Strulch
brand-locked demand (top 5 brands take 100% of clicks) — Strulch doesn't clear our bar today.
Flapen Score
Is Strulch profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Strulch is a £210K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 48/100.
Strulch: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +49.3% over the last 90 days and 13.9% of searches end in a purchase.
£210K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 6 products
Top Strulch products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YouGarden 2 x 100L Strulch Straw Mulch in 9kg Bags Natural Straw Mulch for Gardens Perfect as a Natural Slug and Snail Deterrent Mulches for Gardens UK
- Price
- £23.10
- Rating
- 4.7/5
- Reviews
- 2,509
- Age
- 5y ago
Strulch Mineralised Straw Mulch 100L
- Price
- £16.19
- Rating
- 4.6/5
- Reviews
- 2,315
- Age
- 8y ago
Strulch Mineralised Straw Garden Mulch 1x 100 Litre Bags - Natural Straw Mulch - Perfect as a Natural Slug & Snail Deterrent - Mulches for Gardens UK - by Thompson and Morgan
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago
YouGarden 2 x 9kg Bags Strulch Mineralised Straw Mulch Garden Mulch Organic Slug Repellent for Gardens Mulch for Gardens 100 Litres Strulch Organic Garden Mulch
- Price
- £26.11
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 4y ago
Pillow Wad Straw Large
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 3,102
- Age
- 14y ago
Trending
90-day click momentumYouGarden 2 x 9kg Bags Strulch Mineralised Straw Mulch Garden Mulch Organic Slug Repellent for Gardens Mulch for Gardens 100 Litres Strulch Organic Garden Mulch
- Price
- £26.11
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 4y ago
Pillow Wad Straw Large
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 3,102
- Age
- 14y ago
Strulch Mineralised Straw Mulch 100L
- Price
- £16.19
- Rating
- 4.6/5
- Reviews
- 2,315
- Age
- 8y ago
YouGarden 2 x 100L Strulch Straw Mulch in 9kg Bags Natural Straw Mulch for Gardens Perfect as a Natural Slug and Snail Deterrent Mulches for Gardens UK
- Price
- £23.10
- Rating
- 4.7/5
- Reviews
- 2,509
- Age
- 5y ago
Strulch Mineralised Straw Garden Mulch 1x 100 Litre Bags - Natural Straw Mulch - Perfect as a Natural Slug & Snail Deterrent - Mulches for Gardens UK - by Thompson and Morgan
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago
Newest
by launch date
2 x 100 Litre Dual Action Strulch Organic Straw Mulch - Comes in 9kg Bags - Perfect Natural Slug and Snail Deterrent Soil Enricher and Helps Reducing Weed Growth by 95%
- Price
- £23.91
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Strulch Mineralised Straw Garden Mulch 1x 100 Litre Bags - Natural Straw Mulch - Perfect as a Natural Slug & Snail Deterrent - Mulches for Gardens UK - by Thompson and Morgan
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago
YouGarden 2 x 9kg Bags Strulch Mineralised Straw Mulch Garden Mulch Organic Slug Repellent for Gardens Mulch for Gardens 100 Litres Strulch Organic Garden Mulch
- Price
- £26.11
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 4y ago
YouGarden 2 x 100L Strulch Straw Mulch in 9kg Bags Natural Straw Mulch for Gardens Perfect as a Natural Slug and Snail Deterrent Mulches for Gardens UK
- Price
- £23.10
- Rating
- 4.7/5
- Reviews
- 2,509
- Age
- 5y ago
Strulch Mineralised Straw Mulch 100L
- Price
- £16.19
- Rating
- 4.6/5
- Reviews
- 2,315
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- YouGarden69%
- Strulch13%
- Thompson & Morgan10%
- Pillow Wad4%
- Muddy Hands4%
Strulch demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×
Top Strulch search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- strulch44K/yr
- strulch garden mulch 2x 100 litre bags14K/yr
- straw mulch9K/yr
- strulch garden mulch5K/yr
- straw mulch for gardening3K/yr
- strulch mulch4K/yr
- strulch sale2K/yr
What reviews say buyers love and hate about Strulch
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Excellent product”
“Perfect for my new plants”
“Worth every penny”
“Easy to use”
“love the smell”
What buyers complain about
75% of reviews“A little expensive”
“Beware this has killed a lot of young plants in my garden”
“Bad quality straws”
“Pests - Avoid This Product”
“2 stars, not 1, because the problem could be me not reading the product description fully”
Strulch return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Strulch questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
