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Sugar Pot

Sugar Pot shows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-26.9% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 13Growth 12Conversion 43Competition 80Returns 86Price range 18Avg price 23Brand share 95Review moat 87Quality gap 63
This niche Category average

Is Sugar Pot profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sugar Pot is a £51K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 51/100.

Sugar Pot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.9% over the last 90 days and 3.5% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr6K
Search volume / yr-26.9%180K
Conversion rate3.5%
Avg price£8.21

Who owns the niche?

The top 5 brands hold 38% of demand, so 62% of the market is open.

62%

open market share

Brands · sellers39 · 70
Top-5 product click share35%
Open market62%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement74%
New entrants (1y)7· 0 succeeded
Avg rating4.4★
Avg reviews257

Top Sugar Pot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

70

Top-5 brand share

38%

Top 20: 84%

Top-5 click share

35%

Top 20: 73%

Open market

55%

  • YOLIFE8%
  • OnePine8%
  • mehrido8%
  • Cyimi7%
  • JETHMA7%
  • The Leonardo Collection6%

Sugar Pot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume180KCVR3.5%Products54Brands39Top 5 Brands38%OOS Rate11.0%Rating4.4★Reviews257Avg BSR#1,095
5K3KSpike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Top Sugar Pot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sugar bowl48K/yr
  • sugar bowl with lid42K/yr
  • sugar pot33K/yr
  • sugar pot with lid11K/yr
  • sugar bowl with lid and spoon14K/yr
  • sugar bowls9K/yr
  • sugar bowls with lids7K/yr
  • sugar holder7K/yr
  • sugar pots4K/yr
  • sugar cube bowl with tongs4K/yr

What reviews say buyers love and hate about Sugar Pot

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall21%

Very nice canisters, good quality

Value For Money14%

Value for money

Size-Overall11%

good size

Advertised Vs Actual Product10%

Exactly as advertised

Ease Of Use6%

This is quite useful

What buyers complain about

77% of reviews
Size-Overall45%

it looks bigger

Quality-Overall12%

Cheap and not very good

Strength4%

Small and flimsy metal

Material Quality3%

what I would call cheap materials

Thickness3%

Not as thick as the bowl

Sugar Pot return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Quality-Overall
7%
3Color
6%
4Defective Material/Parts
6%
5Strength
2%

Common Sugar Pot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sugar Pot 51/100 on Amazon United Kingdom — Worth a look. The niche generates £51K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -26.9% over the last 90 days.
Search demand for Sugar Pot on Amazon United Kingdom peaks in Jan–Nov, where the busiest month runs 1.9× the quietest.