Sugru
brand-locked demand (top 5 brands take 100% of clicks) — Sugru doesn't clear our bar today.
Flapen Score
Is Sugru profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sugru is a £81K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Sugru: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.1% over the last 90 days and 14.1% of searches end in a purchase.
£81K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 7 products
Top Sugru products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago
Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White Red Yellow & Blue 8-Pack
- Price
- £11.60
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White and Gray 8-Pack
- Price
- £13.05
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago
Trending
90-day click momentumSugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago
Sugru by tesa Malleable All-Purpose Glue 8 Pack 8 x 3.5 g Multicoloured Versatile Adhesive Clay for Decorating Gluing Repairing and for Creative DIY Applications
- Price
- £12.13
- Rating
- 4.4/5
- Reviews
- 2,635
- Age
- 5y ago
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White and Gray 8-Pack
- Price
- £13.05
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago
Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago
Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago
Newest
by launch dateSugru by tesa Malleable All-Purpose Glue 8 Pack 8 x 3.5 g Multicoloured Versatile Adhesive Clay for Decorating Gluing Repairing and for Creative DIY Applications
- Price
- £12.13
- Rating
- 4.4/5
- Reviews
- 2,635
- Age
- 5y ago
Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White Red Yellow & Blue 8-Pack
- Price
- £11.60
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago
Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- tesa97%
- tesa UK3%
Sugru demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Sugru search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sugru35K/yr
- sugru mouldable glue13K/yr
- mouldable glue3K/yr
- sugru moldable glue3K/yr
What reviews say buyers love and hate about Sugru
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good product when fresh”
“its been pretty handy for small repairs”
“Does exactly what it says”
“putty-like consistency that turns into a durable”
“Used to fix small appliances, household items like leaking buckets, waterproofed boots... honestly, must have in any household!”
What buyers complain about
86% of reviews“Worst product - not remotely adhesive”
“I had no idea that the black coloured version would stain both my fingers”
“Didnt work even when copying their suggested use exactly”
“failed on each occasion”
“and neither stayed in place”
Sugru return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sugru questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
