Sugru
FailThe top 5 brands take 100% of clicks, so Sugru is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £81K/yr53K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 10 sellers
Flapen Score
Sugru against its category
The dotted line is the Home & Garden average. Past it, Sugru is stronger. Inside it, weaker.
Market
The Sugru market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sugru 53K times last year and spent an estimated £81K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £81Ka year
- Top search term
- sugru35K searches a year
02 · Price
A sale here is worth £10.75.
Listings sell for £10.75 on average, from £7.10 to £13.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.75 that is £5K to £8K a year per listing.
- Average price
- £10.75under the $15 to $100 sweet spot
- Price range
- £7.10–£13.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #90 within Art & Craft Supplies. It carries 5,117 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #90in Art & Craft Supplies
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,117per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Sugru products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago

Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago

Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago

Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White Red Yellow & Blue 8-Pack
- Price
- £11.60
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago

Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White and Gray 8-Pack
- Price
- £13.05
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago
Trending
estimated 90-day click momentum
Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago

Sugru by tesa Malleable All-Purpose Glue 8 Pack 8 x 3.5 g Multicoloured Versatile Adhesive Clay for Decorating Gluing Repairing and for Creative DIY Applications
- Price
- £12.13
- Rating
- 4.4/5
- Reviews
- 2,635
- Age
- 5y ago

Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White and Gray 8-Pack
- Price
- £13.05
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago

Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago

Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago
Newest
by launch date
Sugru by tesa Malleable All-Purpose Glue 8 Pack 8 x 3.5 g Multicoloured Versatile Adhesive Clay for Decorating Gluing Repairing and for Creative DIY Applications
- Price
- £12.13
- Rating
- 4.4/5
- Reviews
- 2,635
- Age
- 5y ago

Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago

Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White Red Yellow & Blue 8-Pack
- Price
- £11.60
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago

Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 8,969
- Age
- 5y ago

Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 4,717
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- tesa97%
- tesa UK3%
Demand
Sugru search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sugru search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sugru35K/yr
- sugru mouldable glue13K/yr
- mouldable glue3K/yr
- sugru moldable glue3K/yr
Reviews and returns
What reviews say buyers love and hate about Sugru
We read the reviews and the return reasons for every product selling here.
“Worst product - not remotely adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugru questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









