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Sun Shade Sail

Pass

Sun Shade Sail scores 65 out of 100, a Pass. Shoppers spend $88K a year here, search demand grew +543.9% this quarter, and returns run at 1.9% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£88K/yr358K searches / yr
90-day growth
+543.9%search demand this quarter
Competition
42%top-5 click share · 23 brands · 34 sellers

Flapen Score

Sun Shade Sail against its category

The dotted line is the Home & Garden average. Past it, Sun Shade Sail is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Shade Sail market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sun Shade Sail 358K times last year and spent an estimated £88K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +543.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
+543.9%
Conversion, latest week
1.1%
Market size, estimated
£88Ka year
Peak month
May10.2× the quietest month
Top search term
shade sail74K searches a year

02 · Price

A sale here is worth £21.27.

Listings sell for £21.27 on average, from £4.92 to £48.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £21.27 that is £0 to £2K a year per listing.

Average price
£21.27inside the $15 to $100 sweet spot
Price range
£4.92–£48.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #34 within Garden Furniture & Accessories. It carries 1,200 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
92%
Out of stock, average day
6.2%
Average rank
#34in Garden Furniture & Accessories
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,200per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Sun Shade Sail products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

34

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

42%

Top 20: 81%

Open market

35%

  • MOKANI31%
  • KAHEIGN8%
  • Maxesla8%
  • MOXTOYU8%
  • IOAOI5%
  • Lorrtta5%

Demand

Sun Shade Sail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '25Holiday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.2×

Search terms

Top Sun Shade Sail search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shade sail74K/yr
  • sun shade sail76K/yr
  • shade sails43K/yr
  • shade30K/yr
  • sunshade17K/yr
  • sail27K/yr
  • sun sail shade 4 x 3 m waterproof12K/yr
  • sunshade sail12K/yr
  • conservatory sail shades15K/yr
  • sun sail shade12K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Shade Sail

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.21

Not good quality

If it wasnt for the fact that it was dirt cheap

Cheap sail

Size-Overall10%

sadly they dont do this size

a bit small

Bigger than I thought

Advertised Vs Actual Product6%+1.00

I've included close-up photos of the material weave since the listing photos don't do a good job of showing you

Why it isnt as described

Not true to measurements

Water Resistance6%−0.03

Certainly not waterproof

It is not waterproof which is not an issue for me

as such is not waterproof

Value For Money5%+0.34

I have wasted my money

not worth the purchase

Pricey

Love

Quality-Overall22%−0.21

Excellent product

Great product, Works perfectly as described

Good quality sun shades

Advertised Vs Actual Product10%+1.00

Exactly what I needed

Just as described

does what it says

Sun Shade/Wind Shield9%+1.20

effective sun shade

Great sun protection

Great sun shade

Value For Money8%+0.34

Good value

Great value

Worth the money

Assembly/Installation7%+0.49

Really easy to install

Easy to put up

is really easy to get set up

Return

1.9% Return rate 82% Fixable by listing

Size-Overall64%▇▅▇███

sadly they dont do this size

a bit small

Bigger than I thought

Shape/Style5%▁█▁▅▄▃
Material Quality4%▁▁██▇▆
Functionality-Overall3%▁▆█▃▇▆
Quality-Overall3%▁▁█▄▅▅

Not good quality

If it wasnt for the fact that it was dirt cheap

Cheap sail

FAQ

Common Sun Shade Sail questions

Answered from the same tracked data.