How competitive is the Superking Fitted Sheet niche on Amazon United Kingdom?

11 brands and 15 sellers compete in Superking Fitted Sheet on Amazon United Kingdom. The top 5 Superking Fitted Sheet products take 71% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Superking Fitted Sheet?

Superking Fitted Sheet buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Washability, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Superking Fitted Sheet niche?

Superking Fitted Sheet sells for £10.51 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.99–£30.95. The average incumbent carries 53,938 reviews — the moat a new listing must climb.

Superking Fitted Sheet

a deep review moat (53,938 avg reviews) — Superking Fitted Sheet doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Superking Fitted Sheet profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Superking Fitted Sheet is a £98K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.

Superking Fitted Sheet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.8% over the last 90 days and 9.0% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr10K

Search volume / yr-5.8%104K

Conversion rate9.0%

Avg price£10.51

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 15

Top-5 product click share71%

Open market13%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Superking Fitted Sheet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Basics Bedding Soft Microfibre Super King Fitted Sheet with 12 inch (30 cm) Deep Pocket 180 x 200 cm Dark Grey

Price: £5.99
Rating: 4.5/5
Reviews: 147,147
Age: 11y ago

Utopia Bedding Fitted Sheet Super King Grey - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet

Price: £6.07
Rating: 4.6/5
Reviews: 133,035
Age: 6y ago

Funky Gadgets Super King Size Deep Fitted Sheets- White 100% Egyptian Cotton Bedding Sheet- Deep Fitted Sheet 30 Extra Deep Pocket Bedsheets Plain Dyed Bedding Set no Pillow case

Price: £11.30
Rating: 4.2/5
Reviews: 1,307
Age: 5y ago

Amazon Basics Bedding Soft Microfibre Super King Fitted Sheet with 12 inch (30 cm) Deep Pocket 180 x 200 cm White

Price: £7.27
Rating: 4.5/5
Reviews: 147,147
Age: 10y ago

Utopia Bedding Fitted Sheet Super King White - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet

Price: £6.49
Rating: 4.6/5
Reviews: 133,035
Age: 6y ago

Newest

by launch date

BEDELITE Super King Fitted Sheet Light Grey 180x200cm

Price: £9.08
Rating: 4.5/5
Reviews: 72
Age: 6mo ago

Acrali Home White Egyptian Cotton Super King Size Fitted Sheet 180x200 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet

Price: £11.41
Rating: 4.6/5
Reviews: 92
Age: 10mo ago

LYMA Bedding Fitted Sheet Super King Deep Pocket 30CM OEKO-TEX Certified Ultra Soft Nanoplush Double Brushed Quick Dry Fabric Shrink Wrinkle & Fade Resistant Easy Care Elastic Bottom Sheet (Black)

Price: £9.01
Rating: 4.7/5
Reviews: 410
Age: 1y ago

Fitted Sheet Super King 180x200 - Microfibre Extra Deep 40cm (16) - White

Price: £12.68
Rating: 4.5/5
Reviews: 6,038
Age: 2y ago

Utopia Bedding Fitted Sheet Super King (2 Pack) Grey

Price: £9.79
Rating: 4.6/5
Reviews: 8,681
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

Amazon Basics33%
Utopia Bedding33%
funky gadgets13%
CGK Unlimited6%
Bedsure3%
RUIKASI3%
Open — no brand owns it (5 brands, 10%)

Superking Fitted Sheet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR9.0%Products18Brands11Top 5 Brands87%OOS Rate5.0%Rating4.5★Reviews53,938Avg BSR#11

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Superking Fitted Sheet

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Size-Overall32%

“Good fit”

Quality-Overall16%

“Great quality bed sheet”

Soft Feel14%

“The 100% cotton feels soft enough straight out of the pack”

Value For Money10%

“Competitive price”

Comfort-Overall6%

“They are very comfortable”

What buyers complain about

82% of reviews

Size-Overall30%

“Too small”

Quality-Overall14%

“Not as good as reviews suggest”

Washability6%

“Bobbled after one wash”

Water Resistance6%

“left it in the rain so was really wet”

Hard Feel6%

“Feel rough and more like polyester”

Superking Fitted Sheet return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

43%

2Material Quality

18%

3Color

14%

4Quality-Overall

11%

5Thickness

Common Superking Fitted Sheet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Superking Fitted Sheet 40/100 on Amazon United Kingdom — Skip it. The niche generates £98K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.