Super King
MaybeReturns run at only 0.9% of orders. But shoppers spend only $60K a year here, so Super King is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £60K/yr127K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 29%top-5 click share · 32 brands · 42 sellers
Flapen Score
Super King against its category
The dotted line is the Home & Garden average. Past it, Super King is stronger. Inside it, weaker.
Market
The Super King market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Super King 127K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £60Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- cotton superking duvets sets9K searches a year
02 · Price
A sale here is worth £18.91.
Listings sell for £18.91 on average, from £5.99 to £58.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.91 that is £0 to £2K a year per listing.
- Average price
- £18.91inside the $15 to $100 sweet spot
- Price range
- £5.99–£58.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #110 within Home Textiles. It carries 6,751 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 77%
- Out of stock, average day
- 9.3%
- Average rank
- #110in Home Textiles
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,751per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Super King products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Natural Super King)
- Price
- £27.57
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 6y ago

Linens World 200 Thread Count 100% Egyptian Cotton Duvet Quilt Cover Bedding Sets with Pillow cases (White Super King)
- Price
- £14.61
- Rating
- 4.3/5
- Reviews
- 6,642
- Age
- 8y ago

Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Super King Grey)
- Price
- £22.42
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago

Catherine Lansfield Meadowsweet Floral Reversible Super King Duvet Cover Set with Pillowcases White
- Price
- £21.93
- Rating
- 4.5/5
- Reviews
- 5,800
- Age
- 5y ago

Pamposh Super King Duvet Set Premium Brushed Microfiber Super King Duvet Cover Ultrasoft Hypoallergenic Duvet Cover Super King Size Non Iron Luxury Bedding Set With Zipper Closure
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 11,370
- Age
- 3y ago
Trending
90-day click momentum
furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Mole Super King)
- Price
- £24.36
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 1y ago

Linens World 200 Thread Count 100% Egyptian Cotton Duvet Quilt Cover Bedding Sets with Pillow cases (Grey Super King)
- Price
- £14.22
- Rating
- 4.3/5
- Reviews
- 6,642
- Age
- 8y ago

Utopia Bedding Super King Size Duvet Cover Set Black
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 1,395
- Age
- 3y ago

Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Super King Grey)
- Price
- £22.42
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago

Aisbo Super King Bedding Duvet Cover Sets - 3 Pieces Floral Bedding Set White and Sage Green Soft Brushed Microfiber Superking Bed Quilt Cover with 2 Pillowcase 260x220 cm
- Price
- £14.75
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 1y ago
Newest
by launch date
RAYBedding 3PCS Duvet Set 100% Egyptian Cotton Super King Bed Set 400 Thread Count Floral Printed Forest Bloom Duvet Cover with Pillow Cases 2 Pack
- Price
- £20.33
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Aisbo Super King Bedding Duvet Cover Sets - 3 Pieces Floral Bedding Set White and Sage Green Soft Brushed Microfiber Superking Bed Quilt Cover with 2 Pillowcase 260x220 cm
- Price
- £14.75
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 1y ago

Lekesky 200T Cotton Super King Duvet Set Grey Bedding Set Botanical Branches Printed Superking Bedding Set (1x Duvet Cover 2x Pillowcases) Cotton Duvet Cover Sets 260x220 cm Grey
- Price
- £29.84
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 1y ago

furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Mole Super King)
- Price
- £24.36
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 1y ago

MOONLIGHT20015 Super King Duvet Set Soft Printed Luxury Bedding Sets Brushed Microfiber Duvet Covers with Pillowcases (Grey Bouquet 260x220 CM)
- Price
- £14.40
- Rating
- 4.5/5
- Reviews
- 2,231
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
42
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
29%
Top 20: 64%
Open market
44%
- Sapphire Collection12%
- Yard12%
- Linens World10%
- Utopia Bedding8%
- Catherine Lansfield8%
- Filo Magico7%
Demand
Super King search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Super King search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cotton superking duvets sets9K/yr
- super king cotton duvet set14K/yr
- superking duvets sets cotton12K/yr
- super king bed set14K/yr
- superking cotton duvets sets8K/yr
- super king8K/yr
- duvet cover super king8K/yr
- super king quilt cover8K/yr
- super king duvet cover cotton9K/yr
- duvet set super king size7K/yr
Reviews and returns
What reviews say buyers love and hate about Super King
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its too big
these are way smaller
Not accurately sized at all
not the quality I was expecting
Shocking quality
Low quality
I was really disappointed with the feeling of the material
the material is quite cheap
not sure about this microfibre material yet
Not at all how it looks in the pictures
Darker than advertised photo
Not as described
Smell
Very strong chemical smell on opening the packaging
when I opened the package there was a really strong smell of ammonia
Love
Excellent Quality
Decent enough product
Excellent quality exact size as advertised highly recommend this bedding
Nice and smooth
soft cotton
Beautifully soft
Fits lovely on mattress nice quality will be back to buy some more again many thanks
Good fit
Fit item same as described happy with purchase
Good value for money
Competitive price
Money well spent
SO SOFT AND COMFORTABLE
Comfortable, cool bedding
A very comfortable nights sleep
Return
0.9% Return rate 65% Fixable by listing
its too big
these are way smaller
Not accurately sized at all
I was really disappointed with the feeling of the material
the material is quite cheap
not sure about this microfibre material yet
not the quality I was expecting
Shocking quality
Low quality
Not at all how it looks in the pictures
Darker than advertised photo
Not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Super King questions
Answered from the same tracked data.









