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Sugar Pot

Maybe

The top 5 brands take only 38% of clicks. But demand is soft, at -26.9% this quarter, so Sugar Pot is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£51K/yr180K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
35%top-5 click share · 39 brands · 70 sellers

Flapen Score

Sugar Pot against its category

The dotted line is the Home & Garden average. Past it, Sugar Pot is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Pot 180K times last year and spent an estimated £51K. The top 5 brands take 38% of clicks. Demand peaks in Jan–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
3.5%
Market size, estimated
£51Ka year
Peak month
November1.9× the quietest month
Top search term
sugar bowl48K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £2.87 to £17.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.21 that is £0 to £821 a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£2.87–£17.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£821
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,095 within Dressing & Spice Dispensers. It carries 257 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
83%
Out of stock, average day
11.0%
Average rank
#1,095in Dressing & Spice Dispensers
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
257per listing
Listings tracked
54

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sugar Pot products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

70

Est. top-5 brand share

38%

Top 20: 84%

Est. top-5 click share

35%

Top 20: 73%

Open market

55%

  • YOLIFE8%
  • OnePine8%
  • mehrido8%
  • Cyimi7%
  • JETHMA7%
  • The Leonardo Collection6%

Demand

Sugar Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Sugar Pot search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sugar bowl48K/yr
  • sugar bowl with lid42K/yr
  • sugar pot33K/yr
  • sugar pot with lid11K/yr
  • sugar bowl with lid and spoon14K/yr
  • sugar bowls9K/yr
  • sugar bowls with lids7K/yr
  • sugar holder7K/yr
  • sugar pots4K/yr
  • sugar cube bowl with tongs4K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Pot

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
1.4%of orders come back
“it looks bigger”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sugar Pot questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data