Support Pillow

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

2.5%

Market size, estimated

£92Ka year

Peak month

October2.5× the quietest month

Top search term

cozyrest memory foam neck pillow18K searches a year

Listings sell for £22.46 on average, from £8.21 to £48.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £22.46 that is £0 to £2K a year per listing.

Average price

£22.46inside the $15 to $100 sweet spot

Price range

£8.21–£48.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #94 within Cushions & Accessories. It carries 3,192 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

92%

Out of stock, average day

14.0%

Average rank

#94in Cushions & Accessories

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,192per listing

Listings tracked

52

16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months