Super King Duvet 13.5 Tog
FailDemand is soft, at -58.1% this quarter, so Super King Duvet 13.5 Tog is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £29K/yr23K searches / yr
- 90-day growth
- -58.1%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 21 sellers
Flapen Score
Super King Duvet 13.5 Tog against its category
The dotted line is the Home & Garden average. Past it, Super King Duvet 13.5 Tog is stronger. Inside it, weaker.
Market
The Super King Duvet 13.5 Tog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Super King Duvet 13.5 Tog 23K times last year and spent an estimated £29K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -58.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £29Ka year
- Peak month
- November9.7× the quietest month
- Top search term
- 13.5 tog super king size duvet8K searches a year
02 · Price
A sale here is worth £21.08.
Listings sell for £21.08 on average, from £11.21 to £41.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £21.08 that is £0 to £2K a year per listing.
- Average price
- £21.08inside the $15 to $100 sweet spot
- Price range
- £11.21–£41.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #52 within Home Textiles. It carries 6,994 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 24%
- Out of stock, average day
- 0.8%
- Average rank
- #52in Home Textiles
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,994per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Super King Duvet 13.5 Tog products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago

Slumberdown Feels Like Down Super King Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (260 x 220cm)
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 2y ago

Extra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.71
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Silentnight Deep Sleep 13.5 Tog Super King Duvet - Autumn Winter Comfy Bed Quilt Warm Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable Super King
- Price
- £27.01
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 14y ago

Bedding Heaven 13.5 tog SUPER KING SIZE DUVET Super Snuggly Superking Quilt This is a Fogarty made slight second direct from their factory.
- Price
- £11.21
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 12y ago
Trending
estimated 90-day click momentum
Extra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.71
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Silentnight Hotel Collection 13.5 Tog Super King Duvet - Luxury Hotel Quality Winter Warm Cosy Duvet Quilt Ideal Cold Winter Nights - Hypoallergenic Machine Washable- 260x220cm - Super King
- Price
- £30.47
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 8y ago

ml MassAri Limited Super King Duvet 13.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights Duvet | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (220x260cm)
- Price
- £18.01
- Rating
- 4.4/5
- Reviews
- 979
- Age
- 2y ago

Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago

Silentnight Hotel Collection 10.5 Tog Single Duvet - Luxury Hotel Quality All Season Duvet Quilt Ideal for Spring Summer Winter & Autumn - Hypoallergenic Machine Washable - Single Bed
- Price
- £20.75
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 10y ago
Newest
by launch date
Extra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.71
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago

Casabella Super King Duvet 13.5 Tog - Premium Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Duvet Super King (220cm x 260cm)
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago

ml MassAri Limited Super King Duvet 13.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights Duvet | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (220x260cm)
- Price
- £18.01
- Rating
- 4.4/5
- Reviews
- 979
- Age
- 2y ago

Slumberdown Feels Like Down Super King Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (260 x 220cm)
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
21
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
10%
- Slumberdown47%
- Silentnight19%
- NightNest11%
- Bedding Heaven6%
- Casabella4%
- IR Imperial Rooms3%
- Open — no brand owns it (5 brands, 10%)
Demand
Super King Duvet 13.5 Tog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Super King Duvet 13.5 Tog search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 13.5 tog super king size duvet8K/yr
- superking duvet 13.5 tog11K/yr
- superking duvets 13.5 tog4K/yr
Reviews and returns
What reviews say buyers love and hate about Super King Duvet 13.5 Tog
We read the reviews and the return reasons for every product selling here.
“Poor Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Super King Duvet 13.5 Tog questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









