Super King
MaybeAn estimated 0.9% of orders come back. But shoppers spend an estimated $60K a year here, so Super King is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £60K/yr127K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 29%top-5 click share · 32 brands · 42 sellers
Flapen Score
Super King against its category
The dotted line is the Home & Garden average. Past it, Super King is stronger. Inside it, weaker.
Market
The Super King market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Super King 127K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £60Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- cotton superking duvets sets9K searches a year
02 · Price
A sale here is worth £18.91.
Listings sell for £18.91 on average, from £5.99 to £58.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.91 that is £0 to £2K a year per listing.
- Average price
- £18.91inside the $15 to $100 sweet spot
- Price range
- £5.99–£58.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #110 within Home Textiles. It carries 6,751 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 77%
- Out of stock, average day
- 9.3%
- Average rank
- #110in Home Textiles
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,751per listing
- Listings tracked
- 65
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Super King products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Natural Super King)
- Price
- £27.57
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 6y ago

Linens World 200 Thread Count 100% Egyptian Cotton Duvet Quilt Cover Bedding Sets with Pillow cases (White Super King)
- Price
- £14.61
- Rating
- 4.3/5
- Reviews
- 6,642
- Age
- 8y ago

Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Super King Grey)
- Price
- £22.42
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago

Catherine Lansfield Meadowsweet Floral Reversible Super King Duvet Cover Set with Pillowcases White
- Price
- £21.93
- Rating
- 4.5/5
- Reviews
- 5,800
- Age
- 5y ago

Pamposh Super King Duvet Set Premium Brushed Microfiber Super King Duvet Cover Ultrasoft Hypoallergenic Duvet Cover Super King Size Non Iron Luxury Bedding Set With Zipper Closure
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 11,370
- Age
- 3y ago
Trending
estimated 90-day click momentum
furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Mole Super King)
- Price
- £24.36
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 1y ago

Linens World 200 Thread Count 100% Egyptian Cotton Duvet Quilt Cover Bedding Sets with Pillow cases (Grey Super King)
- Price
- £14.22
- Rating
- 4.3/5
- Reviews
- 6,642
- Age
- 8y ago

Utopia Bedding Super King Size Duvet Cover Set Black
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 1,395
- Age
- 3y ago

Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Super King Grey)
- Price
- £22.42
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago

Aisbo Super King Bedding Duvet Cover Sets - 3 Pieces Floral Bedding Set White and Sage Green Soft Brushed Microfiber Superking Bed Quilt Cover with 2 Pillowcase 260x220 cm
- Price
- £14.75
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 1y ago
Newest
by launch date
RAYBedding 3PCS Duvet Set 100% Egyptian Cotton Super King Bed Set 400 Thread Count Floral Printed Forest Bloom Duvet Cover with Pillow Cases 2 Pack
- Price
- £20.33
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Aisbo Super King Bedding Duvet Cover Sets - 3 Pieces Floral Bedding Set White and Sage Green Soft Brushed Microfiber Superking Bed Quilt Cover with 2 Pillowcase 260x220 cm
- Price
- £14.75
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 1y ago

Lekesky 200T Cotton Super King Duvet Set Grey Bedding Set Botanical Branches Printed Superking Bedding Set (1x Duvet Cover 2x Pillowcases) Cotton Duvet Cover Sets 260x220 cm Grey
- Price
- £29.84
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 1y ago

furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Mole Super King)
- Price
- £24.36
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 1y ago

MOONLIGHT20015 Super King Duvet Set Soft Printed Luxury Bedding Sets Brushed Microfiber Duvet Covers with Pillowcases (Grey Bouquet 260x220 CM)
- Price
- £14.40
- Rating
- 4.5/5
- Reviews
- 2,231
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
32 falling
Sellers
42
Est. top-5 brand share
50%
Top 20: 92%
Est. top-5 click share
29%
Top 20: 64%
Open market
44%
- Sapphire Collection12%
- Yard12%
- Linens World10%
- Utopia Bedding8%
- Catherine Lansfield8%
- Filo Magico7%
Demand
Super King search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Super King search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cotton superking duvets sets9K/yr
- super king cotton duvet set14K/yr
- superking duvets sets cotton12K/yr
- super king bed set14K/yr
- superking cotton duvets sets8K/yr
- super king8K/yr
- duvet cover super king8K/yr
- super king quilt cover8K/yr
- super king duvet cover cotton9K/yr
- duvet set super king size7K/yr
Reviews and returns
What reviews say buyers love and hate about Super King
We read the reviews and the return reasons for every product selling here.
“its too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Super King questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









