storage containers
Worth a lookShows low returns (1.0%), but soft demand (-30.0% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£15.77avg listing price — sweet spot $15–$100
Price range
Good£2.80–£40.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,419.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad£79K£79K/yr · 205K searches
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, storage containers is a £79K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
storage containers market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £47K–£63K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 75%
- Out of stock
- 3.7%
- Avg brand age
- 36 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
122
Top-5 brand share
44%
Top 20: 82%
Top-5 click share
31%
Top 20: 61%
Open market
52%
- Vtopmart18%
- PurKeep9%
- Klass Home Collection6%
- SavvyStor6%
- Really Useful Box5%
- Storivo5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.7×
Top storage containers search terms
- plastic storage containers43K/yr
- storage container28K/yr
- pantry storage containers22K/yr
- dry food storage containers19K/yr
- storage containers for kitchen cupboards19K/yr
- baking storage containers10K/yr
- airtight storage container11K/yr
- storage kitchen containers7K/yr
- air tight storage container5K/yr
- sealed container5K/yr
Top storage containers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vtopmart 24 Pcs Airtight Food Storage Containers Set
Vtopmart£21.664.6★21,358 rev
PurKeep 24 Pack Food Storage Containers - BPA Free 33.6L Airtight Kitchen Storage for Cereal Flour Sugar & Baking Supplies with 24 Labels & 1 Marker
PurKeep£24.754.6★818 rev
SavvyStor 24 PCS Food Storage Containers Kitchen Storage 33.6L BPA Free Pantry Organizers and Storage Plastic Leak-Proof Canisters for Cereal Dry Food Flour and Sugar Includes 24 Labels & 1 Marker
SavvyStor£24.074.5★267 rev
Vtopmart 16 Pack Airtight Food Storage Containers Set
Vtopmart£18.614.6★21,358 rev
Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm
Niftii£8.264.6★2,441 rev
Newest
by launch date
GREENSAPPIRE Cereal Storage Containers 4PCS 2.2L Airtight Dispenser Set
GREENSAPPIRE£6.02102 rev
24 Pack Airtight Kitchen Food Containers BPA-Free Cereal Storage Containers & Food Storage Containers for Flour Minimalist Sugar & Baking Supplies with 24 Labels & Marker (33.6L)
Storivo£23.4339 rev
Storivo * Cereal Storage Containers Food Containers Food Storage Containers With Lids-Airtight BPA-Cereal Dispenser For Flour Sugar Pasta & Dry Food
Storivo£14.17161 rev
SavvyStor 24 PCS Food Storage Containers Kitchen Storage 33.6L BPA Free Pantry Organizers and Storage Plastic Leak-Proof Canisters for Cereal Dry Food Flour and Sugar Includes 24 Labels & 1 Marker
SavvyStor£24.07267 rev
Klass Home Collection 3 x 50 Litre Storage Boxes with Lids Set of 3 Clip-Lock Lid Sturdy 50L Clear Stackable Plastic Storage Box With Lid Containers For Home Kitchen Moving Garage & Office
Klass Home Collection£29.25577 rev
Trending
90-day click momentumStorivo * Cereal Storage Containers Food Containers Food Storage Containers With Lids-Airtight BPA-Cereal Dispenser For Flour Sugar Pasta & Dry Food
Storivo£14.174.8★
GREENSAPPIRE Cereal Storage Containers 4PCS 2.2L Airtight Dispenser Set
GREENSAPPIRE£6.024.3★
Really Useful Box 9 Litre Plastic Storage Box Clear Multi-purpose stacking storage with a lid and clip lock handles Ideal for home office school and arts and crafts storage (Pack of 4)
Really Useful Box£21.674.8★
24 Pack Airtight Kitchen Food Containers BPA-Free Cereal Storage Containers & Food Storage Containers for Flour Minimalist Sugar & Baking Supplies with 24 Labels & Marker (33.6L)
Storivo£23.434.1★
KLASS 4 x 30 Litre Underbed Storage Boxes with Lids Set of 4 Clear Multipurpose Nestable Stackable Plastic Storage Box With Lid 30L Clear Containers For Home Kitchen Garage Office Accessories
Klass Home Collection£22.054.1★
What buyers say about storage containers
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality containers”
“Excellent storage”
“Fits all different sizes”
“very affordable”
“These baskets are very sturdy”
“easy to open”
“As advertised”
“Very easy to assemble”
“Strong durable container for the kitchen”
“Not leaking”
What buyers complain about
“Cheap quality”
“It doesn't fit”
“Not sturdy at all”
“Hard to open”
“As mentioned by other buyers the locking mechanism does not work”
“Easily breakable”
“cheaper”
“Not as described”
“The boxes aren't thick”
“Poor plastic”
Top return reasons
Common questions
- Is storage containers profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 73 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the storage containers niche?
- 45 brands and 122 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in storage containers?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 1.0%.
- When does demand for storage containers peak?
- Demand peaks in Jan–Aug–Sep–Oct–Nov; the busiest month runs 3.7× the quietest.
- What does it cost to enter the storage containers niche?
- Listings span £2.80–£40.16; the average listing price is £15.77 (sweet spot $15–$100). The average incumbent carries 3,419 reviews — the moat a new listing must climb.