Super King Size Duvet
MaybeReturns run at only 0.4% of orders. But demand is soft, at -31.3% this quarter, so Super King Size Duvet is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £250K/yr156K searches / yr
- 90-day growth
- -31.3%search demand this quarter
- Competition
- 34%top-5 click share · 20 brands · 33 sellers
Flapen Score
Super King Size Duvet against its category
The dotted line is the Home & Garden average. Past it, Super King Size Duvet is stronger. Inside it, weaker.
Market
The Super King Size Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Super King Size Duvet 156K times last year and spent an estimated £250K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -31.3%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £250Ka year
- Peak month
- October3.8× the quietest month
- Top search term
- super king size duvet32K searches a year
02 · Price
A sale here is worth £21.09.
Listings sell for £21.09 on average, from £9.36 to £78.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £21.09 that is £2K to £5K a year per listing.
- Average price
- £21.09inside the $15 to $100 sweet spot
- Price range
- £9.36–£78.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #33 within Home Textiles. It carries 12,460 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 35%
- Out of stock, average day
- 0.9%
- Average rank
- #33in Home Textiles
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,460per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Super King Size Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slumberdown Anti Allergy Super King Duvet 10.5 Tog - Allergy UK Approved All Year Round Quilt for Allergy Sufferers - Made in the UK Anti Bacterial and Machine Washable Bedding (260 x 220cm)
- Price
- £19.14
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 3y ago

Slumberdown Cosy Nights Super King Duvet 10.5 Tog - Breathable & Soft All Year-Round Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (260 x 220cm)
- Price
- £18.78
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 3y ago

Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago

Siebenschläfer Medium All Year Round Duvet (10.5 Tog Super-King Size)
- Price
- £31.07
- Rating
- 4.7/5
- Reviews
- 25,335
- Age
- 3y ago

Silentnight Hotel Collection 13.5 Tog Super King Duvet - Luxury Hotel Quality Winter Warm Cosy Duvet Quilt Ideal Cold Winter Nights - Hypoallergenic Machine Washable- 260x220cm - Super King
- Price
- £30.47
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 8y ago
Trending
90-day click momentum
Siebenschläfer Light Summer Duvet (4.5 Tog Super-King Size)
- Price
- £26.59
- Rating
- 4.7/5
- Reviews
- 25,334
- Age
- 3y ago

Quality Beddings Super King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Super King 260x220cm)
- Price
- £14.30
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 3y ago

DN COLLECTION Super King Duvet 10.5 Tog | Premium Microfibre Duvet Super King | All Year-Round Box Stitched Design Quilts | Soft Touch Anti-allergy & Feels Like Down Quilt (260x220cm)
- Price
- £18.12
- Rating
- 4.4/5
- Reviews
- 6,835
- Age
- 5y ago

Slumberdown Anti Allergy Super King Duvet 4.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Quilt (260 x 220cm)
- Price
- £16.42
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 3y ago

Extra Thick Anti Allergy Super King Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine
- Price
- £16.60
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
Newest
by launch date
Extra Thick Anti Allergy Super King Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine
- Price
- £16.60
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Pamposh Super King Duvet Set - Pre-Washed Microfibre Bedding Set for Added Softness & Comfort - Lightweight Premium Quilt Cover Set for All Seasons With Zipper Closure
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago

Casabella Super King Duvet 13.5 Tog - Premium Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Duvet Super King (220cm x 260cm)
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago

Slumberdown Feels Like Down Super King Duvet 10.5 Tog - Ultra Soft All-Year Round Single Quilt for Summer Autumn & Winter | UK Made Non-Allergenic & Washable (260 x 220cm)
- Price
- £18.25
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 2y ago

Slumberdown Feels Like Down Super King Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (260 x 220cm)
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
33
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
34%
Top 20: 77%
Open market
18%
- Slumberdown42%
- Silentnight15%
- Utopia Bedding10%
- Siebenschläfer7%
- Quality Beddings4%
- DN COLLECTION4%
Demand
Super King Size Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Super King Size Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- super king size duvet32K/yr
- super king quilt19K/yr
- super king duvet 10.5 tog20K/yr
- superking duvet 10.5 tog15K/yr
- 10.5 tog super king size duvet10K/yr
- super king duvet 13.5 tog17K/yr
- super kingsize duvet7K/yr
- duvet super king7K/yr
- super king duvet all seasons6K/yr
- super king size quilt4K/yr
Reviews and returns
What reviews say buyers love and hate about Super King Size Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not well made
Awful quality
Not hotel quality
Wrong size
Too small
Too long
Bit thinner than the bulky 10.5 tog i had
Too thick
its not as thick as the old 10.5tog duvet Ive got
this isnt worth the money
Waste of money
Wasnt worth the money
was sad it was microfibre not cotton covered
Material not good
Absolutely not the same material shown in the description
Love
Good quality and exactly as described
Best Quality
For the price, it offers solid performance and good value
keeps you warm
Keep warm
Feels warm
Worth the money
Excellent value
Good price
comfortable to use
Really comfortable
Now I get reviews that say the bedding is super comfortable
material is soft
Soft and fluffy
Super soft
Return
0.4% Return rate 59% Fixable by listing
Wrong size
Too small
Too long
Not well made
Awful quality
Not hotel quality
was sad it was microfibre not cotton covered
Material not good
Absolutely not the same material shown in the description
it consistently bunched up due to the stitching being too far apart
all the stitching is coming undone
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Super King Size Duvet questions
Answered from the same tracked data.









