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Superhero Party Decorations

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $56K a year here, so Superhero Party Decorations is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£56K/yr129K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
46%top-5 click share · 23 brands · 57 sellers

Flapen Score

Superhero Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Superhero Party Decorations is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superhero Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superhero Party Decorations 129K times last year and spent an estimated £56K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
5.4%
Market size, estimated
£56Ka year
Peak month
January2.2× the quietest month
Top search term
superhero party decorations16K searches a year

02 · Price

A sale here is worth £8.01.

Listings sell for £8.01 on average, from £2.14 to £23.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.01 that is £801 to £2K a year per listing.

Average price
£8.01under the $15 to $100 sweet spot
Price range
£2.14–£23.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£801–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #708 within Party Supplies. It carries 276 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
17.9%
Average rank
#708in Party Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
276per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Superhero Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

57

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

46%

Top 20: 88%

Open market

34%

  • CloverCy15%
  • yayafunfun15%
  • ZSYIULIA10%
  • Dekewe10%
  • COSORO10%
  • Heartsking6%

Demand

Superhero Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Superhero Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superhero party decorations16K/yr
  • marvel balloons17K/yr
  • marvel birthday decoration16K/yr
  • superhero balloons14K/yr
  • avengers party decorations12K/yr
  • marvel party decorations12K/yr
  • avengers balloons9K/yr
  • superhero birthday decorations6K/yr
  • super hero party decorations6K/yr
  • avengers birthday decorations6K/yr

Reviews and returns

What reviews say buyers love and hate about Superhero Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation13%+1.19

then they won't float

I would have given five stars if it wasn't for how the punching bag inflates

Strength13%−0.17

Not very strong

balloons weak

Adhesion/Stickiness11%−0.15

Didnt really stick

They are not sticky

Quality-Overall8%+1.60

Foil items were terrible quality

Terrible quality

Advertised Vs Actual Product8%−0.09

Product specifications wrong. The advert states made of rubber when clearly on arrival they are made of card... disappointing to say the least

Love

Quality-Overall25%+1.60

These party decorations were really high quality

Great value, quality and range of masks supplied

Much better quality than I expected for the price

Fun/Entertainment Experience14%−0.02

Lots of fun for the kids

My 3 year old has had a load of fun with this

my boys are having loads of fun outta them

Value For Money10%+0.73

Great value for money

Worth it

Still worth it though as a birthday treat for any Cap fan

Inflation/Deflation10%+1.19

Hasn't deflated in all that time

Easy to inflate

they remained fully inflated for weeks

Durability9%−0.03

has held up well to my son's boxing/wrestling/general mis-use of it

Long lasting

Lasted really well after too

Return

0.8% Return rate 48% Fixable by listing

Size-Overall27%▆▃▆█▆▂
Quality-Overall14%▁▇▃█▄▅

Foil items were terrible quality

Terrible quality

Advertised Vs Actual Product13%▁▃▇▄▃█

Product specifications wrong. The advert states made of rubber when clearly on arrival they are made of card... disappointing to say the least

Material Quality12%█▅▇▁▁▂
Value For Money4%▁▆▅▁█▁

FAQ

Common Superhero Party Decorations questions

Answered from the same tracked data.