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Superking Duvets Sets

weak search conversion (0.6%) — Superking Duvets Sets doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 11Growth 17Conversion 8Competition 45Returns 93Price range 89Avg price 95Brand share 34Review moat 40Quality gap 65
This niche Category average

Is Superking Duvets Sets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Superking Duvets Sets is a £45K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.

Superking Duvets Sets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.0% over the last 90 days and 0.6% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr3K
Search volume / yr-15.0%258K
Conversion rate0.6%
Avg price£27.89

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 14
Top-5 product click share58%
Open market15%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,510

Top Superking Duvets Sets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

12%

  • Sapphire Collection53%
  • Filo Magico14%
  • Pizuna10%
  • RAYBedding5%
  • Good Sleep Bedding4%
  • DTEX HOMES3%
  • Open — no brand owns it (5 brands, 12%)

Superking Duvets Sets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume258KCVR0.6%Products23Brands11Top 5 Brands85%OOS Rate16.7%Rating4.4★Reviews2,510Avg BSR#176
40K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Top Superking Duvets Sets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • egyptian cotton duvet cover sets138K/yr
  • eygptıan cotton bedding13K/yr
  • 400 thread count duvet set16K/yr
  • egyptian cotton duvet cover10K/yr
  • egyptian cotton10K/yr
  • egyptian cotton double duvet set12K/yr
  • 100% egyptian cotton duvet set8K/yr
  • sateen duvet sets7K/yr
  • 300 thread count duvet set9K/yr
  • high thread count duvet sets7K/yr

What reviews say buyers love and hate about Superking Duvets Sets

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall32%

Very good quality lovely duvet set

Value For Money12%

GREAT VALUE

Soft Feel11%

soft cotton

Comfort-Overall8%

So comfortable

Upholstery/Fabric Quality6%

cotton is perfect

What buyers complain about

83% of reviews
Quality-Overall23%

not the quality I was expecting

Color16%

Totally wrong colour

Material Quality14%

Cheap materials not even close to cotton not talking about Egyptian

Touch/Button Controls7%

Broken buttons that dont fit

Hard Feel5%

Rough as

Superking Duvets Sets return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
25%
2Size-Overall
24%
3Quality-Overall
12%
4Material Quality
11%
5Advertised Vs Actual Product
4%

Common Superking Duvets Sets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Superking Duvets Sets 42/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 23 tracked products. Search demand moved -15.0% over the last 90 days.
Search demand for Superking Duvets Sets on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 2.5× the quietest.