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Suet Pellets Wild Bird Food

Pass

Suet Pellets Wild Bird Food scores 72 out of 100, a Pass. Shoppers spend $488K a year here, search demand grew +70.9% this quarter, and returns run at 0.0% of orders.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£488K/yr300K searches / yr
90-day growth
+70.9%search demand this quarter
Competition
40%top-5 click share · 15 brands · 18 sellers

Flapen Score

Suet Pellets Wild Bird Food against its category

The dotted line is the Home & Garden average. Past it, Suet Pellets Wild Bird Food is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suet Pellets Wild Bird Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suet Pellets Wild Bird Food 300K times last year and spent an estimated £488K. The top 5 brands take 72% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 72 out of 100, a Pass.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +70.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £488K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+70.9%
Conversion, latest week
15.3%
Market size, estimated
£488Ka year
Peak month
May3.5× the quietest month
Top search term
suet pellets wild bird food129K searches a year

02 · Price

A sale here is worth £10.63.

Listings sell for £10.63 on average, from £2.93 to £31.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £10.63 that is £8K to £11K a year per listing.

Average price
£10.63under the $15 to $100 sweet spot
Price range
£2.93–£31.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #58 within Bird & Wildlife Care. It carries 551 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
65%
Out of stock, average day
2.7%
Average rank
#58in Bird & Wildlife Care
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
551per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Suet Pellets Wild Bird Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

40%

Top 20: 89%

Open market

20%

  • RSPB18%
  • MALTBYS' STORES 1904 LTD18%
  • Suet Shop14%
  • Extra Select13%
  • BEAKS wild bird food8%
  • Leagrams8%

Demand

Suet Pellets Wild Bird Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Suet Pellets Wild Bird Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suet pellets wild bird food129K/yr
  • suet pellets55K/yr
  • bird suet pellets28K/yr
  • suet pellets for wild birds17K/yr
  • bird food suet pellets16K/yr
  • bird suet15K/yr
  • bird pellets9K/yr
  • wild bird suet pellets7K/yr
  • suet for birds5K/yr
  • suet pellets for birds6K/yr

Reviews and returns

What reviews say buyers love and hate about Suet Pellets Wild Bird Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.06

Not worth the price

Could have got cheaper in any shop

so worked out expensive

Size-Overall19%−0.08

Too long

Small bag

They are small

Quality-Overall12%−0.02

no consistent quality in same box

Crap product

Poor Quality

Hard Feel10%−0.10

Hard pellets

hard for small birds

Not soft

Ease Of Use4%−0.01

Comes in a tub bit awkward to open

container is hard to open

Difficult to open

Love

Pet Friendly34%

Happy birds

Birds Approve

Happy Birds

Value For Money24%−0.06

Good value for money

Excellent value

not expensive

Quality-Overall18%−0.02

Value, quality and delivery times are all excellent

Excellent product

Quality reliable feed that Birds Love

Taste-Overall6%+0.51

Delicious

The birds are all loving the taste

Great food

Size-Overall5%−0.08

Good size

Great good size pack

Good bag size

FAQ

Common Suet Pellets Wild Bird Food questions

Answered from the same tracked data.