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35

styrofoam

Skip it

Prices mostly outside the sweet spot ($4.21–$15.46) — this niche doesn't clear our bar today.

Market size 13Growth 17Conversion 41Competition 23Returns 95Price range 4Avg price 27Brand share 31Review moat 91Quality gap 45

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Great187.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.24

avg listing price — sweet spot $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Market size

Bad£51K

£51K/yr · 169K searches

Price range

Bad£4.21–£15.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, styrofoam is a £51K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

styrofoam market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
£46K–£55K
units × avg price
Conversion rate
3.3%
Avg BSR
#2,447
Page quality
0%
Prime
79%
Sponsored
71%
Out of stock
6.0%
Avg brand age
37 months
Avg seller age
187 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • ASelected56%
  • Generic10%
  • YOUEON9%
  • Triplast6%
  • Culpitt5%
  • STORM TRADING GROUP3%
  • Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -16.1% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9×

Top styrofoam search terms

  • styrofoam50K/yr
  • polystyrene block47K/yr
  • polystyrene37K/yr
  • styrofoam block18K/yr
  • polystyrene foam7K/yr
  • polystyrene blocks6K/yr
  • styrofoam blocks4K/yr
All search terms

Top styrofoam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£8K30%£15K45%£23K60%£31K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about styrofoam

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product27%

“As advertised”

Foam13%

“Great foam boards for model makers”

Value For Money12%

“great value for money”

Quality-Overall10%

“Great product”

Strength7%

“Good value and seem nice and strong”

Efficiency7%

“Worked great on my model railway”

Drawing Experience3%

“Good for crafting with children”

Durability3%

“Lightweight and durable”

Weight Light2%

“very lightweight”

Thickness2%

“Right thickness,”

What buyers complain about

Durability21%

“It breaks up”

Thickness17%

“These are thin”

Paper Quality17%

“Not paper covered”

Quality-Overall6%

“Poor quality”

Ease Of Cleaning4%

“One downside is that it can get quite messy during cutting and shaping”

Top return reasons

Size-Overall45%
Material Quality9%
Strength6%
Thin6%
Advertised Vs Actual Product4%
Quality-Overall4%
Foam3%
Hard Feel3%
Thickness2%
Functionality-Overall2%

Common questions

Is styrofoam profitable to sell on Amazon United Kingdom?
The niche generates £51K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (35/100).
How competitive is the styrofoam niche?
10 brands and 16 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in styrofoam?
Top complaints mined from reviews: Durability, Thickness, Paper Quality. The return rate is 1.0%.
When does demand for styrofoam peak?
Demand peaks in Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the styrofoam niche?
Listings span £4.21–£15.46; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.