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Superking Duvets Sets

Fail

Buyers convert on only 0.6% of searches, so Superking Duvets Sets is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£45K/yr258K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
58%top-5 click share · 11 brands · 14 sellers

Flapen Score

Superking Duvets Sets against its category

The dotted line is the Home & Garden average. Past it, Superking Duvets Sets is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superking Duvets Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superking Duvets Sets 258K times last year and spent an estimated £45K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
0.6%
Market size, estimated
£45Ka year
Peak month
September2.5× the quietest month
Top search term
egyptian cotton duvet cover sets138K searches a year

02 · Price

A sale here is worth £27.89.

Listings sell for £27.89 on average, from £11.80 to £54.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £27.89 that is £0 to £3K a year per listing.

Average price
£27.89inside the $15 to $100 sweet spot
Price range
£11.80–£54.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #176 within Home Textiles. It carries 2,510 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
83%
Out of stock, average day
16.7%
Average rank
#176in Home Textiles
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,510per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Superking Duvets Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

12%

  • Sapphire Collection53%
  • Filo Magico14%
  • Pizuna10%
  • RAYBedding5%
  • Good Sleep Bedding4%
  • DTEX HOMES3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Superking Duvets Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Superking Duvets Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egyptian cotton duvet cover sets138K/yr
  • eygptıan cotton bedding13K/yr
  • 400 thread count duvet set16K/yr
  • egyptian cotton duvet cover10K/yr
  • egyptian cotton10K/yr
  • egyptian cotton double duvet set12K/yr
  • 100% egyptian cotton duvet set8K/yr
  • sateen duvet sets7K/yr
  • 300 thread count duvet set9K/yr
  • high thread count duvet sets7K/yr

Reviews and returns

What reviews say buyers love and hate about Superking Duvets Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+1.10

not the quality I was expecting

Terrible quality

Quality and product not consistent

Color16%−0.15

Totally wrong colour

Its more brown

Different colour

Material Quality14%−0.15

Cheap materials not even close to cotton not talking about Egyptian

Material is not great

The material feels very scratchy compared to actual Egyptian Cotton

Touch/Button Controls7%−0.05

Broken buttons that dont fit

The button holes on one were too small to get the buttons through

Buttons dont fit buttonholes

Hard Feel5%−0.05

Rough as

not soft as 1000TC

Really rough on the skin

Love

Quality-Overall32%+1.10

Very good quality lovely duvet set

Good quality duvet for the price

Excellent quality

Value For Money12%+1.08

GREAT VALUE

good value for money

Excellent value for money

Soft Feel11%

soft cotton

Soft and durable

it stays just as soft

Comfort-Overall8%+0.72

So comfortable

Great sheets nice and comfortable

Luxurious feel

Upholstery/Fabric Quality6%+0.40

cotton is perfect

The fabric looks good

Lovely smooth cotton

Return

1.1% Return rate 58% Fixable by listing

Color25%▅▄█▇▅▅

Totally wrong colour

Its more brown

Different colour

Size-Overall24%▆▅▆▄█▇
Quality-Overall12%▄█▇▅▅▅

not the quality I was expecting

Terrible quality

Quality and product not consistent

Material Quality11%▅█▄█▄▆

Cheap materials not even close to cotton not talking about Egyptian

Material is not great

The material feels very scratchy compared to actual Egyptian Cotton

Advertised Vs Actual Product4%▄▃▅▇▆█

Not true

Not as advertised

product not marked as such which contradicts the web description

FAQ

Common Superking Duvets Sets questions

Answered from the same tracked data.