Surprise Box

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

327K

Growth, 90 days vs prior 90

-37.3%

Conversion, latest week

2.9%

Market size, estimated

£74Ka year

Peak month

December9.0× the quietest month

Top search term

explosion gift box90K searches a year

Listings sell for £7.70 on average, from £4.35 to £14.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.70 that is £770 to £2K a year per listing.

Average price

£7.70under the $15 to $100 sweet spot

Price range

£4.35–£14.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£770–£2K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #411 within Party Supplies. It carries 130 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

18.8%

Average rank

#411in Party Supplies

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

130per listing

Listings tracked

47

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months