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Super King Mattress Toppers

Maybe

Products sell for $40.90 on average, inside the sweet spot. But demand is soft, at -20.9% this quarter, so Super King Mattress Toppers is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£484K/yr225K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
47%top-5 click share · 24 brands · 33 sellers

Flapen Score

Super King Mattress Toppers against its category

The dotted line is the Home & Garden average. Past it, Super King Mattress Toppers is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super King Mattress Toppers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super King Mattress Toppers 225K times last year and spent an estimated £484K. The top 5 brands take 56% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £484K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
5.3%
Market size, estimated
£484Ka year
Peak month
October1.4× the quietest month
Top search term
super king mattress topper79K searches a year

02 · Price

A sale here is worth £40.90.

Listings sell for £40.90 on average, from £18.24 to £108.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £40.90 that is £10K to £20K a year per listing.

Average price
£40.90inside the $15 to $100 sweet spot
Price range
£18.24–£108.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #51 within Home Textiles. It carries 2,335 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
69%
Out of stock, average day
6.5%
Average rank
#51in Home Textiles
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,335per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Super King Mattress Toppers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£73K£97K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

33

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

47%

Top 20: 85%

Open market

40%

  • Niagara Sleep Solution25%
  • MightySoft14%
  • SeventhStitch8%
  • BEDLORE5%
  • Silentnight4%
  • DOPEDIO4%

Demand

Super King Mattress Toppers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Super King Mattress Toppers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • super king mattress topper79K/yr
  • superking mattress toppers42K/yr
  • mattress topper super kingsize bed34K/yr
  • mattress topper super king12K/yr
  • superking mattress topper11K/yr
  • super king mattress toppers9K/yr
  • super king size mattress topper4K/yr
  • super king memory foam mattress topper9K/yr
  • memory foam mattress topper super king6K/yr
  • mattress topper superking5K/yr

Reviews and returns

What reviews say buyers love and hate about Super King Mattress Toppers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness19%−0.26

not as thick as Id have liked

It needs a little more thickness

Much thicker than I imagined

Size-Overall12%−0.11

it is way too small

so it is short on my bed

Product does not fit my mattress as described

Advertised Vs Actual Product8%−0.06

Photos are deceiving

description not correct

NOT AS DESCRIBED

Comfort-Overall5%+2.11

Very uncomfortable, had to give it a proper trial

it can be really difficult to get comfortable in bed

not as comfortable as i expected

Quality-Overall4%+0.67

Cheap

feels cheap and not best quality at all

Love

Comfort-Overall30%+2.11

Extremely comfortable

This has made bed comfortable again

very comfy made huge difference to new mattress which I'd just purchased on other OH request

Quality-Overall15%+0.67

Excellent topper, very good quality and super comfortable

Very pleased looks a well made item

Excellent product

Sleep Quality9%+0.89

Love My Sleep

Sleep has improved

Good nights sleep

Size-Overall7%−0.11

Fitted well

Nice fitted sheet

It fit on the mattress just fine

Foam7%+0.55

This is the most comfortable memory foam topper ever

Perfect mattress topper

Comfortable mattress topper

Return

1.1% Return rate 53% Fixable by listing

Size-Overall40%▅▅█▇▇▅

it is way too small

so it is short on my bed

Product does not fit my mattress as described

Comfort-Overall10%█▆▅▃▄▅

Very uncomfortable, had to give it a proper trial

it can be really difficult to get comfortable in bed

not as comfortable as i expected

Thin8%█▄▂▆▆▃
Thickness7%▇▃▇▄▂█

not as thick as Id have liked

It needs a little more thickness

Much thicker than I imagined

Quality-Overall5%▄▃▃▂█▃

Cheap

feels cheap and not best quality at all

FAQ

Common Super King Mattress Toppers questions

Answered from the same tracked data.