Is sundae glasses profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +48.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the sundae glasses niche?

21 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in sundae glasses?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 1.4%.

When does demand for sundae glasses peak?

Demand peaks in Aug–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the sundae glasses niche?

Listings span £4.96–£17.54; the average listing price is £10.81 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.

sundae glasses

Worth a look

Shows a thin review moat (257 avg reviews), but a small market ($47K/yr) keeps it on the watch list.

Review moat

Great257.11

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Growth

Good+48.6%

90-day search growth — must beat 0% to launch

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.81

avg listing price — sweet spot $15–$100

Price range

Bad£4.96–£17.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£47K

£47K/yr · 85K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, sundae glasses is a £47K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

sundae glasses market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £54K–£65K; units × avg price
Conversion rate: 5.2%
Avg BSR: #385
Page quality: 0%
Prime: 79%
Sponsored: 82%
Out of stock: 15.4%
Avg brand age: 46 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

50%

Top 20: 92%

Open market

38%

Royal Cuisine16%
LIMILI15%
Premier9%
Acense8%
HEFTMAN8%
Argon Tableware7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.6% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top sundae glasses search terms

sundae glasses43K/yr +39.3%4.9% conv.
ice cream sundae glasses17K/yr +45.8%4.9% conv.
knickerbocker glory glasses10K/yr +65.6%5.0% conv.
knickerbocker glory glasses and spoons4K/yr +176.9%7.4% conv.
sundae glass6K/yr +20.8%2.3% conv.
plastic sundae glasses5K/yr +49.2%1.7% conv.

All search terms

Top sundae glasses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Royal Cuisine Set of 2 Dessert Cups 12oz Knickerbocker Glory Dessert Ice Cream Sundae Long Cocktail Glasses Dessert Bowls Fountain Glasses Milkshake Soda Glassware

Royal Cuisine£7.604.6★376 rev

LIMILI Milkshake Glasses Glass Ice Cream Cups Footed Glass Dessert Dishes Ice Cream Sundae Glasses Dessert Milk Shake Cups Soda Fountain Glasses (350ml - 4pcs)

LIMILI£10.674.6★67 rev

Acense Set of 6 Clear Milkshake/Smoothie/Dessert/Sundae Glasses/Knickerbocker Glory Glasses - Perfect for Creating Delicious Germain Prawn Cocktail or Ice Cream Sundae Treats!

Acense£14.794.8★30 rev

HEFTMAN Ice Cream Sundae Glasses - Set of 4 Tall 350ml Milkshake Glasses with Classic Clear Design - Retro American Diner Style Knickerbocker Glory Glass Dishwasher Safe Ideal for Dessert (4 Pack)

HEFTMAN£10.964.4★218 rev

Cedilis 6 Pack 12oz/350ml Milkshake Glass with 6 Long Metal Spoons Fountain Classic Glass for Ice Cream Old Fashioned Soda Glasses Clear

Cedilis£17.544.7★708 rev

Newest

by launch date

Hioph Set of 6 Flower-Shaped Ice Cream Cups Drinking Glasses and Sundae-Style Stemmed Glasses Suitable for Juice Ice Cream Cocktails and Desserts 270ML Clear Milkshake Glasses

Hioph£11.512 rev

4mo ago

UNIQUE HOME LIVING Ice Cream Sundae Glasses Set of 6 Tall 300ml Knickerbocker Glory Dessert Cups Milkshakes Soda Fountain Glass Dessert Glasses with Footed Base Ice Cream Bowls Glassware 10oz

UNIQUE HOME LIVING£11.643 rev

5mo ago

YBCCBY 2PCS Milkshake Glasses Ice Cream Sundae Glasses Reusable Dessert Glass Clear Dessert Cups with Footed Base Soda Fountain with 2 Spoons for Juice Ice Cream Soda (12.98oz / 380 ml Clear)

YBCCBY£11.4616 rev

11mo ago

Haayymo 6 Pcs Glass Dessert Bowls Set 180ml Footed Ice Cream Sundae Glasses Vintage Embossed Prawn Cocktail Glasses for Appetisers Fruit Salad Trifle Pudding

Haayymo£12.7414 rev

1y ago

Ravenhead Essentials Swirl Sundae Dish Set of 4 | 208ml Glass Dessert Bowls with Textured Design Ideal for Ice Cream Starters & Snacks | Gift Boxed

Ravenhead£8.6510 rev

1y ago

What buyers say about sundae glasses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Good quality”

Value For Money19%

“Good value”

Size-Overall8%

“Good size”

Advertised Vs Actual Product7%

“As advertised”

Shape/Style5%

“Style”

Weight Heavy3%

“They're nice and heavy, smooth & look great”

Strength3%

“sturdy”

Dishwasher Safe3%

“Excellent and dishwasher safe 100% good”

Baking3%

“Perfect sundae dishes”

Ease Of Use2%

“Very useful”

What buyers complain about

Quality-Overall23%

“Not great quality”

Size-Overall18%

“Too long”

Strength13%

“A bit flimsy”

Thickness8%

“Thickness not that good very week”

Durability5%

“Can break”

Adhesion/Stickiness3%

“two of the spoons had a sticky mess on them like tape had been stuck on them”

Value For Money3%

“They do cost a bit more than I would normally spend for cooking club”

Top return reasons

Size-Overall61%

Quality-Overall7%

Defective Material/Parts6%

Weight Heavy4%

Material Quality4%

Handle Quality4%

Advertised Vs Actual Product3%

Maintenance And Repair2%

Strength1%

Product Condition1%

Common questions

Is sundae glasses profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +48.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the sundae glasses niche?: 21 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in sundae glasses?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 1.4%.
When does demand for sundae glasses peak?: Demand peaks in Aug–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the sundae glasses niche?: Listings span £4.96–£17.54; the average listing price is £10.81 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.