sunbed
Worth a lookShows demand growing +345.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+345.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£44.83avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,212.57avg incumbent reviews — the moat a new listing must climb
Market size
Good£291K£291K/yr · 448K searches
Price range
Okay£14.92–£215.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sunbed is a £291K/yr Amazon United Kingdom market (448K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 73/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
sunbed market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £179K–£224K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 98%
- Out of stock
- 11.1%
- Avg brand age
- 37 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
48
Top-5 brand share
62%
Top 20: 91%
Top-5 click share
21%
Top 20: 53%
Open market
33%
- Outsunny30%
- SONGMICS10%
- KEPLIN8%
- SUNMER8%
- LIVIVO6%
- AYDFUORT6%
Top sunbed search terms
- sunbed113K/yr
- sun beds for garden45K/yr
- sun bed49K/yr
- folding sun lounger47K/yr
- foldable sun lounger26K/yr
- sunbeds27K/yr
- folding garden sun loungers13K/yr
- sun beds15K/yr
- beach lounger18K/yr
- sunbeds loungers garden13K/yr
Top sunbed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Outsunny Folding Sun Lounger with Face Hole 4-Position Adjustable Backrest Garden Recliner Chair Sunbed Outdoor Lounge Chair with 600 D Oxford Cloth Seat Pillow for Beach Black
Outsunny£23.573.9★2,031 rev
Foldable Sun Lounger Garden Sun Loungers 6-way Adjustable Camping Bed Folding Sunbed with Pillow and Mattress Fishing Bed Chair Perfect for Camping Indoor/Outdoor (190 x 65 x 30 cm) (1 Black-1)
AYDFUORT£57.154.5★197 rev
SONGMICS Sun Lounger Deck Chair Folding Sunbed 193 x 53 x 29 cm Max. Load 150 kg with Sunshade Headrest Adjustable Backrest Reclining Sun Chair for Terrace Pool Garden Dark Grey GCB19UV1
SONGMICS£36.114.6★4,944 rev
Outsunny Folding Sun Lounger with Face Hole 4-Position Adjustable Backrest Garden Recliner Chair Sunbed Outdoor Lounge Chair with 600 D Oxford Cloth Seat Pillow for Beach Blue
Outsunny£21.783.9★2,031 rev
LIVIVO Folding Sun Loungers for Garden - Lightweight Foldable Sun Lounger with Adjustable Back and Leg Rests & UV Resistant Sun Beds Garden Sunlounger Reclining Sunbed Sunbathing Chair - Grey
LIVIVO£31.144.1★1,100 rev
Newest
by launch date
KEPLIN Foldable Sun Lounger Chair - Padded Diamond Outdoor Garden Recliner 4 Position Adjustable Backrest 600D Oxford Fabric Portable Patio Camping Deck Chair - 110kg Capacity
KEPLIN£35.44375 rev
SUNMER Sun Loungers - Set of 2 Deluxe Tanning Sun bed - 5 Position Adjustable Backrest Heavy Duty Folding Outdoor Day Bed for Garden & Pool
SUNMER£54.7417 rev
SUNMER Sun Loungers with Face Hole Tanning Sunbed - Set of 2 Deluxe Tanning Sun bed - 5 Position Adjustable Backrest Heavy Duty Folding Outdoor Day Bed for Garden & Pool
SUNMER£51.7916 rev
LN COZY CORNER Folding Sun Bed for Garden & Camping - 4-Position Adjustable Sun Lounger Heavy Duty Iron Frame & Oxford Fabric Supports 136kg Compact Foldable Design for Outdoor Relaxation
LN COZY CORNER£18.2031 rev
Rainberg Zero Gravity Lounger Chair Outdoor & Garden Sunloungers Folding Reclining Patio Chair Cup Holder Soft Cushion and Headrest for Poolside Camping Coffee (Recliner Chair)
Rainberg£27.34337 rev
Trending
90-day click momentum
SUNMER Sun Loungers with Adjustable Backrest and Shade Roof Canopy Set of 2 Deluxe Garden Day Bed - 3 Position Reclining Folding Outdoor Sunbeds for Pool Patio Beach and Garden
SUNMER£52.524.2★
LN COZY CORNER Folding Sun Bed for Garden & Camping - 4-Position Adjustable Sun Lounger Heavy Duty Iron Frame & Oxford Fabric Supports 136kg Compact Foldable Design for Outdoor Relaxation
LN COZY CORNER£18.204.2★
SUNMER Sun Loungers - Set of 2 Deluxe Tanning Sun bed - 5 Position Adjustable Backrest Heavy Duty Folding Outdoor Day Bed for Garden & Pool
SUNMER£54.745.0★
SUNMER Sun Loungers with Face Hole Tanning Sunbed - Set of 2 Deluxe Tanning Sun bed - 5 Position Adjustable Backrest Heavy Duty Folding Outdoor Day Bed for Garden & Pool
SUNMER£51.794.8★
SONGMICS Sun Lounger Deck Chair Folding Sunbed 193 x 53 x 29 cm Max. Load 150 kg with Sunshade Headrest Adjustable Backrest Reclining Sun Chair for Terrace Pool Garden Greige GCB19T
SONGMICS£34.214.6★
What buyers say about sunbed
What buyers praise and complain about, mined from review topics.What buyers love
“As comfortable as looks”
“Excellent value”
“Amazing quality”
“Very sturdy chairs”
“Easy to use”
“the cushion is ok”
“As advertised”
“Easy assemble”
“Lightweight and easy to fold”
“It is adjustable”
What buyers complain about
“Bad quality”
“Broke After A Few Days”
“Quite wide”
“Heavier than expected”
“not sturdy enough”
“is very uncomfortable to lie on”
“Disappointed for the price”
“will need to buy a better quality cushion”
“Hard to open at first”
“it is nothing like the picture”
Top return reasons
Common questions
- Is sunbed profitable to sell on Amazon United Kingdom?
- The niche generates £291K/yr across 92 tracked products. 8 of 18 products launched in the last 360 days are still selling. 90-day search growth is +345.7%. Flapen's verdict: Worth a look (73/100).
- How competitive is the sunbed niche?
- 37 brands and 48 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in sunbed?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the sunbed niche?
- Listings span £14.92–£215.49; the average listing price is £44.83 (sweet spot $15–$100). The average incumbent carries 1,213 reviews — the moat a new listing must climb.