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Stranger Things Mug

Fail

Demand is soft, at -69.7% this quarter, so Stranger Things Mug is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£53K/yr99K searches / yr
90-day growth
-69.7%search demand this quarter
Competition
53%top-5 click share · 12 brands · 46 sellers

Flapen Score

Stranger Things Mug against its category

The dotted line is the Home & Garden average. Past it, Stranger Things Mug is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Mug 99K times last year and spent an estimated £53K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -69.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-69.7%
Conversion, latest week
5.3%
Market size, estimated
£53Ka year
Top search term
stranger things mug66K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £6.92 to £18.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.11 that is £0 to £1K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£6.92–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #11,525 within Glassware. It carries 166 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
73%
Out of stock, average day
13.7%
Average rank
#11,525in Glassware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
166per listing
Listings tracked
26

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Stranger Things Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

12 rising

Sellers

46

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 93%

Open market

13%

  • Pyramid International46%
  • Paladone12%
  • Zavvi12%
  • MUGGZ7%
  • Stranger Things5%
  • Ainvliya4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Stranger Things Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 47.9× · 8 of 12 months tracked

Search terms

Top Stranger Things Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stranger things mug66K/yr
  • stranger things cup23K/yr
  • stranger things mugs6K/yr
  • stranger things coffee mug5K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Mug

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Leak-Proof”
0.6%of orders come back
“The kid is a nightmare and leak”
A buyer, on “Leak-Proof”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stranger Things Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data