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Stranger Things Mug

Fail

Demand is soft, at -69.7% this quarter, so Stranger Things Mug is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£53K/yr99K searches / yr
90-day growth
-69.7%search demand this quarter
Competition
53%top-5 click share · 12 brands · 46 sellers

Flapen Score

Stranger Things Mug against its category

The dotted line is the Home & Garden average. Past it, Stranger Things Mug is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Mug 99K times last year and spent an estimated £53K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -69.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-69.7%
Conversion, latest week
5.3%
Market size, estimated
£53Ka year
Top search term
stranger things mug66K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £6.92 to £18.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.11 that is £0 to £1K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£6.92–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #11,525 within Glassware. It carries 166 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
73%
Out of stock, average day
13.7%
Average rank
#11,525in Glassware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
166per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Stranger Things Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

12 rising

Sellers

46

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

13%

  • Pyramid International46%
  • Paladone12%
  • Zavvi12%
  • MUGGZ7%
  • Stranger Things5%
  • Ainvliya4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Stranger Things Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 47.9× · 8 of 12 months tracked

Search terms

Top Stranger Things Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things mug66K/yr
  • stranger things cup23K/yr
  • stranger things mugs6K/yr
  • stranger things coffee mug5K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof50%

The kid is a nightmare and leak

Awful lid and leaks

Print Quality25%−0.05

Cheap print doesnt last :

Print is cheap

Washability25%−0.05

Not worth it after a few washes sadly

Love

Quality-Overall31%+1.73

Good quality mug

Fantastic quality

Great product

Gifting Purpose22%+1.12

I got it as a gift

Birthday present

Perfect gift for your self or someone else

Advertised Vs Actual Product12%+0.53

As described above by the seller thankyou

just as listed and perfect

Design-Overall9%+0.41

Its officially licensed merchandise, so the designs feel authentic and well-made

I like the design

Iconic design

Ease Of Use8%+0.34

It is very useful

making it both a useful everyday item

Return

0.6% Return rate 0% Fixable by listing

Handle Quality33%▁▁▁█▁▁
Defective Material/Parts22%█▁▁▃▁▁
Product Condition11%▁▁▁█▁▁
Dishwasher Safe11%▁▁█▁▁▁
Drop/Impact Protection11%▁▁▁▁▁█

FAQ

Common Stranger Things Mug questions

Answered from the same tracked data.