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Sunflower Hearts Bird Food 20kg

Fail

The top 5 brands take 96% of clicks, so Sunflower Hearts Bird Food 20kg is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£143K/yr44K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 15 sellers

Flapen Score

Sunflower Hearts Bird Food 20kg against its category

The dotted line is the Home & Garden average. Past it, Sunflower Hearts Bird Food 20kg is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Hearts Bird Food 20kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunflower Hearts Bird Food 20kg 44K times last year and spent an estimated £143K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
12.9%
Market size, estimated
£143Ka year
Top search term
sunflower hearts bird food 20kg18K searches a year

02 · Price

A sale here is worth £25.18.

Listings sell for £25.18 on average, from £8.13 to £38.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £25.18 that is £3K to £6K a year per listing.

Average price
£25.18inside the $15 to $100 sweet spot
Price range
£8.13–£38.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #81 within Bird & Wildlife Care. It carries 2,455 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
31%
Out of stock, average day
7.7%
Average rank
#81in Bird & Wildlife Care
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,455per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Sunflower Hearts Bird Food 20kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£57K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Leagrams60%
  • Weterton Feeds20%
  • Copdock Mill10%
  • Extra Select4%
  • Hungry Wings3%
  • UINCLU3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sunflower Hearts Bird Food 20kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Sunflower Hearts Bird Food 20kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower hearts bird food 20kg18K/yr
  • sunflower hearts 20kg10K/yr
  • 20kg sunflower hearts7K/yr
  • sunflower hearts 25kg7K/yr
  • sunflower hearts bird food 25kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Hearts Bird Food 20kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.06

the latest sack is simply very poor quality

Extremely poor quality

My latest bag was of very low quality

Size-Overall19%−0.09

Seeds were huge in comparison

they are quite large

Small seeds

Value For Money6%+2.68

it's an expensive way of buying them

It's an expensive bag

it's now fifty percent more expensive today than it was just two weeks ago

Advertised Vs Actual Product5%

its only 3 litre or 3kg the description is misleading i won't buy it again be careful

And the contents look nothing like the picture shown on the product description page

Leak-Proof5%

Came damaged and spilled everywhere

Poor quality leaking package

Love

Quality-Overall39%−0.06

Good quality seed

The seed is good quality as well

Excellent Product

Value For Money28%+2.68

Fair price

Excellent value

Great value for Money

Pet Friendly17%

Birds happy too

My birds love it

Happy birds

Advertised Vs Actual Product3%

Exactly as described arrived promptly

Product as described

Does what it says

Taste-Overall2%+0.11

Birds say delicious

birds love it

they taste fine to me

FAQ

Common Sunflower Hearts Bird Food 20kg questions

Answered from the same tracked data.