Super King Duvet 13.5 Tog
soft demand (-58.1% this quarter) — Super King Duvet 13.5 Tog doesn't clear our bar today.
Flapen Score
Is Super King Duvet 13.5 Tog profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Super King Duvet 13.5 Tog is a £29K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Super King Duvet 13.5 Tog: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -58.1% over the last 90 days and 5.9% of searches end in a purchase.
£29K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Super King Duvet 13.5 Tog products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago
Slumberdown Feels Like Down Super King Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (260 x 220cm)
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 2y ago
Extra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.71
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
Silentnight Deep Sleep 13.5 Tog Super King Duvet - Autumn Winter Comfy Bed Quilt Warm Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable Super King
- Price
- £27.01
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 14y ago
Bedding Heaven 13.5 tog SUPER KING SIZE DUVET Super Snuggly Superking Quilt This is a Fogarty made slight second direct from their factory.
- Price
- £11.21
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 12y ago
Trending
90-day click momentumExtra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.71
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
Silentnight Hotel Collection 13.5 Tog Super King Duvet - Luxury Hotel Quality Winter Warm Cosy Duvet Quilt Ideal Cold Winter Nights - Hypoallergenic Machine Washable- 260x220cm - Super King
- Price
- £30.47
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 8y ago
ml MassAri Limited Super King Duvet 13.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights Duvet | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (220x260cm)
- Price
- £18.01
- Rating
- 4.4/5
- Reviews
- 979
- Age
- 2y ago
Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago
Silentnight Hotel Collection 10.5 Tog Single Duvet - Luxury Hotel Quality All Season Duvet Quilt Ideal for Spring Summer Winter & Autumn - Hypoallergenic Machine Washable - Single Bed
- Price
- £20.75
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 10y ago
Newest
by launch dateExtra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.71
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago
Casabella Super King Duvet 13.5 Tog - Premium Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Duvet Super King (220cm x 260cm)
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
ml MassAri Limited Super King Duvet 13.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights Duvet | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (220x260cm)
- Price
- £18.01
- Rating
- 4.4/5
- Reviews
- 979
- Age
- 2y ago
Slumberdown Feels Like Down Super King Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (260 x 220cm)
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
21
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Slumberdown47%
- Silentnight19%
- NightNest11%
- Bedding Heaven6%
- Casabella4%
- IR Imperial Rooms3%
- Open — no brand owns it (5 brands, 10%)
Super King Duvet 13.5 Tog demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.7×
Top Super King Duvet 13.5 Tog search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 13.5 tog super king size duvet8K/yr
- superking duvet 13.5 tog11K/yr
- superking duvets 13.5 tog4K/yr
What reviews say buyers love and hate about Super King Duvet 13.5 Tog
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Keep warm”
“Brilliant quality”
“Good price”
“Good nights sleep, very snug”
“Really nice and Likes how soft this is and how comfortable to sleep under and really happy with the purchase would recommend”
What buyers complain about
81% of reviews“Poor Quality”
“not that thick”
“Its far too short in the width”
“Not comfortable for me”
“And now mid February the cheap stitching is catching in my feet”
Super King Duvet 13.5 Tog return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Super King Duvet 13.5 Tog questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
