super king duvet 13.5 tog
Skip itSoft demand (-58.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£21.08avg listing price — sweet spot $15–$100
Price range
Great£11.21–£41.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,993.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad£29K£29K/yr · 23K searches
Growth
Bad-58.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, super king duvet 13.5 tog is a £29K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
super king duvet 13.5 tog market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £26K–£32K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 24%
- Sponsored
- 76%
- Out of stock
- 0.8%
- Avg brand age
- 63 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
21
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Slumberdown47%
- Silentnight19%
- NightNest11%
- Bedding Heaven6%
- Casabella4%
- IR Imperial Rooms3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -58.1% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.7×
Top super king duvet 13.5 tog search terms
- 13.5 tog super king size duvet8K/yr
- superking duvet 13.5 tog11K/yr
- superking duvets 13.5 tog4K/yr
Top super king duvet 13.5 tog products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
Slumberdown£15.814.6★6,277 rev
Slumberdown Feels Like Down Super King Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (260 x 220cm)
Slumberdown£19.854.6★3,253 rev
Extra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
NightNest£15.714.3★247 rev
Silentnight Deep Sleep 13.5 Tog Super King Duvet - Autumn Winter Comfy Bed Quilt Warm Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable Super King
Silentnight£27.014.7★21,571 rev
Bedding Heaven 13.5 tog SUPER KING SIZE DUVET Super Snuggly Superking Quilt This is a Fogarty made slight second direct from their factory.
Bedding Heaven£11.214.5★181 rev
Newest
by launch dateExtra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
NightNest£15.71247 rev
MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
MH Home£15.0494 rev
Casabella Super King Duvet 13.5 Tog - Premium Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Duvet Super King (220cm x 260cm)
Casabella£17.86558 rev
ml MassAri Limited Super King Duvet 13.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights Duvet | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (220x260cm)
ml MassAri Limited£18.01979 rev
Slumberdown Feels Like Down Super King Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (260 x 220cm)
Slumberdown£19.853,253 rev
Trending
90-day click momentumExtra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
NightNest£15.714.3★
Silentnight Hotel Collection 13.5 Tog Super King Duvet - Luxury Hotel Quality Winter Warm Cosy Duvet Quilt Ideal Cold Winter Nights - Hypoallergenic Machine Washable- 260x220cm - Super King
Silentnight£30.474.7★
ml MassAri Limited Super King Duvet 13.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights Duvet | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (220x260cm)
ml MassAri Limited£18.014.4★
Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
Slumberdown£15.814.6★
Silentnight Hotel Collection 10.5 Tog Single Duvet - Luxury Hotel Quality All Season Duvet Quilt Ideal for Spring Summer Winter & Autumn - Hypoallergenic Machine Washable - Single Bed
Silentnight£20.754.7★
What buyers say about super king duvet 13.5 tog
What buyers praise and complain about, mined from review topics.What buyers love
“Keep warm”
“Brilliant quality”
“Good price”
“Good nights sleep, very snug”
“Really nice and Likes how soft this is and how comfortable to sleep under and really happy with the purchase would recommend”
“It is lightweight too”
“Really lovely duvet thick filled”
“As described”
“nice size”
“Lovely cotton covered duvet very good value”
What buyers complain about
“Poor Quality”
“not that thick”
“Its far too short in the width”
“Not comfortable for me”
“And now mid February the cheap stitching is catching in my feet”
“this isnt worth the money”
“not very warm had to use a throw on top of the duvet to keep the cold out”
“Even though the duvet is lovely it came with stains on”
“Not as light”
“Not as described”
Top return reasons
Common questions
- Is super king duvet 13.5 tog profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -58.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the super king duvet 13.5 tog niche?
- 11 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in super king duvet 13.5 tog?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.2%.
- When does demand for super king duvet 13.5 tog peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the super king duvet 13.5 tog niche?
- Listings span £11.21–£41.89; the average listing price is £21.08 (sweet spot $15–$100). The average incumbent carries 6,994 reviews — the moat a new listing must climb.