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Sunbed

Pass

Sunbed scores 73 out of 100, a Pass. Shoppers spend $291K a year here, search demand grew +345.7% this quarter, and returns run at 0.2% of orders.

Flapen Score
73
73 / 100
Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 51
Market size
£291K/yr448K searches / yr
90-day growth
+345.7%search demand this quarter
Competition
21%top-5 click share · 37 brands · 48 sellers

Flapen Score

Sunbed against its category

The dotted line is the Home & Garden average. Past it, Sunbed is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunbed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunbed 448K times last year and spent an estimated £291K. The top 5 brands take 62% of clicks. Flapen scores it 73 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +345.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
+345.7%
Conversion, latest week
1.5%
Market size, estimated
£291Ka year
Top search term
sunbed113K searches a year

02 · Price

A sale here is worth £44.83.

Listings sell for £44.83 on average, from £14.92 to £215.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £44.83 that is £0 to £4K a year per listing.

Average price
£44.83inside the $15 to $100 sweet spot
Price range
£14.92–£215.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #84 within Garden Furniture & Accessories. It carries 1,213 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
41%
Out of stock, average day
11.1%
Average rank
#84in Garden Furniture & Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,213per listing
Listings tracked
92

04 · Newcomers

Amazon counts 8 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
8Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sunbed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

48

Top-5 brand share

62%

Top 20: 91%

Top-5 click share

21%

Top 20: 53%

Open market

33%

  • Outsunny30%
  • SONGMICS10%
  • KEPLIN8%
  • SUNMER8%
  • LIVIVO6%
  • AYDFUORT6%

Search terms

Top Sunbed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunbed113K/yr
  • sun beds for garden45K/yr
  • sun bed49K/yr
  • folding sun lounger47K/yr
  • foldable sun lounger26K/yr
  • sunbeds27K/yr
  • folding garden sun loungers13K/yr
  • sun beds15K/yr
  • beach lounger18K/yr
  • sunbeds loungers garden13K/yr

Reviews and returns

What reviews say buyers love and hate about Sunbed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%

Bad quality

Cheaply made

Quality control needs some improvement

Durability7%−0.11

Broke After A Few Days

Broke within a week

Broken

Size-Overall6%−0.09

Quite wide

it doesn't fit properly

Too small

Weight Heavy6%−0.04

Heavier than expected

Very heavy

A little more heavy than expected

Strength5%+0.11

not sturdy enough

They are flimsy

Cheap and flimsy

Love

Comfort-Overall29%+2.57

As comfortable as looks

Comfortable chair

Extremely Comfortable

Value For Money18%+1.56

Excellent value

Great deal

Excellent price

Quality-Overall14%

Amazing quality

Really good quality and came quickly

The build quality is excellent, it feels sturdy and well-made, and its easy to adjust

Strength8%+0.11

Very sturdy chairs

It's very well built

Feels sturdy

Ease Of Use4%+0.15

Easy to use

Very easy to handle

Easy to fold

Return

0.2% Return rate 31% Fixable by listing

Size-Overall16%▅█▄▄▃▃

Quite wide

it doesn't fit properly

Too small

Weight Heavy10%▆█▇▆▅▄

Heavier than expected

Very heavy

A little more heavy than expected

Comfort-Overall8%▁▁█▃▅▆

is very uncomfortable to lie on

Cheap and uncomfortable

Not great for comfort or usage sadly

Quality-Overall8%▁█▄█▇▇

Bad quality

Cheaply made

Quality control needs some improvement

Strength7%▁▁▃█▆▆

not sturdy enough

They are flimsy

Cheap and flimsy

FAQ

Common Sunbed questions

Answered from the same tracked data.