Stranger Things Mug
FailDemand is soft, at -69.7% this quarter, so Stranger Things Mug is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £53K/yr99K searches / yr
- 90-day growth
- -69.7%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 46 sellers
Flapen Score
Stranger Things Mug against its category
The dotted line is the Home & Garden average. Past it, Stranger Things Mug is stronger. Inside it, weaker.
Market
The Stranger Things Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stranger Things Mug 99K times last year and spent an estimated £53K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -69.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -69.7%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £53Ka year
- Top search term
- stranger things mug66K searches a year
02 · Price
A sale here is worth £10.11.
Listings sell for £10.11 on average, from £6.92 to £18.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.11 that is £0 to £1K a year per listing.
- Average price
- £10.11under the $15 to $100 sweet spot
- Price range
- £6.92–£18.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #11,525 within Glassware. It carries 166 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 73%
- Out of stock, average day
- 13.7%
- Average rank
- #11,525in Glassware
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 166per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Stranger Things Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pyramid International Stranger Things (Cast) Red Coloured Pod Mug Official Licensed Netflix Drinkware 11oz/315ml Ceramic Mug with Iconic Cast Artwork One Size
- Price
- £10.05
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 9mo ago

Paladone Stranger Things Logo Mug and Socks Gift Set
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 3y ago

Pyramid International Stranger Things Ceramic Mug with Alphabet Lights Graphic in Presentation Box - Official Merchandise
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 776
- Age
- 7y ago

MUGGZ Strange Mug Hellfire Club Logo Black Handle with Actual Font Novelty Fan Gift Cup
- Price
- £9.94
- Rating
- 4.9/5
- Reviews
- 190
- Age
- 10mo ago

Pyramid International Stranger Things (The Rise of Vecna) 11oz/315ml Black Pod Mug Official Licensed Netflix Drinkware Ceramic Coffee Cup for Fans and Collectors One Size
- Price
- £10.57
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 9mo ago
Trending
90-day click momentum
Stranger Things Tales from 85 (Woods) Black Mug 315ml Official Licensed Stranger Things Tales from 85 Merchandise Retro Netflix Collectible Fan Gift Home School Gaming Or Lifestyle Use
- Price
- £9.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Ceramic Mug with Handles- 320ml Funny Mugs Milk Coffee Tea Cup Reusable Coffee Cups and Mugs for Women Men Fans Kids Idea Gift for Offices School Home
- Price
- £7.06
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Zavvi Official Stranger Things Demogorgon Hunting Crew Mug Black
- Price
- £7.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Zavvi Official Stranger Things Red Carnival Background Mug Black
- Price
- £7.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Nhemeylp Stranger Coffe Mugs 11OZ Coffee Cup Double Side Printed Ceramic Mug with Logo & Black Handle Novelty Cute Cup Travel Mugs for Teenagers TV Drama Fans
- Price
- £9.24
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Newest
by launch date
Stranger Things Tales from 85 (Woods) Black Mug 315ml Official Licensed Stranger Things Tales from 85 Merchandise Retro Netflix Collectible Fan Gift Home School Gaming Or Lifestyle Use
- Price
- £9.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Ceramic Mug with Handles- 320ml Funny Mugs Milk Coffee Tea Cup Reusable Coffee Cups and Mugs for Women Men Fans Kids Idea Gift for Offices School Home
- Price
- £7.06
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Nhemeylp Stranger Coffe Mugs 11OZ Coffee Cup Double Side Printed Ceramic Mug with Logo & Black Handle Novelty Cute Cup Travel Mugs for Teenagers TV Drama Fans
- Price
- £9.24
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Nhemeylp Stranger Coffee Mug 11OZ Ceramic Mugs with Black Handle & Logo Double-Side Printed Novelty Mug Gifts for Women Men Teenagers TV Drama Enthusiasts
- Price
- £9.30
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Stranger Things (Logo Mug & Sock Set 315ml / 11oz Ceramic Cup Official Netflix Licensed Merchandise Premium Drinkware Gift for Fans & Collectors
- Price
- £10.87
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
46
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
13%
- Pyramid International46%
- Paladone12%
- Zavvi12%
- MUGGZ7%
- Stranger Things5%
- Ainvliya4%
- Open — no brand owns it (6 brands, 13%)
Demand
Stranger Things Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 47.9× · 8 of 12 months tracked
Search terms
Top Stranger Things Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stranger things mug66K/yr
- stranger things cup23K/yr
- stranger things mugs6K/yr
- stranger things coffee mug5K/yr
Reviews and returns
What reviews say buyers love and hate about Stranger Things Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The kid is a nightmare and leak
Awful lid and leaks
Cheap print doesnt last :
Print is cheap
Not worth it after a few washes sadly
Love
Good quality mug
Fantastic quality
Great product
I got it as a gift
Birthday present
Perfect gift for your self or someone else
As described above by the seller thankyou
just as listed and perfect
Its officially licensed merchandise, so the designs feel authentic and well-made
I like the design
Iconic design
It is very useful
making it both a useful everyday item
Return
0.6% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stranger Things Mug questions
Answered from the same tracked data.









