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Super King Duvet 4.5 Tog

Super King Duvet 4.5 Tog shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

65
Worth a look
Market size 25Growth 97Conversion 86Competition 64Returns 98Price range 81Avg price 81Brand share 51Review moat 23Quality gap 40
This niche Category average

Is Super King Duvet 4.5 Tog profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Super King Duvet 4.5 Tog is a £102K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Super King Duvet 4.5 Tog: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +185.1% over the last 90 days and 9.7% of searches end in a purchase.

£102K

revenue / yr

Units sold / yr5K
Search volume / yr+185.1%60K
Conversion rate9.7%
Avg price£17.51

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers17 · 33
Top-5 product click share47%
Open market26%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement86%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews8,584

Top Super King Duvet 4.5 Tog products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

33

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 83%

Open market

21%

  • Slumberdown34%
  • Silentnight19%
  • Siebenschläfer11%
  • Brentfords6%
  • Sleepworks5%
  • Linens Limited4%

Super King Duvet 4.5 Tog demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR9.7%Products37Brands17Top 5 Brands74%OOS Rate1.4%Rating4.5★Reviews8,584Avg BSR#30
5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.4×

Top Super King Duvet 4.5 Tog search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • summer duvet super king size11K/yr
  • 4.5 tog super king size duvet14K/yr
  • super king duvet 4.5 tog14K/yr
  • super king summer duvet7K/yr
  • superking duvet 4.5 tog7K/yr
  • superking summer duvet3K/yr
  • summer quilt super king size3K/yr

What reviews say buyers love and hate about Super King Duvet 4.5 Tog

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall26%

Good quality item arrived when expected

Weight Light15%

Good lightweight quilt

Value For Money9%

Excellent value for money

Warmth8%

Soft and warm

Soft Feel7%

Soft and breathable

What buyers complain about

74% of reviews
Quality-Overall26%

Poor quality control

Size-Overall13%

Rubbish sizes

Material Quality8%

papery teabag style material

Stitch/Finish/Polish7%

Stitching issues

Thickness5%

the stuffing is so thin

Super King Duvet 4.5 Tog return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Thin
12%
3Quality-Overall
11%
4Material Quality
10%
5Stitch/Finish/Polish
6%

Common Super King Duvet 4.5 Tog questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Super King Duvet 4.5 Tog 65/100 on Amazon United Kingdom — Worth a look. The niche generates £102K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +185.1% over the last 90 days.
Search demand for Super King Duvet 4.5 Tog on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 10.4× the quietest.