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Stool on Wheels

Fail

Shoppers spend only $45K a year here, so Stool on Wheels is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£45K/yr105K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
48%top-5 click share · 14 brands · 16 sellers

Flapen Score

Stool on Wheels against its category

The dotted line is the Home & Garden average. Past it, Stool on Wheels is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stool on Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stool on Wheels 105K times last year and spent an estimated £45K. The top 5 brands take 83% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
1.9%
Market size, estimated
£45Ka year
Peak month
September1.9× the quietest month
Top search term
stool on wheels34K searches a year

02 · Price

A sale here is worth £22.91.

Listings sell for £22.91 on average, from £14.73 to £30.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £22.91 that is £0 to £2K a year per listing.

Average price
£22.91inside the $15 to $100 sweet spot
Price range
£14.73–£30.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #42 within Furniture. It carries 1,501 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
66%
Out of stock, average day
4.4%
Average rank
#42in Furniture
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,501per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Stool on Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

14%

  • KKTONER49%
  • FURWOO19%
  • Yaheetech5%
  • WKWKER5%
  • GreenWhim5%
  • UDIYO3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Stool on Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Stool on Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stool on wheels34K/yr
  • stool with wheels18K/yr
  • rolling stool14K/yr
  • office stool10K/yr
  • salon stool9K/yr
  • adjustable stool on wheels7K/yr
  • wheeled stool6K/yr
  • salon stool on wheels4K/yr
  • rolling stools4K/yr

Reviews and returns

What reviews say buyers love and hate about Stool on Wheels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.16

very small

Small chair

very small seating area

Instructions/User Manual/Troubleshooting8%−0.11

No Instructions

This product came without instructions

And it came with no instructions

Quality-Overall8%+0.28

Very Cheap quality

not well-made

Poor quality

Height7%+0.19

Lot smaller in height than expected

The backrest could be a bit taller

so the height decreases slightly more than i would've wanted

Strength6%+0.43

And the chair is not sturdy at all

a little wobbly

Flimsy

Love

Assembly/Installation22%+1.71

Easy to put together

simple assembly

Easy to assemble

Value For Money11%+0.83

Good value for money

Good for the money

great value for money

Comfort-Overall10%+0.42

Comfortable

The seat is comfy

comfortable enough for regular use

Quality-Overall10%+0.28

Great quality easy to assemble

Good quality

Good quality stool

Strength8%+0.43

Its well built, mobile and stable

seems really sturdy

Nice sturdy stool

Return

1.1% Return rate 30% Fixable by listing

Size-Overall17%▇█▅▆▃▅

very small

Small chair

very small seating area

Height11%▃▃█▄▆▄

Lot smaller in height than expected

The backrest could be a bit taller

so the height decreases slightly more than i would've wanted

Strength7%▇▃▃▂█▃

And the chair is not sturdy at all

a little wobbly

Flimsy

Functionality-Overall6%▆▁▃▆█▅
Defective Material/Parts6%▂█▂▄▄▄

FAQ

Common Stool on Wheels questions

Answered from the same tracked data.