Is sugar pot profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the sugar pot niche?

39 brands and 70 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in sugar pot?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.4%.

When does demand for sugar pot peak?

Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the sugar pot niche?

Listings span £2.87–£17.65; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.

sugar pot

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-26.9% this quarter) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Review moat

Great256.63

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.21

avg listing price — sweet spot $15–$100

Price range

Bad£2.87–£17.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£51K

£51K/yr · 180K searches

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, sugar pot is a £51K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

sugar pot market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £41K–£49K; units × avg price
Conversion rate: 3.5%
Avg BSR: #1,095
Page quality: 0%
Prime: 83%
Sponsored: 74%
Out of stock: 11.0%
Avg brand age: 38 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

38%

Top 20: 84%

Top-5 click share

35%

Top 20: 73%

Open market

55%

YOLIFE8%
OnePine8%
mehrido8%
Cyimi7%
JETHMA7%
The Leonardo Collection6%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -26.9% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top sugar pot search terms

sugar bowl48K/yr -27.5%1.8% conv.
sugar bowl with lid42K/yr -30.1%2.5% conv.
sugar pot33K/yr -24.1%2.3% conv.
sugar pot with lid11K/yr -19.1%1.6% conv.
sugar bowl with lid and spoon14K/yr -37.1%1.9% conv.
sugar bowls9K/yr -29.7%0.8% conv.
sugar bowls with lids7K/yr -17.7%1.5% conv.
sugar holder7K/yr -23.2%1.5% conv.
sugar pots4K/yr -24.6%0.9% conv.
sugar cube bowl with tongs4K/yr -8.6%0.5% conv.

All search terms

Top sugar pot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YOLIFE Ceramic Sugar Bowl White Porcelain Sugar Pot with Lid and Spoon Conditment for Kitchen Seasoning 8 oz/ 230 ml

YOLIFE£7.644.4★218 rev

mehrido Porcelain Sugar Bowl with Lid and Spoon 430ml Ceramic Sugar Container for Kitchen and Home Farmhouse Sugar Jars for Coffee Bar (Leaf)

mehrido£10.164.5★314 rev

JETHMA Sugar Bowl with LId and Spoon 10oz Satinless Steel Salt Pot Modern Gold Sugar Container Sugar Pot Container for Salt Candy Coffee Bean

JETHMA£7.424.4★37 rev

OnePine 260ml/9oz Sugar Bowl Ceramic Spice Jar Salt Container with Lid and Spoon for Home and Kitchen

OnePine£8.314.4★528 rev

Lesser & Pavey British Designed Willow Bough Sugar Bowl with Lid | Ceramic Sugar Pot with Modern Designs | Sugar Bowls with Lids Perfect for Any Kitchen - William Morris

The Leonardo Collection£8.284.8★60 rev

Newest

by launch date

JASOLYI Ceramic Sugar Bowl Porcelain Sugar Pot with lid and Spoon 300ml/10.56oz Seasoning Storage Jar Salt Pot Salt Container for Coffee Bar Home Kitchen(Dark Green)

JASOLYI£7.637 rev

7mo ago

JASOLYI Ceramic Sugar Bowl Porcelain Sugar Pot with lid and Spoon 300ml/10.56oz Seasoning Storage Jar Salt Pot Salt Container for Coffee Bar Home Kitchen(Green)

JASOLYI£7.577 rev

7mo ago

Cyimi Sugar Bowl White Sugar Jar Ceramic Porcelain Sugar Pot with lid and Spoon Salt Container for Coffee Bar Lotus-Shaped Seasoning Conditment for Home Kitchen 9 oz/ 255 ml

Cyimi£8.667 rev

9mo ago

White Porcelain Sugar Bowl with Lid Ceramic Sugar Pot Round Design

Generic£6.435 rev

1y ago

Jiakalamo Ceramic Sugar Bowl with Lid and Spoon Seasoning Storage Jar Sugar Pot Salt Container for Coffee Bar Home Kitchen(Light Green)

Jiakalamo£7.4733 rev

1y ago

What buyers say about sugar pot

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Very nice canisters, good quality”

Value For Money14%

“Value for money”

Size-Overall11%

“good size”

Advertised Vs Actual Product10%

“Exactly as advertised”

Ease Of Use6%

“This is quite useful”

Color5%

“I love the colour”

Design-Overall5%

“They look elegant on the kitchen counter”

Shape/Style3%

“looks really elegant on the worktop”

Storage Capacity3%

“Storage”

Ease Of Cleaning2%

“don't make a mess”

What buyers complain about

Size-Overall45%

“it looks bigger”

Quality-Overall12%

“Cheap and not very good”

Strength4%

“Small and flimsy metal”

Material Quality3%

“what I would call cheap materials”

Thickness3%

“Not as thick as the bowl”

Functionality-Overall2%

“Ok. The cork balls fall straight through when half empty which is annoying”

Grip2%

“it can be tricky to get a grip on them due to the shape”

Storage Capacity2%

“I personally would of liked more capacity”

Advertised Vs Actual Product2%

“Different than the description”

Durability2%

“Break easily”

Top return reasons

Size-Overall63%

Quality-Overall7%

Color6%

Defective Material/Parts6%

Strength2%

Functionality-Overall2%

Advertised Vs Actual Product1%

Maintenance And Repair1%

Value For Money1%

Weight Heavy1%

Common questions

Is sugar pot profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the sugar pot niche?: 39 brands and 70 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in sugar pot?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.4%.
When does demand for sugar pot peak?: Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the sugar pot niche?: Listings span £2.87–£17.65; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.