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Sunbed

Pass

Sunbed scores 73 out of 100, a Pass. Shoppers spend an estimated $291K a year here, search demand grew +345.7% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
73
73 / 100
Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 51
Market size
£291K/yr448K searches / yr
90-day growth
+345.7%search demand this quarter
Competition
21%top-5 click share · 37 brands · 48 sellers

Flapen Score

Sunbed against its category

The dotted line is the Home & Garden average. Past it, Sunbed is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunbed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunbed 448K times last year and spent an estimated £291K. The top 5 brands take 62% of clicks. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +345.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
+345.7%
Conversion, latest week
1.5%
Market size, estimated
£291Ka year
Top search term
sunbed113K searches a year

02 · Price

A sale here is worth £44.83.

Listings sell for £44.83 on average, from £14.92 to £215.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £44.83 that is £0 to £4K a year per listing.

Average price
£44.83inside the $15 to $100 sweet spot
Price range
£14.92–£215.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #84 within Garden Furniture & Accessories. It carries 1,213 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
41%
Out of stock, average day
11.1%
Average rank
#84in Garden Furniture & Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,213per listing
Listings tracked
92

04 · Newcomers

8 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
8Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sunbed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

48

Est. top-5 brand share

62%

Top 20: 91%

Est. top-5 click share

21%

Top 20: 53%

Open market

33%

  • Outsunny30%
  • SONGMICS10%
  • KEPLIN8%
  • SUNMER8%
  • LIVIVO6%
  • AYDFUORT6%

Search terms

Top Sunbed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sunbed113K/yr
  • sun beds for garden45K/yr
  • sun bed49K/yr
  • folding sun lounger47K/yr
  • foldable sun lounger26K/yr
  • sunbeds27K/yr
  • folding garden sun loungers13K/yr
  • sun beds15K/yr
  • beach lounger18K/yr
  • sunbeds loungers garden13K/yr

Reviews and returns

What reviews say buyers love and hate about Sunbed

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sunbed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data