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52

storage baskets with lids

Worth a look

Shows low returns (1.3%), but soft demand (-21.1% this quarter) keeps it on the watch list.

Market size 33Growth 14Conversion 17Competition 77Returns 89Price range 85Avg price 84Brand share 61Review moat 60Quality gap 48

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£5.48–£80.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£18.52

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,110.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£158K

£158K/yr · 648K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, storage baskets with lids is a £158K/yr Amazon United Kingdom market (648K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

storage baskets with lids market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
£111K–£148K
units × avg price
Conversion rate
1.3%
Avg BSR
#166
Page quality
0%
Prime
67%
Sponsored
82%
Out of stock
7.5%
Avg brand age
31 months
Avg seller age
189 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

36

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

38%

Top 20: 73%

Open market

27%

  • woodluv37%
  • Wickerfield11%
  • JVL9%
  • FEILANDUO6%
  • ARPAN6%
  • Esoes5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Top storage baskets with lids search terms

  • wicker basket with lid119K/yr
  • storage baskets with lids105K/yr
  • basket with lid73K/yr
  • wicker storage boxes with lids30K/yr
  • storage basket with lid41K/yr
  • wicker storage basket with lid33K/yr
  • baskets with lids20K/yr
  • seagrass storage baskets with lids14K/yr
  • wicker baskets with lids15K/yr
  • large wicker basket with lid21K/yr
All search terms

Top storage baskets with lids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£5K6%£10K9%£14K12%£19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about storage baskets with lids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“the boxes are good quality”

Storage Capacity17%

“storage capacity is perfect I like it”

Size-Overall13%

“these fit the bill perfectly”

Value For Money9%

“Excellent value”

Design-Overall6%

“Great size and very aesthetic”

Strength4%

“It's sturdy enough in the tops and sides”

Color4%

“Nice colour”

Advertised Vs Actual Product4%

“Product was as advertised”

Ease Of Use3%

“Easy to use”

Durability2%

“Really good and durable”

What buyers complain about

Size-Overall23%

“Too small”

Quality-Overall21%

“Poor quality box for price”

Color5%

“Bit of a diffrence in colour from the other two items”

Value For Money3%

“although I like it I think it seems a bit expensive”

Smell3%

“though you do get a slight earthy smell at first”

Product Condition2%

“clearly used item”

Touch/Button Controls2%

“Buttons fall off”

Adhesion/Stickiness2%

“Too many broken pieces sticking out in different places”

Advertised Vs Actual Product2%

“Not the item as advertised”

Material Quality1%

“unfortunately, the material and make quality are quite average”

Top return reasons

Size-Overall67%
Quality-Overall7%
Strength5%
Color4%
Defective Material/Parts4%
Advertised Vs Actual Product2%
Shape/Style1%
Smell1%
Material Quality1%
Value For Money1%

Common questions

Is storage baskets with lids profitable to sell on Amazon United Kingdom?
The niche generates £158K/yr across 51 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the storage baskets with lids niche?
26 brands and 36 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in storage baskets with lids?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.3%.
When does demand for storage baskets with lids peak?
Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the storage baskets with lids niche?
Listings span £5.48–£80.58; the average listing price is £18.52 (sweet spot $15–$100). The average incumbent carries 1,110 reviews — the moat a new listing must climb.