Sunflower Hearts Bird Food 20kg
FailThe top 5 brands take 96% of clicks, so Sunflower Hearts Bird Food 20kg is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £143K/yr44K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 15 sellers
Flapen Score
Sunflower Hearts Bird Food 20kg against its category
The dotted line is the Home & Garden average. Past it, Sunflower Hearts Bird Food 20kg is stronger. Inside it, weaker.
Market
The Sunflower Hearts Bird Food 20kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sunflower Hearts Bird Food 20kg 44K times last year and spent an estimated £143K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £143Ka year
- Top search term
- sunflower hearts bird food 20kg18K searches a year
02 · Price
A sale here is worth £25.18.
Listings sell for £25.18 on average, from £8.13 to £38.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £25.18 that is £3K to £6K a year per listing.
- Average price
- £25.18inside the $15 to $100 sweet spot
- Price range
- £8.13–£38.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #81 within Bird & Wildlife Care. It carries 2,455 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 31%
- Out of stock, average day
- 7.7%
- Average rank
- #81in Bird & Wildlife Care
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,455per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Sunflower Hearts Bird Food 20kg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (20kg) Bag
- Price
- £30.51
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 2y ago

Weterton Feeds 20kg Sunflower Hearts for Wild Birds- Premium Grade
- Price
- £29.79
- Rating
- 4.7/5
- Reviews
- 1,969
- Age
- 4y ago

Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (12.55kg) Bag
- Price
- £20.79
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 6y ago

Copdock Mill Sunflower Hearts Bird Food 20kg for Wild Birds Bird Seeds Suitable for Sunflower Seeds Feeders & Bird Tables
- Price
- £31.23
- Rating
- 4.6/5
- Reviews
- 1,470
- Age
- 13y ago

Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (15kg) Bag
- Price
- £26.22
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 6y ago
Trending
90-day click momentum
Leagrams Jumbo Sunflower Hearts for Wild Birds Shell-free High Oil Content 1416mm No Mess Bakery Grade (12.55kg)
- Price
- £16.00
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1mo ago

Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (15kg) Bag
- Price
- £26.22
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 6y ago

Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (12.55kg) Bag
- Price
- £20.79
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 6y ago

Extra Select Sunflower Hearts Bird Food - Husk-Free Oil Rich High Energy Wild Bird Seed for Year Round Feeding - 5 kg
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 6,332
- Age
- 4y ago

Leagrams Sunflower Heart Chips for Wild Birds Husk Free No Mess High-Energy Bird Food (12.55kg) Bag
- Price
- £20.51
- Rating
- 4.2/5
- Reviews
- 743
- Age
- 6y ago
Newest
by launch date
Leagrams Jumbo Sunflower Hearts for Wild Birds Shell-free High Oil Content 1416mm No Mess Bakery Grade (12.55kg)
- Price
- £16.00
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1mo ago

Premium Wild Bird Food 5L Refill (5L Bag Sunflower Hearts)
- Price
- £8.13
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 2y ago

Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (20kg) Bag
- Price
- £30.51
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 2y ago

Weterton Feeds 20kg Sunflower Hearts for Wild Birds- Premium Grade
- Price
- £29.79
- Rating
- 4.7/5
- Reviews
- 1,969
- Age
- 4y ago

Weterton Feeds 25 kg Sunflower Hearts for Wild Birds (2 × 12.5 kg) | Bird Seed for Finches Robins Sparrows | High-Oil Mess-Free Premium Bird Food
- Price
- £38.26
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
15
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Leagrams60%
- Weterton Feeds20%
- Copdock Mill10%
- Extra Select4%
- Hungry Wings3%
- UINCLU3%
- Open — no brand owns it (1 brand, 2%)
Demand
Sunflower Hearts Bird Food 20kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.3× · 8 of 12 months tracked
Search terms
Top Sunflower Hearts Bird Food 20kg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sunflower hearts bird food 20kg18K/yr
- sunflower hearts 20kg10K/yr
- 20kg sunflower hearts7K/yr
- sunflower hearts 25kg7K/yr
- sunflower hearts bird food 25kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Sunflower Hearts Bird Food 20kg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the latest sack is simply very poor quality
Extremely poor quality
My latest bag was of very low quality
Seeds were huge in comparison
they are quite large
Small seeds
it's an expensive way of buying them
It's an expensive bag
it's now fifty percent more expensive today than it was just two weeks ago
its only 3 litre or 3kg the description is misleading i won't buy it again be careful
And the contents look nothing like the picture shown on the product description page
Came damaged and spilled everywhere
Poor quality leaking package
Love
Good quality seed
The seed is good quality as well
Excellent Product
Fair price
Excellent value
Great value for Money
Birds happy too
My birds love it
Happy birds
Exactly as described arrived promptly
Product as described
Does what it says
Birds say delicious
birds love it
they taste fine to me
Keep looking
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Best Flapen score
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FAQ
Common Sunflower Hearts Bird Food 20kg questions
Answered from the same tracked data.









