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Storage Containers

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -30.0% this quarter, so Storage Containers is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£79K/yr205K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
31%top-5 click share · 45 brands · 122 sellers

Flapen Score

Storage Containers against its category

The dotted line is the Home & Garden average. Past it, Storage Containers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Storage Containers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Storage Containers 205K times last year and spent an estimated £79K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
2.5%
Market size, estimated
£79Ka year
Peak month
September3.7× the quietest month
Top search term
plastic storage containers43K searches a year

02 · Price

A sale here is worth £15.77.

Listings sell for £15.77 on average, from £2.80 to £40.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.77 that is £0 to £2K a year per listing.

Average price
£15.77inside the $15 to $100 sweet spot
Price range
£2.80–£40.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #63 within Food Storage. It carries 3,419 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
70%
Out of stock, average day
3.7%
Average rank
#63in Food Storage
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,419per listing
Listings tracked
73

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Storage Containers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

122

Est. top-5 brand share

44%

Top 20: 82%

Est. top-5 click share

31%

Top 20: 61%

Open market

52%

  • Vtopmart18%
  • PurKeep9%
  • Klass Home Collection6%
  • SavvyStor6%
  • Really Useful Box5%
  • Storivo5%

Demand

Storage Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Storage Containers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plastic storage containers43K/yr
  • storage container28K/yr
  • pantry storage containers22K/yr
  • dry food storage containers19K/yr
  • storage containers for kitchen cupboards19K/yr
  • baking storage containers10K/yr
  • airtight storage container11K/yr
  • storage kitchen containers7K/yr
  • air tight storage container5K/yr
  • sealed container5K/yr

Reviews and returns

What reviews say buyers love and hate about Storage Containers

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Storage Containers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data