Storage Trolley
MaybeThe top 5 brands take only 42% of clicks. But demand is soft, at -20.7% this quarter, so Storage Trolley is a Maybe.
- Flapen Score
- 61 / 100Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 5161
- Market size
- £334K/yr882K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 31%top-5 click share · 36 brands · 45 sellers
Flapen Score
Storage Trolley against its category
The dotted line is the Home & Garden average. Past it, Storage Trolley is stronger. Inside it, weaker.
Market
The Storage Trolley market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Storage Trolley 882K times last year and spent an estimated £334K. The top 5 brands take 42% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 882K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.
- Searches, last 12 months
- 882K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £334Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- storage trolley148K searches a year
02 · Price
A sale here is worth £21.78.
Listings sell for £21.78 on average, from £8.86 to £92.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £21.78 that is £2K to £5K a year per listing.
- Average price
- £21.78inside the $15 to $100 sweet spot
- Price range
- £8.86–£92.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #46 within Furniture. It carries 1,686 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 90%
- Out of stock, average day
- 4.3%
- Average rank
- #46in Furniture
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,686per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 1 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Storage Trolley products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Multibao 3 Tier Storage Trolley Cart on Wheels with Handle Kitchen Bathroom Laundry Narrow Space Rack Space-Saving Mobile Shelving Organizer L35cm x W24cm x H68cm (White)
- Price
- £11.72
- Rating
- 3.4/5
- Reviews
- 348
- Age
- 2y ago

Viuxule Storage Cart 3 Tier Metal Trolley Cart with Wheels Black Rolling Utility Cart for Kitchen Bathroom Office Bedroom Veg Rack and Multi-Purpose Organizer for Snack Makeup Book Diaper
- Price
- £14.94
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 1y ago

JIUYOTREE 3-Tier Plastic Rolling Storage Cart Utility Cart with Extra Hanging Cups Handles Lockable Wheels for Living Room Bathroom Kitchen Office White
- Price
- £21.21
- Rating
- 4.2/5
- Reviews
- 3,664
- Age
- 2y ago

StowBin 3 Tier Metal Storage Trolley with Wheels Rolling Utility Cart with Handle and Mesh Shelves for Kitchen Bathroom Office Black
- Price
- £19.61
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 1y ago

StowBin 3 Tier Metal Storage Trolley with Wheels Rolling Utility Cart with Handle and Mesh Shelves for Kitchen Bathroom Office White
- Price
- £20.16
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 1y ago
Trending
90-day click momentum
HOMCOM 5-Tier Kitchen Trolley on Wheels Vegetable Storage Rack with Marble-Effect Top Lockable Wheels & Pull-Out Mesh Baskets Mobile Organizer for Kitchen Pantry Office Light Grey
- Price
- £31.76
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago

ZOESTORAGE 3 Tier Trolley Cart Metal Storage Trolley on Wheels for Kitchen Laundry Bedroom and Storage Cart for Book Veg Snack White
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 6mo ago

StowBin 3 Tier Metal Storage Trolley with Wheels Rolling Utility Cart with Handle and Mesh Shelves for Kitchen Bathroom Office Black
- Price
- £19.61
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 1y ago

3 Tier Storage Trolley on Wheels Kitchen Trolleys with Handle for Book Beauty Craft Trolleys Rolling Utility Storage Cart for Room Bathroom Office Space Rack Space-Saving Mobile Shelving Organizer
- Price
- £9.17
- Rating
- 3.4/5
- Reviews
- 45
- Age
- 1y ago

Wuciray Beauty Trolley on Wheels 3 Tier Storage Trolley with Drawer Plastic Beauty Trolleys Rolling Utility Cart for Home Kitchen Bathroom Laundry Office Black Storage Trolleys on Wheels Utility Cart
- Price
- £16.74
- Rating
- 4.0/5
- Reviews
- 503
- Age
- 2y ago
Newest
by launch date
ZOESTORAGE 3 Tier Trolley Cart Metal Storage Trolley on Wheels for Kitchen Laundry Bedroom and Storage Cart for Book Veg Snack White
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 6mo ago

HOMCOM 5-Tier Kitchen Trolley on Wheels Vegetable Storage Rack with Marble-Effect Top Lockable Wheels & Pull-Out Mesh Baskets Mobile Organizer for Kitchen Pantry Office Light Grey
- Price
- £31.76
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago

3 Tier Storage Trolley on Wheels Kitchen Trolleys with Handle for Book Beauty Craft Trolleys Rolling Utility Storage Cart for Room Bathroom Office Space Rack Space-Saving Mobile Shelving Organizer
- Price
- £9.17
- Rating
- 3.4/5
- Reviews
- 45
- Age
- 1y ago

3 Tier Storage Trolley Cart on Wheels Slim Rolling Utility Cart with Handle Mobile Storage Shelving Organizer for Kitchen Bathroom Laundry Room Bedroom Narrow Places Plastic (Cream White)
- Price
- £8.86
- Rating
- 3.2/5
- Reviews
- 78
- Age
- 1y ago

StowBin 3 Tier Metal Storage Trolley with Wheels Rolling Utility Cart with Handle and Mesh Shelves for Kitchen Bathroom Office Black
- Price
- £19.61
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
45
Top-5 brand share
42%
Top 20: 86%
Top-5 click share
31%
Top 20: 66%
Open market
52%
- Multibao13%
- StowBin9%
- Wuciray8%
- Amazon Basics6%
- Viuxule6%
- JIUYOTREE6%
Demand
Storage Trolley search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Storage Trolley search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- storage trolley148K/yr
- kitchen trolley124K/yr
- storage trolley on wheels94K/yr
- kitchen trolley on wheels75K/yr
- beauty trolley44K/yr
- 3 tier trolley42K/yr
- storage on wheels33K/yr
- craft trolley42K/yr
- bathroom trolley32K/yr
- beauty trolley on wheels33K/yr
Reviews and returns
What reviews say buyers love and hate about Storage Trolley
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not sturdy
Not strong enough
Very weak
Too small
Not fit for purpose -
bigger with more boxes
Poor assembly
poor instructions
I found it quite difficult to assemble
Rubbish quality
Average quality
Not good quality as expected
instructions poor
instructions not clear
No English instructions
Love
Assembly is straightforward
Easily assembled
easy to set up
Excellent storage
Easy storage
Nice storage drawers
It's sturdy
Great shelf and very sturdy
Strong and easy to put together
Excellent value
Decent price
Not expensive
Good quality build
Easy to build good quality
Excellent product
Return
1.5% Return rate 46% Fixable by listing
Too small
Not fit for purpose -
bigger with more boxes
Not sturdy
Not strong enough
Very weak
Rubbish quality
Average quality
Not good quality as expected
Cheap material, not fit for purpose
fairly poor materials in places
the material of which it is made is not as strong as I had hoped
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Storage Trolley questions
Answered from the same tracked data.









