compact Espresso Machine for Cappuccino Latte White
AMZCHEF£76.884.5★
Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen
Chefman£61.744.2★
Swan Retro Pump Espresso Coffee Machine Digital Smart Touch Display 5 Pre-Sets 20 Bar Pressure Milk Frother for Latte and Cappuccino Drinks 1 & 2-Shot Filters 1.5 Litre Black SK22113BLK
Swan£81.414.0★
Swan Programmable Coffee Maker with Keep Warm Function LCD Timer 750ml 700W Black SK13130N
Swan£22.234.3★
What buyers say about swan coffee machine
What buyers praise and complain about, mined from review topics.What buyers love
“Good Price”
“Easy to use”
“Good quality, Good Price, Great Coffee”
“It is also fairly compact”
“easy to clean”
“Perfect size for me”
“It heats up quickly”
“I hope it will prove to be durable”
“Well made and aesthetically pleasing”
“turned out great - hot”
What buyers complain about
“Overheating”
“Breaks quickly”
“Doesnt work”
“looks can be deceptive right”
“Small filter coffee maker”
“The steamer would leak I found”
“One star off purely for the fact that the coffee could be a little warmer”
“already the base is covered with RUST”
“Ill get a better quality one in due course”
“smells of horrendous silicone/plastic”
Top return reasons
Common questions
- Is swan coffee machine profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (29/100).
- How competitive is the swan coffee machine niche?
- 3 brands and 32 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in swan coffee machine?
- Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 6.3% — above our launch gate.
- When does demand for swan coffee machine peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the swan coffee machine niche?
- Listings span £22.23–£127.68; the average listing price is £71.38 (sweet spot $15–$100). The average incumbent carries 1,896 reviews — the moat a new listing must climb.