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Super King

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $60K a year here, so Super King is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£60K/yr127K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
29%top-5 click share · 32 brands · 42 sellers

Flapen Score

Super King against its category

The dotted line is the Home & Garden average. Past it, Super King is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super King market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Super King 127K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
2.5%
Market size, estimated
£60Ka year
Peak month
October1.7× the quietest month
Top search term
cotton superking duvets sets9K searches a year

02 · Price

A sale here is worth £18.91.

Listings sell for £18.91 on average, from £5.99 to £58.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.91 that is £0 to £2K a year per listing.

Average price
£18.91inside the $15 to $100 sweet spot
Price range
£5.99–£58.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #110 within Home Textiles. It carries 6,751 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
77%
Out of stock, average day
9.3%
Average rank
#110in Home Textiles
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,751per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Super King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

42

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

29%

Top 20: 64%

Open market

44%

  • Sapphire Collection12%
  • Yard12%
  • Linens World10%
  • Utopia Bedding8%
  • Catherine Lansfield8%
  • Filo Magico7%

Demand

Super King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Super King search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton superking duvets sets9K/yr
  • super king cotton duvet set14K/yr
  • superking duvets sets cotton12K/yr
  • super king bed set14K/yr
  • superking cotton duvets sets8K/yr
  • super king8K/yr
  • duvet cover super king8K/yr
  • super king quilt cover8K/yr
  • super king duvet cover cotton9K/yr
  • duvet set super king size7K/yr

Reviews and returns

What reviews say buyers love and hate about Super King

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.04

its too big

these are way smaller

Not accurately sized at all

Quality-Overall12%+1.78

not the quality I was expecting

Shocking quality

Low quality

Material Quality8%−0.06

I was really disappointed with the feeling of the material

the material is quite cheap

not sure about this microfibre material yet

Advertised Vs Actual Product6%−0.04

Not at all how it looks in the pictures

Darker than advertised photo

Not as described

Smell6%−0.05

Smell

Very strong chemical smell on opening the packaging

when I opened the package there was a really strong smell of ammonia

Love

Quality-Overall30%+1.78

Excellent Quality

Decent enough product

Excellent quality exact size as advertised highly recommend this bedding

Soft Feel14%

Nice and smooth

soft cotton

Beautifully soft

Size-Overall10%−0.04

Fits lovely on mattress nice quality will be back to buy some more again many thanks

Good fit

Fit item same as described happy with purchase

Value For Money9%+0.57

Good value for money

Competitive price

Money well spent

Comfort-Overall8%+0.68

SO SOFT AND COMFORTABLE

Comfortable, cool bedding

A very comfortable nights sleep

Return

0.9% Return rate 65% Fixable by listing

Size-Overall29%▇▇▆▇█▇

its too big

these are way smaller

Not accurately sized at all

Color25%▇▇▇█▇▇
Material Quality14%▆▇█▇▇▅

I was really disappointed with the feeling of the material

the material is quite cheap

not sure about this microfibre material yet

Quality-Overall8%▄▅█▄▆▅

not the quality I was expecting

Shocking quality

Low quality

Advertised Vs Actual Product4%█▇▃█▄▆

Not at all how it looks in the pictures

Darker than advertised photo

Not as described

FAQ

Common Super King questions

Answered from the same tracked data.