superking duvets sets
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible£27.89avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£11.80–£54.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,509.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 258K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, superking duvets sets is a £45K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
superking duvets sets market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 91%
- Out of stock
- 16.7%
- Avg brand age
- 59 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
12%
- Sapphire Collection53%
- Filo Magico14%
- Pizuna10%
- RAYBedding5%
- Good Sleep Bedding4%
- DTEX HOMES3%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.5×
Top superking duvets sets search terms
- egyptian cotton duvet cover sets138K/yr
- eygptıan cotton bedding13K/yr
- 400 thread count duvet set16K/yr
- egyptian cotton duvet cover10K/yr
- egyptian cotton10K/yr
- egyptian cotton double duvet set12K/yr
- 100% egyptian cotton duvet set8K/yr
- sateen duvet sets7K/yr
- 300 thread count duvet set9K/yr
- high thread count duvet sets7K/yr
Top superking duvets sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Double Grey)
Sapphire Collection£20.684.4★7,226 rev
Sapphire Collection Luxury 100% Egyptian Cotton Duvet Quilt Cover & Pillowcase Bedding Set (White Single)
Sapphire Collection£11.804.3★4,731 rev
Pizuna 100% Cotton King Size Duvet Cover Sets White 400 Thread Count Long Staple Cotton King Duvet Cover 230x220cm Sateen Weave Quilt Cover with Button Closure (Kingsize Duvet Cover Sets)
Pizuna£45.204.5★1,442 rev
100% Egyptian Cotton Duvet Cover Set |200 Thread Count Plain Dyed Duvet Quilt Cover Set With Free Pillowcases| Non-Iron Easycare Bedding Set - Single Double King Super King Sizes (White King)
Filo Magico£15.074.2★2,121 rev
Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Double White)
Sapphire Collection£19.884.4★7,226 rev
Newest
by launch date
USTIDE King Size 3 Piece Bedding Set 100% Egyptian Cotton Bedding Set Rustic Floral Duvet Cover Soft Cosy Bedding with 2 Pillow Shams 800 Thread Count
USTIDE£46.3564 rev
Sapphire Textile Egyptian Cotton Duvet Cover Bedding Set 400 Thread Count Satin Stripe Quilt Cover With Pillowcase Hotel Quality with Easy Closure (White Double)
Sapphire Textile£22.5959 rev
RAYBedding 3PCS Duvet Set 100% Egyptian Cotton Double Bed Set 400 Thread Count Floral Printed Blossom Pink Duvet Cover with Pillow Cases 2 Pack
RAYBedding£19.05102 rev
RAYBedding 4PCS King Size Duvet Cover Bed Set 100% Egyptian Cotton 400 TC Floral Pattern Duvet Cover King Set With Printed King Fitted Sheet & Pillow Cases 2 Pack
RAYBedding£27.63100 rev
King Size Duvet Cover Set 1000 TC 3 Pc Quilt Cover Set White Bedding Set 100% Egyptian Cotton Duvet Covers (1 Duvet Cover King Size 2 Pillowcases) Luxury Egyptian Cotton Bedding.
Good Sleep Bedding£54.30443 rev
Trending
90-day click momentumRAYBedding 4PCS King Size Duvet Cover Bed Set 100% Egyptian Cotton 400 TC Floral Pattern Duvet Cover King Set With Printed King Fitted Sheet & Pillow Cases 2 Pack
RAYBedding£27.634.6★
Indus Textiles Double Duvet Cover Set 100% Pure Egyptian Cotton Hotel Quality 800 Thread Count Duvet Set with Pillowcases Easy Care and Super Soft Luxury Double Duvet set (Double)
Indus Textiles£33.344.4★
Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Double Grey)
Sapphire Collection£20.684.4★
RAYYAN LINEN Satin Stripes Duvet Cover Set Satin 100% Egyptian Cotton 400 Thread Count Luxury Hotel Quality with Pillowcases (Grey Silver King)
RAYYAN LINEN£31.744.3★
Sapphire Collection Luxury 100% Egyptian Cotton Duvet Quilt Cover & Pillowcase Bedding Set (White Single)
Sapphire Collection£11.804.3★
What buyers say about superking duvets sets
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality lovely duvet set”
“GREAT VALUE”
“soft cotton”
“So comfortable”
“cotton is perfect”
“Decent cotton,”
“True to picture”
“Good quality, easy to wash”
“Good bedding”
“Fits perfect”
What buyers complain about
“not the quality I was expecting”
“Totally wrong colour”
“Cheap materials not even close to cotton not talking about Egyptian”
“Broken buttons that dont fit”
“Rough as”
“this time the sheets smell really strong of ammonia”
“The pillowcases arrived with the seams coming undone”
“Not true”
“stained when arrived”
“very thin”
Top return reasons
Common questions
- Is superking duvets sets profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 23 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the superking duvets sets niche?
- 11 brands and 14 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in superking duvets sets?
- Top complaints mined from reviews: Quality-Overall, Color, Material Quality. The return rate is 1.1%.
- When does demand for superking duvets sets peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.5× the quietest.
- What does it cost to enter the superking duvets sets niche?
- Listings span £11.80–£54.30; the average listing price is £27.89 (sweet spot $15–$100). The average incumbent carries 2,510 reviews — the moat a new listing must climb.