sunflower
Worth a lookShows low returns (0.4%), but soft demand (-1.2% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good568.92avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.21–£20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£117K£117K/yr · 301K searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sunflower is a £117K/yr Amazon United Kingdom market (301K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
sunflower market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £104K–£130K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #805
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 7.0%
- Avg brand age
- 24 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
70
Top-5 brand share
40%
Top 20: 78%
Top-5 click share
38%
Top 20: 77%
Open market
56%
- XLTXWD16%
- Morning Flowers8%
- NANAOUS6%
- smokfon5%
- MUCOOS5%
- Gift Republic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top sunflower search terms
- sunflower96K/yr
- sunflowers48K/yr
- sunflower gifts84K/yr
- sunflower gifts for women41K/yr
- sunflower gift19K/yr
- sunflower decor5K/yr
- sun flowers4K/yr
- sun flower4K/yr
Top sunflower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XLTXWD Sunflower Gifts Emotional Support Crochet Sunflower Gifts for Women Crochet with Rainbow Card Emotional Support Plant for Office Desk Decor
XLTXWD£7.574.6★15 rev
Stunning Sunflower Bouquet - Fresh Flowers for Birthdays
Morning Flowers£18.734.0★414 rev
NANAOUS Sunflower Gifts for Women Guardian Angel Gifts for Women Angels Sunflower Figurines Statue Ornament for Thanksgiving Mothers Day or Birthday
NANAOUS£12.584.8★522 rev
Gift Republic GR130004 Grow Me Be Happy 7.0 cm*9.0 cm*8.5 cm Ve2611GATJ184
Gift Republic£4.104.4★4,900 rev
Mothers Day Sunflower Gifts for Women - Sunflowers Birthday Gift for Mom Wife Eternal Flowers in Glass Dome Unique Present for Mother Grandmother Girlfriend for Birthday Anniversary Wedding
Touloube£14.464.6★6,090 rev
Newest
by launch date
JONAKO Sunflower Gifts for Women Inspirational Sunflower Bracelet Jewellery for Women Birthday Mothers Day Christmas Graduation Anniversary Sunflower Jewelry for Girls
JONAKO£9.811 rev
tenn well Crochet Flower Bouquet Crochet Knitted Sunflower Gift Artificial Flowers for Her Graduation Mothers Day Birthday Anniversary and Home Decor
tenn well£13.7957 rev
LEGO Botanicals Sunflowers - Yellow Faux Flowers Building Set - Desk Decoration or Floral Bouquet Home Decor - Gift for 8+ Year Old Girls Boys and Teenagers - Botanical Collection - 40524
LEGO£9.871,700 rev
Sunflower Solar Lantern Outdoor Waterproof - Birthday Gifts for Women Mom Grandma Mothers Day Gifts Solar Lights Outdoor Garden Decor for Outside
ZKLiLi£15.23188 rev
Crochet Flowers Bouquet Knitted Smile Sunflower Handmade Crochet Sunflowers Artificial Flowers for Mothers Day Valentines Day Friendship Gift
ZcrPrn£12.371 rev
Trending
90-day click momentumJONAKO Sunflower Gifts for Women Inspirational Sunflower Bracelet Jewellery for Women Birthday Mothers Day Christmas Graduation Anniversary Sunflower Jewelry for Girls
JONAKO£9.815.0★
MUCOOS Cute Sunflower Keychain Sunflower and Cute Bee Key Chain Charm Keychain for Women Sunflower Gift Birthday Gift for Mom Daughter Friend Handbag Charm
MUCOOS£3.914.5★
tenn well Crochet Flower Bouquet Crochet Knitted Sunflower Gift Artificial Flowers for Her Graduation Mothers Day Birthday Anniversary and Home Decor
tenn well£13.794.8★
Sunflower Solar Lantern Outdoor Waterproof - Birthday Gifts for Women Mom Grandma Mothers Day Gifts Solar Lights Outdoor Garden Decor for Outside
ZKLiLi£15.234.5★
LEGO Botanicals Sunflowers - Yellow Faux Flowers Building Set - Desk Decoration or Floral Bouquet Home Decor - Gift for 8+ Year Old Girls Boys and Teenagers - Botanical Collection - 40524
LEGO£9.874.7★
What buyers say about sunflower
What buyers praise and complain about, mined from review topics.What buyers love
“Birthday gift”
“Great gift so many great quality items highly recommend”
“Good price”
“Vibrant colours”
“Growing well”
“Just what I wanted”
“Very good size”
“Very bright”
“Nice fragrance”
“easy to use”
What buyers complain about
“It does not look quite like the picture”
“Very small”
“Not really worth the money”
“theyve failed to grow yet”
“there's no pink”
“not like in the pic and poor quality”
“Lasted just over 2 weeks”
“Sore on batteries”
“so its a bit embarrassing to gift”
“Some assembly required”
Top return reasons
Common questions
- Is sunflower profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 39 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sunflower niche?
- 37 brands and 70 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in sunflower?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Value For Money. The return rate is 0.4%.
- When does demand for sunflower peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the sunflower niche?
- Listings span £2.21–£20.10; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.