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Styrofoam

Fail

Prices span $4.21–$15.46, mostly outside the sweet spot, so Styrofoam is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£51K/yr169K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
72%top-5 click share · 10 brands · 16 sellers

Flapen Score

Styrofoam against its category

The dotted line is the Home & Garden average. Past it, Styrofoam is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Styrofoam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Styrofoam 169K times last year and spent an estimated £51K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
3.3%
Market size, estimated
£51Ka year
Peak month
November1.9× the quietest month
Top search term
styrofoam50K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £4.21 to £15.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.24 that is £2K to £5K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£4.21–£15.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #2,447 within Art & Craft Supplies. It carries 188 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
6.0%
Average rank
#2,447in Art & Craft Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
188per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Styrofoam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • ASelected56%
  • Generic10%
  • YOUEON9%
  • Triplast6%
  • Culpitt5%
  • STORM TRADING GROUP3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Styrofoam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Styrofoam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • styrofoam50K/yr
  • polystyrene block47K/yr
  • polystyrene37K/yr
  • styrofoam block18K/yr
  • polystyrene foam7K/yr
  • polystyrene blocks6K/yr
  • styrofoam blocks4K/yr

Reviews and returns

What reviews say buyers love and hate about Styrofoam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.14

It breaks up

it does tend to crumble when cut or broken

Thickness17%−0.07

These are thin

The boards are very thin

Paper Quality17%−0.16

Not paper covered

Quality-Overall6%+0.10

Poor quality

Ease Of Cleaning4%+0.10

One downside is that it can get quite messy during cutting and shaping

Love

Advertised Vs Actual Product27%+2.08

As advertised

Just what I needed

Just as described

Foam13%+0.90

Great foam boards for model makers

Great quality foam perfect for my landscape display

Value For Money12%+0.78

great value for money

Just as described worth the money

reasonably priced

Quality-Overall10%+0.10

Great product

Good product

Great quality and condition,so easy to use

Strength7%+0.42

Good value and seem nice and strong

Return

1.0% Return rate 59% Fixable by listing

Size-Overall45%▅▇█▆▅▄
Material Quality9%▅▁▃█▃█
Strength6%▅█▁█▆▅
Thin6%▁▁▆▁▇█
Advertised Vs Actual Product4%█▁▁▇▅▁

FAQ

Common Styrofoam questions

Answered from the same tracked data.