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Storage Containers

Storage Containers shows low returns (1.0%), but soft demand (-30.0% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 20Growth 10Conversion 31Competition 84Returns 95Price range 67Avg price 77Brand share 91Review moat 31Quality gap 50
This niche Category average

Is Storage Containers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Storage Containers is a £79K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Storage Containers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -30.0% over the last 90 days and 2.5% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr4K
Search volume / yr-30.0%205K
Conversion rate2.5%
Avg price£15.77

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers45 · 122
Top-5 product click share31%
Open market56%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 73 products

Sponsored placement75%
New entrants (1y)8· 1 succeeded
Avg rating4.5★
Avg reviews3,419

Top Storage Containers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

122

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

31%

Top 20: 61%

Open market

52%

  • Vtopmart18%
  • PurKeep9%
  • Klass Home Collection6%
  • SavvyStor6%
  • Really Useful Box5%
  • Storivo5%

Storage Containers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume205KCVR2.5%Products73Brands45Top 5 Brands44%OOS Rate3.7%Rating4.5★Reviews3,419Avg BSR#63
25K15KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.7×

Top Storage Containers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plastic storage containers43K/yr
  • storage container28K/yr
  • pantry storage containers22K/yr
  • dry food storage containers19K/yr
  • storage containers for kitchen cupboards19K/yr
  • baking storage containers10K/yr
  • airtight storage container11K/yr
  • storage kitchen containers7K/yr
  • air tight storage container5K/yr
  • sealed container5K/yr

What reviews say buyers love and hate about Storage Containers

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall20%

Good quality containers

Storage Capacity16%

Excellent storage

Size-Overall12%

Fits all different sizes

Value For Money10%

very affordable

Strength9%

These baskets are very sturdy

What buyers complain about

76% of reviews
Quality-Overall20%

Cheap quality

Size-Overall18%

It doesn't fit

Strength11%

Not sturdy at all

Ease Of Use8%

Hard to open

Locking Mechanism5%

As mentioned by other buyers the locking mechanism does not work

Storage Containers return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Defective Material/Parts
16%
3Quality-Overall
4%
4Advertised Vs Actual Product
3%
5Ease Of Use
2%

Common Storage Containers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Storage Containers 53/100 on Amazon United Kingdom — Worth a look. The niche generates £79K/yr across 73 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -30.0% over the last 90 days.
Search demand for Storage Containers on Amazon United Kingdom peaks in Jan–Aug–Sep–Oct–Nov, where the busiest month runs 3.7× the quietest.