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Storage Stool

Fail

Buyers convert on only 0.6% of searches, so Storage Stool is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£72K/yr410K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
42%top-5 click share · 14 brands · 16 sellers

Flapen Score

Storage Stool against its category

The dotted line is the Home & Garden average. Past it, Storage Stool is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Storage Stool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Storage Stool 410K times last year and spent an estimated £72K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
0.6%
Market size, estimated
£72Ka year
Peak month
January1.9× the quietest month
Top search term
storage stool102K searches a year

02 · Price

A sale here is worth £28.22.

Listings sell for £28.22 on average, from £12.14 to £85.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £28.22 that is £0 to £3K a year per listing.

Average price
£28.22inside the $15 to $100 sweet spot
Price range
£12.14–£85.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #87 within Furniture. It carries 662 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
71%
Out of stock, average day
16.4%
Average rank
#87in Furniture
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
34

04 · Newcomers

Amazon counts 7 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Storage Stool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

16%

  • GC GAVENO CAVAILIA28%
  • Bonlife21%
  • SONGMICS14%
  • IBUYKE8%
  • OHS7%
  • Amazon Basics5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Storage Stool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Storage Stool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • storage stool102K/yr
  • stool with storage73K/yr
  • ottoman stool66K/yr
  • end of bed bench30K/yr
  • ottoman chair27K/yr
  • chair with storage15K/yr
  • boucle ottoman12K/yr
  • bed bench11K/yr
  • storage ottoman stool9K/yr
  • ottoman storage stool12K/yr

Reviews and returns

What reviews say buyers love and hate about Storage Stool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.04

Much bigger than expected

Too small

Much smaller than expected

Quality-Overall13%

Cheap looking and poor quality

Not the best quality for the price

Not well made

Strength7%−0.01

Build strength not so good

Far too flimsy

The piece isn't very robust

Color6%−0.03

not exactly grey

i got it in white the colour has gone a bit dark

Colour not quite as expected

Height5%−0.02

would of been better if it was a bit higher

much lower to the ground than I expected from the pictures

Love

Quality-Overall18%

Great quality and storage is a bonus

Good quality & easy to assemble

Excellent quality

Storage Capacity17%+1.01

The storage compartment is really useful

storage space is very generous

Good storage

Value For Money13%+1.56

Excellent value

Good for the price

Great value

Assembly/Installation9%+0.58

Easy to put together

Easy assembly

Easy to assemble

Strength8%−0.01

A very sturdy piece of furniture which was easy to assemble

Very sturdy

Sturdy stool

Return

1.1% Return rate 78% Fixable by listing

Size-Overall50%█▇▇▇▇█

Much bigger than expected

Too small

Much smaller than expected

Color19%▃█▅▇▅▆

not exactly grey

i got it in white the colour has gone a bit dark

Colour not quite as expected

Quality-Overall5%▅▂█▁▇▂

Cheap looking and poor quality

Not the best quality for the price

Not well made

Strength4%█▇▄▇▂▁

Build strength not so good

Far too flimsy

The piece isn't very robust

Material Quality4%▇▁▃▂▁█

FAQ

Common Storage Stool questions

Answered from the same tracked data.