Strulch
FailThe top 5 brands take 100% of clicks, so Strulch is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £210K/yr81K searches / yr
- 90-day growth
- +49.3%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 28 sellers
Flapen Score
Strulch against its category
The dotted line is the Home & Garden average. Past it, Strulch is stronger. Inside it, weaker.
Market
The Strulch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Strulch 81K times last year and spent an estimated £210K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +49.3%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £210Ka year
- Peak month
- May8.2× the quietest month
- Top search term
- strulch44K searches a year
02 · Price
A sale here is worth £18.63.
Listings sell for £18.63 on average, from £5.61 to £26.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £18.63 that is £28K to £37K a year per listing.
- Average price
- £18.63inside the $15 to $100 sweet spot
- Price range
- £5.61–£26.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £28K–£37K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Soils, Mulches & Planting Media. It carries 1,420 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Soils, Mulches & Planting Media
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,420per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Strulch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
YouGarden 2 x 100L Strulch Straw Mulch in 9kg Bags Natural Straw Mulch for Gardens Perfect as a Natural Slug and Snail Deterrent Mulches for Gardens UK
- Price
- £23.10
- Rating
- 4.7/5
- Reviews
- 2,509
- Age
- 5y ago

Strulch Mineralised Straw Mulch 100L
- Price
- £16.19
- Rating
- 4.6/5
- Reviews
- 2,315
- Age
- 8y ago

Strulch Mineralised Straw Garden Mulch 1x 100 Litre Bags - Natural Straw Mulch - Perfect as a Natural Slug & Snail Deterrent - Mulches for Gardens UK - by Thompson and Morgan
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago

YouGarden 2 x 9kg Bags Strulch Mineralised Straw Mulch Garden Mulch Organic Slug Repellent for Gardens Mulch for Gardens 100 Litres Strulch Organic Garden Mulch
- Price
- £26.11
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 4y ago

Pillow Wad Straw Large
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 3,102
- Age
- 14y ago
Trending
90-day click momentum
YouGarden 2 x 9kg Bags Strulch Mineralised Straw Mulch Garden Mulch Organic Slug Repellent for Gardens Mulch for Gardens 100 Litres Strulch Organic Garden Mulch
- Price
- £26.11
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 4y ago

Pillow Wad Straw Large
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 3,102
- Age
- 14y ago

Strulch Mineralised Straw Mulch 100L
- Price
- £16.19
- Rating
- 4.6/5
- Reviews
- 2,315
- Age
- 8y ago

YouGarden 2 x 100L Strulch Straw Mulch in 9kg Bags Natural Straw Mulch for Gardens Perfect as a Natural Slug and Snail Deterrent Mulches for Gardens UK
- Price
- £23.10
- Rating
- 4.7/5
- Reviews
- 2,509
- Age
- 5y ago

Strulch Mineralised Straw Garden Mulch 1x 100 Litre Bags - Natural Straw Mulch - Perfect as a Natural Slug & Snail Deterrent - Mulches for Gardens UK - by Thompson and Morgan
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago
Newest
by launch date
2 x 100 Litre Dual Action Strulch Organic Straw Mulch - Comes in 9kg Bags - Perfect Natural Slug and Snail Deterrent Soil Enricher and Helps Reducing Weed Growth by 95%
- Price
- £23.91
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Strulch Mineralised Straw Garden Mulch 1x 100 Litre Bags - Natural Straw Mulch - Perfect as a Natural Slug & Snail Deterrent - Mulches for Gardens UK - by Thompson and Morgan
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago

YouGarden 2 x 9kg Bags Strulch Mineralised Straw Mulch Garden Mulch Organic Slug Repellent for Gardens Mulch for Gardens 100 Litres Strulch Organic Garden Mulch
- Price
- £26.11
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 4y ago

YouGarden 2 x 100L Strulch Straw Mulch in 9kg Bags Natural Straw Mulch for Gardens Perfect as a Natural Slug and Snail Deterrent Mulches for Gardens UK
- Price
- £23.10
- Rating
- 4.7/5
- Reviews
- 2,509
- Age
- 5y ago

Strulch Mineralised Straw Mulch 100L
- Price
- £16.19
- Rating
- 4.6/5
- Reviews
- 2,315
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- YouGarden69%
- Strulch13%
- Thompson & Morgan10%
- Pillow Wad4%
- Muddy Hands4%
Demand
Strulch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×
Search terms
Top Strulch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- strulch44K/yr
- strulch garden mulch 2x 100 litre bags14K/yr
- straw mulch9K/yr
- strulch garden mulch5K/yr
- straw mulch for gardening3K/yr
- strulch mulch4K/yr
- strulch sale2K/yr
Reviews and returns
What reviews say buyers love and hate about Strulch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little expensive
Expensive for what it is
Expensive
Beware this has killed a lot of young plants in my garden
I just lost 2 weeks of crops
Bad quality straws
Very poor product
Pests - Avoid This Product
Although the straw appears normal at first glance, the bale was contaminated with both grain and pests
2 stars, not 1, because the problem could be me not reading the product description fully
Love
Excellent product
Super strulch
Good quality Strulch
Perfect for my new plants
improved the growth of my plants
Plants love it and growing well
Worth every penny
Great value
Good Value
Easy to use
most of all it is really easy to manage
its easy to handle
love the smell
just as expected lovely fresh smelling product
smells lovely too of natural straw
Return
0.0% Return rate 67% Fixable by listing
The package looks quite small
the bag looks small
Beware this has killed a lot of young plants in my garden
I just lost 2 weeks of crops
2 stars, not 1, because the problem could be me not reading the product description fully
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strulch questions
Answered from the same tracked data.









