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Sugru

Fail

The top 5 brands take 100% of clicks, so Sugru is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£81K/yr53K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
92%top-5 click share · 2 brands · 10 sellers

Flapen Score

Sugru against its category

The dotted line is the Home & Garden average. Past it, Sugru is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugru market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugru 53K times last year and spent an estimated £81K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
14.1%
Market size, estimated
£81Ka year
Top search term
sugru35K searches a year

02 · Price

A sale here is worth £10.75.

Listings sell for £10.75 on average, from £7.10 to £13.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.75 that is £5K to £8K a year per listing.

Average price
£10.75under the $15 to $100 sweet spot
Price range
£7.10–£13.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #90 within Art & Craft Supplies. It carries 5,117 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#90in Art & Craft Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,117per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Sugru products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£49K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • tesa97%
  • tesa UK3%

Demand

Sugru search demand

Weekly searches over the year. Pick a range.

1K600Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Sugru search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugru35K/yr
  • sugru mouldable glue13K/yr
  • mouldable glue3K/yr
  • sugru moldable glue3K/yr

Reviews and returns

What reviews say buyers love and hate about Sugru

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness40%−0.13

Worst product - not remotely adhesive

Not remotely sticky

Two problems with the glue

Stain Resistance14%−0.08

I had no idea that the black coloured version would stain both my fingers

Black Sugru stains hands/furniture/objects etc

Functionality-Overall12%−0.06

Didnt work even when copying their suggested use exactly

Failed at every task

Durability7%+0.47

failed on each occasion

Mechanism Issues7%−0.04

and neither stayed in place

Love

Quality-Overall43%−0.19

Good product when fresh

Excellent versatile product with so many uses A+

Excellent Product

Maintenance And Repair10%+1.14

its been pretty handy for small repairs

So, so handy to repair small items

Advertised Vs Actual Product7%+0.84

Does exactly what it says

Durability7%+0.47

putty-like consistency that turns into a durable

Very pleased with the results and long lasting

Leak-Proof7%

Used to fix small appliances, household items like leaking buckets, waterproofed boots... honestly, must have in any household!

Return

0.9% Return rate 22% Fixable by listing

Adhesion/Stickiness31%██▁▆█▃

Worst product - not remotely adhesive

Not remotely sticky

Two problems with the glue

Color22%▁▁▁▆█▆

never the white version

Functionality-Overall15%▆▁█▁▁█

Didnt work even when copying their suggested use exactly

Failed at every task

Maintenance And Repair7%▁█▁▅▁▁
Quality-Overall7%█▁▁▁▁▆

FAQ

Common Sugru questions

Answered from the same tracked data.