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Sunflower

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -1.2% this quarter, so Sunflower is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£117K/yr301K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
38%top-5 click share · 37 brands · 70 sellers

Flapen Score

Sunflower against its category

The dotted line is the Home & Garden average. Past it, Sunflower is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunflower 301K times last year and spent an estimated £117K. The top 5 brands take 40% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
3.7%
Market size, estimated
£117Ka year
Peak month
December2.2× the quietest month
Top search term
sunflower96K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £2.21 to £20.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.40 that is £1K to £3K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£2.21–£20.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #805 within Plants, Seeds & Bulbs. It carries 569 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
7.0%
Average rank
#805in Plants, Seeds & Bulbs
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
569per listing
Listings tracked
39

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Sunflower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

70

Top-5 brand share

40%

Top 20: 78%

Top-5 click share

38%

Top 20: 77%

Open market

56%

  • XLTXWD16%
  • Morning Flowers8%
  • NANAOUS6%
  • smokfon5%
  • MUCOOS5%
  • Gift Republic4%

Demand

Sunflower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Sunflower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower96K/yr
  • sunflowers48K/yr
  • sunflower gifts84K/yr
  • sunflower gifts for women41K/yr
  • sunflower gift19K/yr
  • sunflower decor5K/yr
  • sun flowers4K/yr
  • sun flower4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product27%−0.16

It does not look quite like the picture

Not like picture

not as advertised

Size-Overall15%−0.05

Very small

the lantern is also very small for the price

It was smaller than i thought it would be too

Value For Money9%−0.01

Not really worth the money

Over priced

All in all good experience just would have liked a bit more for the money

Plant Growth8%+0.14

theyve failed to grow yet

None of the seeds germinated as none arrived

Initially had some issues with germination

Color8%−0.02

there's no pink

Colour is more orange than yellow

More orange than yellow

Love

Gifting Purpose38%+2.81

Birthday gift

GOOD GIFT

Beautiful gift

Quality-Overall18%+0.83

Great gift so many great quality items highly recommend

Look realistic, very good quality

Excellent quality

Value For Money12%−0.01

Good price

Excellent value

Value for money

Color7%−0.02

Vibrant colours

Bright and colourful

lovely bright colour

Plant Growth5%+0.14

Growing well

Great growing well

they are growing fast

Return

0.4% Return rate 52% Fixable by listing

Size-Overall21%▆▅▅█▅▅

Very small

the lantern is also very small for the price

It was smaller than i thought it would be too

Quality-Overall18%▄▄▆██▇

not like in the pic and poor quality

Poor quality returned as over priced at £20

Poor quality / not fresh

Color13%▆▅█▄▆▄

there's no pink

Colour is more orange than yellow

More orange than yellow

Gifting Purpose11%▃█▃▆▃▃

so its a bit embarrassing to gift

False advertising especially if buying for a gift

No gift bag or box

Advertised Vs Actual Product10%█▄▃▄▃▃

It does not look quite like the picture

Not like picture

not as advertised

FAQ

Common Sunflower questions

Answered from the same tracked data.