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Super King Electric Blanket Dual Control

Fail

Shoppers spend only $0 a year here, so Super King Electric Blanket Dual Control is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£0/yr22K searches / yr
90-day growth
-73.6%search demand this quarter
Competition
73%top-5 click share · 7 brands · 21 sellers

Flapen Score

Super King Electric Blanket Dual Control against its category

The dotted line is the Home & Garden average. Past it, Super King Electric Blanket Dual Control is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super King Electric Blanket Dual Control market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super King Electric Blanket Dual Control 22K times last year and spent an estimated £0. The top 5 brands take 91% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-73.6%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November30.7× the quietest month
Top search term
super king electric blanket dual control10K searches a year

02 · Price

A sale here is worth £56.39.

Listings sell for £56.39 on average, from £32.55 to £98.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £56.39 that is £0 to £6K a year per listing.

Average price
£56.39inside the $15 to $100 sweet spot
Price range
£32.55–£98.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #709 within Home Textiles. It carries 9,893 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
55%
Out of stock, average day
15.0%
Average rank
#709in Home Textiles
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,893per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Super King Electric Blanket Dual Control products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

21

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Silentnight40%
  • Homefront21%
  • Dreamcatcher12%
  • Dreamland11%
  • Snuggledown7%
  • GlamHaus5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Super King Electric Blanket Dual Control search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 30.7×

Reviews and returns

What reviews say buyers love and hate about Super King Electric Blanket Dual Control

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating28%−0.22

Takes absolutely ages to heat up

Not comfortable and sporadic heat

Slow to warm up

Durability15%−0.12

Stopped working after 7 months

Developed a fault within three months

Stopped working

Size-Overall9%+1.52

Its too small even though I ordered the correct size

Comes up on the short side

Big for our speaking

Value For Money6%+1.05

although quite a bit more expensive than others

Not the cheapest

Not very impressive considering the high cost compared to other brands

Advertised Vs Actual Product6%−0.04

but also some false advertising with the controls

Not as advertised

Not what it seems

Love

Quality-Overall19%+0.71

Seems to be well made

Good quality under electric blanket

Excellent product

Size-Overall18%+1.52

Great fit

It was like I expected very nice fit

Good fit super king

Warmth14%+0.58

The heat is great

Warm and cosy

its kept me warm

Value For Money14%+1.05

Good value

excellent value for money

Excellent value

Heating9%−0.22

Warmed up quickly

Heats up quickly

Well yes it heats the bed

Return

3.6% Return rate 30% Fixable by listing

Heating25%▅▆▅█▇▁

Takes absolutely ages to heat up

Not comfortable and sporadic heat

Slow to warm up

Size-Overall23%▆▅▆▅▄█

Its too small even though I ordered the correct size

Comes up on the short side

Big for our speaking

Functionality-Overall18%█▇█▅▆█
Warmth6%▃▄▄▁▆█

I would like it to be warmer

One side heats up okay whist the other never gets as warm

Warm rather than nice and warm

Advertised Vs Actual Product4%▂▁▄█▁▁

but also some false advertising with the controls

Not as advertised

Not what it seems

FAQ

Common Super King Electric Blanket Dual Control questions

Answered from the same tracked data.