storage stool
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible£28.22avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£12.14–£85.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good661.97avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£72K£72K/yr · 410K searches
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, storage stool is a £72K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
storage stool market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £42K–£56K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 94%
- Out of stock
- 16.4%
- Avg brand age
- 29 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
42%
Top 20: 83%
Open market
16%
- GC GAVENO CAVAILIA28%
- Bonlife21%
- SONGMICS14%
- IBUYKE8%
- OHS7%
- Amazon Basics5%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.8% search growth over the last 90 days.Peak months: Jan, Oct · busiest ÷ quietest = 1.9×
Top storage stool search terms
- storage stool102K/yr
- stool with storage73K/yr
- ottoman stool66K/yr
- end of bed bench30K/yr
- ottoman chair27K/yr
- chair with storage15K/yr
- boucle ottoman12K/yr
- bed bench11K/yr
- storage ottoman stool9K/yr
- ottoman storage stool12K/yr
Top storage stool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Off White
GC GAVENO CAVAILIA£35.774.6★35 rev
Bonlife Boucle Ottoman Storage Foot Rest Stool Seat Folding Footstool for Living Room Sherpa Ottoman for Bedroom Cream 37x37x45 cm
Bonlife£32.434.4★240 rev
SONGMICS Storage Ottoman Storage Bench Footrest Bed End Stool for Living Room Bedroom 30 x 30 x 30 cm Dark Grey LSF028G20
SONGMICS£12.144.5★1,104 rev
OHS Storage Ottoman Round Matte Velvet Stool with Storage Foldable Footstool Bedroom Living Room Space Saving Storage Stool Organising Box Footrest with Lid Charcoal Grey
OHS£15.024.6★303 rev
Bonlife Small Ottoman Storage Stool Oval Folding Boucle Footstool Foldable Foot Rest for Living Room Bedroom Dorm 41x31x31cm(With Lid) Cream
Bonlife£19.124.7★353 rev
Newest
by launch date
Ckaff Storage Ottoman 48cm Round Footstool with Padded Seat and Removable Lid Button Tufted Ottoman Storage Box with Sturdy Legs for Living Room Bedroom Dining Room Linen Beige
Ckaff£34.1410 rev
BLOOM BLENDS Teddy Boucle Tub Chair With Hidden Storage Round Vanity Seat With Curved Back and Lift-Off Lid Wooden Frame 150kg 46 x 62 cm (Ribbed Cream)
BLOOM BLENDS£35.5232 rev
GC GAVENO CAVAILIA Ribbed Round Ottoman Storage Box With Hidden Storage Removable Lid | Fleece Foldable Stool Storage Bench Chair Foot Rest | Vanity Stool Footstools For Living Room Bedroom
GC GAVENO CAVAILIA£35.5827 rev
GC GAVENO CAVAILIA Ribbed Round Ottoman Storage Box With Hidden Storage Removable Lid | Fleece Foldable Stool Storage Bench Chair Foot Rest | Vanity Stool Footstools For Living Room Bedroom
GC GAVENO CAVAILIA£33.9027 rev
GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Off White
GC GAVENO CAVAILIA£35.7735 rev
Trending
90-day click momentum
BLOOM BLENDS Teddy Boucle Tub Chair with Hidden Storage Round Vanity Seat with Curved Back and Lift-Off Lid Wooden Frame 150kg 46 x 62 cm Off White
BLOOM BLENDS£36.574.5★
Ckaff Storage Ottoman 48cm Round Footstool with Padded Seat and Removable Lid Button Tufted Ottoman Storage Box with Sturdy Legs for Living Room Bedroom Dining Room Linen Beige
Ckaff£34.144.8★
BLOOM BLENDS Teddy Boucle Tub Chair With Hidden Storage Round Vanity Seat With Curved Back and Lift-Off Lid Wooden Frame 150kg 46 x 62 cm (Ribbed Cream)
BLOOM BLENDS£35.524.5★
GC GAVENO CAVAILIA Ribbed Round Ottoman Storage Box With Hidden Storage Removable Lid | Fleece Foldable Stool Storage Bench Chair Foot Rest | Vanity Stool Footstools For Living Room Bedroom
GC GAVENO CAVAILIA£33.904.9★
GC GAVENO CAVAILIA Boucle Round Stool Ottoman Storage Box | Vanity Stool With Storage Hidden Removable Lid Ottoman Folding Stool Foot Rest Bench Seat Chair For Living Room Bedroom Dark Natural
GC GAVENO CAVAILIA£35.524.6★
What buyers say about storage stool
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and storage is a bonus”
“The storage compartment is really useful”
“Excellent value”
“Easy to put together”
“A very sturdy piece of furniture which was easy to assemble”
“Just as advertised”
“Perfect fit”
“comfortable”
“Well made perfect for a small spaces”
“Good quality and colour accurate”
What buyers complain about
“Much bigger than expected”
“Cheap looking and poor quality”
“Build strength not so good”
“not exactly grey”
“would of been better if it was a bit higher”
“not a lot of storage room”
“Black plastic legs protectors keeps falling off”
“Broke withing a week very flimsy”
“the ottoman looks more expensive than it is”
“Really badly made the screws would not go into the holes properly it took me 1.5 hrs to fix video makes it look so east”
Top return reasons
Common questions
- Is storage stool profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 34 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the storage stool niche?
- 14 brands and 16 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in storage stool?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.1%.
- When does demand for storage stool peak?
- Demand peaks in Jan–Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the storage stool niche?
- Listings span £12.14–£85.31; the average listing price is £28.22 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.