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Storage Baskets with Lids

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -21.1% this quarter, so Storage Baskets with Lids is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£158K/yr648K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
38%top-5 click share · 26 brands · 36 sellers

Flapen Score

Storage Baskets with Lids against its category

The dotted line is the Home & Garden average. Past it, Storage Baskets with Lids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Storage Baskets with Lids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Storage Baskets with Lids 648K times last year and spent an estimated £158K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 648K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
648K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
1.3%
Market size, estimated
£158Ka year
Peak month
January1.6× the quietest month
Top search term
wicker basket with lid119K searches a year

02 · Price

A sale here is worth £18.52.

Listings sell for £18.52 on average, from £5.48 to £80.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £18.52 that is £0 to £2K a year per listing.

Average price
£18.52inside the $15 to $100 sweet spot
Price range
£5.48–£80.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #166 within Barbecue & Outdoor Dining. It carries 1,110 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
67%
Out of stock, average day
7.5%
Average rank
#166in Barbecue & Outdoor Dining
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,110per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Storage Baskets with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

36

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

38%

Top 20: 73%

Open market

27%

  • woodluv37%
  • Wickerfield11%
  • JVL9%
  • FEILANDUO6%
  • ARPAN6%
  • Esoes5%

Demand

Storage Baskets with Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Storage Baskets with Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicker basket with lid119K/yr
  • storage baskets with lids105K/yr
  • basket with lid73K/yr
  • wicker storage boxes with lids30K/yr
  • storage basket with lid41K/yr
  • wicker storage basket with lid33K/yr
  • baskets with lids20K/yr
  • seagrass storage baskets with lids14K/yr
  • wicker baskets with lids15K/yr
  • large wicker basket with lid21K/yr

Reviews and returns

What reviews say buyers love and hate about Storage Baskets with Lids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.07

Too small

Small box

It was a bit too big

Quality-Overall21%

Poor quality box for price

there are definitely quality control issues evident

Not great quality

Color5%+0.09

Bit of a diffrence in colour from the other two items

Arrived with sudden colour lid to box very very orange in colour

Value For Money3%−0.02

although I like it I think it seems a bit expensive

not value for money

Nice if a tad expensive

Smell3%−0.02

though you do get a slight earthy smell at first

I noticed it had a bit of a musty smell to it

Did have a weird odor when first opened

Love

Quality-Overall22%

the boxes are good quality

Excellent product

These basket are good quality

Storage Capacity17%+1.43

storage capacity is perfect I like it

Good storage

Great Storage Boxes

Size-Overall13%−0.07

these fit the bill perfectly

The lids fit well

It fits in nicely in most spaces

Value For Money9%−0.02

Excellent value

Good value

The price is reasonable

Design-Overall6%+1.09

Great size and very aesthetic

Such a nice design

Its a plain simple design which is practical and functional

Return

1.3% Return rate 80% Fixable by listing

Size-Overall67%▇█▇▆▇▇

Too small

Small box

It was a bit too big

Quality-Overall7%▃▄▃▆█▅

Poor quality box for price

there are definitely quality control issues evident

Not great quality

Strength5%▃▇▆█▃▆
Color4%▇▄▇▅█▆

Bit of a diffrence in colour from the other two items

Arrived with sudden colour lid to box very very orange in colour

Defective Material/Parts4%▄▃▃▆█▃

FAQ

Common Storage Baskets with Lids questions

Answered from the same tracked data.