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51

storage jars & canisters

Worth a look

Shows low returns (0.8%), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 14Conversion 42Competition 79Returns 96Price range 55Avg price 42Brand share 83Review moat 71Quality gap 42

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good677.94

avg incumbent reviews — the moat a new listing must climb

Price range

Good£1.43–£31.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.08

avg listing price — sweet spot $15–$100

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Market size

Bad£53K

£53K/yr · 144K searches

According to Flapen's Amazon United Kingdom niche tracking, storage jars & canisters is a £53K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

storage jars & canisters market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£44K–£55K
units × avg price
Conversion rate
3.3%
Avg BSR
#162
Page quality
0%
Prime
98%
Sponsored
82%
Out of stock
6.8%
Avg brand age
35 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

87

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

36%

Top 20: 73%

Open market

43%

  • Kilner18%
  • U-Pack10%
  • ComSaf10%
  • Udewo8%
  • Danmu Art6%
  • NBBENG5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 1.8×

Top storage jars & canisters search terms

  • small glass jars32K/yr
  • small jars34K/yr
  • glass jars with bamboo lids32K/yr
  • storage jars & canisters27K/yr
  • small glass jar14K/yr
  • kitchen storage jar4K/yr
All search terms

Top storage jars & canisters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£3K9%£5K12%£6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about storage jars & canisters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“good quality pots”

Size-Overall16%

“The lids fit properly”

Value For Money11%

“good value”

Advertised Vs Actual Product9%

“As advertised”

Storage Capacity7%

“A useful storage jar”

Ease Of Use5%

“Easy to use”

Leak-Proof5%

“Does not leak”

Ease Of Cleaning5%

“Easy to clean”

Strength3%

“sturdy jar”

Design-Overall2%

“I love the iconic design”

What buyers complain about

Size-Overall23%

“Each bottle is small”

Quality-Overall15%

“Poor quality”

Durability8%

“Breaks Easily”

Advertised Vs Actual Product6%

“The dimensions provided don't give enough information and are misleading”

Smell6%

“there was a noticeable chemical smell inside”

Wood Quality2%

“The wood doesn't feel as finished”

Ease Of Use2%

“thus difficult to fit in”

Rusts/Corrodes2%

“the lid has seriously corroded”

Leak-Proof2%

“Not sure how leak-proof they are yet though”

Thickness1%

“VERY THIN GLASS”

Top return reasons

Size-Overall76%
Defective Material/Parts5%
Advertised Vs Actual Product3%
Quality-Overall2%
Value For Money1%
Thin1%
Shape/Style1%
Compatibility-Overall1%
Functionality-Overall1%
Material Quality1%

Common questions

Is storage jars & canisters profitable to sell on Amazon United Kingdom?
The niche generates £53K/yr across 51 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the storage jars & canisters niche?
36 brands and 87 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in storage jars & canisters?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
When does demand for storage jars & canisters peak?
Demand peaks in Jan–Sep–Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the storage jars & canisters niche?
Listings span £1.43–£31.84; the average listing price is £11.08 (sweet spot $15–$100). The average incumbent carries 678 reviews — the moat a new listing must climb.