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Stove Top Kettle

Maybe

The top 5 brands take only 49% of clicks. But demand is soft, at -18.7% this quarter, so Stove Top Kettle is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£317K/yr570K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
38%top-5 click share · 31 brands · 53 sellers

Flapen Score

Stove Top Kettle against its category

The dotted line is the Home & Garden average. Past it, Stove Top Kettle is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stove Top Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stove Top Kettle 570K times last year and spent an estimated £317K. The top 5 brands take 49% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.

Searches, last 12 months
570K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
3.0%
Market size, estimated
£317Ka year
Peak month
January1.5× the quietest month
Top search term
stove top kettle106K searches a year

02 · Price

A sale here is worth £18.73.

Listings sell for £18.73 on average, from £7.21 to £59.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £18.73 that is £2K to £5K a year per listing.

Average price
£18.73inside the $15 to $100 sweet spot
Price range
£7.21–£59.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #41 within Coffee, Tea & Espresso. It carries 1,163 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
2.1%
Average rank
#41in Coffee, Tea & Espresso
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,163per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Stove Top Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

53

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

38%

Top 20: 77%

Open market

46%

  • CafeTEq21%
  • RAM ONLINE8%
  • SUSTEAS7%
  • Milestone Camping7%
  • BEZORR6%
  • Esyhomi5%

Demand

Stove Top Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Stove Top Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stove top kettle106K/yr
  • whistling kettle75K/yr
  • gas kettle58K/yr
  • whistling kettle for gas hob41K/yr
  • stovetop kettles37K/yr
  • induction kettle28K/yr
  • whistle kettle26K/yr
  • kettle for gas hob26K/yr
  • stove kettle27K/yr
  • gas kettle with whistle fast boil20K/yr

Reviews and returns

What reviews say buyers love and hate about Stove Top Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.50

Bad quality

I would not recommend waste my money on something this low quality again

very cheap quality

Durability10%−0.10

it broke completely off

I am not expecting it to last for very long

Not long lasting

Heating8%−0.06

take while to boil

Experimenting when boiled on a small gas burner it just gets hot

Handle gets VERY hot

Heat Resistance6%−0.04

Handle gets hot sometimes

Handle get a bit hot

The kettle's black paint is not heat resistant

Handle Quality5%−0.04

The handle feel off

Loose handle

Handle has fell off on more than one occasion

Love

Quality-Overall24%+0.50

That's one good quality kettle

Excellent kettle, really good quality at a bargain price

Excellent product

Value For Money17%+1.52

Excellent value for money

Good value

Great buy for the money

Size-Overall7%+0.50

Good size

Perfect size for 2 people

Brilliant kettle good size

Color6%+0.47

Beautiful colour

it has kept colour like new

lovely subtle colour

Weight Light5%+0.41

light looks good makes a great cup of tea quick to boil

The kettle itself is very light which is good because water is heavy

Well made and lightweight- perfect

Return

1.7% Return rate 45% Fixable by listing

Size-Overall29%▃▇▅███

Its bigger than it looks

Not fit for purpose

didnt realise how small it was

Quality-Overall9%▅█▇▅▅▅

Bad quality

I would not recommend waste my money on something this low quality again

very cheap quality

Heating8%██▇▆▅▆

take while to boil

Experimenting when boiled on a small gas burner it just gets hot

Handle gets VERY hot

Mechanism Issues5%▅▄▇█▄▆
Functionality-Overall5%▇▅▄▄██

No whistle

Whistle does not work

I have used it perhaps 10 time the spout whistle does not close anymore so the whistle does not work

FAQ

Common Stove Top Kettle questions

Answered from the same tracked data.