Super King Mattress Protectors

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £405K a year.

Searches, last 12 months

219K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

13.3%

Market size, estimated

£405Ka year

Peak month

November1.3× the quietest month

Top search term

super king mattress protectors76K searches a year

Listings sell for £13.90 on average, from £6.80 to £26.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £13.90 that is £21K to £28K a year per listing.

Average price

£13.90under the $15 to $100 sweet spot

Price range

£6.80–£26.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£21K–£28K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #43 within Home Textiles. It carries 18,244 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

74%

Out of stock, average day

1.4%

Average rank

#43in Home Textiles

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

18,244per listing

Listings tracked

23

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months