Sunflower Hearts Bird Food
MaybeBuyers convert on 20.5% of searches. But demand is soft, at -2.6% this quarter, so Sunflower Hearts Bird Food is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £1.5M/yr613K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 26 sellers
Flapen Score
Sunflower Hearts Bird Food against its category
The dotted line is the Home & Garden average. Past it, Sunflower Hearts Bird Food is stronger. Inside it, weaker.
Market
The Sunflower Hearts Bird Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sunflower Hearts Bird Food 613K times last year and spent an estimated £1.5M. The top 5 brands take 77% of clicks. Demand peaks in Jan–Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 20.5% of those searches ended in a purchase.
Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 613K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 20.5%
- Market size, estimated
- £1.5Ma year
- Peak month
- January2.1× the quietest month
- Top search term
- sunflower hearts bird food309K searches a year
02 · Price
A sale here is worth £12.13.
Listings sell for £12.13 on average, from £4.19 to £31.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £12.13 that is £49K to £61K a year per listing.
- Average price
- £12.13under the $15 to $100 sweet spot
- Price range
- £4.19–£31.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £49K–£61K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Bird & Wildlife Care. It carries 2,174 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Bird & Wildlife Care
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,174per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Sunflower Hearts Bird Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Premium Wild Bird Food 5L Refill (5L Bag Sunflower Hearts)
- Price
- £8.13
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 2y ago
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (20kg) Bag
- Price
- £30.51
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 2y ago
Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (12.55kg) Bag
- Price
- £20.79
- Rating
- 4.7/5
- Reviews
- 4,502
- Age
- 6y ago
Sunflower Hearts For Wild Birds Feeding - Quality Bakery Grade 12.5 kg
- Price
- £19.59
- Rating
- 4.7/5
- Reviews
- 1,852
- Age
- 11y ago
RSPB - Sunflower Hearts for Birds High Energy and Protein Wild Bird Food Husk Free Delicious and Nutritious Made in the UK (900g)
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 1,077
- Age
- 8y ago
Trending
estimated 90-day click momentum
Hungry Wings Wild Bird Food 2.5L Refill Bag (Black Sunflower)
- Price
- £4.19
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 6mo ago
Hungry Wings Wild Bird Food 2.5L Refill Bag (Sunflower Hearts)
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 10mo ago
1kg Premium Sunflower Hearts For Wild Birds - Sunflower Bird Food - Feed for Year-Round Nutrition - High Protein And Oil-rich Sunflower Hearts - A Great All-round Seed Choice
- Price
- £6.50
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 2y ago
Wild Bird Food (1kg Sunflower Hearts)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 1y ago
RSPB - Sunflower Hearts for Birds High Energy and Protein Wild Bird Food Husk Free Delicious and Nutritious Made in the UK (900g)
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 1,077
- Age
- 8y ago
Newest
by launch dateHungry Wings Wild Bird Food 2.5L Refill Bag (Black Sunflower)
- Price
- £4.19
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 6mo ago
Hungry Wings Wild Bird Food 2.5L Refill Bag (Sunflower Hearts)
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 10mo ago
Beewarm Premium Wild Bird Food Sunflowers Hearts for Garden Birds High Energy Wild Food No Mess Bird Feed For All Species (5L Tub Sunflowers Hearts)
- Price
- £9.43
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago
Wild Bird Food (1kg Sunflower Hearts)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 1y ago
Wild Bird Food 5L Tub (5L Tub Sunflower Hearts)
- Price
- £9.74
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
26
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 98%
Open market
17%
- Leagrams28%
- Hungry Wings26%
- Extra Select10%
- Garden Ting7%
- UINCLU6%
- Beewarm6%
- Open — no brand owns it (5 brands, 17%)
Demand
Sunflower Hearts Bird Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Sunflower Hearts Bird Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sunflower hearts bird food309K/yr
- sunflower hearts123K/yr
- sunflower seeds for birds55K/yr
- sunflower hearts for birds26K/yr
- sunflower hearts bird food 20kg18K/yr
- sun flower hearts for birds9K/yr
- sunflower hearts 20kg10K/yr
- bird sunflower hearts6K/yr
- bird seed sunflower hearts7K/yr
- 20kg sunflower hearts7K/yr
Reviews and returns
What reviews say buyers love and hate about Sunflower Hearts Bird Food
We read the reviews and the return reasons for every product selling here.
“Extremely poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sunflower Hearts Bird Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data