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Super King Mattresses

Fail

Prices span $96.53–$459.21, mostly outside the sweet spot, so Super King Mattresses is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£261K/yr111K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
37%top-5 click share · 21 brands · 31 sellers

Flapen Score

Super King Mattresses against its category

The dotted line is the Home & Garden average. Past it, Super King Mattresses is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super King Mattresses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super King Mattresses 111K times last year and spent an estimated £261K. The top 5 brands take 72% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
1.3%
Market size, estimated
£261Ka year
Peak month
August2.7× the quietest month
Top search term
superking mattress30K searches a year

02 · Price

A sale here is worth £175.03.

Listings sell for £175.03 on average, from £96.53 to £459.21. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £175.03 that is £0 to £18K a year per listing.

Average price
£175.03above the $15 to $100 sweet spot
Price range
£96.53–£459.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #87 within Furniture. It carries 551 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
91%
Out of stock, average day
26.9%
Average rank
#87in Furniture
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
551per listing
Listings tracked
44

04 · Newcomers

Amazon counts 9 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Super King Mattresses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

31

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

37%

Top 20: 78%

Open market

23%

  • TeQsli33%
  • dosleeps15%
  • SEZMOONSI9%
  • DAJIYUHC9%
  • Hiimgo6%
  • slily4%

Demand

Super King Mattresses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.7×

Search terms

Top Super King Mattresses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superking mattress30K/yr
  • super king memory foam mattress13K/yr
  • super king mattress firm8K/yr
  • firm super king mattress7K/yr
  • super king mattress memory foam7K/yr
  • superking memory foam mattress6K/yr
  • super king orthopaedic mattress4K/yr
  • mattress super king5K/yr
  • hybrid super king mattress6K/yr
  • super king pocket sprung mattress4K/yr

Reviews and returns

What reviews say buyers love and hate about Super King Mattresses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.07

Very disappointed with the quality of this mattress

Very Poor Quality and Uneven Surface

Extremely poor quality

Hard Feel10%−0.11

Extra soft not good for back

Rock hard

Its not firm

Comfort-Overall9%+2.38

Not comfortable at all

Not comfortable the spring are popping up

Loses it comfort in just over a month

Value For Money6%+0.73

We've had expensive ones

Waste of money

waste of money

Size-Overall6%−0.02

Wrong size

I saw some reviews about the mattress being too small

I thought it was too small when it arrived as I ordered super king size

Love

Comfort-Overall31%+2.38

Really comfortable

Really comfortable mattress

Very comfy bed

Quality-Overall19%−0.07

Affordable price for this quality

Great Firm Mattress and great Quality

Excellent quality

Value For Money18%+0.73

reasonably priced

Amazing value

Good for the price

Foam10%+1.05

Good Mattress

Lovely memory foam mattress

Fantastic firm mattress

Soft Feel5%

Very relaxing

Very soft

it does provide a soft surface to lie on

Return

1.8% Return rate 45% Fixable by listing

Size-Overall34%█▆▇▇▇▇

Wrong size

I saw some reviews about the mattress being too small

I thought it was too small when it arrived as I ordered super king size

Comfort-Overall18%▇▅█▃▅▆

Not comfortable at all

Not comfortable the spring are popping up

Loses it comfort in just over a month

Quality-Overall9%▂▇███▆

Very disappointed with the quality of this mattress

Very Poor Quality and Uneven Surface

Extremely poor quality

Hard Feel7%▆█▁▃▃▅

Extra soft not good for back

Rock hard

Its not firm

Advertised Vs Actual Product6%▅██▇▇▅

definitely doesnt live up to the claims in the product description

not as advertised

It looks nothing like the product photos

FAQ

Common Super King Mattresses questions

Answered from the same tracked data.