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Strulch

Fail

The top 5 brands take 100% of clicks, so Strulch is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£210K/yr81K searches / yr
90-day growth
+49.3%search demand this quarter
Competition
96%top-5 click share · 5 brands · 28 sellers

Flapen Score

Strulch against its category

The dotted line is the Home & Garden average. Past it, Strulch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strulch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strulch 81K times last year and spent an estimated £210K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+49.3%
Conversion, latest week
13.9%
Market size, estimated
£210Ka year
Peak month
May8.2× the quietest month
Top search term
strulch44K searches a year

02 · Price

A sale here is worth £18.63.

Listings sell for £18.63 on average, from £5.61 to £26.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £18.63 that is £28K to £37K a year per listing.

Average price
£18.63inside the $15 to $100 sweet spot
Price range
£5.61–£26.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£28K–£37K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Soils, Mulches & Planting Media. It carries 1,420 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#12in Soils, Mulches & Planting Media
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,420per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Strulch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£42K£84K£126K£168K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • YouGarden69%
  • Strulch13%
  • Thompson & Morgan10%
  • Pillow Wad4%
  • Muddy Hands4%

Demand

Strulch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×

Search terms

Top Strulch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • strulch44K/yr
  • strulch garden mulch 2x 100 litre bags14K/yr
  • straw mulch9K/yr
  • strulch garden mulch5K/yr
  • straw mulch for gardening3K/yr
  • strulch mulch4K/yr
  • strulch sale2K/yr

Reviews and returns

What reviews say buyers love and hate about Strulch

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A little expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Strulch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data