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Sugru

Fail

The top 5 brands take 100% of clicks, so Sugru is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£81K/yr53K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
92%top-5 click share · 2 brands · 10 sellers

Flapen Score

Sugru against its category

The dotted line is the Home & Garden average. Past it, Sugru is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugru market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugru 53K times last year and spent an estimated £81K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
14.1%
Market size, estimated
£81Ka year
Top search term
sugru35K searches a year

02 · Price

A sale here is worth £10.75.

Listings sell for £10.75 on average, from £7.10 to £13.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.75 that is £5K to £8K a year per listing.

Average price
£10.75under the $15 to $100 sweet spot
Price range
£7.10–£13.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #90 within Art & Craft Supplies. It carries 5,117 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#90in Art & Craft Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,117per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Sugru products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£49K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

10

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • tesa97%
  • tesa UK3%

Demand

Sugru search demand

Weekly searches over the year. Pick a range.

1K600Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Sugru search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sugru35K/yr
  • sugru mouldable glue13K/yr
  • mouldable glue3K/yr
  • sugru moldable glue3K/yr

Reviews and returns

What reviews say buyers love and hate about Sugru

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Worst product - not remotely adhesive”
A buyer, on “Adhesion/Stickiness”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sugru questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data