Sunflower Hearts Bird Food
MaybeBuyers convert on 20.5% of searches. But demand is soft, at -2.6% this quarter, so Sunflower Hearts Bird Food is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £1.5M/yr613K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 26 sellers
Flapen Score
Sunflower Hearts Bird Food against its category
The dotted line is the Home & Garden average. Past it, Sunflower Hearts Bird Food is stronger. Inside it, weaker.
Market
The Sunflower Hearts Bird Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sunflower Hearts Bird Food 613K times last year and spent an estimated £1.5M. The top 5 brands take 77% of clicks. Demand peaks in Jan–Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
20.5% of searches ended in a purchase last week.
Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 613K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 20.5%
- Market size, estimated
- £1.5Ma year
- Peak month
- January2.1× the quietest month
- Top search term
- sunflower hearts bird food309K searches a year
02 · Price
A sale here is worth £12.13.
Listings sell for £12.13 on average, from £4.19 to £31.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £12.13 that is £49K to £61K a year per listing.
- Average price
- £12.13under the $15 to $100 sweet spot
- Price range
- £4.19–£31.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £49K–£61K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Bird & Wildlife Care. It carries 2,174 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Bird & Wildlife Care
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,174per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Sunflower Hearts Bird Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Premium Wild Bird Food 5L Refill (5L Bag Sunflower Hearts)
- Price
- £8.13
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 2y ago
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (20kg) Bag
- Price
- £30.51
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 2y ago
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (12.55kg) Bag
- Price
- £20.79
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 6y ago
Sunflower Hearts For Wild Birds Feeding - Quality Bakery Grade 12.5 kg
- Price
- £19.59
- Rating
- 4.7/5
- Reviews
- 1,852
- Age
- 11y ago
RSPB - Sunflower Hearts for Birds High Energy and Protein Wild Bird Food Husk Free Delicious and Nutritious Made in the UK (900g)
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 1,077
- Age
- 8y ago
Trending
90-day click momentum
Hungry Wings Wild Bird Food 2.5L Refill Bag (Black Sunflower)
- Price
- £4.19
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 6mo ago
Hungry Wings Wild Bird Food 2.5L Refill Bag (Sunflower Hearts)
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 10mo ago
1kg Premium Sunflower Hearts For Wild Birds - Sunflower Bird Food - Feed for Year-Round Nutrition - High Protein And Oil-rich Sunflower Hearts - A Great All-round Seed Choice
- Price
- £6.50
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 2y ago
Wild Bird Food (1kg Sunflower Hearts)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 1y ago
RSPB - Sunflower Hearts for Birds High Energy and Protein Wild Bird Food Husk Free Delicious and Nutritious Made in the UK (900g)
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 1,077
- Age
- 8y ago
Newest
by launch dateHungry Wings Wild Bird Food 2.5L Refill Bag (Black Sunflower)
- Price
- £4.19
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 6mo ago
Hungry Wings Wild Bird Food 2.5L Refill Bag (Sunflower Hearts)
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 10mo ago
Beewarm Premium Wild Bird Food Sunflowers Hearts for Garden Birds High Energy Wild Food No Mess Bird Feed For All Species (5L Tub Sunflowers Hearts)
- Price
- £9.43
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago
Wild Bird Food (1kg Sunflower Hearts)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 1y ago
Wild Bird Food 5L Tub (5L Tub Sunflower Hearts)
- Price
- £9.74
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
26
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
17%
- Leagrams28%
- Hungry Wings26%
- Extra Select10%
- Garden Ting7%
- UINCLU6%
- Beewarm6%
- Open — no brand owns it (5 brands, 17%)
Demand
Sunflower Hearts Bird Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Sunflower Hearts Bird Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sunflower hearts bird food309K/yr
- sunflower hearts123K/yr
- sunflower seeds for birds55K/yr
- sunflower hearts for birds26K/yr
- sunflower hearts bird food 20kg18K/yr
- sun flower hearts for birds9K/yr
- sunflower hearts 20kg10K/yr
- bird sunflower hearts6K/yr
- bird seed sunflower hearts7K/yr
- 20kg sunflower hearts7K/yr
Reviews and returns
What reviews say buyers love and hate about Sunflower Hearts Bird Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely poor quality
My latest bag was of very low quality
Absolute garbage
Expected bigger
the bag is quite small
they are quite large
on the expensive side for what you get
Disappointed as the price is great
it's now fifty percent more expensive today than it was just two weeks ago
was flimsy
Flimsy packaging
Beware of fragile tub
Its very heavy
too much weight for the flimsy box it came in
Be aware this 5L bags weighs in at 2.8 kg
Love
Good quality seed
The seed is good quality as well
Excellent Product
Fair price
Excellent value
Great value for Money
Birds happy
My birds love it
Birds happy too
Exactly as described
Item as advertised
Does what it says
Good price for the size too
surprised by the size
Handy sized pack very reasonably priced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sunflower Hearts Bird Food questions
Answered from the same tracked data.