Skip to content

Storage Containers

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -30.0% this quarter, so Storage Containers is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£79K/yr205K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
31%top-5 click share · 45 brands · 122 sellers

Flapen Score

Storage Containers against its category

The dotted line is the Home & Garden average. Past it, Storage Containers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Storage Containers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Storage Containers 205K times last year and spent an estimated £79K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
2.5%
Market size, estimated
£79Ka year
Peak month
September3.7× the quietest month
Top search term
plastic storage containers43K searches a year

02 · Price

A sale here is worth £15.77.

Listings sell for £15.77 on average, from £2.80 to £40.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.77 that is £0 to £2K a year per listing.

Average price
£15.77inside the $15 to $100 sweet spot
Price range
£2.80–£40.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #63 within Food Storage. It carries 3,419 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
70%
Out of stock, average day
3.7%
Average rank
#63in Food Storage
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,419per listing
Listings tracked
73

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Storage Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

122

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

31%

Top 20: 61%

Open market

52%

  • Vtopmart18%
  • PurKeep9%
  • Klass Home Collection6%
  • SavvyStor6%
  • Really Useful Box5%
  • Storivo5%

Demand

Storage Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Storage Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic storage containers43K/yr
  • storage container28K/yr
  • pantry storage containers22K/yr
  • dry food storage containers19K/yr
  • storage containers for kitchen cupboards19K/yr
  • baking storage containers10K/yr
  • airtight storage container11K/yr
  • storage kitchen containers7K/yr
  • air tight storage container5K/yr
  • sealed container5K/yr

Reviews and returns

What reviews say buyers love and hate about Storage Containers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.08

Cheap quality

Average quality

Not good quality as expected

Size-Overall18%−0.05

It doesn't fit

Its got as huge

So small

Strength11%−0.01

Not sturdy at all

Not robust

Not robust

Ease Of Use8%−0.02

Hard to open

Difficult to close

Cant use

Locking Mechanism5%−0.04

As mentioned by other buyers the locking mechanism does not work

the locking mechanism doesnt fit

Locking mechanism faulty

Love

Quality-Overall20%−0.08

Good quality containers

Amazing Quality

Great quality containers

Storage Capacity16%+2.08

Excellent storage

Easy storage

Good storage capacity

Size-Overall12%−0.05

Fits all different sizes

good combo of sizes

Good size

Value For Money10%+1.04

very affordable

affordable price

Decent price

Strength9%−0.01

These baskets are very sturdy

These are sturdy

These containers are very sturdy

Return

1.0% Return rate 69% Fixable by listing

Size-Overall59%▇▇████

It doesn't fit

Its got as huge

So small

Defective Material/Parts16%█▇▇▅▆▆
Quality-Overall4%▅██▇▆▇

Cheap quality

Average quality

Not good quality as expected

Advertised Vs Actual Product3%▅█▆▅▅▇

Not as described

Inaccurate product description

FALSE ADVERTISING

Ease Of Use2%▆▇▇█▄▄

Hard to open

Difficult to close

Cant use

FAQ

Common Storage Containers questions

Answered from the same tracked data.