summer bulbs
Skip itSoft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Good1,009.82avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.54avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£38K£38K/yr · 130K searches
Growth
Bad-63.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.68–£13.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, summer bulbs is a £38K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 38/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
summer bulbs market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £45K–£60K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 77%
- Out of stock
- 27.9%
- Avg brand age
- 38 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
14
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
2%
- GreenBrokers40%
- Oliwier's Bulbs22%
- YouGarden19%
- schone8%
- Generic7%
- Botanical Bliss3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -63.0% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 9.2×
Top summer bulbs search terms
- summer bulbs for planting now uk33K/yr
- summer bulbs35K/yr
- summer flowering bulbs uk13K/yr
- perennial bulbs9K/yr
- summer flowering bulbs10K/yr
- summer flowers4K/yr
- oliwiers bulbs9K/yr
- summer bulbs uk5K/yr
- winter bulbs4K/yr
- spring plants3K/yr
Top summer bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GreenBrokers 101 Promo Pack Collection Summer Flowering Bulbs Mixed Colours (101 Bulbs 5 Different Varieties) Bee & Butterfly Friendly
GreenBrokers£8.414.0★1,683 rev
You Garden - Summer Flowering Bulb Mixed Pack 300 Bulbs 7 Varieties for Summer Long Colour Bulk Buy Collection
YouGarden£13.314.1★1,627 rev
Oliwiers Bulbs 20x Sparaxis Tricolor Mix Summer Flowering Bulbs Garden Hardy Perennial Beautiful Harlequin Flower Yellow Orange White Red Pink Black
Oliwier's Bulbs£5.714.0★593 rev
20x Anemone St Brigid Mixed Colours Bulbs Spring Summer Flowering Corms Garden Perennial Flowers Size 4/5
Oliwier's Bulbs£4.924.0★694 rev
schone 15 x Ixia Mixed Star-Like Wand Flowers Colourful Blooms Summer Flowering Bulbs Perennials for Your Beautiful Garden
schone£6.583.8★64 rev
Newest
by launch date
Bulbella Ranunculus Mixed Flower Bulbs 12 Pack Colorful Persian Buttercup Bulbs for Planting Spring Blooming Garden Flowers Ideal for Beds Borders & Containers
Bulbella£6.2295 rev
Mixed Summer Flowering Bulbs | 202 Bulbs in 5 Varieties | Bee & Butterfly Friendly | Eco Packaging | Premium Quality
GreenBrokers£9.941,683 rev
Mixed Summer Flowering Bulbs | 303 Bulbs in 5 Varieties | Bee & Butterfly Friendly | Eco Packaging | Premium Quality
GreenBrokers£11.831,683 rev
35-Piece Garden Bulb Collection Ixia Corn Lily Freesia Single Gladiolus Grandiflora & Sparaxis Tricolour Perennial Summer Flowers Ideal for UK Garden Conditions
Botanical Bliss£8.1034 rev
15 Tigridia Mixed Bulbs Vibrant Peacock Tiger Flowers for Stunning Summer Blooms Perennial Summer-Flowering Bulbs Perfect for UK Gardens
Botanical Bliss£6.2616 rev
Trending
90-day click momentum15 Tigridia Mixed Bulbs Vibrant Peacock Tiger Flowers for Stunning Summer Blooms Perennial Summer-Flowering Bulbs Perfect for UK Gardens
Botanical Bliss£6.263.6★
35 x Garden Pack Ixia Corn Lily Mixed Freesia Single Mixed Gladiolus Grandiflora Mixed and Sparaxis Tricolour Perennial Summer Flowering Bulbs for Your Beautiful Garden
schone£8.403.4★
schone 15 x Ixia Mixed Star-Like Wand Flowers Colourful Blooms Summer Flowering Bulbs Perennials for Your Beautiful Garden
schone£6.583.8★
Peacock Orchids - Unique in Appearance with Strong Fragrance - Summer Flowering Bulbs - Ready for Planting Now (15x Acidanthera Peacock Orchids)
schone£6.564.1★
Mixed Summer Flowering Bulbs | 202 Bulbs in 5 Varieties | Bee & Butterfly Friendly | Eco Packaging | Premium Quality
GreenBrokers£9.944.0★
What buyers say about summer bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good for the price”
“Growing well”
“Great packaging with clear instructions”
“Nice size healthy looking bulbs”
“my new favourite colour”
“As advertised”
“Easy to use”
“Bulbs came with free bugs”
“The bulbs look perfectly respectable”
What buyers complain about
“never grew”
“Im really disappointed with the quality of these Crocosmia bulbs”
“If buibs dry and flaky, return them”
“Overpriced saw a far bigger box in Sainsburys for 1 pound cheaper”
“So small you can hardly pick them up”
“The actual flowers look nothing like the promotional photo- different colour”
“No colour at all”
“nothing grew sadly”
“Followed guide and nothing”
“Issue with one part”
Top return reasons
Common questions
- Is summer bulbs profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the summer bulbs niche?
- 7 brands and 14 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in summer bulbs?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Moist/Dry. The return rate is 0.1%.
- When does demand for summer bulbs peak?
- Demand peaks in Mar–Apr; the busiest month runs 9.2× the quietest.
- What does it cost to enter the summer bulbs niche?
- Listings span £4.68–£13.31; the average listing price is £7.54 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.