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Sunrise Alarm Clock

Fail

Demand is soft, at -60.8% this quarter, so Sunrise Alarm Clock is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£932K/yr1.2M searches / yr
90-day growth
-60.8%search demand this quarter
Competition
57%top-5 click share · 15 brands · 32 sellers

Flapen Score

Sunrise Alarm Clock against its category

The dotted line is the Home & Garden average. Past it, Sunrise Alarm Clock is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunrise Alarm Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunrise Alarm Clock 1.2M times last year and spent an estimated £932K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £932K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-60.8%
Conversion, latest week
1.8%
Market size, estimated
£932Ka year
Peak month
November8.1× the quietest month
Top search term
sunrise alarm clock498K searches a year

02 · Price

A sale here is worth £44.60.

Listings sell for £44.60 on average, from £22.14 to £127.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £44.60 that is £67K to £89K a year per listing.

Average price
£44.60inside the $15 to $100 sweet spot
Price range
£22.14–£127.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£67K–£89K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #136 within Clocks. It carries 939 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#136in Clocks
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
939per listing
Listings tracked
24

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sunrise Alarm Clock products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£47K£93K£140K£186K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

32

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 96%

Open market

21%

  • Lumie31%
  • ARTINABS18%
  • ARUQO13%
  • LIORQUE7%
  • AFEXOA6%
  • Te-Rich6%

Demand

Sunrise Alarm Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Sunrise Alarm Clock search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sunrise alarm clock498K/yr
  • lumie sunrise alarm clock226K/yr
  • lumie88K/yr
  • sunrise alarm42K/yr
  • lumi22K/yr
  • sunrise lamp48K/yr
  • sunrise10K/yr
  • wake up light sunrise alarm clock39K/yr
  • lumie alarm clock38K/yr
  • sunset alarm clock17K/yr

Reviews and returns

What reviews say buyers love and hate about Sunrise Alarm Clock

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
12%of negative reviews mention “Durability”
3.5%of orders come back
“Breaks quickly”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sunrise Alarm Clock questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data