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Sunrise Alarm Clock

soft demand (-60.8% this quarter) — Sunrise Alarm Clock doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 76Growth 0Conversion 22Competition 47Returns 43Price range 74Avg price 95Brand share 52Review moat 64Quality gap 60
This niche Category average

Is Sunrise Alarm Clock profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sunrise Alarm Clock is a £932K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Sunrise Alarm Clock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -60.8% over the last 90 days and 1.8% of searches end in a purchase.

£932K

revenue / yr

Units sold / yr40K
Search volume / yr-60.8%1.2M
Conversion rate1.8%
Avg price£44.60

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers15 · 32
Top-5 product click share57%
Open market26%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement96%
New entrants (1y)10· 6 succeeded
Avg rating4.4★
Avg reviews939

Top Sunrise Alarm Clock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£47K£93K£140K£186K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

32

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

21%

  • Lumie31%
  • ARTINABS18%
  • ARUQO13%
  • LIORQUE7%
  • AFEXOA6%
  • Te-Rich6%

Sunrise Alarm Clock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR1.8%Products24Brands15Top 5 Brands74%OOS Rate1.1%Rating4.4★Reviews939Avg BSR#136
70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Top Sunrise Alarm Clock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sunrise alarm clock498K/yr
  • lumie sunrise alarm clock226K/yr
  • lumie88K/yr
  • sunrise alarm42K/yr
  • lumi22K/yr
  • sunrise lamp48K/yr
  • sunrise10K/yr
  • wake up light sunrise alarm clock39K/yr
  • lumie alarm clock38K/yr
  • sunset alarm clock17K/yr

What reviews say buyers love and hate about Sunrise Alarm Clock

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Value For Money13%

Good value for money

Brightness/Shine/Glow12%

The display is really bright

Quality-Overall10%

There's a good variety

Ease Of Use7%

easy to use

Auto Sleep/Wake Feature7%

The wake up function is good too

What buyers complain about

63% of reviews
Durability12%

Breaks quickly

Value For Money9%

I wouldnt bother with the more expensive ones as there all pretty much the same

Brightness/Shine/Glow8%

the light obviously not bright enough

Quality-Overall7%

the sounds are very low quality

Noise Level6%

No noise

Sunrise Alarm Clock return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
20%
2Brightness/Shine/Glow
14%
3Alarm/Timer Accuracy
11%
4Quality-Overall
9%
5Size-Overall
6%

Common Sunrise Alarm Clock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunrise Alarm Clock 48/100 on Amazon United Kingdom — Skip it. The niche generates £932K/yr across 24 tracked products. 6 of 10 products launched in the last 360 days are still selling. Search demand moved -60.8% over the last 90 days.
Search demand for Sunrise Alarm Clock on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 8.1× the quietest.