Support Pillow
MaybeProducts sell for $22.46 on average, inside the sweet spot. But demand is soft, at -19.0% this quarter, so Support Pillow is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £92K/yr164K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 39%top-5 click share · 35 brands · 97 sellers
Flapen Score
Support Pillow against its category
The dotted line is the Home & Garden average. Past it, Support Pillow is stronger. Inside it, weaker.
Market
The Support Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Support Pillow 164K times last year and spent an estimated £92K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £92Ka year
- Peak month
- October2.5× the quietest month
- Top search term
- cozyrest memory foam neck pillow18K searches a year
02 · Price
A sale here is worth £22.46.
Listings sell for £22.46 on average, from £8.21 to £48.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £22.46 that is £0 to £2K a year per listing.
- Average price
- £22.46inside the $15 to $100 sweet spot
- Price range
- £8.21–£48.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #94 within Cushions & Accessories. It carries 3,192 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 92%
- Out of stock, average day
- 14.0%
- Average rank
- #94in Cushions & Accessories
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,192per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 9 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Support Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Missleep Cervical Neck Pillow Memory Foam Pillows for Relieving Neck and Shoulder Pain Neck Support Pillow for Side Sleepers 2 Heights Ergonomic Pillow with Breathable Ice Silk Cover White
- Price
- £25.45
- Rating
- 4.2/5
- Reviews
- 572
- Age
- 3mo ago
Memory Foam Pillow Adjustable Butterfly Ergonomic Pillow Cervical Neck Pillow for Pain Relief Contour Ergonomic Orthopedic Support Bed Pillow for Side Back Stomach Sleepers Cooling Washable Cover
- Price
- £20.95
- Rating
- 4.3/5
- Reviews
- 1,385
- Age
- 1y ago
Hydomi Memory Foam Neck Support Pillow for Neck and Shoulder Pain Sleeping with Cooling Pillowcase: Ergonomic Cervical Pillow 5X Pain Relief - Contour Bed Pillows for Side Back Stomach Sleepers
- Price
- £18.62
- Rating
- 4.2/5
- Reviews
- 3,515
- Age
- 3y ago
MULISOFT Memory Foam Pillow Comfortable Pillow Supportive Neck pillow Ergonomic side sleeper pillow (GREY)
- Price
- £34.39
- Rating
- 4.4/5
- Reviews
- 1,905
- Age
- 2y ago
Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder
- Price
- £47.06
- Rating
- 3.9/5
- Reviews
- 11,169
- Age
- 1y ago
Trending
90-day click momentum
Cervical Neck Pillow Ergonomic Memory Foam Pillows for Neck Pain Relief with Breathable Pillowcase Contour Neck Support Pillow for Side Back Stomach Sleepers Odorless
- Price
- £25.70
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 3mo ago
Missleep Cervical Neck Pillow Memory Foam Pillows for Relieving Neck and Shoulder Pain Neck Support Pillow for Side Sleepers 2 Heights Ergonomic Pillow with Breathable Ice Silk Cover White
- Price
- £25.45
- Rating
- 4.2/5
- Reviews
- 572
- Age
- 3mo ago
MISSCOZY Ergonomic Pillow for Side Sleeper-Orthopedic Cervical Pillow for Neck Pain Anti Snore Sleep Apnea Butterfly Memory Foam Neck Support Side/Back/Stomach Sleepers with Washable Cover (Grey
- Price
- £25.41
- Rating
- 4.0/5
- Reviews
- 142
- Age
- 3mo ago
Neck Pillow Memory Foam Neck Pillow Cervical Pillow Orthopedic Butterfly Ergonomic Memory Cervical Pillow for Neck Pain Relief Removable Breathable Pillowcase Contour Neck for Side Back Odorless
- Price
- £24.53
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 6mo ago
CloudNook Memory Foam Pillow for Neck and Shoulder Pain Relief Orthopaedic Cervical Pillow Ergonomic Contour Neck Support Bed Pillows for Side & Back Sleepers Cooling Cover
- Price
- £24.47
- Rating
- 3.5/5
- Reviews
- 29
- Age
- 6mo ago
Newest
by launch dateCervical Neck Pillow Ergonomic Memory Foam Pillows for Neck Pain Relief with Breathable Pillowcase Contour Neck Support Pillow for Side Back Stomach Sleepers Odorless
- Price
- £25.70
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 3mo ago
Missleep Cervical Neck Pillow Memory Foam Pillows for Relieving Neck and Shoulder Pain Neck Support Pillow for Side Sleepers 2 Heights Ergonomic Pillow with Breathable Ice Silk Cover White
- Price
- £25.45
- Rating
- 4.2/5
- Reviews
- 572
- Age
- 3mo ago
MISSCOZY Ergonomic Pillow for Side Sleeper-Orthopedic Cervical Pillow for Neck Pain Anti Snore Sleep Apnea Butterfly Memory Foam Neck Support Side/Back/Stomach Sleepers with Washable Cover (Grey
- Price
- £25.41
- Rating
- 4.0/5
- Reviews
- 142
- Age
- 3mo ago
Neck Pillow Memory Foam Neck Pillow Cervical Pillow Orthopedic Butterfly Ergonomic Memory Cervical Pillow for Neck Pain Relief Removable Breathable Pillowcase Contour Neck for Side Back Odorless
- Price
- £24.53
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 6mo ago
CloudNook Memory Foam Pillow for Neck and Shoulder Pain Relief Orthopaedic Cervical Pillow Ergonomic Contour Neck Support Bed Pillows for Side & Back Sleepers Cooling Cover
- Price
- £24.47
- Rating
- 3.5/5
- Reviews
- 29
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
97
Top-5 brand share
53%
Top 20: 86%
Top-5 click share
39%
Top 20: 72%
Open market
44%
- Hydomi19%
- Missleep11%
- Topmener9%
- MULISOFT7%
- Derila6%
- Fyova3%
Demand
Support Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Support Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cozyrest memory foam neck pillow18K/yr
- butterfly pillow27K/yr
- pillow for back pain18K/yr
- shoulder pillow8K/yr
- shoulder support pillow10K/yr
- ergonomic pillows for neck and shoulder pain10K/yr
- butterfly pillows7K/yr
- fibromyalgia pillow8K/yr
- back sleeping pillow5K/yr
- frozen shoulder pillow5K/yr
Reviews and returns
What reviews say buyers love and hate about Support Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very uncomfortable and counterproductive
Extremely uncomfortable
Not as comfortable as expected
Quite small
a bit to short
although a bit big
costly
Not worth to buy as it is comparatively expensive
A little pricey
Not right cushion
The cushion looks unclean
defeating the purpose of the cushion
Didn't work for me
I dont think this works too well
Wasn't effective for me
Love
The mattress is actually very comfortable
Really comfortable
Really comfortable to use
Sleep like a baby
Better nights sleep
Improved sleep
This pillow/cushion is soooooo soft and comfortable
The lumbar support this cushion provides has changed my life
It's also comfy as a cushion - just have to find a way to make it look pretty:
Arrived quickly good quality
Amazing quality
Good quality, works well, fast delivery
Very affordable
Good value for money
Best money ever spent
Return
2.7% Return rate 17% Fixable by listing
Very uncomfortable and counterproductive
Extremely uncomfortable
Not as comfortable as expected
Quite small
a bit to short
although a bit big
Not right cushion
The cushion looks unclean
defeating the purpose of the cushion
Didn't work for me
I dont think this works too well
Wasn't effective for me
Poor quality
Overpriced for the quality
The zip on the back is extremely low quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Support Pillow questions
Answered from the same tracked data.