Storage Stool
FailBuyers convert on only 0.6% of searches, so Storage Stool is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £72K/yr410K searches / yr
- 90-day growth
- -30.8%search demand this quarter
- Competition
- 42%top-5 click share · 14 brands · 16 sellers
Flapen Score
Storage Stool against its category
The dotted line is the Home & Garden average. Past it, Storage Stool is stronger. Inside it, weaker.
Market
The Storage Stool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Storage Stool 410K times last year and spent an estimated £72K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- -30.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £72Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- storage stool102K searches a year
02 · Price
A sale here is worth £28.22.
Listings sell for £28.22 on average, from £12.14 to £85.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £28.22 that is £0 to £3K a year per listing.
- Average price
- £28.22inside the $15 to $100 sweet spot
- Price range
- £12.14–£85.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #87 within Furniture. It carries 662 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 71%
- Out of stock, average day
- 16.4%
- Average rank
- #87in Furniture
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 662per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 7 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Storage Stool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Off White
- Price
- £35.77
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

Bonlife Boucle Ottoman Storage Foot Rest Stool Seat Folding Footstool for Living Room Sherpa Ottoman for Bedroom Cream 37x37x45 cm
- Price
- £32.43
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 1y ago

SONGMICS Storage Ottoman Storage Bench Footrest Bed End Stool for Living Room Bedroom 30 x 30 x 30 cm Dark Grey LSF028G20
- Price
- £12.14
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 4y ago

OHS Storage Ottoman Round Matte Velvet Stool with Storage Foldable Footstool Bedroom Living Room Space Saving Storage Stool Organising Box Footrest with Lid Charcoal Grey
- Price
- £15.02
- Rating
- 4.6/5
- Reviews
- 303
- Age
- 2y ago

Bonlife Small Ottoman Storage Stool Oval Folding Boucle Footstool Foldable Foot Rest for Living Room Bedroom Dorm 41x31x31cm(With Lid) Cream
- Price
- £19.12
- Rating
- 4.7/5
- Reviews
- 353
- Age
- 10mo ago
Trending
90-day click momentum
BLOOM BLENDS Teddy Boucle Tub Chair with Hidden Storage Round Vanity Seat with Curved Back and Lift-Off Lid Wooden Frame 150kg 46 x 62 cm Off White
- Price
- £36.57
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 8mo ago

Ckaff Storage Ottoman 48cm Round Footstool with Padded Seat and Removable Lid Button Tufted Ottoman Storage Box with Sturdy Legs for Living Room Bedroom Dining Room Linen Beige
- Price
- £34.14
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2mo ago

BLOOM BLENDS Teddy Boucle Tub Chair With Hidden Storage Round Vanity Seat With Curved Back and Lift-Off Lid Wooden Frame 150kg 46 x 62 cm (Ribbed Cream)
- Price
- £35.52
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 4mo ago

GC GAVENO CAVAILIA Ribbed Round Ottoman Storage Box With Hidden Storage Removable Lid | Fleece Foldable Stool Storage Bench Chair Foot Rest | Vanity Stool Footstools For Living Room Bedroom
- Price
- £33.90
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 8mo ago

GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Dark Natural
- Price
- £35.52
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago
Newest
by launch date
Ckaff Storage Ottoman 48cm Round Footstool with Padded Seat and Removable Lid Button Tufted Ottoman Storage Box with Sturdy Legs for Living Room Bedroom Dining Room Linen Beige
- Price
- £34.14
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2mo ago

BLOOM BLENDS Teddy Boucle Tub Chair With Hidden Storage Round Vanity Seat With Curved Back and Lift-Off Lid Wooden Frame 150kg 46 x 62 cm (Ribbed Cream)
- Price
- £35.52
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 4mo ago

GC GAVENO CAVAILIA Ribbed Round Ottoman Storage Box With Hidden Storage Removable Lid | Fleece Foldable Stool Storage Bench Chair Foot Rest | Vanity Stool Footstools For Living Room Bedroom
- Price
- £35.58
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 8mo ago

GC GAVENO CAVAILIA Ribbed Round Ottoman Storage Box With Hidden Storage Removable Lid | Fleece Foldable Stool Storage Bench Chair Foot Rest | Vanity Stool Footstools For Living Room Bedroom
- Price
- £33.90
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 8mo ago

GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Off White
- Price
- £35.77
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
16
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
42%
Top 20: 83%
Open market
16%
- GC GAVENO CAVAILIA28%
- Bonlife21%
- SONGMICS14%
- IBUYKE8%
- OHS7%
- Amazon Basics5%
- Open — no brand owns it (8 brands, 16%)
Demand
Storage Stool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Storage Stool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- storage stool102K/yr
- stool with storage73K/yr
- ottoman stool66K/yr
- end of bed bench30K/yr
- ottoman chair27K/yr
- chair with storage15K/yr
- boucle ottoman12K/yr
- bed bench11K/yr
- storage ottoman stool9K/yr
- ottoman storage stool12K/yr
Reviews and returns
What reviews say buyers love and hate about Storage Stool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Much bigger than expected
Too small
Much smaller than expected
Cheap looking and poor quality
Not the best quality for the price
Not well made
Build strength not so good
Far too flimsy
The piece isn't very robust
not exactly grey
i got it in white the colour has gone a bit dark
Colour not quite as expected
would of been better if it was a bit higher
much lower to the ground than I expected from the pictures
Love
Great quality and storage is a bonus
Good quality & easy to assemble
Excellent quality
The storage compartment is really useful
storage space is very generous
Good storage
Excellent value
Good for the price
Great value
Easy to put together
Easy assembly
Easy to assemble
A very sturdy piece of furniture which was easy to assemble
Very sturdy
Sturdy stool
Return
1.1% Return rate 78% Fixable by listing
Much bigger than expected
Too small
Much smaller than expected
not exactly grey
i got it in white the colour has gone a bit dark
Colour not quite as expected
Cheap looking and poor quality
Not the best quality for the price
Not well made
Build strength not so good
Far too flimsy
The piece isn't very robust
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Storage Stool questions
Answered from the same tracked data.









