stranger things mug
Skip itSoft demand (-69.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great166.35avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.11avg listing price — sweet spot $15–$100
Price range
Okay£6.92–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£53K£53K/yr · 99K searches
Growth
Bad-69.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stranger things mug is a £53K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
stranger things mug market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #11,525
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 58%
- Out of stock
- 13.7%
- Avg brand age
- 23 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
46
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
13%
- Pyramid International46%
- Paladone12%
- Zavvi12%
- MUGGZ7%
- Stranger Things5%
- Ainvliya4%
- Open — no brand owns it (6 brands, 13%)
Demand
Weekly Amazon search volume, last 32 weeks — -69.7% search growth over the last 90 days.Top stranger things mug search terms
- stranger things mug66K/yr
- stranger things cup23K/yr
- stranger things mugs6K/yr
- stranger things coffee mug5K/yr
Top stranger things mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pyramid International Stranger Things (Cast) Red Coloured Pod Mug Official Licensed Netflix Drinkware 11oz/315ml Ceramic Mug with Iconic Cast Artwork One Size
Pyramid International£10.054.0★17 rev
Paladone Stranger Things Logo Mug and Socks Gift Set
Paladone£11.014.7★14 rev
Pyramid International Stranger Things Ceramic Mug with Alphabet Lights Graphic in Presentation Box - Official Merchandise
Pyramid International£7.974.7★776 rev
MUGGZ Strange Mug Hellfire Club Logo Black Handle with Actual Font Novelty Fan Gift Cup
MUGGZ£9.944.9★190 rev
Pyramid International Stranger Things (The Rise of Vecna) 11oz/315ml Black Pod Mug Official Licensed Netflix Drinkware Ceramic Coffee Cup for Fans and Collectors One Size
Pyramid International£10.573.6★5 rev
Newest
by launch date
Stranger Things Tales from 85 (Woods) Black Mug 315ml Official Licensed Stranger Things Tales from 85 Merchandise Retro Netflix Collectible Fan Gift Home School Gaming Or Lifestyle Use
Stranger Things£9.090 rev
Ceramic Mug with Handles- 320ml Funny Mugs Milk Coffee Tea Cup Reusable Coffee Cups and Mugs for Women Men Fans Kids Idea Gift for Offices School Home
Ainvliya£7.063 rev
Nhemeylp Stranger Coffe Mugs 11OZ Coffee Cup Double Side Printed Ceramic Mug with Logo & Black Handle Novelty Cute Cup Travel Mugs for Teenagers TV Drama Fans
Nhemeylp£9.242 rev
Nhemeylp Stranger Coffee Mug 11OZ Ceramic Mugs with Black Handle & Logo Double-Side Printed Novelty Mug Gifts for Women Men Teenagers TV Drama Enthusiasts
Nhemeylp£9.301 rev
Stranger Things (Logo Mug & Sock Set 315ml / 11oz Ceramic Cup Official Netflix Licensed Merchandise Premium Drinkware Gift for Fans & Collectors
Stranger Things£10.874 rev
Trending
90-day click momentumStranger Things Tales from 85 (Woods) Black Mug 315ml Official Licensed Stranger Things Tales from 85 Merchandise Retro Netflix Collectible Fan Gift Home School Gaming Or Lifestyle Use
Stranger Things£9.090.0★
Ceramic Mug with Handles- 320ml Funny Mugs Milk Coffee Tea Cup Reusable Coffee Cups and Mugs for Women Men Fans Kids Idea Gift for Offices School Home
Ainvliya£7.065.0★
Zavvi Official Stranger Things Demogorgon Hunting Crew Mug Black
Zavvi£7.420.0★
Zavvi Official Stranger Things Red Carnival Background Mug Black
Zavvi£7.410.0★
Nhemeylp Stranger Coffe Mugs 11OZ Coffee Cup Double Side Printed Ceramic Mug with Logo & Black Handle Novelty Cute Cup Travel Mugs for Teenagers TV Drama Fans
Nhemeylp£9.245.0★
What buyers say about stranger things mug
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality mug”
“I got it as a gift”
“As described above by the seller thankyou”
“Its officially licensed merchandise, so the designs feel authentic and well-made”
“It is very useful”
“It received good size cup for my coffee thank you”
“Dishwasher safe which is a big plus”
“uses it for eeeeeeverything”
“Greatness comes insulated”
“The socks are comfortable, soft and show off the Stranger Things branding nicely — a subtle”
What buyers complain about
“The kid is a nightmare and leak”
“Cheap print doesnt last :”
“Not worth it after a few washes sadly”
Top return reasons
Common questions
- Is stranger things mug profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 26 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -69.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the stranger things mug niche?
- 12 brands and 46 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in stranger things mug?
- Top complaints mined from reviews: Leak-Proof, Print Quality, Washability. The return rate is 0.6%.
- What does it cost to enter the stranger things mug niche?
- Listings span £6.92–£18.76; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.