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Suet Blocks for Wild Birds

Maybe

Buyers convert on 19.6% of searches. But prices span $1.45–$14.25, mostly outside the sweet spot, so Suet Blocks for Wild Birds is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£255K/yr177K searches / yr
90-day growth
+94.5%search demand this quarter
Competition
54%top-5 click share · 8 brands · 34 sellers

Flapen Score

Suet Blocks for Wild Birds against its category

The dotted line is the Home & Garden average. Past it, Suet Blocks for Wild Birds is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suet Blocks for Wild Birds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suet Blocks for Wild Birds 177K times last year and spent an estimated £255K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

19.6% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +94.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+94.5%
Conversion, latest week
19.6%
Market size, estimated
£255Ka year
Peak month
June3.9× the quietest month
Top search term
suet blocks for wild birds72K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £1.45 to £14.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £7.33 that is £15K to £18K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£1.45–£14.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Bird & Wildlife Care. It carries 742 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#31in Bird & Wildlife Care
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
742per listing
Listings tracked
19

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Suet Blocks for Wild Birds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

34

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

5%

  • Suet Shop27%
  • RSPB18%
  • Peckish17%
  • Suet To Go16%
  • The Birdfood Warehouse11%
  • Honeyfield's5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Suet Blocks for Wild Birds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.9×

Search terms

Top Suet Blocks for Wild Birds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suet blocks for wild birds72K/yr
  • suet blocks41K/yr
  • bird suet blocks18K/yr
  • bird food suet blocks10K/yr
  • fat blocks for wild birds9K/yr
  • suet cakes for wild birds7K/yr
  • bird fat blocks7K/yr
  • suet block6K/yr
  • suet cakes5K/yr
  • suet blocks for garden birds3K/yr

Reviews and returns

What reviews say buyers love and hate about Suet Blocks for Wild Birds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel17%−0.07

not soft enough no more

Rock hard blocks

These are really hard

Durability13%−0.02

they don't last a day

Had 2 out for over 4 weeks and not touched

breaking them up

Value For Money12%+0.70

Rather expensive

A waste of money

Far to pricey

Color12%−0.05

And quite an odd yellow colour

Looked horrible, yellow, after a couple of days

turn bright yellow

Quality-Overall9%−0.03

Poor quality- arrived as one crumbly block

Poor quality blocks

Not good quality

Love

Pet Friendly40%

birds happy

Good for birds

Happy. Birds happy

Value For Money27%+0.70

cheap price

Excellent value

Great value

Quality-Overall13%−0.03

spot on, AI, good value, good quality bird attraction very good

No complaints so far

Excellent product

Taste-Overall5%+0.24

Must taste great

A fruity favourite

Good taste good bird attraction

Size-Overall2%+0.12

Good size

Fit nicely into standard bird cake holders

size of pack

FAQ

Common Suet Blocks for Wild Birds questions

Answered from the same tracked data.