sunflower hearts bird food 20kg
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£25.18avg listing price — sweet spot $15–$100
Price range
Great£8.13–£38.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,455.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay£143K£143K/yr · 44K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sunflower hearts bird food 20kg is a £143K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
sunflower hearts bird food 20kg market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £126K–£151K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 62%
- Out of stock
- 7.7%
- Avg brand age
- 88 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
15
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Leagrams60%
- Weterton Feeds20%
- Copdock Mill10%
- Extra Select4%
- Hungry Wings3%
- UINCLU3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 32 weeks — -11.2% search growth over the last 90 days.Top sunflower hearts bird food 20kg search terms
- sunflower hearts bird food 20kg18K/yr
- sunflower hearts 20kg10K/yr
- 20kg sunflower hearts7K/yr
- sunflower hearts 25kg7K/yr
- sunflower hearts bird food 25kg3K/yr
Top sunflower hearts bird food 20kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (20kg) Bag
Leagrams£30.514.7★4,502 rev
Weterton Feeds 20kg Sunflower Hearts for Wild Birds- Premium Grade
Weterton Feeds£29.794.7★1,969 rev
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (12.55kg) Bag
Leagrams£20.794.7★4,502 rev
Copdock Mill Sunflower Hearts Bird Food 20kg for Wild Birds Bird Seeds Suitable for Sunflower Seeds Feeders & Bird Tables
Copdock Mill£31.234.6★1,470 rev
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (15kg) Bag
Leagrams£26.224.7★4,502 rev
Newest
by launch date
Leagrams Jumbo Sunflower Hearts for Wild Birds Shell-free High Oil Content 1416mm No Mess Bakery Grade (12.55kg)
Leagrams£16.004 rev
Premium Wild Bird Food 5L Refill (5L Bag Sunflower Hearts)
Hungry Wings£8.131,337 rev
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (20kg) Bag
Leagrams£30.514,502 rev
Weterton Feeds 20kg Sunflower Hearts for Wild Birds- Premium Grade
Weterton Feeds£29.791,969 rev
Weterton Feeds 25 kg Sunflower Hearts for Wild Birds (2 × 12.5 kg) | Bird Seed for Finches Robins Sparrows | High-Oil Mess-Free Premium Bird Food
Weterton Feeds£38.2657 rev
Trending
90-day click momentumLeagrams Jumbo Sunflower Hearts for Wild Birds Shell-free High Oil Content 1416mm No Mess Bakery Grade (12.55kg)
Leagrams£16.004.1★
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (15kg) Bag
Leagrams£26.224.7★
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (12.55kg) Bag
Leagrams£20.794.7★
Extra Select Sunflower Hearts Bird Food - Husk-Free Oil Rich High Energy Wild Bird Seed for Year Round Feeding - 5 kg
Extra Select£17.274.6★
Leagrams Sunflower Heart Chips for Wild Birds Husk Free No Mess High-Energy Bird Food (12.55kg) Bag
Leagrams£20.514.2★
What buyers say about sunflower hearts bird food 20kg
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality seed”
“Fair price”
“Birds happy too”
“Exactly as described arrived promptly”
“Birds say delicious”
“Clean food my birds”
“The birds tell me they are fresh & very tasty”
“the birds enjoy them”
“Good price for the size too”
“A gift for my son for his garden birds”
What buyers complain about
“the latest sack is simply very poor quality”
“Seeds were huge in comparison”
“it's an expensive way of buying them”
“its only 3 litre or 3kg the description is misleading i won't buy it again be careful”
“Came damaged and spilled everywhere”
“Its very heavy”
“they don't last long in feeders”
“These sunflower hearts are drier than at the beginning of the season”
“Lots of small chips and dust”
“Cheaper than plastic tubs”
Common questions
- Is sunflower hearts bird food 20kg profitable to sell on Amazon United Kingdom?
- The niche generates £143K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the sunflower hearts bird food 20kg niche?
- 7 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in sunflower hearts bird food 20kg?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the sunflower hearts bird food 20kg niche?
- Listings span £8.13–£38.44; the average listing price is £25.18 (sweet spot $15–$100). The average incumbent carries 2,455 reviews — the moat a new listing must climb.