Skip to content

Suet Pellets Wild Bird Food

Pass

Suet Pellets Wild Bird Food scores 72 out of 100, a Pass. Shoppers spend an estimated $488K a year here, search demand grew +70.9% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£488K/yr300K searches / yr
90-day growth
+70.9%search demand this quarter
Competition
40%top-5 click share · 15 brands · 18 sellers

Flapen Score

Suet Pellets Wild Bird Food against its category

The dotted line is the Home & Garden average. Past it, Suet Pellets Wild Bird Food is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suet Pellets Wild Bird Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suet Pellets Wild Bird Food 300K times last year and spent an estimated £488K. The top 5 brands take 72% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +70.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £488K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+70.9%
Conversion, latest week
15.3%
Market size, estimated
£488Ka year
Peak month
May3.5× the quietest month
Top search term
suet pellets wild bird food129K searches a year

02 · Price

A sale here is worth £10.63.

Listings sell for £10.63 on average, from £2.93 to £31.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £10.63 that is £8K to £11K a year per listing.

Average price
£10.63under the $15 to $100 sweet spot
Price range
£2.93–£31.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #58 within Bird & Wildlife Care. It carries 551 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
65%
Out of stock, average day
2.7%
Average rank
#58in Bird & Wildlife Care
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
551per listing
Listings tracked
37

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Suet Pellets Wild Bird Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

18

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 89%

Open market

20%

  • RSPB18%
  • MALTBYS' STORES 1904 LTD18%
  • Suet Shop14%
  • Extra Select13%
  • BEAKS wild bird food8%
  • Leagrams8%

Demand

Suet Pellets Wild Bird Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Suet Pellets Wild Bird Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • suet pellets wild bird food129K/yr
  • suet pellets55K/yr
  • bird suet pellets28K/yr
  • suet pellets for wild birds17K/yr
  • bird food suet pellets16K/yr
  • bird suet15K/yr
  • bird pellets9K/yr
  • wild bird suet pellets7K/yr
  • suet for birds5K/yr
  • suet pellets for birds6K/yr

Reviews and returns

What reviews say buyers love and hate about Suet Pellets Wild Bird Food

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not worth the price”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Suet Pellets Wild Bird Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data