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Super King

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $60K a year here, so Super King is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£60K/yr127K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
29%top-5 click share · 32 brands · 42 sellers

Flapen Score

Super King against its category

The dotted line is the Home & Garden average. Past it, Super King is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super King market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super King 127K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
2.5%
Market size, estimated
£60Ka year
Peak month
October1.7× the quietest month
Top search term
cotton superking duvets sets9K searches a year

02 · Price

A sale here is worth £18.91.

Listings sell for £18.91 on average, from £5.99 to £58.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.91 that is £0 to £2K a year per listing.

Average price
£18.91inside the $15 to $100 sweet spot
Price range
£5.99–£58.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #110 within Home Textiles. It carries 6,751 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
77%
Out of stock, average day
9.3%
Average rank
#110in Home Textiles
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,751per listing
Listings tracked
65

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Super King products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

42

Est. top-5 brand share

50%

Top 20: 92%

Est. top-5 click share

29%

Top 20: 64%

Open market

44%

  • Sapphire Collection12%
  • Yard12%
  • Linens World10%
  • Utopia Bedding8%
  • Catherine Lansfield8%
  • Filo Magico7%

Demand

Super King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Super King search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cotton superking duvets sets9K/yr
  • super king cotton duvet set14K/yr
  • superking duvets sets cotton12K/yr
  • super king bed set14K/yr
  • superking cotton duvets sets8K/yr
  • super king8K/yr
  • duvet cover super king8K/yr
  • super king quilt cover8K/yr
  • super king duvet cover cotton9K/yr
  • duvet set super king size7K/yr

Reviews and returns

What reviews say buyers love and hate about Super King

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.9%of orders come back
“its too big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Super King questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data