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Summer Duvet

Pass

Summer Duvet scores 68 out of 100, a Pass. Shoppers spend $340K a year here, search demand grew +251.6% this quarter, and returns run at 0.3% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£340K/yr324K searches / yr
90-day growth
+251.6%search demand this quarter
Competition
40%top-5 click share · 19 brands · 31 sellers

Flapen Score

Summer Duvet against its category

The dotted line is the Home & Garden average. Past it, Summer Duvet is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Summer Duvet 324K times last year and spent an estimated £340K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +251.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
+251.6%
Conversion, latest week
7.6%
Market size, estimated
£340Ka year
Peak month
May9.6× the quietest month
Top search term
summer duvet double61K searches a year

02 · Price

A sale here is worth £13.74.

Listings sell for £13.74 on average, from £6.97 to £21.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £13.74 that is £7K to £10K a year per listing.

Average price
£13.74under the $15 to $100 sweet spot
Price range
£6.97–£21.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #26 within Home Textiles. It carries 9,303 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
46%
Out of stock, average day
0.2%
Average rank
#26in Home Textiles
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,303per listing
Listings tracked
39

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top Summer Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£31K£41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

21%

  • Silentnight29%
  • Slumberdown21%
  • Siebenschläfer11%
  • Quality Beddings8%
  • Utopia Bedding5%
  • SleepyNights4%

Demand

Summer Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.6×

Search terms

Top Summer Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer duvet double61K/yr
  • summer duvet57K/yr
  • 4.5 tog duvet double64K/yr
  • double duvet 4.5 tog25K/yr
  • summer quilt17K/yr
  • summer quilts double12K/yr
  • 4.5 tog duvet15K/yr
  • 4.5 tog double duvet11K/yr
  • 4 tog double duvet8K/yr
  • thin duvet8K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.10

Poor quality control

Awful quality

Shoddy product

Thickness10%−0.04

Too thick

However, it is so so thin, and kind of tissue paper feeling

it's like a very thin mattress topper

Size-Overall7%−0.03

Bit bigger

Small

Rubbish sizes

Advertised Vs Actual Product6%−0.03

Very misleading

Not as good as picture

Not as described

Warmth5%+0.74

I am finding it a bit hot right now

in the present heat still find it a little too warm

Not as much warmth as my 2.5 tog coverless duvet

Love

Quality-Overall28%−0.10

Good quality item arrived when expected

Excellent product

good quality looks good on the bed

Weight Light17%+1.70

Lightweight and keeps me cool when it gets warmer

lightweight and comfortable

This blanket is very lightweight

Value For Money10%+0.72

Excellent price

Great value for money

Excellent value

Warmth9%+0.74

Nice and warm

keeps you warm when needed

The material is warm

Comfort-Overall8%+0.69

Very comfortable

really comfortable sleep

Sleep comfortably

Return

0.3% Return rate 42% Fixable by listing

Size-Overall33%▄█▆██▇

Bit bigger

Small

Rubbish sizes

Quality-Overall13%▄▅▆▅█▆

Poor quality control

Awful quality

Shoddy product

Material Quality12%▃█▆▅▅▅

Cheap materials

The material is very poor quality

material made it hit and uncomfortable

Thin11%█▂▅▅▄▄
Thickness4%▆█▃▄▃▄

Too thick

However, it is so so thin, and kind of tissue paper feeling

it's like a very thin mattress topper

FAQ

Common Summer Duvet questions

Answered from the same tracked data.