super king fitted sheet
Worth a lookShows low returns (0.5%), but a deep review moat (47,668 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good£4.41–£30.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£434K£434K/yr · 566K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.20avg listing price — sweet spot $15–$100
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Review moat
Bad47,668.22avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, super king fitted sheet is a £434K/yr Amazon United Kingdom market (566K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
super king fitted sheet market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £408K–£510K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 96%
- Out of stock
- 5.0%
- Avg brand age
- 53 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
20%
- Utopia Bedding35%
- Amazon Basics22%
- funky gadgets10%
- Aisbo5%
- MAGNA COLLECTION4%
- Sapphire Collection4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top super king fitted sheet search terms
- super king fitted sheet198K/yr
- superking fitted sheet97K/yr
- fitted sheets super king size32K/yr
- super king bed sheet26K/yr
- extra deep super king size fitted sheets28K/yr
- super king fitted sheet cotton21K/yr
- superking fitted sheet extra deep24K/yr
- super king sheet13K/yr
- deep fitted super king size sheet16K/yr
- super king size fitted sheets15K/yr
Top super king fitted sheet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Fitted Sheet Super King Grey - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
Utopia Bedding£6.074.6★133,035 rev
Amazon Basics Bedding Soft Microfibre Super King Fitted Sheet with 12 inch (30 cm) Deep Pocket 180 x 200 cm Dark Grey
Amazon Basics£5.994.5★147,147 rev
Funky Gadgets Super King Size Deep Fitted Sheets- White 100% Egyptian Cotton Bedding Sheet- Deep Fitted Sheet 30 Extra Deep Pocket Bedsheets Plain Dyed Bedding Set no Pillow case
funky gadgets£11.304.2★1,307 rev
Utopia Bedding Fitted Sheet Super King White - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
Utopia Bedding£6.494.6★133,035 rev
Amazon Basics Bedding Soft Microfibre Super King Fitted Sheet with 12 inch (30 cm) Deep Pocket 180 x 200 cm White
Amazon Basics£7.274.5★147,147 rev
Newest
by launch date
Microfibre Super King Fitted Sheet (180×200 cm Deep 35 cm) Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant Bottom Sheet
Novo Home£9.71239 rev
Super King Fitted Sheet - 180 x 200cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Grey Super King)
MAGNA COLLECTION£7.921,007 rev
Fitted Sheet Super King 180x200 - Microfibre Extra Deep 40cm (16) - White
CGK Unlimited£12.686,038 rev
Utopia Bedding Super King White Fitted Sheet with Pillow Cases x 2 (50x75cm) - Deep Pocket (35 cm) - Bed Sheets Set - OEKO-TEX Certified - Soft Brushed Microfibre
Utopia Bedding£6.38614 rev
Utopia Bedding Fitted Sheet Super King Grey
Utopia Bedding£7.037,092 rev
Trending
90-day click momentum
Utopia Bedding Fitted Sheet Super King Black - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
Utopia Bedding£7.274.6★
Funky Gadgets Super King Size Deep Fitted Sheets- White 100% Egyptian Cotton Bedding Sheet- Deep Fitted Sheet 30 Extra Deep Pocket Bedsheets Plain Dyed Bedding Set no Pillow case
funky gadgets£11.304.2★
Bedsure Super King Fitted Sheet - Bed Sheets Extra Deep Pocket 16 Inches (40 cm) Soft Brushed Polyester Microfiber Material for Super King Bed Beige 180x200cm
Bedsure£10.344.5★
Fitted Sheet Super King 180x200 - Microfibre Extra Deep 40cm (16) - White
CGK Unlimited£12.684.5★
Microfibre Super King Fitted Sheet (180×200 cm Deep 35 cm) Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant Bottom Sheet
Novo Home£9.714.5★
What buyers say about super king fitted sheet
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Very good quality an delivered on time”
“Beautifully soft”
“Competitive price”
“They are very comfortable”
“Very nice fabric, very happy”
“Wash great”
“Great material”
“Fantastic bargain great quality lots of colours”
“Brilliant fitting and drys very quick”
What buyers complain about
“doesn't fit”
“Not as good as reviews suggest”
“elasticity very tight round matters”
“Cheap material”
“Bobbled after one wash”
“not worth the cost”
“left it in the rain so was really wet”
“Feel rough and more like polyester”
“Don't expect longevity”
“after a short time it started forming little fabric balls/pilling”
Top return reasons
Common questions
- Is super king fitted sheet profitable to sell on Amazon United Kingdom?
- The niche generates £434K/yr across 27 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the super king fitted sheet niche?
- 16 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in super king fitted sheet?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.5%.
- When does demand for super king fitted sheet peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the super king fitted sheet niche?
- Listings span £4.41–£30.95; the average listing price is £10.20 (sweet spot $15–$100). The average incumbent carries 47,668 reviews — the moat a new listing must climb.