Superking Duvets Sets
FailBuyers convert on only 0.6% of searches, so Superking Duvets Sets is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £45K/yr258K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 14 sellers
Flapen Score
Superking Duvets Sets against its category
The dotted line is the Home & Garden average. Past it, Superking Duvets Sets is stronger. Inside it, weaker.
Market
The Superking Duvets Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Superking Duvets Sets 258K times last year and spent an estimated £45K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £45Ka year
- Peak month
- September2.5× the quietest month
- Top search term
- egyptian cotton duvet cover sets138K searches a year
02 · Price
A sale here is worth £27.89.
Listings sell for £27.89 on average, from £11.80 to £54.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £27.89 that is £0 to £3K a year per listing.
- Average price
- £27.89inside the $15 to $100 sweet spot
- Price range
- £11.80–£54.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #176 within Home Textiles. It carries 2,510 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 83%
- Out of stock, average day
- 16.7%
- Average rank
- #176in Home Textiles
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,510per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Superking Duvets Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Double Grey)
- Price
- £20.68
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago

Sapphire Collection Luxury 100% Egyptian Cotton Duvet Quilt Cover & Pillowcase Bedding Set (White Single)
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 4,731
- Age
- 12y ago

Pizuna 100% Cotton King Size Duvet Cover Sets White 400 Thread Count Long Staple Cotton King Duvet Cover 230x220cm Sateen Weave Quilt Cover with Button Closure (Kingsize Duvet Cover Sets)
- Price
- £45.20
- Rating
- 4.5/5
- Reviews
- 1,442
- Age
- 8y ago

100% Egyptian Cotton Duvet Cover Set |200 Thread Count Plain Dyed Duvet Quilt Cover Set With Free Pillowcases| Non-Iron Easycare Bedding Set - Single Double King Super King Sizes (White King)
- Price
- £15.07
- Rating
- 4.2/5
- Reviews
- 2,121
- Age
- 4y ago

Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Double White)
- Price
- £19.88
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago
Trending
90-day click momentum
RAYBedding 4PCS King Size Duvet Cover Bed Set 100% Egyptian Cotton 400 TC Floral Pattern Duvet Cover King Set With Printed King Fitted Sheet & Pillow Cases 2 Pack
- Price
- £27.63
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 3y ago

Indus Textiles Double Duvet Cover Set 100% Pure Egyptian Cotton Hotel Quality 800 Thread Count Duvet Set with Pillowcases Easy Care and Super Soft Luxury Double Duvet set (Double)
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 5y ago

Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Double Grey)
- Price
- £20.68
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago

RAYYAN LINEN Satin Stripes Duvet Cover Set Satin 100% Egyptian Cotton 400 Thread Count Luxury Hotel Quality with Pillowcases (Grey Silver King)
- Price
- £31.74
- Rating
- 4.3/5
- Reviews
- 418
- Age
- 4y ago

Sapphire Collection Luxury 100% Egyptian Cotton Duvet Quilt Cover & Pillowcase Bedding Set (White Single)
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 4,731
- Age
- 12y ago
Newest
by launch date
USTIDE King Size 3 Piece Bedding Set 100% Egyptian Cotton Bedding Set Rustic Floral Duvet Cover Soft Cosy Bedding with 2 Pillow Shams 800 Thread Count
- Price
- £46.35
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 2y ago

Sapphire Textile Egyptian Cotton Duvet Cover Bedding Set 400 Thread Count Satin Stripe Quilt Cover With Pillowcase Hotel Quality with Easy Closure (White Double)
- Price
- £22.59
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 2y ago

RAYBedding 3PCS Duvet Set 100% Egyptian Cotton Double Bed Set 400 Thread Count Floral Printed Blossom Pink Duvet Cover with Pillow Cases 2 Pack
- Price
- £19.05
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 3y ago

RAYBedding 4PCS King Size Duvet Cover Bed Set 100% Egyptian Cotton 400 TC Floral Pattern Duvet Cover King Set With Printed King Fitted Sheet & Pillow Cases 2 Pack
- Price
- £27.63
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 3y ago

King Size Duvet Cover Set 1000 TC 3 Pc Quilt Cover Set White Bedding Set 100% Egyptian Cotton Duvet Covers (1 Duvet Cover King Size 2 Pillowcases) Luxury Egyptian Cotton Bedding.
- Price
- £54.30
- Rating
- 4.2/5
- Reviews
- 443
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
12%
- Sapphire Collection53%
- Filo Magico14%
- Pizuna10%
- RAYBedding5%
- Good Sleep Bedding4%
- DTEX HOMES3%
- Open — no brand owns it (5 brands, 12%)
Demand
Superking Duvets Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.5×
Search terms
Top Superking Duvets Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- egyptian cotton duvet cover sets138K/yr
- eygptıan cotton bedding13K/yr
- 400 thread count duvet set16K/yr
- egyptian cotton duvet cover10K/yr
- egyptian cotton10K/yr
- egyptian cotton double duvet set12K/yr
- 100% egyptian cotton duvet set8K/yr
- sateen duvet sets7K/yr
- 300 thread count duvet set9K/yr
- high thread count duvet sets7K/yr
Reviews and returns
What reviews say buyers love and hate about Superking Duvets Sets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not the quality I was expecting
Terrible quality
Quality and product not consistent
Totally wrong colour
Its more brown
Different colour
Cheap materials not even close to cotton not talking about Egyptian
Material is not great
The material feels very scratchy compared to actual Egyptian Cotton
Broken buttons that dont fit
The button holes on one were too small to get the buttons through
Buttons dont fit buttonholes
Rough as
not soft as 1000TC
Really rough on the skin
Love
Very good quality lovely duvet set
Good quality duvet for the price
Excellent quality
GREAT VALUE
good value for money
Excellent value for money
soft cotton
Soft and durable
it stays just as soft
So comfortable
Great sheets nice and comfortable
Luxurious feel
cotton is perfect
The fabric looks good
Lovely smooth cotton
Return
1.1% Return rate 58% Fixable by listing
Totally wrong colour
Its more brown
Different colour
not the quality I was expecting
Terrible quality
Quality and product not consistent
Cheap materials not even close to cotton not talking about Egyptian
Material is not great
The material feels very scratchy compared to actual Egyptian Cotton
Not true
Not as advertised
product not marked as such which contradicts the web description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Superking Duvets Sets questions
Answered from the same tracked data.









