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Summer Bulbs

Fail

Demand is soft, at -63.0% this quarter, so Summer Bulbs is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£38K/yr130K searches / yr
90-day growth
-63.0%search demand this quarter
Competition
58%top-5 click share · 7 brands · 14 sellers

Flapen Score

Summer Bulbs against its category

The dotted line is the Home & Garden average. Past it, Summer Bulbs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Summer Bulbs 130K times last year and spent an estimated £38K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-63.0%
Conversion, latest week
3.8%
Market size, estimated
£38Ka year
Peak month
March9.2× the quietest month
Top search term
summer bulbs for planting now uk33K searches a year

02 · Price

A sale here is worth £7.54.

Listings sell for £7.54 on average, from £4.68 to £13.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.54 that is £2K to £4K a year per listing.

Average price
£7.54under the $15 to $100 sweet spot
Price range
£4.68–£13.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #59 within Plants, Seeds & Bulbs. It carries 1,010 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
27.9%
Average rank
#59in Plants, Seeds & Bulbs
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,010per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Summer Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

2%

  • GreenBrokers40%
  • Oliwier's Bulbs22%
  • YouGarden19%
  • schone8%
  • Generic7%
  • Botanical Bliss3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Summer Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 9.2×

Search terms

Top Summer Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer bulbs for planting now uk33K/yr
  • summer bulbs35K/yr
  • summer flowering bulbs uk13K/yr
  • perennial bulbs9K/yr
  • summer flowering bulbs10K/yr
  • summer flowers4K/yr
  • oliwiers bulbs9K/yr
  • summer bulbs uk5K/yr
  • winter bulbs4K/yr
  • spring plants3K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth52%−0.65

never grew

None grew

Did not grow

Quality-Overall13%+1.32

Im really disappointed with the quality of these Crocosmia bulbs

Rubbish

Poor quality

Moist/Dry9%−0.17

If buibs dry and flaky, return them

that these bulbs are tiny and dried up

Most were dry

Value For Money9%+1.90

Overpriced saw a far bigger box in Sainsburys for 1 pound cheaper

Very expensive

Only four of the ten developed - expensive for such a small yeild

Size-Overall3%+0.38

So small you can hardly pick them up

Very small bulbs

The corms are very small

Love

Quality-Overall26%+1.32

Good quality

Quality bulbs

Good quality bulbs

Value For Money25%+1.90

Good for the price

Excellent value

Worth the money

Plant Growth23%−0.65

Growing well

easy to grow

Good, healthy plants

Instructions/User Manual/Troubleshooting6%+0.56

Great packaging with clear instructions

instructions are easy

Good instruction

Size-Overall5%+0.38

Nice size healthy looking bulbs

Arrived on time and look good bulbs re size and condition

All look to be a good size

Return

0.1% Return rate 31% Fixable by listing

Plant Growth21%█▅▃▄▁█

never grew

None grew

Did not grow

Size-Overall17%▁▃▆▆█▁

So small you can hardly pick them up

Very small bulbs

The corms are very small

Moist/Dry11%██▅▄▅▁

If buibs dry and flaky, return them

that these bulbs are tiny and dried up

Most were dry

Advertised Vs Actual Product10%▅▁▃▁▃█

The actual flowers look nothing like the promotional photo- different colour

Not as advertised

look nothing like the picture

Functionality-Overall9%▁█▁▂▁▁

FAQ

Common Summer Bulbs questions

Answered from the same tracked data.