Super King Duvet 13.5 Tog
FailDemand is soft, at -58.1% this quarter, so Super King Duvet 13.5 Tog is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £29K/yr23K searches / yr
- 90-day growth
- -58.1%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 21 sellers
Flapen Score
Super King Duvet 13.5 Tog against its category
The dotted line is the Home & Garden average. Past it, Super King Duvet 13.5 Tog is stronger. Inside it, weaker.
Market
The Super King Duvet 13.5 Tog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Super King Duvet 13.5 Tog 23K times last year and spent an estimated £29K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -58.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £29Ka year
- Peak month
- November9.7× the quietest month
- Top search term
- 13.5 tog super king size duvet8K searches a year
02 · Price
A sale here is worth £21.08.
Listings sell for £21.08 on average, from £11.21 to £41.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £21.08 that is £0 to £2K a year per listing.
- Average price
- £21.08inside the $15 to $100 sweet spot
- Price range
- £11.21–£41.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #52 within Home Textiles. It carries 6,994 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 24%
- Out of stock, average day
- 0.8%
- Average rank
- #52in Home Textiles
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,994per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Super King Duvet 13.5 Tog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago

Slumberdown Feels Like Down Super King Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (260 x 220cm)
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 2y ago

Extra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.71
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Silentnight Deep Sleep 13.5 Tog Super King Duvet - Autumn Winter Comfy Bed Quilt Warm Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable Super King
- Price
- £27.01
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 14y ago

Bedding Heaven 13.5 tog SUPER KING SIZE DUVET Super Snuggly Superking Quilt This is a Fogarty made slight second direct from their factory.
- Price
- £11.21
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 12y ago
Trending
90-day click momentum
Extra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.71
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Silentnight Hotel Collection 13.5 Tog Super King Duvet - Luxury Hotel Quality Winter Warm Cosy Duvet Quilt Ideal Cold Winter Nights - Hypoallergenic Machine Washable- 260x220cm - Super King
- Price
- £30.47
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 8y ago

ml MassAri Limited Super King Duvet 13.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights Duvet | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (220x260cm)
- Price
- £18.01
- Rating
- 4.4/5
- Reviews
- 979
- Age
- 2y ago

Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago

Silentnight Hotel Collection 10.5 Tog Single Duvet - Luxury Hotel Quality All Season Duvet Quilt Ideal for Spring Summer Winter & Autumn - Hypoallergenic Machine Washable - Single Bed
- Price
- £20.75
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 10y ago
Newest
by launch date
Extra Thick Anti Allergy 13.5 Tog Super King Duvet - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.71
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago

Casabella Super King Duvet 13.5 Tog - Premium Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Duvet Super King (220cm x 260cm)
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago

ml MassAri Limited Super King Duvet 13.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights Duvet | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (220x260cm)
- Price
- £18.01
- Rating
- 4.4/5
- Reviews
- 979
- Age
- 2y ago

Slumberdown Feels Like Down Super King Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (260 x 220cm)
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
21
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Slumberdown47%
- Silentnight19%
- NightNest11%
- Bedding Heaven6%
- Casabella4%
- IR Imperial Rooms3%
- Open — no brand owns it (5 brands, 10%)
Demand
Super King Duvet 13.5 Tog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Super King Duvet 13.5 Tog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 13.5 tog super king size duvet8K/yr
- superking duvet 13.5 tog11K/yr
- superking duvets 13.5 tog4K/yr
Reviews and returns
What reviews say buyers love and hate about Super King Duvet 13.5 Tog
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality
Not hotel quality
Not well made
not that thick
Was very thin in places
Wafer thin, definitely not a Winter quilt as suggested in the advertisement,
Its far too short in the width
Wrong size
Bought to cover and surprise, it is not super king size
Not comfortable for me
so its not comfortable
I was not keen and felt uncomfortable
And now mid February the cheap stitching is catching in my feet
I'd say 1/4 of the stitches are now coming off
Love
Keep warm
toasty warm
Lovely and warm
Brilliant quality
Great looking quilt good quality
Seems excellent quality with good stitching
Good price
Great value
Good value for money
Good nights sleep, very snug
Comfortable
Best duvet I have ever brought, feels so luxurious and comfy
Really nice and Likes how soft this is and how comfortable to sleep under and really happy with the purchase would recommend
Soft and fluffy
Very soft
Return
0.2% Return rate 56% Fixable by listing
Its far too short in the width
Wrong size
Bought to cover and surprise, it is not super king size
Poor Quality
Not hotel quality
Not well made
And now mid February the cheap stitching is catching in my feet
I'd say 1/4 of the stitches are now coming off
Not as described
Not as image
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Super King Duvet 13.5 Tog questions
Answered from the same tracked data.









