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Super King Mattresses

prices mostly outside the sweet spot ($96.53–$459.21) — Super King Mattresses doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 48Growth 24Conversion 17Competition 78Returns 80Price range 1Avg price 50Brand share 55Review moat 74Quality gap 50
This niche Category average

Is Super King Mattresses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Super King Mattresses is a £261K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Super King Mattresses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.7% over the last 90 days and 1.3% of searches end in a purchase.

£261K

revenue / yr

Units sold / yr2K
Search volume / yr-1.7%111K
Conversion rate1.3%
Avg price£175.03

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers21 · 31
Top-5 product click share37%
Open market28%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement95%
New entrants (1y)13· 9 succeeded
Avg rating4.5★
Avg reviews551

Top Super King Mattresses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£8K£16K£24K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

31

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

37%

Top 20: 78%

Open market

23%

  • TeQsli33%
  • dosleeps15%
  • SEZMOONSI9%
  • DAJIYUHC9%
  • Hiimgo6%
  • slily4%

Super King Mattresses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR1.3%Products44Brands21Top 5 Brands72%OOS Rate26.9%Rating4.5★Reviews551Avg BSR#87
7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.7×

Top Super King Mattresses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • superking mattress30K/yr
  • super king memory foam mattress13K/yr
  • super king mattress firm8K/yr
  • firm super king mattress7K/yr
  • super king mattress memory foam7K/yr
  • superking memory foam mattress6K/yr
  • super king orthopaedic mattress4K/yr
  • mattress super king5K/yr
  • hybrid super king mattress6K/yr
  • super king pocket sprung mattress4K/yr

What reviews say buyers love and hate about Super King Mattresses

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Comfort-Overall31%

Really comfortable

Quality-Overall19%

Affordable price for this quality

Value For Money18%

reasonably priced

Foam10%

Good Mattress

Soft Feel5%

Very relaxing

What buyers complain about

66% of reviews
Quality-Overall15%

Very disappointed with the quality of this mattress

Hard Feel10%

Extra soft not good for back

Comfort-Overall9%

Not comfortable at all

Value For Money6%

We've had expensive ones

Size-Overall6%

Wrong size

Super King Mattresses return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Comfort-Overall
18%
3Quality-Overall
9%
4Hard Feel
7%
5Advertised Vs Actual Product
6%

Common Super King Mattresses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Super King Mattresses 49/100 on Amazon United Kingdom — Skip it. The niche generates £261K/yr across 44 tracked products. 9 of 13 products launched in the last 360 days are still selling. Search demand moved -1.7% over the last 90 days.
Search demand for Super King Mattresses on Amazon United Kingdom peaks in Aug, where the busiest month runs 2.7× the quietest.