Skip to content

Super King Duvet 13.5 Tog

Fail

Demand is soft, at -58.1% this quarter, so Super King Duvet 13.5 Tog is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£29K/yr23K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
68%top-5 click share · 11 brands · 21 sellers

Flapen Score

Super King Duvet 13.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Super King Duvet 13.5 Tog is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super King Duvet 13.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super King Duvet 13.5 Tog 23K times last year and spent an estimated £29K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
5.9%
Market size, estimated
£29Ka year
Peak month
November9.7× the quietest month
Top search term
13.5 tog super king size duvet8K searches a year

02 · Price

A sale here is worth £21.08.

Listings sell for £21.08 on average, from £11.21 to £41.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £21.08 that is £0 to £2K a year per listing.

Average price
£21.08inside the $15 to $100 sweet spot
Price range
£11.21–£41.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #52 within Home Textiles. It carries 6,994 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
24%
Out of stock, average day
0.8%
Average rank
#52in Home Textiles
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,994per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Super King Duvet 13.5 Tog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

21

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • Slumberdown47%
  • Silentnight19%
  • NightNest11%
  • Bedding Heaven6%
  • Casabella4%
  • IR Imperial Rooms3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Super King Duvet 13.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Super King Duvet 13.5 Tog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 13.5 tog super king size duvet8K/yr
  • superking duvet 13.5 tog11K/yr
  • superking duvets 13.5 tog4K/yr

Reviews and returns

What reviews say buyers love and hate about Super King Duvet 13.5 Tog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.07

Poor Quality

Not hotel quality

Not well made

Thickness20%−0.09

not that thick

Was very thin in places

Wafer thin, definitely not a Winter quilt as suggested in the advertisement,

Size-Overall11%−0.05

Its far too short in the width

Wrong size

Bought to cover and surprise, it is not super king size

Comfort-Overall5%+0.38

Not comfortable for me

so its not comfortable

I was not keen and felt uncomfortable

Stitch/Finish/Polish5%−0.03

And now mid February the cheap stitching is catching in my feet

I'd say 1/4 of the stitches are now coming off

Love

Warmth33%+3.01

Keep warm

toasty warm

Lovely and warm

Quality-Overall20%−0.07

Brilliant quality

Great looking quilt good quality

Seems excellent quality with good stitching

Value For Money11%+0.58

Good price

Great value

Good value for money

Comfort-Overall8%+0.38

Good nights sleep, very snug

Comfortable

Best duvet I have ever brought, feels so luxurious and comfy

Soft Feel6%

Really nice and Likes how soft this is and how comfortable to sleep under and really happy with the purchase would recommend

Soft and fluffy

Very soft

Return

0.2% Return rate 56% Fixable by listing

Size-Overall43%▅▅▄█▆▅

Its far too short in the width

Wrong size

Bought to cover and surprise, it is not super king size

Quality-Overall8%█▆▃▄▄█

Poor Quality

Not hotel quality

Not well made

Stitch/Finish/Polish8%▆▆██▇▄

And now mid February the cheap stitching is catching in my feet

I'd say 1/4 of the stitches are now coming off

Material Quality6%▁▂█▄▄▄
Advertised Vs Actual Product4%▃▃█▁▃▃

Not as described

Not as image

FAQ

Common Super King Duvet 13.5 Tog questions

Answered from the same tracked data.