Super King
Super King shows low returns (0.9%), but a small market ($60K/yr) keeps it on the watch list.
Flapen Score
Is Super King profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Super King is a £60K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 54/100.
Super King: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.2% over the last 90 days and 2.5% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 65 products
Top Super King products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Natural Super King)
- Price
- £27.57
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 6y ago
Linens World 200 Thread Count 100% Egyptian Cotton Duvet Quilt Cover Bedding Sets with Pillow cases (White Super King)
- Price
- £14.61
- Rating
- 4.3/5
- Reviews
- 6,642
- Age
- 8y ago
Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Super King Grey)
- Price
- £22.42
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago
Catherine Lansfield Meadowsweet Floral Reversible Super King Duvet Cover Set with Pillowcases White
- Price
- £21.93
- Rating
- 4.5/5
- Reviews
- 5,800
- Age
- 5y ago
Pamposh Super King Duvet Set Premium Brushed Microfiber Super King Duvet Cover Ultrasoft Hypoallergenic Duvet Cover Super King Size Non Iron Luxury Bedding Set With Zipper Closure
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 11,370
- Age
- 3y ago
Trending
90-day click momentum
furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Mole Super King)
- Price
- £24.36
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 1y ago
Linens World 200 Thread Count 100% Egyptian Cotton Duvet Quilt Cover Bedding Sets with Pillow cases (Grey Super King)
- Price
- £14.22
- Rating
- 4.3/5
- Reviews
- 6,642
- Age
- 8y ago
Utopia Bedding Super King Size Duvet Cover Set Black
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 1,395
- Age
- 3y ago
Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Super King Grey)
- Price
- £22.42
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago
Aisbo Super King Bedding Duvet Cover Sets - 3 Pieces Floral Bedding Set White and Sage Green Soft Brushed Microfiber Superking Bed Quilt Cover with 2 Pillowcase 260x220 cm
- Price
- £14.75
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 1y ago
Newest
by launch date
RAYBedding 3PCS Duvet Set 100% Egyptian Cotton Super King Bed Set 400 Thread Count Floral Printed Forest Bloom Duvet Cover with Pillow Cases 2 Pack
- Price
- £20.33
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
Aisbo Super King Bedding Duvet Cover Sets - 3 Pieces Floral Bedding Set White and Sage Green Soft Brushed Microfiber Superking Bed Quilt Cover with 2 Pillowcase 260x220 cm
- Price
- £14.75
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 1y ago
Lekesky 200T Cotton Super King Duvet Set Grey Bedding Set Botanical Branches Printed Superking Bedding Set (1x Duvet Cover 2x Pillowcases) Cotton Duvet Cover Sets 260x220 cm Grey
- Price
- £29.84
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 1y ago
furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Mole Super King)
- Price
- £24.36
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 1y ago
MOONLIGHT20015 Super King Duvet Set Soft Printed Luxury Bedding Sets Brushed Microfiber Duvet Covers with Pillowcases (Grey Bouquet 260x220 CM)
- Price
- £14.40
- Rating
- 4.5/5
- Reviews
- 2,231
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
32 falling
Sellers
42
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
29%
Top 20: 64%
Open market
44%
- Sapphire Collection12%
- Yard12%
- Linens World10%
- Utopia Bedding8%
- Catherine Lansfield8%
- Filo Magico7%
Super King demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×
Top Super King search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cotton superking duvets sets9K/yr
- super king cotton duvet set14K/yr
- superking duvets sets cotton12K/yr
- super king bed set14K/yr
- superking cotton duvets sets8K/yr
- super king8K/yr
- duvet cover super king8K/yr
- super king quilt cover8K/yr
- super king duvet cover cotton9K/yr
- duvet set super king size7K/yr
What reviews say buyers love and hate about Super King
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent Quality”
“Nice and smooth”
“Fits lovely on mattress nice quality will be back to buy some more again many thanks”
“Good value for money”
“SO SOFT AND COMFORTABLE”
What buyers complain about
65% of reviews“its too big”
“not the quality I was expecting”
“I was really disappointed with the feeling of the material”
“Not at all how it looks in the pictures”
“Smell”
Super King return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Super King questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
