sunflower hearts bird food
Worth a lookShows searches that convert (20.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.5M£1.5M/yr · 613K searches
Price range
Good£4.19–£31.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.13avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,174.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sunflower hearts bird food is a £1.5M/yr Amazon United Kingdom market (613K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
sunflower hearts bird food market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- £1.2M–£1.5M
- units × avg price
- Conversion rate
- 20.5%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
26
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
17%
- Leagrams28%
- Hungry Wings26%
- Extra Select10%
- Garden Ting7%
- UINCLU6%
- Beewarm6%
- Open — no brand owns it (5 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.Peak months: Jan, Jun · busiest ÷ quietest = 2.1×
Top sunflower hearts bird food search terms
- sunflower hearts bird food309K/yr
- sunflower hearts123K/yr
- sunflower seeds for birds55K/yr
- sunflower hearts for birds26K/yr
- sunflower hearts bird food 20kg18K/yr
- sun flower hearts for birds9K/yr
- sunflower hearts 20kg10K/yr
- bird sunflower hearts6K/yr
- bird seed sunflower hearts7K/yr
- 20kg sunflower hearts7K/yr
Top sunflower hearts bird food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premium Wild Bird Food 5L Refill (5L Bag Sunflower Hearts)
Hungry Wings£8.134.6★1,337 rev
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (20kg) Bag
Leagrams£30.514.7★4,502 rev
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (12.55kg) Bag
Leagrams£20.794.7★4,502 rev
Sunflower Hearts For Wild Birds Feeding - Quality Bakery Grade 12.5 kg
UINCLU£19.594.7★1,852 rev
RSPB - Sunflower Hearts for Birds High Energy and Protein Wild Bird Food Husk Free Delicious and Nutritious Made in the UK (900g)
RSPB£4.954.6★1,077 rev
Newest
by launch date
Hungry Wings Wild Bird Food 2.5L Refill Bag (Black Sunflower)
Hungry Wings£4.19135 rev
Hungry Wings Wild Bird Food 2.5L Refill Bag (Sunflower Hearts)
Hungry Wings£5.771,337 rev
Beewarm Premium Wild Bird Food Sunflowers Hearts for Garden Birds High Energy Wild Food No Mess Bird Feed For All Species (5L Tub Sunflowers Hearts)
Beewarm£9.4378 rev
Wild Bird Food (1kg Sunflower Hearts)
Hungry Wings£4.191,337 rev
Wild Bird Food 5L Tub (5L Tub Sunflower Hearts)
Hungry Wings£9.7475 rev
Trending
90-day click momentumHungry Wings Wild Bird Food 2.5L Refill Bag (Black Sunflower)
Hungry Wings£4.194.5★
Hungry Wings Wild Bird Food 2.5L Refill Bag (Sunflower Hearts)
Hungry Wings£5.774.6★
1kg Premium Sunflower Hearts For Wild Birds - Sunflower Bird Food - Feed for Year-Round Nutrition - High Protein And Oil-rich Sunflower Hearts - A Great All-round Seed Choice
SuperGift.com£6.504.8★
Wild Bird Food (1kg Sunflower Hearts)
Hungry Wings£4.194.6★
RSPB - Sunflower Hearts for Birds High Energy and Protein Wild Bird Food Husk Free Delicious and Nutritious Made in the UK (900g)
RSPB£4.954.6★
What buyers say about sunflower hearts bird food
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality seed”
“Fair price”
“Birds happy”
“Exactly as described”
“Good price for the size too”
“they taste fine to me”
“Keep feeder clean”
“easy to store”
“The birds tell me they are fresh & very tasty”
“Birds seem to enjoy them”
What buyers complain about
“Extremely poor quality”
“Expected bigger”
“on the expensive side for what you get”
“was flimsy”
“Its very heavy”
“they don't last long in feeders”
“Came damaged and spilled everywhere”
“its only 3 litre or 3kg the description is misleading i won't buy it again be careful”
“Lots of small chips and dust”
“it absolutely stinks”
Common questions
- Is sunflower hearts bird food profitable to sell on Amazon United Kingdom?
- The niche generates £1.5M/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the sunflower hearts bird food niche?
- 11 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in sunflower hearts bird food?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for sunflower hearts bird food peak?
- Demand peaks in Jan–Jun; the busiest month runs 2.1× the quietest.
- What does it cost to enter the sunflower hearts bird food niche?
- Listings span £4.19–£31.23; the average listing price is £12.13 (sweet spot $15–$100). The average incumbent carries 2,174 reviews — the moat a new listing must climb.