Skip to content

Storage Baskets with Lids

Storage Baskets with Lids shows low returns (1.3%), but soft demand (-21.1% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 33Growth 14Conversion 17Competition 77Returns 89Price range 85Avg price 84Brand share 61Review moat 60Quality gap 48
This niche Category average

Is Storage Baskets with Lids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Storage Baskets with Lids is a £158K/yr Amazon United Kingdom market (648K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Storage Baskets with Lids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.1% over the last 90 days and 1.3% of searches end in a purchase.

£158K

revenue / yr

Units sold / yr8K
Search volume / yr-21.1%648K
Conversion rate1.3%
Avg price£18.52

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers26 · 36
Top-5 product click share38%
Open market31%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement82%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews1,110

Top Storage Baskets with Lids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

36

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

38%

Top 20: 73%

Open market

27%

  • woodluv37%
  • Wickerfield11%
  • JVL9%
  • FEILANDUO6%
  • ARPAN6%
  • Esoes5%

Storage Baskets with Lids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume648KCVR1.3%Products51Brands26Top 5 Brands69%OOS Rate7.5%Rating4.5★Reviews1,110Avg BSR#166
18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Storage Baskets with Lids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wicker basket with lid119K/yr
  • storage baskets with lids105K/yr
  • basket with lid73K/yr
  • wicker storage boxes with lids30K/yr
  • storage basket with lid41K/yr
  • wicker storage basket with lid33K/yr
  • baskets with lids20K/yr
  • seagrass storage baskets with lids14K/yr
  • wicker baskets with lids15K/yr
  • large wicker basket with lid21K/yr

What reviews say buyers love and hate about Storage Baskets with Lids

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall22%

the boxes are good quality

Storage Capacity17%

storage capacity is perfect I like it

Size-Overall13%

these fit the bill perfectly

Value For Money9%

Excellent value

Design-Overall6%

Great size and very aesthetic

What buyers complain about

65% of reviews
Size-Overall23%

Too small

Quality-Overall21%

Poor quality box for price

Color5%

Bit of a diffrence in colour from the other two items

Value For Money3%

although I like it I think it seems a bit expensive

Smell3%

though you do get a slight earthy smell at first

Storage Baskets with Lids return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Quality-Overall
7%
3Strength
5%
4Color
4%
5Defective Material/Parts
4%

Common Storage Baskets with Lids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Storage Baskets with Lids 52/100 on Amazon United Kingdom — Worth a look. The niche generates £158K/yr across 51 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -21.1% over the last 90 days.
Search demand for Storage Baskets with Lids on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.6× the quietest.