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Super King Duvet 4.5 Tog

Pass

Super King Duvet 4.5 Tog scores 65 out of 100, a Pass. Shoppers spend $102K a year here, search demand grew +185.1% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£102K/yr60K searches / yr
90-day growth
+185.1%search demand this quarter
Competition
47%top-5 click share · 17 brands · 33 sellers

Flapen Score

Super King Duvet 4.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Super King Duvet 4.5 Tog is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super King Duvet 4.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super King Duvet 4.5 Tog 60K times last year and spent an estimated £102K. The top 5 brands take 74% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +185.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+185.1%
Conversion, latest week
9.7%
Market size, estimated
£102Ka year
Peak month
May10.4× the quietest month
Top search term
summer duvet super king size11K searches a year

02 · Price

A sale here is worth £17.51.

Listings sell for £17.51 on average, from £8.54 to £45.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.51 that is £2K to £4K a year per listing.

Average price
£17.51inside the $15 to $100 sweet spot
Price range
£8.54–£45.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 8,584 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
30%
Out of stock, average day
1.4%
Average rank
#30in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,584per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Super King Duvet 4.5 Tog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

33

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 83%

Open market

21%

  • Slumberdown34%
  • Silentnight19%
  • Siebenschläfer11%
  • Brentfords6%
  • Sleepworks5%
  • Linens Limited4%

Demand

Super King Duvet 4.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.4×

Search terms

Top Super King Duvet 4.5 Tog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer duvet super king size11K/yr
  • 4.5 tog super king size duvet14K/yr
  • super king duvet 4.5 tog14K/yr
  • super king summer duvet7K/yr
  • superking duvet 4.5 tog7K/yr
  • superking summer duvet3K/yr
  • summer quilt super king size3K/yr

Reviews and returns

What reviews say buyers love and hate about Super King Duvet 4.5 Tog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.03

Poor quality control

Awful quality

Shoddy product

Size-Overall13%−0.08

Rubbish sizes

Bit bigger

Fit not great

Material Quality8%−0.06

papery teabag style material

Material not good

material made it hit and uncomfortable

Stitch/Finish/Polish7%−0.04

Stitching issues

Stitching incomplete along the length of the duvet

thus expect the entire stitching will eventually become un-stitched

Thickness5%

the stuffing is so thin

Nasty thin cheap, rough, rubbish

It was not as thick as the 4.5 we'd just taken off the bed

Love

Quality-Overall26%−0.03

Good quality item arrived when expected

Good quality and exactly as described

Brilliant quality

Weight Light15%+1.36

Good lightweight quilt

Lovely and lightweight

Excellent lightweight duvet

Value For Money9%+0.07

Excellent value for money

Well worth it

Good price

Warmth8%+1.08

Soft and warm

Great for summer

Keeps you warm when it's cold

Soft Feel7%

Soft and breathable

very soft material

Nice and soft

Return

0.4% Return rate 43% Fixable by listing

Size-Overall32%▂█▄█▇▇

Rubbish sizes

Bit bigger

Fit not great

Thin12%█▄▄▃▄▄
Quality-Overall11%▄▆██▅▅

Poor quality control

Awful quality

Shoddy product

Material Quality10%▄█▇▄▇▅

papery teabag style material

Material not good

material made it hit and uncomfortable

Stitch/Finish/Polish6%█▄▄▄▂▃

Stitching issues

Stitching incomplete along the length of the duvet

thus expect the entire stitching will eventually become un-stitched

FAQ

Common Super King Duvet 4.5 Tog questions

Answered from the same tracked data.