Stool on Wheels
FailShoppers spend only $45K a year here, so Stool on Wheels is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £45K/yr105K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 16 sellers
Flapen Score
Stool on Wheels against its category
The dotted line is the Home & Garden average. Past it, Stool on Wheels is stronger. Inside it, weaker.
Market
The Stool on Wheels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stool on Wheels 105K times last year and spent an estimated £45K. The top 5 brands take 83% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £45Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- stool on wheels34K searches a year
02 · Price
A sale here is worth £22.91.
Listings sell for £22.91 on average, from £14.73 to £30.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £22.91 that is £0 to £2K a year per listing.
- Average price
- £22.91inside the $15 to $100 sweet spot
- Price range
- £14.73–£30.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #42 within Furniture. It carries 1,501 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 66%
- Out of stock, average day
- 4.4%
- Average rank
- #42in Furniture
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,501per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Stool on Wheels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FURWOO Round Rolling Stool with Wheels Height Adjustable Spa Stool for Salon Massage Home Kitchen Black
- Price
- £22.25
- Rating
- 4.4/5
- Reviews
- 1,463
- Age
- 3y ago

KKTONER Round Rolling Stool Chair PU Leather Height Adjustable Swivel Drafting Work SPA Shop Salon Stools with Wheels Office Chair Small (Black)
- Price
- £23.20
- Rating
- 4.4/5
- Reviews
- 5,061
- Age
- 6y ago

KKTONER PU Leather Round Rolling Stool with Foot Rest Swivel Height Adjustment Spa Drafting Salon Tattoo Work Office Massage Stools Task Chair Small (Black)
- Price
- £22.87
- Rating
- 4.4/5
- Reviews
- 4,634
- Age
- 6y ago

KKTONER PU Leather Round Rolling Stool with Back Rest Height Adjustable Swivel Drafting Work SPA Task Chair with Wheels (Black)
- Price
- £27.51
- Rating
- 4.5/5
- Reviews
- 6,872
- Age
- 7y ago

WKWKER PU Leather Round Rolling Stool Swivel Height Adjustment Home Office Drafting Lab Kitchen Massage with wheels Office Chair (black)
- Price
- £21.71
- Rating
- 4.3/5
- Reviews
- 579
- Age
- 3y ago
Trending
90-day click momentum
SONGMICS Swivel Stool Height Adjustable Rolling Office Stool 360 Rotating Chair with Wheels PU Seat Supports 150 kg for Salon Beauty Room Laboratory Workshop with Backrest Ink Black OSC071B101
- Price
- £25.00
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 2mo ago

tekrabea Round Rolling Stool with Wheels Faux Leather Soft Cushion Round Stools to sit on Height Adjustable Spa Stool on wheels for Salon Massage Home Kitchen (Beige)
- Price
- £20.74
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

KKTONER Rolling Stool Chair PU Leather Height Adjustable Round Stool with Wheels Chair for Salon Spa Drafting Small (Black)
- Price
- £20.91
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 1y ago

KKTONER Round Stool Rolling Stools PU Leather Height Adjustable Stool with Wheels Swivel Spa Drafting Work Chair Small (Black)
- Price
- £19.29
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago

BFTOU Square Swivel Stool on Wheels Perfect for Work SPA Shop Massage Height-Adjustable and Cost-Effective Rolling Stool Chair with Back White
- Price
- £29.81
- Rating
- 4.1/5
- Reviews
- 631
- Age
- 2y ago
Newest
by launch date
SONGMICS Swivel Stool Height Adjustable Rolling Office Stool 360 Rotating Chair with Wheels PU Seat Supports 150 kg for Salon Beauty Room Laboratory Workshop with Backrest Ink Black OSC071B101
- Price
- £25.00
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 2mo ago

tekrabea Round Rolling Stool with Wheels Faux Leather Soft Cushion Round Stools to sit on Height Adjustable Spa Stool on wheels for Salon Massage Home Kitchen (Beige)
- Price
- £20.74
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Adjustable Rolling Swivel Stool 360-Degree Rolling Wheel PU Leather with Back Drafting Swivel Task Chair l with Backrest or Salon Office Therapist Beauty Spa Hairdressing Tattoo Support/Thick Cushion
- Price
- £15.38
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 7mo ago

Yaheetech Adjustable Stool on Wheels with 10cm Cushion Rolling Stool with Back Support Office Computer Swivel Chair PU Leather Easy-Clean Surface for Home Office/Salon Silent White
- Price
- £26.28
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 8mo ago

Yaheetech Adjustable Stool on Wheels with 10cm Cushion Rolling Stool with Back Support Office Computer Swivel Chair PU Leather Easy-Clean Surface for Home Office/Salon Silent Black
- Price
- £27.64
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
14%
- KKTONER49%
- FURWOO19%
- Yaheetech5%
- WKWKER5%
- GreenWhim5%
- UDIYO3%
- Open — no brand owns it (8 brands, 14%)
Demand
Stool on Wheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.9×
Search terms
Top Stool on Wheels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stool on wheels34K/yr
- stool with wheels18K/yr
- rolling stool14K/yr
- office stool10K/yr
- salon stool9K/yr
- adjustable stool on wheels7K/yr
- wheeled stool6K/yr
- salon stool on wheels4K/yr
- rolling stools4K/yr
Reviews and returns
What reviews say buyers love and hate about Stool on Wheels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very small
Small chair
very small seating area
No Instructions
This product came without instructions
And it came with no instructions
Very Cheap quality
not well-made
Poor quality
Lot smaller in height than expected
The backrest could be a bit taller
so the height decreases slightly more than i would've wanted
And the chair is not sturdy at all
a little wobbly
Flimsy
Love
Easy to put together
simple assembly
Easy to assemble
Good value for money
Good for the money
great value for money
Comfortable
The seat is comfy
comfortable enough for regular use
Great quality easy to assemble
Good quality
Good quality stool
Its well built, mobile and stable
seems really sturdy
Nice sturdy stool
Return
1.1% Return rate 30% Fixable by listing
very small
Small chair
very small seating area
Lot smaller in height than expected
The backrest could be a bit taller
so the height decreases slightly more than i would've wanted
And the chair is not sturdy at all
a little wobbly
Flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stool on Wheels questions
Answered from the same tracked data.









