Super King Pillows
FailThe top 5 brands take 96% of clicks, so Super King Pillows is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £134K/yr185K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 11 sellers
Flapen Score
Super King Pillows against its category
The dotted line is the Home & Garden average. Past it, Super King Pillows is stronger. Inside it, weaker.
Market
The Super King Pillows market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Super King Pillows 185K times last year and spent an estimated £134K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £134Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- king size pillows34K searches a year
02 · Price
A sale here is worth £21.46.
Listings sell for £21.46 on average, from £8.70 to £42.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £21.46 that is £11K to £16K a year per listing.
- Average price
- £21.46inside the $15 to $100 sweet spot
- Price range
- £8.70–£42.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £11K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #50 within Home Textiles. It carries 12,808 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 15%
- Out of stock, average day
- 7.7%
- Average rank
- #50in Home Textiles
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,808per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Super King Pillows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding Pillows 2 Pack (Super King Size White) Hotel Quality Luxury Bed Pillow for Back Stomach or Side Sleepers
- Price
- £13.84
- Rating
- 4.6/5
- Reviews
- 17,903
- Age
- 6y ago

Utopia Bedding Pillows 2 Pack King Size (Navy) Luxury Hotel Quality Pillows Brushed Fabric Bed Pillow for Back Stomach or Side Sleepers - 20 x 36 inch / 50 x 90 cm
- Price
- £16.54
- Rating
- 4.6/5
- Reviews
- 7,985
- Age
- 3y ago

Utopia Bedding Pillows 2 Pack Super King Size (White) Luxury Hotel Quality Pillows Brushed Fabric Bed Pillow for Back Stomach or Side Sleepers - 20 x 36 inch / 50 x 90 cm
- Price
- £16.12
- Rating
- 4.6/5
- Reviews
- 7,985
- Age
- 3y ago

Utopia Bedding Pillows 2 Pack (King) Polycotton Cover Hotel Quality Luxury Bed Pillow for Back Stomach or Side Sleepers
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 40,619
- Age
- 9y ago

Silentnight Hotel Collection Super King Pillow - Covers Half of a Super King Size Bed - Luxury Quality Big Large Pillow - Soft Touch Cover Filled with the Finest Fibres - Soft Support 90x48cm 2 Pack
- Price
- £29.22
- Rating
- 4.4/5
- Reviews
- 15,950
- Age
- 1y ago
Trending
90-day click momentum
Casa Platino Pillows 2 Pack Super King Size (White) Luxury Hotel Quality Pillows Brushed Fabric Bed Pillow for Back Stomach or Side Sleepers - 20 x 36 inch / 50 x 90 cm
- Price
- £15.62
- Rating
- 4.2/5
- Reviews
- 1,888
- Age
- 7mo ago

HOMEFOUCS Luxury Feather and Down Pillows pack of 2 100% Cotton Shell Soft Hotel Quality Pillows (40% Down)
- Price
- £33.51
- Rating
- 4.1/5
- Reviews
- 1,433
- Age
- 2y ago

Utopia Bedding Pillows 2 Pack Super King Size (White) Luxury Hotel Quality Pillows Brushed Fabric Bed Pillow for Back Stomach or Side Sleepers - 20 x 36 inch / 50 x 90 cm
- Price
- £16.12
- Rating
- 4.6/5
- Reviews
- 7,985
- Age
- 3y ago

Utopia Bedding Pillows 2 Pack (King) Polycotton Cover Hotel Quality Luxury Bed Pillow for Back Stomach or Side Sleepers
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 40,619
- Age
- 9y ago

Slumberdown Super Support Pillows 4 Pack - Firm & Supportive Pillow for Side Sleepers Reduces Neck & Shoulder Pain | Foam Block UK-Made Non-Allergenic & Washable (48 x 74cm)
- Price
- £19.00
- Rating
- 4.3/5
- Reviews
- 41,779
- Age
- 8y ago
Newest
by launch date
Casa Platino Pillows 2 Pack Super King Size (White) Luxury Hotel Quality Pillows Brushed Fabric Bed Pillow for Back Stomach or Side Sleepers - 20 x 36 inch / 50 x 90 cm
- Price
- £15.62
- Rating
- 4.2/5
- Reviews
- 1,888
- Age
- 7mo ago

Silentnight Hotel Collection Super King Pillow - Covers Half of a Super King Size Bed - Luxury Quality Big Large Pillow - Soft Touch Cover Filled with the Finest Fibres - Soft Support 90x48cm 2 Pack
- Price
- £29.22
- Rating
- 4.4/5
- Reviews
- 15,950
- Age
- 1y ago

Silentnight Hotel Collection Super King Pillow - Covers Half of a Super King Size Bed - Luxury Quality Big Large Pillow - Soft Touch Cover Filled with the Finest Fibres - Soft Support 90x48cm
- Price
- £16.66
- Rating
- 4.4/5
- Reviews
- 15,950
- Age
- 1y ago

HOMEFOUCS Luxury Feather and Down Pillows pack of 2 100% Cotton Shell Soft Hotel Quality Pillows (40% Down)
- Price
- £33.51
- Rating
- 4.1/5
- Reviews
- 1,433
- Age
- 2y ago

Slumberdown Pillows 2 Pack Hotel Quality Firm Plump Hypoallergenic Pillows for Back & Side Sleepers Sleep Better. Feel Better
- Price
- £13.18
- Rating
- 4.4/5
- Reviews
- 8,044
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Utopia Bedding66%
- Silentnight14%
- SleepyNights5%
- Martian Made5%
- Slumberdown5%
- Casa Platino2%
- Open — no brand owns it (1 brand, 2%)
Demand
Super King Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Super King Pillows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- king size pillows34K/yr
- super king pillows33K/yr
- large pillow20K/yr
- large pillows10K/yr
- king size pillow11K/yr
- superking pillow11K/yr
- superking pillows8K/yr
- extra large pillows8K/yr
- super king size pillows9K/yr
- king pillows7K/yr
Reviews and returns
What reviews say buyers love and hate about Super King Pillows
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very uncomfortable
very uncomfortable to sleep on I am waking up with a sore neck
making the use of one by itself uncomfortable
its much softer than expected
Too hard
not soft just right goldilocks lol
wrong sizing
Way too big
I didnt realise how big the king-size actually were
poor quality control where they were made
Poor quality
Absolute rubbish
No great basic pillows
I wanted a firmer pillow
The cover on these pillows ruined what may have been a decent pillow. hard to tell
Love
Extremely comfortable
they are very comfy, they stay cool for a very long time and takes a long time to start getting flat and losing shape
Comfortable with Solid Quality
Great quality and arrived quickly
The cover feels good quality
Amazing quality
Firm pillows
Pillows feel firm
Comfortable and Versatile Cushion
Value for money
Good value for money
Money well spent
which is very smooth
Soft and comfortable
SOFT BED PILLOWS
Return
0.1% Return rate 39% Fixable by listing
wrong sizing
Way too big
I didnt realise how big the king-size actually were
No great basic pillows
I wanted a firmer pillow
The cover on these pillows ruined what may have been a decent pillow. hard to tell
Very uncomfortable
very uncomfortable to sleep on I am waking up with a sore neck
making the use of one by itself uncomfortable
poor quality control where they were made
Poor quality
Absolute rubbish
its much softer than expected
Too hard
not soft just right goldilocks lol
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Super King Pillows questions
Answered from the same tracked data.









