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Stranger Things Mug

soft demand (-69.7% this quarter) — Stranger Things Mug doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 13Growth 0Conversion 61Competition 53Returns 97Price range 32Avg price 34Brand share 37Review moat 92Quality gap 47
This niche Category average

Is Stranger Things Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stranger Things Mug is a £53K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 42/100.

Stranger Things Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -69.7% over the last 90 days and 5.3% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr4K
Search volume / yr-69.7%99K
Conversion rate5.3%
Avg price£10.11

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 46
Top-5 product click share53%
Open market17%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement58%
New entrants (1y)16· 0 succeeded
Avg rating4.5★
Avg reviews166

Top Stranger Things Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

12 rising

Sellers

46

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

13%

  • Pyramid International46%
  • Paladone12%
  • Zavvi12%
  • MUGGZ7%
  • Stranger Things5%
  • Ainvliya4%
  • Open — no brand owns it (6 brands, 13%)

Stranger Things Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR5.3%Products26Brands12Top 5 Brands83%OOS Rate13.7%Rating4.5★Reviews166Avg BSR#11,525
13K8KDec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Stranger Things Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stranger things mug66K/yr
  • stranger things cup23K/yr
  • stranger things mugs6K/yr
  • stranger things coffee mug5K/yr

What reviews say buyers love and hate about Stranger Things Mug

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall31%

Good quality mug

Gifting Purpose22%

I got it as a gift

Advertised Vs Actual Product12%

As described above by the seller thankyou

Design-Overall9%

Its officially licensed merchandise, so the designs feel authentic and well-made

Ease Of Use8%

It is very useful

What buyers complain about

100% of reviews
Leak-Proof50%

The kid is a nightmare and leak

Print Quality25%

Cheap print doesnt last :

Washability25%

Not worth it after a few washes sadly

Stranger Things Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Handle Quality
33%
2Defective Material/Parts
22%
3Product Condition
11%
4Dishwasher Safe
11%
5Drop/Impact Protection
11%

Common Stranger Things Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stranger Things Mug 42/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 26 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved -69.7% over the last 90 days.
Stranger Things Mug buyers on Amazon United Kingdom complain most about Leak-Proof, Print Quality, Washability, the themes mined from the niche's reviews. Its return rate is 0.6%.