sugru
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.75avg listing price — sweet spot $15–$100
Review moat
Bad5,117.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad£81K£81K/yr · 53K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.10–£13.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sugru is a £81K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
sugru market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £65K–£86K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 5.5%
- Avg brand age
- 46 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- tesa97%
- tesa UK3%
Demand
Weekly Amazon search volume, last 17 weeks — -11.1% search growth over the last 90 days.Top sugru search terms
- sugru35K/yr
- sugru mouldable glue13K/yr
- mouldable glue3K/yr
- sugru moldable glue3K/yr
Top sugru products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece
tesa£7.224.4★8,969 rev
Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece
tesa£7.104.4★8,969 rev
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack
tesa£11.784.2★4,717 rev
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White Red Yellow & Blue 8-Pack
tesa£11.604.2★4,717 rev
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White and Gray 8-Pack
tesa£13.054.2★4,717 rev
Newest
by launch date
Sugru by tesa Malleable All-Purpose Glue 8 Pack 8 x 3.5 g Multicoloured Versatile Adhesive Clay for Decorating Gluing Repairing and for Creative DIY Applications
tesa UK£12.132,635 rev
Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece
tesa£7.108,969 rev
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White Red Yellow & Blue 8-Pack
tesa£11.604,717 rev
Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece
tesa£7.228,969 rev
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack
tesa£11.784,717 rev
Trending
90-day click momentumSugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack
tesa£11.784.2★
Sugru by tesa Malleable All-Purpose Glue 8 Pack 8 x 3.5 g Multicoloured Versatile Adhesive Clay for Decorating Gluing Repairing and for Creative DIY Applications
tesa UK£12.134.4★
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White and Gray 8-Pack
tesa£13.054.2★
Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece
tesa£7.224.4★
Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece
tesa£7.104.4★
What buyers say about sugru
What buyers praise and complain about, mined from review topics.What buyers love
“Good product when fresh”
“its been pretty handy for small repairs”
“Does exactly what it says”
“putty-like consistency that turns into a durable”
“Used to fix small appliances, household items like leaking buckets, waterproofed boots... honestly, must have in any household!”
“Once cured, the bond was rock-solid”
“useful to have around”
“For £5.99 it felt like good value”
“Doesn't set hard”
“It sticks well to wood and metal, and feels strong enough for everyday jobs”
What buyers complain about
“Worst product - not remotely adhesive”
“I had no idea that the black coloured version would stain both my fingers”
“Didnt work even when copying their suggested use exactly”
“failed on each occasion”
“and neither stayed in place”
“never the white version”
Top return reasons
Common questions
- Is sugru profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 7 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the sugru niche?
- 2 brands and 10 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sugru?
- Top complaints mined from reviews: Adhesion/Stickiness, Stain Resistance, Functionality-Overall. The return rate is 0.9%.
- What does it cost to enter the sugru niche?
- Listings span £7.10–£13.05; the average listing price is £10.75 (sweet spot $15–$100). The average incumbent carries 5,117 reviews — the moat a new listing must climb.