Skip to content

Sunbed

Sunbed shows demand growing +345.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

73
Worth a look
Market size 51Growth 100Conversion 18Competition 94Returns 99Price range 42Avg price 95Brand share 72Review moat 57Quality gap 79
This niche Category average

Is Sunbed profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sunbed is a £291K/yr Amazon United Kingdom market (448K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 73/100.

Sunbed: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +345.7% over the last 90 days and 1.5% of searches end in a purchase.

£291K

revenue / yr

Units sold / yr5K
Search volume / yr+345.7%448K
Conversion rate1.5%
Avg price£44.83

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers37 · 48
Top-5 product click share21%
Open market38%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 92 products

Sponsored placement98%
New entrants (1y)18· 8 succeeded
Avg rating4.2★
Avg reviews1,213

Top Sunbed products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

48

Top-5 brand share

62%

Top 20: 91%

Top-5 click share

21%

Top 20: 53%

Open market

33%

  • Outsunny30%
  • SONGMICS10%
  • KEPLIN8%
  • SUNMER8%
  • LIVIVO6%
  • AYDFUORT6%

Top Sunbed search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sunbed113K/yr
  • sun beds for garden45K/yr
  • sun bed49K/yr
  • folding sun lounger47K/yr
  • foldable sun lounger26K/yr
  • sunbeds27K/yr
  • folding garden sun loungers13K/yr
  • sun beds15K/yr
  • beach lounger18K/yr
  • sunbeds loungers garden13K/yr

What reviews say buyers love and hate about Sunbed

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Comfort-Overall29%

As comfortable as looks

Value For Money18%

Excellent value

Quality-Overall14%

Amazing quality

Strength8%

Very sturdy chairs

Ease Of Use4%

Easy to use

What buyers complain about

52% of reviews
Quality-Overall9%

Bad quality

Durability7%

Broke After A Few Days

Size-Overall6%

Quite wide

Weight Heavy6%

Heavier than expected

Strength5%

not sturdy enough

Sunbed return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
16%
2Weight Heavy
10%
3Comfort-Overall
8%
4Quality-Overall
8%
5Strength
7%

Common Sunbed questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunbed 73/100 on Amazon United Kingdom — Worth a look. The niche generates £291K/yr across 92 tracked products. 8 of 18 products launched in the last 360 days are still selling. Search demand moved +345.7% over the last 90 days.
Sunbed buyers on Amazon United Kingdom complain most about Quality-Overall, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.