Super King Mattress Protectors
MaybeBuyers convert on 13.3% of searches. But demand is soft, at -17.8% this quarter, so Super King Mattress Protectors is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £405K/yr219K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 62%top-5 click share · 15 brands · 23 sellers
Flapen Score
Super King Mattress Protectors against its category
The dotted line is the Home & Garden average. Past it, Super King Mattress Protectors is stronger. Inside it, weaker.
Market
The Super King Mattress Protectors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Super King Mattress Protectors 219K times last year and spent an estimated £405K. The top 5 brands take 76% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
13.3% of searches ended in a purchase last week.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £405K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £405Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- super king mattress protectors76K searches a year
02 · Price
A sale here is worth £13.90.
Listings sell for £13.90 on average, from £6.80 to £26.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £13.90 that is £21K to £28K a year per listing.
- Average price
- £13.90under the $15 to $100 sweet spot
- Price range
- £6.80–£26.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #43 within Home Textiles. It carries 18,244 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 74%
- Out of stock, average day
- 1.4%
- Average rank
- #43in Home Textiles
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,244per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Super King Mattress Protectors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
IMFAA Quilted Super King Mattress Protector & Mattress Topper Soft Breathable Quilted Pad Extra Deep 40cm Fitted Stretch Skirt Anti-Allergy Noiseless Bed Cover Machine Washable (182x200+40) Cm
- Price
- £10.08
- Rating
- 4.5/5
- Reviews
- 15,783
- Age
- 7y ago
Caroline Shatuik100% Waterproof Mattress Protector Super King-40cm Extra Deep Fitted Terry Towel Mattress Topper Non Noisy Ani Allergy Mattress Cover Super king(182 x 200+40cm)
- Price
- £10.71
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Oliver Bedding Quilted Super King Mattress Protector(182 x 200 cm) Waterproof Mattress Protector Super King Bed Fits Mattresses up to 30cm Deep Breathable Bed Mattresses Cover - White
- Price
- £11.55
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 1y ago
Utopia Bedding Quilted Mattress Topper Superking Bed Mattress Protector Cover Quilted Pad Soft Breathable Deep Fitted Elastic Super King 180 x 200 + 38 cm White
- Price
- £9.43
- Rating
- 4.5/5
- Reviews
- 157,536
- Age
- 5y ago
Caroline Shatuik Super king Mattress Protectors fitted Quilted Extra Deep 40cm Stretch Skirt Anti Allergy-Mattress Topper Cover(182 x 200) Not-Waterproof
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 7,499
- Age
- 5y ago
Trending
90-day click momentum
UNIVERSAL COMFORT Quilted Super King Mattress Protectors Extra Deep 40cm Fitted Stretch Skirt - Breathable & Anti-Allergy Mattress Cover For Ultimate Comfort (Super King 180x200cm)
- Price
- £16.20
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 5mo ago
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Super King Mattress Protectors (182x200cm) With Extra Deep 30cm Fitted Skirt
- Price
- £19.86
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago
GRT Bamboo Waterproof Mattress Protector Super King - 3D Air Fiber Cooling Mattress Cover Breathable Ultra Soft Noiseless Mattress Protector with 40cm Extra Deep Skirt (Super King - 182 x 200cm)
- Price
- £26.32
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago
Utopia Bedding Waterproof Mattress Protector Super King (180 x 200 x 30 cm) Soft & Breathable 3D Air Fabric Premium Noiseless Bed Mattress Cover Fitted Sheet Style Fits Up to 30 cm Deep
- Price
- £7.53
- Rating
- 4.6/5
- Reviews
- 2,182
- Age
- 1y ago
LOOMERIG 100% Waterproof Mattress Protector Super King Size Extra Deep 40cm Fitted Skirt Breathable & Anti-Allergy Mattress Cover for Ultimate Comfort (White 182x200cm)
- Price
- £15.82
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9mo ago
Newest
by launch dateUNIVERSAL COMFORT Quilted Super King Mattress Protectors Extra Deep 40cm Fitted Stretch Skirt - Breathable & Anti-Allergy Mattress Cover For Ultimate Comfort (Super King 180x200cm)
- Price
- £16.20
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 5mo ago
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Super King Mattress Protectors (182x200cm) With Extra Deep 30cm Fitted Skirt
- Price
- £19.86
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago
LOOMERIG 100% Waterproof Mattress Protector Super King Size Extra Deep 40cm Fitted Skirt Breathable & Anti-Allergy Mattress Cover for Ultimate Comfort (White 182x200cm)
- Price
- £15.82
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 9mo ago
CASABLOOM Luxury Super King Mattress Protectors Quilted Noiseless Deep Fit 30cm Hypoallergenic & Ultra Soft Microfiber Mattress Protector for SuperKing Beds (White 183x200cm)
- Price
- £17.41
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 11mo ago
Elite Essentials Super King Mattress Protectors Extra Deep 30cm Fitted Skirt Breathable & Anti-Allergy Mattress Cover for Ultimate Comfort (183x200cm)
- Price
- £13.58
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
62%
Top 20: 96%
Open market
19%
- IMFAA29%
- CAROLINE SHATUIK19%
- Utopia Bedding14%
- Oliver Bedding8%
- Silentnight6%
- 4AS5%
Demand
Super King Mattress Protectors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Super King Mattress Protectors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- super king mattress protectors76K/yr
- superking mattress protectors57K/yr
- mattress protector super king size32K/yr
- super king mattress protector20K/yr
- super king size mattress protector14K/yr
- super king mattress cover6K/yr
- superking mattress protector7K/yr
- mattress protector super king7K/yr
Reviews and returns
What reviews say buyers love and hate about Super King Mattress Protectors
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not as thick as shown
even though its quite thick
My mattress isn't very thick
Bigger than I expected
However it's not fit for purpose
Not super king size
being taken out to dry - making it pointless as cant possibly be waterproof when there are holes all within the plasticy layer
which could affect its waterproof function
Not waterproof
Not the best
Bad quality
Not soo good product
Not worth the money
a waste of money
Waste of money
Love
Good quality, washable, waterproof, fast delivery
Amazing quality
Quality protector
Fits well
fits my mattress very well
Fits like a glove
Good value
Great value
Excellent value
Very water proof
so far so good re being waterproof
it is totally waterproof
very comfy
Cool comfortable sleep
comfortable to sleep on
Return
0.8% Return rate 45% Fixable by listing
Bigger than I expected
However it's not fit for purpose
Not super king size
being taken out to dry - making it pointless as cant possibly be waterproof when there are holes all within the plasticy layer
which could affect its waterproof function
Not waterproof
Not the best
Bad quality
Not soo good product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Super King Mattress Protectors questions
Answered from the same tracked data.