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Superking Duvets Sets

Fail

Buyers convert on only 0.6% of searches, so Superking Duvets Sets is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£45K/yr258K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
58%top-5 click share · 11 brands · 14 sellers

Flapen Score

Superking Duvets Sets against its category

The dotted line is the Home & Garden average. Past it, Superking Duvets Sets is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superking Duvets Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superking Duvets Sets 258K times last year and spent an estimated £45K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
0.6%
Market size, estimated
£45Ka year
Peak month
September2.5× the quietest month
Top search term
egyptian cotton duvet cover sets138K searches a year

02 · Price

A sale here is worth £27.89.

Listings sell for £27.89 on average, from £11.80 to £54.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £27.89 that is £0 to £3K a year per listing.

Average price
£27.89inside the $15 to $100 sweet spot
Price range
£11.80–£54.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #176 within Home Textiles. It carries 2,510 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
83%
Out of stock, average day
16.7%
Average rank
#176in Home Textiles
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,510per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Superking Duvets Sets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 96%

Open market

12%

  • Sapphire Collection53%
  • Filo Magico14%
  • Pizuna10%
  • RAYBedding5%
  • Good Sleep Bedding4%
  • DTEX HOMES3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Superking Duvets Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Superking Duvets Sets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • egyptian cotton duvet cover sets138K/yr
  • eygptıan cotton bedding13K/yr
  • 400 thread count duvet set16K/yr
  • egyptian cotton duvet cover10K/yr
  • egyptian cotton10K/yr
  • egyptian cotton double duvet set12K/yr
  • 100% egyptian cotton duvet set8K/yr
  • sateen duvet sets7K/yr
  • 300 thread count duvet set9K/yr
  • high thread count duvet sets7K/yr

Reviews and returns

What reviews say buyers love and hate about Superking Duvets Sets

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“not the quality I was expecting”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Superking Duvets Sets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data